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Pengaruh Net Profit Margin (NPM) , Return On Assets ( ROA) Dan Earning Per Share ( EPS) Terhadap Harga Saham Pada PT.Mayora Indah Tbk Periode 2012-2021 Virbi, Shelby; Pasaribu, Veta Lidya; Septiani, Fauziah; Hernawati, Sri purni; Al Wani, Gigis
JURNAL SeMaRaK Vol. 6 No. 3 (2023): JURNAL SEMARAK
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara Net Profit Margin (NPM), Return On Assets (ROA), dan Earning Per Share (EPS) secara parsial dan simultan terhadap Harga Saham pada PT. Mayora Indah Tbk pada tahun 2012-2021. Jenis penelitian inipun bersifat asosiatif dengan metode kuantitatif menggunakan aplikasi SPSS versi 25, Berdasarkan hasil penelitian ditemukan bahwa parsial (uji t), variabel Net Profit Margin (NPM) dengan Thitung 0.828 < 2.446 Ttabel dengan taraf signifikansi 0.439 > 0.05 menunjukan bahwa hasil NPM tidak berpengaruh terhadap Harga Saham. Pada Return On Assets (ROA) Thitung - 0.496 < 2.446 Ttabel dengan taraf signifikansi 0.638 > 0.05 menunjukan bahwa hasil ROA tidak berpengaruh terhadap Harga Saham. Sedangkan pada Earning Per Share (EPS) dengan Thitung -3.380 < 2,446 dengan taraf signifikansi 0.015 < 0,05 menunjukan bahwa hasil EPS tidak berpengaruh terhadap Harga Saham. Berdasarkan hasil uji signifikansi simultan (uji F) diperoleh hasil Fhitung 4.907 < Ftabel 4,35 dengan taraf signifikansi 0,042 < 0,05 bahwa Net Profit Margin (NPM), Return On Assets (ROA), dan Earning Per Share (EPS) secara bersama-sama memiliki pengaruh terhadap Harga Saham pada pt. Mayora Indah Tbk. Berdasarkan nilai R square sebesar 0.710. dapat disimpulkan bahwa Net Profit Margin (NPM), Return On Assets (ROA), dan Earning Per Share (EPS) berpengaruh sebesar 71% terhadap Harga Saham. Sedangkan 29% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata Kunci: Net Profit Margin (NPM), Return On Assets (ROA), dan Earning Per Share (EPS), Harga Saham

Pengaruh Kegiatan Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Menggunakan Jasa Pengiriman Pada J&T Express Cabang Graha Raya Serpong Kota Tangerang Selatan Muhaimin As, Ahmadi; Septiani, Fauziah
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 3 No 1 (2024): Jurnal Manajemen & Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:3.No:1.2024.62.Hal:11-20

Abstract. The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).

STRENGTHENING THE CAPACITY OF HEALTHY RICE MSMES THROUGH DIGITAL MARKETING AS A MODERN MARKETING STRATEGY Solihin, Dede; Sofi’i, Imam; Septiani, Fauziah; Astuti, Widia; Gandung, Muhammad; Muharam, Hari; Pranowo, Agus Setyo; Wihartika, Doni; Yusnita, Nancy
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.188

Strengthening the capacity of healthy rice Micro, Small, and Medium Enterprises (MSMEs) and the growing market demand for healthy and quality products are essential. However, many healthy rice MSMEs still need help marketing their products effectively, especially in the digital era. One solution to increase competitiveness and expand the market is implementing digital marketing. This study analyzes how digital marketing can be an effective marketing strategy for healthy rice MSMEs to increase their business capacity. The method used in this study is a qualitative approach with case studies on several healthy rice MSMEs that have started implementing digital marketing. Data collection techniques were conducted through in-depth interviews with MSME owners and observation and analysis of the digital marketing content used. The study results show that using digital marketing, such as social media, marketing through websites, and e-commerce platforms, can increase product visibility, expand the market, and strengthen relationships with consumers. In addition, implementing the right digital marketing strategy can improve sales and competitiveness of healthy rice MSMEs in the modern market. This study suggests that healthy rice MSMEs should optimize digital marketing as part of their marketing strategy

Pengaruh Kegiatan Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Menggunakan Jasa Pengiriman Pada J&T Express Cabang Graha Raya Serpong Kota Tangerang Selatan Muhaimin As, Ahmadi; Septiani, Fauziah
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 3 No 1 (2024): Jurnal Manajemen & Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:3.No:1.2024.62.Hal:11-20

Abstract. The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).

