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All Journal Planta Tropika Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian INDONESIAN JOURNAL OF ESSENTIAL OIL JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Bio-Lectura Journal of Agribusiness and Community Empowerment (JACE) Jurnal Manajemen Strategi dan Aplikasi Bisnis JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Agroteknika Jurnal Pembangunan Nagari Jurnal Agribisnis Journal of Agri Socio Economics and Business Jurnal Cahaya Mandalika Bioscientist : Jurnal Ilmiah Biologi Andalasian International Journal of Agricultural and Natural Sciences Agrisintech (Journal of Agribusiness and Agrotechnology) Journal Of Human And Education (JAHE) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Bhinneka Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Karya Abdi Masyarakat Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis Journal of Sustainable Agriculture Extension
Nefri, John
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Analisis faktor-faktor yang memengaruhi kinerja karyawan dalam kegiatan pembibitan sawit Elsa Angela; John Nefri; Vicka Pramudya Putra
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 8 No. 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1668

Abstract

This study investigates the impact of leadership style, workplace environment, supervisory support, employee motivation, and individual competencies on staff performance at PT. BTN nurseries. Utilizing a quantitative research design, data were collected through questionnaires distributed to all 30 employees (saturated sampling). The data were then analyzed using statistical methods to explore the relationships between these variables. The results indicate that the combined factors of leadership style, work environment, supervisory support, motivation, and competence have a significant influence on employee performance. Specifically, leadership style was found to have a positive correlation with performance. At the same time, supervisory support appeared to have an inverse relationship with the outcome. Together, these factors account for a considerable portion of the variation in performance among nursery staff. These findings provide valuable insights for organizational management in agricultural contexts, particularly in terms of personnel development and workplace optimization.
Karakteristik Demografi Konsumen Kafe Kopi di Kota Padang Nova Sillia; Raeza Firsta Wisra; Indria Ukrita; Mukhlis; John Nefri; Siska Fitrianti
JURNAL AGRIBISNIS Vol. 14 No. 2 (2025): Jurnal Agribisnis Volume 14 No 2 Tahun 2025
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v14i2.4139

Abstract

Pertumbuhan industri kafe kopi di Kota Padang mengalami peningkatan seiring dengan tren konsumsi kopi yang semakin populer, khususnya di kalangan generasi muda. Kondisi ini menuntut pelaku usaha kafe untuk memahami karakteristikkonsumennya untuk meningkatkan daya saing dan memepertahankan eksistensi usaha. Penelitian ini bertujuan untuk menganalisis karakteristik demografi konsumen kafe kopi di Kota Padang serta merumuskan strategi pemasaran yang sesuai untuk pengembangan usaha kafe kopi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 109 responden yang aktif mengunjungi kafe minimal satu kali dalam sebulan. Data dikumpulkan melalui kuesioner dan dianalisis secara deskriptif menggunakan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa mayoritas konsumen adalah perempuan, berusia 26–35 tahun, berstatus pelajar/mahasiswa, memiliki pendidikan tinggi, dan berpendapatan di bawah Rp3.000.000. Temuan ini menunjukkan bahwa kafe kopi tidak hanya menjadi tempat konsumsi, tetapi juga ruang sosial dan gaya hidup. Oleh karena itu, strategi pemasaran yang disarankan mencakup penyesuaian harga, penyediaan fasilitas yang mendukung produktivitas, serta pendekatan digital yang komunikatif. Hasil penelitian ini diharapkan dapat menjadi dasar pengembangan layanan dan strategi pemasaran yang lebih efektif bagi pelaku usaha kafe di Kota Padang. The growth of the coffee shop industry in Padang City has increased in line with the rising trend of coffee consumption, particularly among younger generations. This condition requires cafe business actors to understand the characteristics of their consumers to increase competitiveness and maintain the existence of their business. This study aims to analyze the demographic characteristics of coffee shop consumers in Padang City and to formulate appropriate marketing strategies for coffee shop business development. A quantitative approach was employed through a survey method involving 109 respondents who actively visited coffee shops at least once a month. Data were collected via questionnaires and analyzed descriptively using statistical software. The results show that most consumers are female, aged 26–35, students, with higher education backgrounds, and earn less than IDR 3,000,000 per month. These findings indicate that coffee shops serve not only as places for coffee consumption but also as social and lifestyle spaces. Therefore, the recommended marketing strategies include competitive pricing, providing facilities that support productivity, and adopting a communicative digital marketing approach. This study is expected to serve as a reference for developing more effective services and marketing strategies for coffee shop entrepreneurs in Padang City
Co-Authors Afelia Anzani Alfikri Ariliusra, Azzukhruf Arnayulis Arnayulis, Arnayulis Asman, Auzia Auzia Asman Azzukhruf Ariliusra Azzukhruf Ariliusra Azzukhruf Ariliusra Candra, Delni Alek Darnetti Darnetti Darnetti Dedi Suheryadi Deni Sorel Desi Rahma Yani Dini, Rahma Edi Joniarti Elita, Nelson Elsa Angela Fahriansyah, Fahriansah Hanapi, Dedi Harmailis Harmailis Harmailis, Harmailis Heri Faisal Harahap Hidayat, Luthfy Hidayatullah, Rezky Ibnusina, Fedri Indria Ukrita Indria Ukrita Indria Ukrita Joniarti, Edi Khayatul akilah Kumbara, Kumbara M. Idris Marta, Andrik Mega Amelia Putri, Mega Amelia Mohtar, Ulfa Muhammad Idris Muhammad Irsyad Syaifulloh Akmal Mukhlis Mukhlis Naimatul Lubis Ningsih, Yurma Nofrianil, Nofrianil Nova Sillia Nurul Fadilah Pramudya Putra, Vicka Putra, Randi Maulika Putri, Winda Dahlia Rachmad Fadillah Raeza Firsta Wisra Raeza Firsta Wisra Rahma Dini Rahman, Arzu Reza Mardiyah Amir Rita Noveriza Rita Noveriza Roni Afrizal Roni Afrizal Roni Afrizal Salivia, Salivia Salvia Salvia Salvia Salvia Silfia Silfia, Silfia Sillia, Nova Siska Fitrianti Siska Fitrianti Siti Riffiah Siti Suleho Batubara Sorel, Deni SURTI SURYA DINANTI Susandra, Elvina Tri Lestari Mardiningsih Trifebriana, Indah Ukrita, Indria Ulfa Mohtar Vicka Pramudya Putra Vicka Pramudya Putra Yani, Desi Rahma Yuliandri Yuliandri zahra, mezi hanifah