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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi Jurnal Manajemen dan Bisnis (Performa) Krisna: Kumpulan Riset Akuntansi Jurnal Ilmu Sosial dan Humaniora CommIT (Communication & Information Technology) Journal of Economics, Business, & Accountancy Ventura JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Channel : Jurnal Komunikasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Binus Business Review Monex: Journal of Accounting Research Journal of Governance and Public Policy Jurnal Manajemen Pelayanan Publik Jurnal Akuntansi dan Pajak Asia-Pacific Management and Business Application Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Environment and Sustainability Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pemikiran Sosiologi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan J-MAS (Jurnal Manajemen dan Sains) International Journal of Social Science and Business International Journal of Supply Chain Management JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS International Journal of Applied Business Research Indonesian Journal of Economics, Social, and Humanities Aptisi Transactions on Technopreneurship (ATT) Jurnal Entrepreneur dan Entrepreneurship Jurnal Public Policy JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Mantik Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) JASF (Journal of Accounting and Strategic Finance) Dinasti International Journal of Education Management and Social Science Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal Riset Bisnis dan Manajemen Jurnal Akuntansi dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Majalah Ilmiah Dian Ilmu Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Jurnal Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi International Journal of Science and Society (IJSOC) Jurnal Locus Penelitian dan Pengabdian BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan International Journal of Applied Sciences in Tourism and Events Journal of Law, Poliitic and Humanities Media Bina Ilmiah Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) Journal of Business on Hospitality and Tourism Relasi : Jurnal Ekonomi IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Review of Management, Accounting, and Business Studies
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Journal : International Journal of Economics Development Research (IJEDR)

Viral Marketing, Brand Ambassador, Online Consumer Review, Consumer Trust, and Purchase Decision Ni Wayan Ika Widyastuti; Gede Sri Darma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6471

Abstract

The personal care and beauty industry is an industry in the chemical, pharmaceutical and traditional medicine industry sector that continues to grow consistently in Indonesia as a country that has the potential to become one of the top 5 largest economies in the world. This makes the competitive conditions in the skincare industry competitive, forcing business actors to make efforts to encourage consumers to make purchases on their brands. This study aims to test the effect of viral marketing, brand ambassadors, online consumer reviews and consumer trust on purchase decisions in skincare users. This study was conducted quantitatively on 180 respondents domiciled in Bali, Indonesia. The results of this study indicate that viral marketing and online consumer reviews do not have a significant influence on purchase decisions, while brand ambassadors and consumer trust do not have a significant influence on purchase decisions. This shows how important digitalization is as a consideration for consumers today.
Analysis Of Interest Preferences In Using the Agen46 Yuniartha, I Putu Ngurah Bagus; Darma, Gede Sri
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6444

Abstract

This study used a total of 115 respondents from customers who use Agen46 BNI who transact in the Bali and Nusa Tenggara regions. The goal is to find out the factors related to satisfaction with the use of the application. Hypothesis testing uses SEM (Structural Equation Modeling) analysis tools. The results found that the perception of application use has a positive and significant influence on belief and satisfaction, as well as the benefit factor on belief and satisfaction. In addition, belief has a positive and significant influence on satisfaction. Similarly, satisfaction with the interest in using also had a positive and significant relationship. But for mediating relationships, belief is not able to significantly mediate the relationship between use and satisfaction. The same results also apply to the relationship of belief mediation between benefits and satisfaction.
The Economic Implications of Sociodemographic Moderation on the Relationship Between Ethical Morals, Knowledge, and Tax Avoidance Prasetiyo, Heri; Darma, Gede Sri
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.6501

Abstract

This study aims to analyze the role of age, gender, and income in moderating the relationship between ethical morals and knowledge on tax avoidance. The research design uses a quantitative approac. Data collection involves primary data with a questionnaire instrument using a semantic differential scale with a 10-point score. The respondents in this study are MSME (Micro, Small, and Medium Enterprises) actors in the KPP Pratama Badung Utara region, totaling 130 individuals. Data is analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results show that, directly, ethical morals and knowledge have a positive and significant impact on tax avoidance. Age does not significantly moderate the relationship between ethical morals and knowledge on tax avoidance. Gender does not significantly moderate the relationship between ethical morals and knowledge on tax avoidance. Income does not significantly moderate the relationship between ethical morals and knowledge on tax avoidance.
Analyzing Price, Service Quality, and Innovation as Drivers of Patient Satisfaction Through Repurchase Decisions in Hospitals Setiawan, Epan; Darma, Gede Sri
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.8532

