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All Journal Buletin Farmatera Indonesian Food Science and TechnologyJournal Owner : Riset dan Jurnal Akuntansi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Riset Hesti Medan Akper Kesdam I/BB Medan Best Journal (Biology Education, Sains and Technology) Nommensen Journal of Medicine Pengmasku Wahana Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Kedokteran STM (Sains dan Teknologi Medik) Jurnal Kedokteran Ibnu Nafis Ibnu Sina: Jurnal Kedokteran dan Kesehatan - Fakultas Kedokteran Universitas Islam Sumatera Utara International Journal of Sustainability in Research (IJSR) Medicina Biomedica Journal Medistra Medical Journal (MMJ)
Pangestuti, Dewi
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Journal : Pengmasku

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Rahasia Di Balik Kesuksesan: Strategi Cerdas UMKM Kuliner Dalam Mengelola Risiko Pangestuti, Dewi; Senny, Nila; Aurel, Princes; Anayya, Miska; Varga, Fatimah; Putri, Dina Rachma; Nafilaty, Najwa Laila
Pengmasku Vol 4 No 1 (2024)
Publisher : PT WIM Solusi Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54957/pengmasku.v4i1.1064

Abstract

The objective of this community service activity is to evaluate the risk management practices employed by Cahaya Sop Ikan MSME in order to ascertain the efficacy of the strategies utilized to address the inherent risks associated with this culinary enterprise. A qualitative approach is employed in this analysis to identify and assess the various risks faced by the business, including those related to inventory, competition, pricing, reputation, food safety and quality, and financial risk. The results of this abdimas activity demonstrate that, despite the considerable challenges faced by MSMEs, business owners are capable of effectively mitigating these risks through the implementation of strategic measures, including competitive pricing and quality assurance. A comprehensive assessment reveals that a thorough comprehension of risk is pivotal for effective risk management and risk mitigation strategies. Furthermore, this service activity offers invaluable insights into how MSMEs can enhance their operations through risk analysis and feedback from interviews with business owners. One of the pivotal recommendations is the utilization of social media to expand market reach and enhance business reputation. Other suggestions include conducting regular risk analysis, improving branding, and building robust relationships with trusted partners or suppliers. Kegiatan pengabdian pada masyarakat ini bertujuan untuk mengevaluasi manajemen risiko pada UMKM Cahaya Sop Ikan untuk menilai keefektivitasan penanganan risiko yang dihadapi oleh usaha kuliner ini. Dengan pendekatan kualitatif, analisis ini mengidentifikasi dan menilai berbagai risiko yang dihadapi, seperti risiko persediaan bahan masakan, persaingan, harga, reputasi, kesehatan dan kualitas makanan, serta risiko keuangan. Hasil kegiatan abdimas ini menunjukkan bahwa meskipun UMKM menghadapi tantangan signifikan, pemilik usaha mampu mengatasi risiko-risiko tersebut dengan strategi yang efektif, termasuk pemberian harga dan kualitas yang kompetitif. Evaluasi mendalam menunjukkan bahwa pemahaman terhadap risiko adalah kunci untuk pengelolaan yang baik dan mitigasi risiko yang efektif. Selain itu kegiatan pengabdian ini juga memberikan wawasan berharga tentang bagaimana UMKM dapat meningkatkan operasionalnya melalui analisis risiko dan masukan dari wawancara dengan pelaku usaha. Salah satu rekomendasi utama adalah pemanfaatan media sosial untuk memperluas jangkauan pasar dan meningkatkan reputasi usaha. Saran lain termasuk melakukan analisis risiko secara rutin, meningkatkan branding, dan membangun hubungan yang kuat dengan mitra atau supplier terpercaya.
Analisis manajemen risiko pada Coze Coffee Shop: Strategi mitigasi untuk keberlanjutan bisnis Pangestuti, Dewi; Sumilir, Sumilir; Munasiron, Munasiron; Nastiti, Heni
Pengmasku Vol 5 No 1 (2025)
Publisher : PT WIM Solusi Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54957/pengmasku.v5i1.1531

