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Handling of sponsor division clients in Indonesia International Motor Show 2023 event Setiawati, Rahmi; Utomo, Muhammad Ghiffari Zhaky; ferezagia, debrina vita; Safitri, Karin
Journal of Indonesian Tourism and Policy Studies Vol. 8, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an event activity, cooperation from external parties, especially sponsors are needed. Therefore, as an organizer of an event, good handling and service to external parties must be maximized so that client satisfaction and sustainable cooperation are created. This study aims to find out the procedures and strategies used by the 2023 Indonesia International Motor Show sponsorship team in dealing with clients and making cooperation with these clients sustainable. This study uses descriptive qualitative research method with data collection by interview, observation, and literature study. The result was that the procedures carried out by the Indonesia International Motor Show 2023 sponsorship team could help the sponsor team achieve excellent service and the strategies that had been implemented to maintain sustainable cooperation were effective. In an event activity, cooperation from external parties, especially sponsors are needed. Therefore, as an organizer of an event, good handling and service to external parties must be maximized so that client satisfaction and sustainable cooperation are created. This study aims to find out the procedures and strategies used by the 2023 Indonesia International Motor Show sponsorship team in dealing with clients and making cooperation with these clients sustainable. This study uses descriptive qualitative research method with data collection by interview, observation, and literature study. The result was that the procedures carried out by the Indonesia International Motor Show 2023 sponsorship team could help the sponsor team achieve excellent service and the strategies that had been implemented to maintain sustainable cooperation were effective.
Use of Big Data in Political Communication Analysis: Forming a Targeting and Electorate Segmentation Strategy Dharta, Firdaus Yuni; Purwosusanto, Hery; Yodiansyah, Hefri; Setiawati, Rahmi; Aprilinda, Aprilinda
Journal International Dakwah and Communication Vol. 4 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i1.637

Abstract

In this digital era, political communication has become increasingly complex with the emergence of various social media platforms and information technology. This allows for greater interaction between political leaders, parties and the electorate. In this context, the use of Big Data has become crucial in collecting, analyzing and understanding the political behavior patterns of the electorate. This research aims to explore the use of Big Data in the context of political communication analysis, especially in forming targeting and electorate segmentation strategies. Through this approach, it is hoped that an effective method can be found in understanding mass political preferences. This research uses a qualitative and quantitative approach by analyzing Big Data data from various social media platforms, online surveys and other digital data sources. Statistical analysis and machine learning techniques are also used to identify patterns of electoral behavior. The research results show that the use of Big Data in political communication analysis provides deep insight into the preferences and needs of the electorate. By utilizing available data, targeting and electorate segmentation strategies can be prepared more precisely and effectively. The conclusion of this research is the analysis of political communication, the use of Big Data has proven its value in forming targeting and electorate segmentation strategies. With an integrated approach between qualitative and quantitative data, political leaders and parties can better understand political dynamics and increase the effectiveness of communication with the electorate.
Society in the Digital Era: Adaptation, Change, and Response to Communication Technology Ganiem, Leila Mona; Setiawati, Rahmi; Suardi, Suardi; Nurhayai, Nurhayai; Ramdhani, Rahmat
Journal International Dakwah and Communication Vol. 4 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i1.639

Abstract

In the current digital era, communication technology has gradually changed the social landscape. Society faces pressure to adapt to rapid technological developments, which can affect interaction and communication patterns. This research aims to investigate how society adapts, experiences change, and responds to communication technology in the context of the digital era. The focus is to understand the impact of technology on social dynamics, as well as the strategies used by individuals and communities in dealing with these changes. This research method was carried out through a qualitative approach, using in-depth interviews and participant observation to collect data. The research sample was selected purposively, covering various different levels of society in the context of communication technology. The research results show that society experiences various levels of adaptation to communication technology, from acceptance to resistance. Changes in communication and social interaction patterns were identified, along with the adoption of new technologies and shifts in cultural values. The conclusions of this research illustrate the complexity of social dynamics in the digital era, where adaptation, change and response to communication technology play a key role in shaping patterns of human interaction. A deeper understanding of these processes can help in developing more effective strategies for managing the impact of technology in modern society
The Effect of Natural Scenery Quality, Public Transportation Availability, and Destination Security on Tourist Satisfaction Level at Mount Bromo, East Java Dewi, Kemmala; Krisdiyanto, Aris; Setiawati, Rahmi
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.928

Abstract

This study investigates the interplay between natural scenery quality, public transportation availability, destination security, and tourist satisfaction level at Mount Bromo, East Java. A quantitative approach utilizing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) 3 software is employed to analyze survey data collected from 150 tourists visiting Mount Bromo. The results reveal significant relationships between natural scenery quality, public transportation availability, destination security, and tourist satisfaction level. Natural scenery quality emerges as a primary driver of tourist satisfaction, with the breathtaking landscapes of Mount Bromo significantly influencing visitors' overall experiences. Furthermore, the availability and accessibility of public transportation and perceptions of destination security play crucial roles in shaping tourist satisfaction levels. These findings underscore the importance of holistic destination management strategies that prioritize the preservation of natural and cultural assets, the enhancement of transportation infrastructure, and the maintenance of destination security to ensure the sustainable development of Mount Bromo as a premier tourist destination.
The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the Sustainable Fashion Industry in Indonesia Anita, Siska Yuli; Mu'min, Halek; Megawati, Eka; Setiawati, Rahmi; Utomo, Bekti
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.929