Abstract

Several hospitals do various ways to increase public trust in the services provided, one of which is Siloam Hospital Denpasar. This study aims to provide comprehensive insight into the factors that influence patient satisfaction in conducting Medical Check Ups with a focus on aspects of patient experience, price, service quality, location, innovation, and brand image, and how repurchase decisions can mediate these influences. The research design used in this study is a quantitative approach. The results of the study indicate that price, innovation, and brand image have a positive and significant effect on patient satisfaction with medical check ups at Siloam Hospital Denpasar, while patient experience, service quality, and location have a negative effect on patient satisfaction with medical check ups at Siloam Hospital Denpasar. Price, innovation, and brand image have a positive and significant effect on repurchase decisions for medical check ups at Siloam Hospital Denpasar, while patient experience, service quality, and location have a negative effect on repurchase decisions for medical check ups at Siloam Hospital Denpasar. Repurchase decisions are able to mediate the influence of price, innovation, and brand image on patient satisfaction with medical check-ups at Siloam Hospital, Denpasar, but repurchase decisions are not able to mediate patient experience, service quality, and location on patient satisfaction with medical check-ups at Siloam Hospital, Denpasar.
Co-Authors A.A. Inten Suastika Dewi Agung Indradinata Agung Nova Mahendra Agus Budi Priono Agus Fredy Maradona Agus Gunadi Agus Putu Abiyasa Agustiari, Ni Putu Nova Alin Nesia Anak Agung Intan Pramesti Anak Agung Ngurah Eddy Supriyadinata Gorda Anggraeni, Ni Putu Novi Angka, Andi Tenri Ary Puspitasari, Made Astuti, Kadek Ayu Astuty, Ni Made Ria Kurniasih Ayu Anggi Puspitadewi, Made Ayumi, Made Santhi Beggie, Eudoxia Hosiyana Brany Ferushita Dewi Chintia Rosdiana Dewi Cokorda Istri Inten Purwaningsih Cuwanditha, I Putu Dava Deden Acep Saefulloh Delinda Shisma Praswary Desak Made Wahyuni Desyanta, I Gede Putu Rahman Devi Farela Devi, Dewa Ayu Yunia Dewa Ayu Etika Pertiwi Dewa Ayu Ketut Bintang Arbina Swari Dewi Prajayanti, Made Dewi Shintawati Kusnadi Dewi, Ayu Alit Cita Dewi, Ni Made Rosita Dewi, Ni Putu Tara Damayanti Diandini, Christine Dwipayani, Ni Gusti Ayu Kadek Eva Eka Widyastuti Fatima Hirawaty Ganaki Pusparani, Luh Made Diah Handayani, Luh Putu Dian Shavitri Handayani, Made Hans Andre Martinus Supit Hendhana, Sandra I Gede Ariguna Wijaya I Gede Sanica I Gusti Agung Ayu Surya Andanari I Gusti Ayu Suta Premawati I Gusti Putu Anom Artawijaya I Ketut Kanten I Ketut Widiastra I Made Adi Pranata I Made Gita Rivaldo I Made Hadi Purnantara I Nyoman Agus Suta Wijaya I Nyoman Andy Putra Bali I Nyoman Cakra Wibawa I Nyoman Doananda Samadiartha I Nyoman Subanda I Nyoman Sulistiana I Putu Gde Sukerta I Putu Kresna Saniscara Dewanta I Putu Teddy Noviana I Wayan Govinda Gotama Putra I Wayan Sukariana I Wayan Widana I.G.A Prita Dewi Maharani Ida Ayu Adi Cintya Dewi Kemenuh Ida Ayu Andini Wiandari Ida Ayu Desy Utami Pidada Ida