Abstract

The objective of this community service initiative is to conduct a comprehensive analysis of the risk management strategies employed by Coze Coffee Shop, a micro, small, and medium enterprise (MSME) operating within the coffee shop sector in Indonesia. The primary objective of this study is to identify, evaluate, and formulate risk mitigation strategies that can enhance business sustainability. The approach employed is qualitative descriptive, with data collection techniques including interviews and direct observation. The findings of the study suggest that Coze Coffee Shop is confronted with a multitude of operational, market, financial, and human resource risks. Mitigation measures that have been implemented include product innovation, service improvement, the use of social media for marketing, and more efficient cash flow management. The results of this community service provide recommendations for improving risk management that is more adaptive and responsive to dynamic market changes, as well as the importance of strengthening human resource capacity to address the challenges of the increasingly competitive coffee shop industry. It is hypothesized that the results of this community service will contribute to the development of effective risk management strategies for MSMEs in the coffee shop sector and have a positive impact on their business sustainability amid intense competition. Pengabdian pada masyarakat (PKM) ini bertujuan untuk menganalisis manajemen risiko yang dihadapi oleh Coze Coffee Shop, sebuah usaha mikro, kecil, dan menengah (UMKM) di sektor kedai kopi di Indonesia. Fokus utama penelitian ini adalah untuk mengidentifikasi, mengevaluasi, dan merumuskan strategi mitigasi risiko yang dapat meningkatkan keberlanjutan bisnis. Pendekatan yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara dan observasi langsung. Hasil penelitian menunjukkan bahwa Coze Coffee Shop menghadapi berbagai risiko operasional, pasar, keuangan, dan sumber daya manusia. Beberapa langkah mitigasi yang telah diterapkan meliputi inovasi produk, perbaikan layanan, penggunaan media sosial untuk pemasaran, serta pengelolaan arus kas yang lebih efisien. Hasil PKM ini memberikan rekomendasi untuk meningkatkan pengelolaan risiko yang lebih adaptif dan responsif terhadap perubahan pasar yang dinamis, serta pentingnya penguatan kapasitas sumber daya manusia untuk menghadapi tantangan industri kedai kopi yang semakin kompetitif. Hasil PKM ini diharapkan dapat memberikan kontribusi dalam pengembangan strategi manajemen risiko yang efektif bagi UMKM di sektor kedai kopi, serta memberikan dampak positif terhadap keberlanjutan bisnis mereka di tengah persaingan yang ketat.
Co-Authors AA Sudharmawan, AA Akbar, Surya Aktalina, Lucia Amirul Mukminin Anayya, Miska Armansyah Armansyah Aurel, Princes Ayu, Mayang Sari Brando Lubis, Adi Raja Damanik, Rosa Zorayatamin Dania, Ira Aini Devy, Sisca Fadlil, Muhammad Raihan Hanifa, Elza Harahap, Mirna Yani Harris, Bilkes Heni Nastiti Ibarra, Florante Ira Cinta Lestari Kaharudin, Rosmiati Lubis, Adhayani Lubis, Adi Raja Brando Lubis, Tiffani Tantina Mayasari Rahmadhani Muhammad Rafli Munasiron, Munasiron Nafilaty, Najwa Laila Nanda Novziransyah Nasution, Halimah Thania Nasution, Iizzatul Aulia Halim Ozar, Lucia Aktalina Pane, Abdul Harris Pohan, Amelya Prasetyaswati, Betty Pratiwi, Munyati Putri, Dina Rachma Rachmania, Nova Rahman, Tuti Khairani Ramadhan Bestari Ritonga, Tiara Arlini Rizkillah, Saadur RR. Ella Evrita Hestiandari Said , Aldi Patria Sajow, Stenly Hely Saputra, Donalry Agus Sari Ayu, Mayang Sari, Siti Kemala Senny, Nila Sri Haningsih, Sri Sumilir, Sumilir Suryani Eka Mustika Syarifah Syarifah, Syarifah Varga, Fatimah