Marketing Strategy in Increasing the Number of Sales of Goods Using Soar Analysis in Grocery Stores in Pondok Cabe, South Tangerang Septiani, Fauziah; Hidayat, Nandang; Hardhienata, Soewarto
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12874

This study aims to analyze effective marketing strategies for increasing sales of goods in grocery stores located in Pondok Cabe, South Tangerang, using the SOAR (Strengths, Opportunities, Aspirations, Results) analysis method. Through a qualitative approaches, data were collected from surveys and interviews with store owners and customers. Strengths: The research identifies the strengths of grocery stores, such as strategic location, product variety, and good cust omer service.Opportunities: The analysis explores existing opportunities, including the trend of online shopping and increasing consumer awareness of local products. Aspirations: The study investigates the aspirations of store owners to enhance sales, such as brand development and improving the shopping experience. Results: Findings indicate that implementing marketing strategies based on SOAR analysis can significantly boost sales, with recommendations to leverage social media and local promotions. This research is expected to provide insights for grocery store owners in formulating more effective and sustainable marketing strategies.

Pengaruh Motivasi Kerja dan Lingkungan Kerja Non Fisik terhadap Kinerja Karyawan pada PT Dana Purna Investama di Jakarta Pusat Gista, Ega Septiani Prama; Septiani, Fauziah
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 2 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i2.446

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja dan lingkungan kerja non fisik terhadap kinerja karyawan PT Dana Purna Investama di Jakarta Pusat. Metode pengumpulan data melalui survey dengan menyebarkan kuesioner kepada karyawan PT Dana Purna Investama. Penelitian dilakukan dengan menggunakan sampel sebanyak 99 karyawan. Metode penelitian ini menggunakan metode kuantitatif. Untuk mendapatkan hasil penelitian, digunakan teknik analisa data yaitu : uji validitas, uji reabilitas, uji normalitas, uji multikolinearitas, uji koefisien korelasi sederhana, uji koefisien korelasi berganda, uji Analisa koefisien determinasi, uji t dan uji f. Berdasarkan hasil uji t, diketahui nilai signifikasi sebesar 0,000 < 0,005 dan nilai t hitung > t tabel (5.224 > 1.984) artinya motivasi kerja memiliki pengaruh terhadap kinerja karyawan. Hasil uji t diketahui nilai signifikasi sebesar 0,001 < 0,005 dan nilai t hitung > t tabel (3.406 > 1.984, sehingga disimpulkan bahwa lingkungan kerja non fisik memiliki pengaruh yang signifikan terhadap kinerja karyawan. Berdasarkan hasil uji F diketahui bahwa nilai F hitung sebesar 36.541 dengan probabilitas signifikasi sebesar 0,000 (0,000 < 0,05) maka nilai probabilitas signifikasi < 5%. Hasil penelitian ini menyatakan bahwa motivasi kerja dan lingkungan kerja non fisik mempengaruhi kinerja karyawan PT Dana Purna Investama di Jakarta Pusat.

Pengaruh Promosi Dan Harga Terhadap Minat Beli Konsumen Pada Jasa Fotografi Dan Videografi Whitetalk Picture Di Bogor Abdurahim, Adedi; Septiani, Fauziah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6227

