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All Journal Jurnal Bisnis dan Manajemen SPEKTRUM INDUSTRI JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Sistemasi: Jurnal Sistem Informasi Sinkron : Jurnal dan Penelitian Teknik Informatika Journal of Industrial Engineering Management JURNAL REKAYASA SISTEM INDUSTRI Jurnal Teknologi Sistem Informasi dan Aplikasi JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT TRANSFORMASI: Jurnal Manajemen Pemerintahan Abdimasku : Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Journal of Advanced in Information and Industrial Technology (JAIIT) JMK Jurnal Manajemen dan Kewirausahaan JENIUS: Jurnal Terapan Teknik Industri Indonesian Journal of Industrial Engineering & Management BEMAS: Jurnal Bermasyarakat Jurnal Ilmiah Wahana Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Management and Digital Business JURNAL TEKNIK INDUSTRI BULLET : Jurnal Multidisiplin Ilmu RESLAJ: Religion Education Social Laa Roiba Journal Engagement: Jurnal Pengabdian Kepada Masyarakat INOVTEK Polbeng - Seri Informatika
Zunaidi, Rizqa Amelia
Universitas Telkom
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Journal : Jurnal Teknologi Sistem Informasi dan Aplikasi

 1 
Analisis Tingkat Kepuasan dan Loyalitas Pengguna pada Prototype Aplikasi ITTS-Mart dengan Menggunakan Model E-Servqual Yulianita, Ika; Zunaidi, Rizqa Amelia; Putra, Perdana Suteja
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 7 No. 2 (2024): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jtsi.v7i2.38974

Abstract

ITTS Mart is an e-commerce application developed by the Telkom Surabaya Institute of Technology (ITTS) as a platform that makes it easier for users to carry out buying and selling transactions for vegetables and fruit. This research examines the level of customer satisfaction with application use and the extent of customer loyalty so that customers can make repeat purchases continuously. The model used in this research is the E-Servqual model with three data processing, namely GAP Test, Customer Satifaction Index (CSI), Structural Equation Modeling (SEM), because these three data processing can be used to test the relationship between variables which can provide a deeper understanding. in-depth understanding of customer perceptions and expectations regarding ITTS Mart, as well as providing valuable recommendations to increase overall user satisfaction and loyalty. The research results showed that the Customer Satisfaction Index (CSI) test value on the ITTS-Mart application was 80.6%, meaning that application users were satisfied with the application service, the GAP test result was 1.13, which can be said to be good application quality, then the factors What influences the loyalty of ITTS-Mart application users is the Satisfaction variable with a P-Value of 0.000. So there still needs to be special attention in making improvements and evaluations related to the ITTS-Mart application so that it meets customer desires and needs.
Co-Authors Abduh Sayid Albana Achmad, Fariz Adek Dhea Resmi Purbantari Adhitya Rinda Wahyu Purnama Adi Candra Ahmad Ihsan Fuady Ahmad Nur Rosyid Alfansuri, Habib Mirza Alfany, Mochammad Zulfikar Annisa Rizkyta Nabilah Junaidi Arda Erico Yuda Ardiansyah Al Farouq Arman Hakim Nasution Aufar Fikri Dimyati Aulia Annisa Aulia Rahma Annisa Ayu Endah Wahyuni Ayu Prema Laksmi Benazir Imam Arif Muttaqin Cahyani, Nabilla Adinna Diba, Elsa Rachma Farah Dimas Dandy Pradana Septiawan Dio Ifan Auliya Dominggo Bayu Baskara Dwi Nur Azizah Hamidah Elsa Diaz Yamila Farah Annisa Yasmine Fearnanda, Yuanita Lucky Fidelia Adinda Syafani Firli Tajtibra Hamidah, Dwi Nur Azizah Hawwin Mardhiana Hendrawan Widianto Hendrawan Widianto Hendrawan Widianto Hernadimas Alfattah Hesti Dita Pramesti Hilmi, Muhammad Hafidh Syauqil Huki Chandra Indah, Putri Dwi Julia, Sefira Rachma Khodijah Amiroh Kurniasari, Yosiana Eka Putri Lora Amifia Lora Khaula Amifia Muhammad Ardiansyah Al Faiz Muhammad, Fasya Mazaya Sidqi Nabilla Adinna Cahyani Nafie, Harun Stephen Nafis, Ali Akbar Nanda Mesa Nur Aryabawa Nilna Agnia Nisrina Salsabilah Novika, Norma Nurlaela, Norma Septin Paramaditya Arismawati Perdana Suteja Putra Pratama, Annisa Putri Purba, Yesika Purbantari, Adek Dhea Resmi Purnama, Adhitya Rinda Wahyu Rafif Muhammad Rasyad Rahaditya Dimas Prihadianto Rahaditya Dimas Prihardianto Rahmalia Nurhalissa Raynor Cavan Suharto Rizha Nurmila Hilda Rizky Dwi Budi Anugrah Wibowo Rossy, Daseiya Auriello Rosyid, Ahmad Nur Samuel Haorista Oikan Eka Cipta Sasotya Rigan Rafsanjana Silvi Istiqomah Sinta Dewi Sri Hidayati Syahada, Amelia Tineke Sandra Wisesha Wahyu Andy Prastyabudi Wulandari, Eka Devi Yashmine Mela Ardianto Yulianita, Ika Zenkey Soma Mahendra