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Collaboration Between The Ministry Of Tourism And Creative Economy And Environmental Care Influencers: Strategy For Realizing Ecotourism In Indonesia Pawennei, Arwen; Setiawati, Rahmi; Tandafatu, Natalia Kristiani; Wijaya, Verina; Widyawati, Christy
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14374

Abstract

Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif yang menggambarkan tentang ekowisata, kolaborasi KEMENPARKRAF dengan Influencer, dan pariwisata (Sugiyono, 2019). Data yang digunakan dalam penelitian ini merupakan data sekunder yang peneliti peroleh dari berbagai sumber ilmiah seperti buku, artikel ilmiah, jurnal, dan sumber lain yang umum digunakan dalam penelitian. Data tersebut dianalisis menggunakan alat analisis SWOT. Hasil dalam artikel ini menunjukkan bahwa Kolaborasi antara Kementerian Pariwisata dan Ekonomi Kreatif lebih banyak mendatangkan manfaat dalam menciptakan Ekowisata di Indonesia karena beberapa hal diantaranya memiliki tujuan yang sama dalam mengembangkan pariwisata disertai dengan menjaga lingkungan. Seperti, program Pesona Indonesia dari Kementerian Pariwisata dan Ekonomi Kreatif yang menjunjung tinggi prinsip lingkungan dan InfLUNCER-Influencer yang sudah tidak asing di telinga yaitu Pandawara dengan program bersih-bersih sampah, Fiersa Besar dengan program atap negeri, Road Party dengan program Jimnya Challenge, dan lain sebagainya. Dengan pemanfaatan influencer bagi Kementerian Pariwisata dan Ekonomi Kreatif, penyebaran literasi dapat lebih cepat dan luas. Pemanfaatan Kemenparekraf bagi Influencer terkait perizinan, pendanaan dan lain sebagainya Maka dapat disimpulkan bahwa Kemenparekraf sama-sama saling membutuhkan. Selain dari sisi keuntungan dan peluang, kolaborasi ini hanya memiliki beberapa potensi ancaman dan kelemahan yaitu adanya perbedaan persepsi antara pemerintah dengan influencer yang menyebabkan program yang dirumuskan tidak dapat berjalan dengan baik.
Bibliometric Analysis of Key Findings in Studies on Gender Disparities in Education and Employment Judijanto, Loso; Setiawati, Rahmi; Sabir, Muhammad
The Eastasouth Journal of Social Science and Humanities Vol. 1 No. 03 (2024): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v1i03.277

Abstract

This study employs bibliometric analysis to explore the evolving landscape of research on gender disparities in education and employment from 1985 to 2024. Utilizing VOSviewer for data visualization, we identified key thematic clusters, analyzed trends over years, and pinpointed less-researched areas that present opportunities for further inquiry. Our findings revealed that while traditional topics like wage disparities and labor market participation continue to dominate the research, newer areas such as the impact of global events (e.g., COVID-19) and intersectional identities on gender inequalities are gaining prominence. Notably, the analysis highlighted significant gaps in research related to poverty, household dynamics, and health care's role in gender disparities. These findings suggest a need for a more nuanced exploration of how gender disparities affect various socioeconomic outcomes and call for targeted research efforts in underexplored areas to develop a more comprehensive understanding of the issues at hand.
Pengaruh Pemasaran Hijau dan Kesadaran Lingkungan Serta Dampaknya terhadap Perilaku Konsumen Hijau – Study Usia Remaja Santoso, Radityo; Setiawati, Rahmi; Fatimah, Siti
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 2 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i2.4570

Abstract

The increase in population leads to an increase in the needs of the community, which results in companies increasing production levels in order to meet the increasing demand for community needs. Various companies currently still rely on raw materials for products that come from nature, this results in the exploitation of nature to meet these increasing needs. This exploitation results in environmental pollution and damage so that the environment is damaged as a negative result of the production process that is less concerned about the sustainability of nature. In response to the negative impacts caused by the exploitation of the production process and also products that are less environmentally friendly, many consumers have shifted their decision to buy environmentally oriented products. Based on the results of this study, it was found that green marketing has an influence on consumer behaviour. Green labelling variables, green product variables, premium, and price variables, consumer trust in the environment have an influence on consumer behaviour.
COMMUNITY BASED TOURISM (CBT) PROGRAM: TOURISM VILLAGE DEVELOPMENT BASED ON LOCAL CULTURE, DIGITAL TECHNOLOGY, CREATIVE ECONOMY IN SIDATAPA VILLAGE, BULELENG REGENCY Setiawati, Rahmi; Syam, Nia Kurniati
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.985

Abstract

Sidatapa Village is one of the villages in Banjar District, Buleleng Regency which has unique historical and cultural values. The problems that exist in Sidatapa Village to date include: connectivity of tourism locations as tourist areas, homestay management, community capacity as the subject of area management n. This study uses a qualitative method with data collection through interviews, observation and literature study used in the form of literature review; and in the form of policy documents related to Community Based Tourism and Tourism Villages. The results of the research developed are, by empowering the community by forming tourism-aware cadres and providing strengthening of economic capacity in managing local village potential, managing traditional houses used as homestays using an economic solidarity approach, and promoting sustainable tourism. This program uses a solidarity approach, in which all members of the community are involved and share resources.