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Journal : Binus Business Review

The Impact of Social Influence, Product Knowledge, and Fear of Missing Out (FOMO) towards Purchase Intention on Alcoholic Beverage in Bali Ida Bagus Nyoman Dwisuardinata; Gede Sri Darma
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8919

Abstract

Based on the enactment of official government regulations in Governor Regulation No. 1 of 2020 concerning the Governance of Balinese Fermented and Distilled Drinks, arak Bali has started to appear publicly. It brings many advantages for the Balinese, especially in the business of fermented drink production. However, it is still unknown about consumer behavior regarding the interest in arak Bali, especially among Balinese people who live socially. The research aimed to determine the effect of social influence, product knowledge, and Fear of Missing Out (FOMO) on purchase intention in arak Bali. The population used was millennials and Generation Z in Denpasar City who had looked for information and consumed arak Bali. The amount of sample used was 153 respondents. Then, data analysis model  used  the Structural Equation Model (SEM) with AMOS 24. Based on the results of data processing with AMOS 24, it can be concluded that there is a significant and positive effect of social influence on purchase intention, product knowledge on purchase intention, social influence on FOMO, and product knowledge on FOMO. Meanwhile, FOMO has no significant but positive effect on purchase intention. It is known that the effect of product knowledge on purchase intention has the greatest influence and value in the research.
Co-Authors A.A. Inten Suastika Dewi Agung Indradinata Agung Nova Mahendra Agus Budi Priono Agus Fredy Maradona Agus Gunadi Agus Putu Abiyasa Agustiari, Ni Putu Nova Alin Nesia Anak Agung Intan Pramesti Anak Agung Ngurah Eddy Supriyadinata Gorda Anggraeni, Ni Putu Novi Angka, Andi Tenri Ary Puspitasari, Made Astuti, Kadek Ayu Astuty, Ni Made Ria Kurniasih Ayu Anggi Puspitadewi, Made Ayumi, Made Santhi Beggie, Eudoxia Hosiyana Brany Ferushita Dewi Chintia Rosdiana Dewi Cokorda Istri Inten Purwaningsih Cuwanditha, I Putu Dava Deden Acep Saefulloh Delinda Shisma Praswary Desak Made Wahyuni Desriana Dewi, Ni Putu Desyanta, I Gede Putu Rahman Devi Farela Devi, Dewa Ayu Yunia Dewa Ayu Etika Pertiwi Dewa Ayu Ketut Bintang Arbina Swari Dewi Prajayanti, Made Dewi Shintawati Kusnadi Dewi, Ayu Alit Cita Dewi, Ni Made Rosita Dewi, Ni Putu Tara Damayanti Diandini, Christine Dwipayani, Ni Gusti Ayu Kadek Eva Eka Widyastuti Fatima Hirawaty Ganaki Pusparani, Luh Made Diah Handayani, Luh Putu Dian Shavitri Handayani, Made Hans Andre Martinus Supit Hendhana, Sandra I Gede Ariguna Wijaya I Gede Sanica I Gusti Agung Ayu Surya Andanari I Gusti Ayu Suta Premawati I Gusti Putu Anom Artawijaya I Ketut Kanten I Ketut Widiastra I Made Adi Pranata I Made Gita Rivaldo I Made Hadi Purnantara I Nyoman Agus Suta Wijaya I Nyoman Andy Putra Bali I Nyoman Cakra Wibawa I Nyoman Doananda Samadiartha I Nyoman Subanda I Nyoman Sulistiana I Putu Gde Sukerta I Putu Kresna Saniscara Dewanta I Putu Teddy Noviana I Wayan Govinda Gotama Putra I Wayan Sukariana I Wayan Widana I.G.A