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All Journal Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Manajemen Universitas Bung Hatta Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Dharma Andalas
Mohammad Abdilla
Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas
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Pengembangan Usaha Produksi Gula Tebu Buk Nini Dan Manfaatnya Untuk Kesehatan Di Nagari Lawang Sumatera Barat Rosa, Yenni Del; Abdilla, Mohammad; Yendra, Nofri; Riski, Tri Rachmat; Rahmasari, Nisya Cesaryani
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 4 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v4i2.2404

Abstract

Mrs. Nini's sugarcane sugar production business has lacked appropriate information technology. Her maximum turnover is only around Rp 1,000,000 per week, with a selling price of Rp 3,000 per glass of sugarcane juice and Rp 25,000 per pack of sugarcane sugar. The sugarcane production process employs 3-4 family members. Marketing of the sugarcane sugar is limited to local needs. The prospects for this sugarcane sugar business are quite good due to the continuous daily demand for sugarcane as a raw material for making soy sauce. Priority issues for Mrs. Nini's sugarcane production business include marketing strategies and the health impacts of sugarcane (sugarcane juice) consumption. The training method involves lectures, discussions, and practical exercises. The goal is to educate partners about various marketing strategies and the health impacts of sugarcane (sugarcane juice) consumption. Mrs. Nini's sugarcane production requires a sugarcane milling press and a sugarcane juice mixer. The marketing strategy involves maintaining existing markets and quality, exploring new markets, and exploring alternative marketing channels using digital marketing. The impact of consuming cane sugar (sugarcane juice) on health is quite numerous, such as increasing the body's metabolism, meeting energy needs, maintaining digestive health and helping reduce constipation.
Optimalisasi Peran Masyarakat Lokal dalam Pelayanan Prima sebagai Penggerak Ekonomi Kreatif di Kawasan Kota Tua Padang Mariyanti, Eka; Wijaya, Riani Sukma; Abdilla, Mohammad; Fatma, Siti; Kobal, Hardinalis; Sari, Puti Embun; Marvidola, Triska; Putra, Ramadhani Kirana; Nasrah, Rasidah
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 4 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v4i2.2479

Abstract

This community service activity focuses on strengthening excellent service as a key strategy for enhancing tourism and the creative economy in the Kota Tua Padang area. The topic was selected based on the strategic role of service quality in shaping tourist satisfaction, destination image, and the sustainability of community-based tourism. The activity was implemented using a participatory approach through education, training, simulation, and mentoring of tourism actors and local communities. The results indicate positive changes in participants’ attitudes and service behavior, particularly in hospitality, responsiveness, empathy, and awareness of cleanliness and safety within the destination area. In addition, the activity increased community awareness of the potential of creative economy sectors as drivers of local economic growth. These findings confirm that excellent service is not only a determinant of tourist satisfaction but also an important instrument for strengthening community-based tourism and creative economic development.
Pengaruh Komposisi Nutrisi Dan Harga Makanan Sehat Terhadap Keputusan Pembelian Produk Nugget Pada Gen Z Program Studi S1 Manajemen Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas Rahmasari, Nisya Cesaryani; Abdilla, Mohammad; Rosa, Yenni Del; Yendra, Nofri; Idwar, Idwar
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 28 No 1 (2026): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v28i1.2476

Abstract

The purpose of the study was to determine the effect of perceived ease of use, perceived usefulness, attitude toward using and actual usage on the consumptive eating patterns of Gen Z of Dharma Andalas University partially and simultaneously. Primary data sources from field research and secondary data from library research. The type of research is associative with a quantitative approach. The research population was 90 people, the number of research samples was 90 people determined by total sampling. Data collection methods used questionnaires, interviews and observations. Before the data was processed, it met all instrument tests and classical assumption tests for the research variables perceived ease of use (X1), perceived usefulness (X2), attitude toward using (X3), actual usage (X4) and consumptive eating patterns (Y). The results of multiple linear regression obtained Y = 0.096 + 0.446 X1 + 0.302X2 + 0.279X3 + 0.251X4 + e. The results of partial and simultaneous hypothesis testing at a significance level of 5% show that perceived ease of use, perceived usefulness, attitude toward using and actual usage have a significant positive effect on the consumptive eating patterns of Gen Z at Dharma Andalas University. Abstrak Tujuan penelitian mengetahui pengaruh komposisi nutrisi dan harga makanan sehat terhadap keputusan pembelian produk nugget pada gen Z di Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas secara parsial dan simultan. Sumber data primer dari field research dan data sekunder dari library research. Jenis penelitian bersifat asosiatif dengan pendekatan kuantitatif. Populasi penelitian 90 orang, jumlah sampel penelitian 90 orang ditentukan secara total sampling. Metode pengumpulan data menggunakan angket, wawancara dan observasi. Sebelum data diolah memenuhi semua uji instrumen dan uji asumsi klasik untuk variabel penelitian komposisi nutrisi (X1), harga makanan sehat X2) dan keputusan pembelian produk nugget (Y). Hasil regresi linier berganda didapat Y = 2.590 + 0.347X1 + 0.652X2 + e. Hasil uji hipotesis secara parsial dan simultan pada tingkat signifikansi 5% menunjukkan bahwa komposisi nutrisi dan harga makanan sehat berpengaruh positif signifikan terhadap keputusan pembelian produk nugget pada gen Z di Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas.
Co-Authors A, Saadi Maimun Abror Abror Azman, Heru Aulia Caniago, Rita Sri Hasnita Chaeroel, Lucy Clara, Nandita Julia DINA ANGGRAINI Gemilang, Adam Husni, Erdasti Idwar Idwar Idwar, Idwar Idward, Idward Imran Agus Indrayeni, Indrayeni Ingra Sovita Intan Permatasari Kamila, Zahra Kobal, Hardinalis Konceta, Nesa Dela Lasti Yossi Hastini Lusia, Siska Maivalinda, Maivalinda Mardhatillah, Ulvi Mariyanti, Eka Marvidola, Triska Mawadah, Aulia Nasrah, Rasidah Nofri Yendra Putra, Ramadhani Kirana Rahman, Ardi Abdillah Rahmasari, Nisya Cesaryani Rajunas, Rajunas Renita Astri Restika Nurul Ismi Riski, Tri Rachmat Rismananda, Rachyta Saputra, Albi Sari, Puti Embun Siska Lusia Putri Siti Fatma Srihasnita, Rita Surianti, Fadila Tri Sukma, Tri Vanisya, Winda Vitri, Gusni Wandi, Agus Wijaya, Riani Sukma Yan Fitri, Mellyna Eka Yenni Del Rosa Yenni Del Rosa Yunia Wardi