Abstract

This research investigates the interplay between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance in the sustainable fashion industry of Indonesia. A quantitative approach using structural equation modeling (SEM) with partial least squares (PLS) analysis was employed to analyze data collected from consumers and key stakeholders in the Indonesian fashion market. The findings reveal significant positive relationships between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance. Specifically, eco-friendly product innovation and sustainable marketing strategy were found to positively influence customer satisfaction and financial performance, highlighting the importance of integrating sustainability principles into product development and marketing strategies. Additionally, customer satisfaction emerged as a critical driver of financial performance, underscoring the importance of delivering value and positive experiences to consumers in the sustainable fashion sector. These findings have important implications for fashion businesses, policymakers, and other stakeholders seeking to promote sustainability and economic growth in the Indonesian fashion industry.
Analysis of the Relationship between IoT Integration and Digital Skills Training on Competency Development and Employee Performance at Bogor Start-up Nurohman, Dwi Aris; Setiawati, Rahmi; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1102

Abstract

This study investigates the relationship between IoT integration and digital skills training on competency development and employee performance in start-up companies in Bogor. Utilizing a quantitative approach, data were collected from 170 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to explore the interconnections between the variables. The findings indicate that all examined relationships are positive and significant. Specifically, IoT integration and digital skills training significantly enhance competency development, which in turn positively impacts employee performance. These results underscore the importance of technological integration and continuous skills training in fostering employee growth and organizational performance within the dynamic environment of Bogor start-ups. The study provides valuable insights for managers and policymakers aiming to leverage digital advancements to optimize human capital and achieve superior business outcomes.
The Contribution of Sustainable Tourism to Economic Development: A Bibliometric Approach Setiawati, Rahmi; Syaiful, Muhammad; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1106

Abstract

This study employs bibliometric analysis to investigate the expansive field of sustainable tourism, focusing on the thematic evolution, research trends, emerging opportunities, and author collaboration networks from 1990 to 2024. Through a comprehensive review of the literature using VOSviewer, we identified key thematic clusters such as economic impacts, governance structures, social dimensions, and innovative practices in sustainable tourism. The temporal analysis revealed a shift in focus towards innovation and stakeholder perceptions, underscoring the dynamic nature of this research area. Emerging opportunities in the field include integrating advanced technologies and exploring the impact of local policies on sustainable tourism practices. Furthermore, the analysis of author collaboration networks highlighted the importance of scholarly partnerships in advancing the discourse, with prominent researchers playing pivotal roles in bridging various aspects of the field. This study not only maps the existing landscape but also highlights potential pathways for future research, aiming to enhance the efficacy and scope of sustainable tourism.
Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta Setiadi, Bekti; Setiawati, Rahmi; Manalu, Margareta; Dewantara, Rizki; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1114

Abstract

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.
Struktur Komunitas Dermaptera Predator Pada Tanaman Kelapa Sawit Efendi, Siska; Setiawati, Rahmi; Suhendra, Dede; Awaluddin, Awaluddin
JURNAL AGROPLASMA Vol 10, No 1 (2023): JURNAL AGROPLASMA VOLUME 10 NO 1 TAHUN 2023
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v10i1.3494

Abstract

This research observed about the structure of Dermaptera insects community on oil palm trees. This research is aimed to study about the structure of the community and the abundance of each species of Dermaptera on oil palm trees. The research is conducted in three places, they are Nagari Gunung Selasih, Sungai Dareh and IV Koto. The research is conducted using hand collecting method once a month. It is operated two times in October and November 2017. Result shows that there are four species of Dermaptera found in the three places, they are Chelisoches morio, Doru aculeatum, Euborellia arcanum and Vostox apicedentatus. The most common species found is C. morio. It is also found that the structure of Dermaptera is not complex because it’s unevenness and has a low biodiversity value. 
Influence of IoT, Edge Computing, and Real-Time Analytics Systems on Optimizing Resource Management in the Indramayu Fisheries Industry Utomo, Bekti; Setiawati, Rahmi; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1446

Abstract

The fisheries industry in Indramayu faces challenges in optimizing resource management due to inefficiencies and a lack of technological integration. This study examines the influence of the Internet of Things (IoT), Edge Computing, and Real-Time Analytics Systems on resource management optimization in the fisheries sector. Using a quantitative approach, data were collected from 150 respondents and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that IoT has the most significant impact on resource management optimization, followed by Real-Time Analytics Systems and Edge Computing. The integration of these technologies demonstrates a synergistic effect, enabling real-time data collection, efficient processing, and actionable insights. These findings underscore the transformative potential of digital technologies in fostering sustainable and efficient resource utilization. Practical recommendations include investing in infrastructure, enhancing technical skills, and promoting technology adoption through policy support. This research contributes to the growing body of knowledge on digital transformation in resource-intensive industries.