Prita Dewi Maharani Ida Ayu Adi Cintya Dewi Kemenuh Ida Ayu Andini Wiandari Ida Ayu Desy Utami Pidada Ida Ayu Inten Arsriani Ida Ayu Oka Martini Ida Ayu Rat Widiari Ida Ayu Rat Widiari, Ida Ayu Rat Ida Ayu Rusmahadewi Ida Ayu Santi Permanasari Ida Bagus Nyoman Dwisuardinata Ida Bagus Raka Suardana Ii Lidyaningsih Indira, Indira Chintya Nik Arsana Putri Indra de Yong Irvan Khairil Solin Istikhomah Istikhomah Jayadi Putra, I Made Ngurah Bangun Jayanti, Dewa Ayu Novi Jayendra, Anak Agung Ngurah Juzer Juzer Kadek Ayu Astuti Kadek Ayu Saraswati Winarta Kadek Bobo Sanjaya Kadek Dina Yuliastari Kadek Wahyuni Andhityawati Kartini, I Gusti Ayu Intan Kemala, Gusti Ayu Diah Chandra Komang Adhi Restudana Komang Ayu Tri Handayani Komang Gita Krishna Murti Krismajayanti, Ni Putu Ari LA Sylvia Chandradevi Widana Leo Agung Puri Bowo Laksono Luh Asri Martani Luh Gde Intan Pradnyamita Luh Nidiacitra Luh Putu Ayu Wulandari Luh Putu Dian Shavitri Luh Putu Mahyuni Luh Putu Mahyuni Made Adi Guna Mertawan Made Ayu Anggi Puspitadewi Made Bayu Krisnamurti Made Resta Handika Made Vera Kristanti Dewi Mahadewi, Desak Tri Mahyuni, Luh Putu Melianthi, Ni Kadek Indah Miranda Devi Sonnya Lomi Muhammad Miftahudin Zein Murti, Komang Gita Krishna Nadira, Sofia Naomi Theresia Setiawan Ni Kadek Mita Ayu Wandari Ni Kadek Mita Ayu Wandari Ni Ketut Yunita Wulan Dewi Ni Komang Meita Sari Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Putu Desi Riadevi Ni Luh Putu Manasaputri Indrasawarni Ni Luh Putu Suarmi Sri Patni Ni Made Ari Anggita Pradnyawati Ni Made Ayu Trisna Dewi Ni Made Puriati Ni Made Vivi Cintya Dewi Ni Made Widani Ni Nyoman Citasti Ni Nyoman Triningsih Ni Putu Ayu Indira Yuni Ni Putu Desriana Dewi Ni Putu Nina Eka Lestari Ni Putu Novia Periantini Ni Putu Santhi Widiasih Ni Putu Sintha Devi Yogandhi Ni Putu Sri Utami Dewi Ni Wayan Duarsih Kusumadewi Ni Wayan Ika Widyastuti Ni Wayan Novi Budiasni . Ni Wayan Sinta Wahyuni Nidiacitra, Luh Nila Febrianti, Ni Made Nuke Paulin Sinungan Pande Devi Monica Parwati, Ni Luh Heka Permana, Fauzia Putri Wahyu Prananta, Putu Resta Wira Prasetiyo, Heri Pratiwi, Ida Ayu Rani Priskila, Selvy Puriati, Ni Made Putri Devi Febryanti, Ayu Putu Agus Ray Karunia Putu Ayu Sinthia Adnyasuari Putu Bagus Adi Wibawa Putu Bella Cytnhia Dian Utami Putu Dian Restiana Dewi Putu Han Widiatmika Putu Sri Maharini Putu Vera Wulandari Ramia Adnyana Reditiya, I Dewa Dalem Siwa Reinhard Habonaran Nainggolan Retnowati, Putu Ayu Ricky Setiawan Samin Sandra Hendhana Sanjaya, I Gede Wira Saputra, Upayana Wiguna Eka Selvy Priskila Setiawan, Epan Shuka Oyagi Silviana Melda Kolo Sinniati Sinniati Sinniati, Sinniati Sri Artini, Ni Made Sri Pujarini, Ni Gusti Ayu Made Sutrisna, I Putu Belly Taufan Halim Taufan Yudhistira Theresia Setiawan, Naomi Tiwik Setyawati Tjokorda Gde Agung Wijaya Kesuma Suryawan Triyandani, Komang Arie Putri Umarsihad Said Utami, Ketut Aryati Utami, Putu Bella Cytnhia Dian Wicaksono, Katon Widana, LA Sylvia Chandradevi Widhi Nugraha Wardana Widhiawati, Ni Luh Cindy Widiasih, Ni Putu Santhi Widnyasari, Ni Wayan Diah Wulandari, Luh Putu Ayu Wulandari, Nyoman Trisna Wulansari, Ida Ayu Komang Yudiastra, Putu Pande Yuniartha, I Putu Ngurah Bagus Yurika Santika Dewi Zakiya Umami