Ayu Inten Arsriani Ida Ayu Oka Martini Ida Ayu Rat Widiari Ida Ayu Rat Widiari, Ida Ayu Rat Ida Ayu Rusmahadewi Ida Ayu Santi Permanasari Ida Bagus Nyoman Dwisuardinata Ida Bagus Raka Suardana Ii Lidyaningsih Indira, Indira Chintya Nik Arsana Putri Indra de Yong Irvan Khairil Solin Istikhomah Istikhomah Jayadi Putra, I Made Ngurah Bangun Jayanti, Dewa Ayu Novi Jayendra, Anak Agung Ngurah Juzer Juzer Kadek Ayu Astuti Kadek Ayu Saraswati Winarta Kadek Bobo Sanjaya Kadek Dina Yuliastari Kadek Wahyuni Andhityawati Kartini, I Gusti Ayu Intan Kemala, Gusti Ayu Diah Chandra Komang Adhi Restudana Komang Ayu Tri Handayani Komang Gita Krishna Murti Krismajayanti, Ni Putu Ari LA Sylvia Chandradevi Widana Leo Agung Puri Bowo Laksono Luh Asri Martani Luh Gde Intan Pradnyamita Luh Nidiacitra Luh Putu Ayu Wulandari Luh Putu Dian Shavitri Luh Putu Mahyuni Luh Putu Mahyuni Made Adi Guna Mertawan Made Ayu Anggi Puspitadewi Made Bayu Krisnamurti Made Resta Handika Made Vera Kristanti Dewi Mahadewi, Desak Tri Mahyuni, Luh Putu Melianthi, Ni Kadek Indah Miranda Devi Sonnya Lomi Muhammad Miftahudin Zein Murti, Komang Gita Krishna Nadira, Sofia Naomi Theresia Setiawan Ni Kadek Mita Ayu Wandari Ni Kadek Mita Ayu Wandari Ni Ketut Yunita Wulan Dewi Ni Komang Meita Sari Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Putu Desi Riadevi Ni Luh Putu Manasaputri Indrasawarni Ni Luh Putu Suarmi Sri Patni Ni Made Ari Anggita Pradnyawati Ni Made Ayu Trisna Dewi Ni Made Puriati Ni Made Vivi Cintya Dewi Ni Made Widani Ni Nyoman Citasti Ni Nyoman Triningsih Ni Putu Ayu Indira Yuni Ni Putu Desriana Dewi Ni Putu Desriana Dewi Ni Putu Nina Eka Lestari Ni Putu Novia Periantini Ni Putu Santhi Widiasih Ni Putu Sintha Devi Yogandhi Ni Putu Sri Utami Dewi Ni Wayan Duarsih Kusumadewi Ni Wayan Ika Widyastuti Ni Wayan Novi Budiasni . Ni Wayan Sinta Wahyuni Nidiacitra, Luh Nila Febrianti, Ni Made Nuke Paulin Sinungan Pande Devi Monica Parwati, Ni Luh Heka Permana, Fauzia Putri Wahyu Prananta, Putu Resta Wira Prasetiyo, Heri Pratiwi, Ida Ayu Rani Priskila, Selvy Puriati, Ni Made Putri Devi Febryanti, Ayu Putu Agus Ray Karunia Putu Ayu Sinthia Adnyasuari Putu Bagus Adi Wibawa Putu Bella Cytnhia Dian Utami Putu Dian Restiana Dewi Putu Han Widiatmika Putu Sri Maharini Putu Vera Wulandari Ramia Adnyana Reditiya, I Dewa Dalem Siwa Reinhard Habonaran Nainggolan Retnowati, Putu Ayu Ricky Setiawan Samin Sandra Hendhana Sanjaya, I Gede Wira Saputra, Upayana Wiguna Eka Selvy Priskila Setiawan, Epan Shuka Oyagi Silviana Melda Kolo Sinniati Sinniati Sinniati, Sinniati Sri Artini, Ni Made Sri Pujarini, Ni Gusti Ayu Made Sutrisna, I Putu Belly Taufan Halim Taufan Yudhistira Theresia Setiawan, Naomi Tiwik Setyawati Tjokorda Gde Agung Wijaya Kesuma Suryawan Triyandani, Komang Arie Putri Umarsihad Said Utami, Ketut Aryati Utami, Putu Bella Cytnhia Dian Wicaksono, Katon Widana, LA Sylvia Chandradevi Widhi Nugraha Wardana Widhiawati, Ni Luh Cindy Widiasih, Ni Putu Santhi Widnyasari, Ni Wayan Diah Wulandari, Luh Putu Ayu Wulandari, Nyoman Trisna Wulansari, Ida Ayu Komang Yudiastra, Putu Pande Yuniartha, I Putu Ngurah Bagus Yurika Santika Dewi Zakiya Umami