This research aims to find out how promotion and price influence consumer purchasing interest in Whitetalk Picture photography and videography services in Bogor, both partially and simultaneously. This research method uses quantitative methods with a sample size of 145 respondents. The data collection technique is by means of a questionnaire, and the data analysis techniques are validity test, reliability test, simple linear analysis, multiple linear analysis, correlation coefficient, coefficient of determination, and hypothesis testing. The results of this research show that there is a significant influence between Promotion and Price on Consumer Purchase Interest simultaneously. This can be seen from the value of the multiple linear regression equation, namely Y = 16,719 + 0,147 X1 + 0,444 X2. A constant of 16,719 indicates that if there is a change in the constant of the independent variable (X1) and The multiple correlation coefficient value shows that the Promotion (X1) and Price (X2) variables have a significant influence on Consumer Purchase Interest (Y), with a significant change value in F of 0.000 or less than 0.05, the correlation coefficient value is 0,583 and is positive. Where this value is in the interval 0,400 – 0,599, it means that the two variables have a moderate effect level of relationship. The Determination Coefficient value is 0,340, so it can be concluded that the Promotion (X1) and Price (X2) variables influence the Consumer Purchase Interest variable (Y) by 34.0% while the remaining 66.0% is influenced by other factors. Simultaneously testing the hypothesis obtained a calculated F value > F table or (42.453 > 3.05), this was also strengthened by a ρ value < Sig.0.05 or (0.000 < 0.05). This shows that there is a significant simultaneous influence between Promotion and Price on Consumer Purchase Interest in Whitetalk Picture Photography and Videography Services in Bogor.

Pendampingan Jiwa Kewirausahaan dan Daya Saing bagi Perantau/Urban di Jakarta Bogor Depok dan Bekasi Septiani, Fauziah; Arianto, Nurmin; Anggraini, RR Renny
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 1 No. 3 (2023): [November-Desember] Jurnal Pengabdian Tangerang Selatan: JURANTAS
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jrt.v1i3.38

Perantau adalah salah satu komunitas sosial yang ada di masyarakat Jabodetabek. Pergerakan paguyuban ini dapat ditingkatkan lagi dengan memberikan pendampingan berupa pelatihan dan penambahan pengembangan kapasitas keahliah dalam bidang sumber daya manusia. Salah satu pendampingan yang dapat dilakukan adalah dengan memberikan pelatihan seputar Jiwa kewirausahaan dan Daya Saing. Dengan adanya pengetahuan dan wawasan keterampilan yang memadai kelak menjadi bekal untuk dapat bermetamorfosis menjadi pribadi mandiri yang tidak hanya dapat berguna bagi dirinya, namun juga mampu memberikan kemaslahatan bagi masyarakat dan alam semesta selepas dari kehidupan di Paguyuban Perantau Jabodetabek. Kegiatan pengabdian kepada masyarakat berfokus pada Pendampingan Jiwa Kewirausahaan dan Daya Saing bagi Perantau / Urban di Jakarta Bogor Depok dan Bekasi. Pelatihan ini sangat bermanfaat sesuai dengan hasil diskusi akhir dari para peserta.

Pengaruh Kegiatan Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Menggunakan Jasa Pengiriman Pada J&T Express Cabang Graha Raya Serpong Kota Tangerang Selatan Muhaimin As, Ahmadi; Septiani, Fauziah
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 3 No 3 (2024): Jurnal Manajemen & Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:3.No:1.2024.62.Hal:11-20

Abstract. The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).

MELALUI PKM UNIVERSITAS PAMULANG : MARI KITA TINGKATKAN JEJARING PEMASARAN POSYANTEK DALAM MENYONGSONG ERA INDUSTRI 4.0 Putranto, Agung Tri; Widodo, Arif Siaha; Hanny, Risa; Septiani, Fauziah; Armansyah, Armansyah
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i2.4959

This service is titled Through Community Service at Pamulang University. Let's Improve Posyantek Marketing Network in Welcoming the Industrial Era 4.0. The purpose of community service is to provide knowledge about TTG (Appropriate Technology) as a solution in improving the business of UKM members of Posyantek. The method of implementing this service is carried out in a number of activities, namely by involving many parties other than the Appropriate Technology Service Post (Posyantek) also involving parties from the sub-district starting from the Camat, and the subdistrict staff in the Setu sub-district of South Tangerang City, Banten Province. The conclusion of community service (PKM) is that in general community service activities can be carried out well and have been welcomed and supported by the District of Setu in terms of place, infrastructure and accommodation, as well as enthusiastic participants, namely the Posyantek management and UKM Posyantek members in Setu District, so as to create awareness of the importance of improving marketing networks in the industrial era 4.0.

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