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All Journal Jurnal Bisnis dan Manajemen Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Management and Economics Journal (MEC-J) Journal of Economic, Management, Accounting and Technology (JEMATech) YUME : Journal of Management JURNAL MAKRO MANAJEMEN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Manajerial Jurnal Ilmiah Poli Bisnis Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Business Studies and Management Review Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Laulita, Nasar Buntu
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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PERANCANGAN KATALOG PRODUK PADA PERUSAHAAN IDCOCO INDONESIA Laulita, Nasar Buntu; Karimah, Zulfiniar Nur
Makro Jurnal Manajemen Dan Kewirausahaan Vol 9, No 1 (2024): Makro Jurnal manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v9i1.2298

Abstract

The IDcoco Indonesia company, in running its business with a target market that already includes the international market, currently has various competitors because various companies have emerged that are engaged in the same field and sell similar products. Therefore it is very important to design marketing media, one of which is in the form of an attractive product catalog, which has more value and is effective for potential customers to make it easier for them to make purchasing decisions for IDcoco Indonesia products. Qualitative methods and primary data from interviews with informants and secondary data from previous studies are used as the basis for information in the designed product catalog. The results of the catalog design that has been carried out can finally provide detailed information regarding product descriptions, specifications, production capacity and shipping procedures and are presented with attractive visualizations using English as an international language so that the information presented can make it easier for potential customers both from within the country and abroad countries to make purchasing decisions for IDcoco Indonesia products.
Kepuasan Dan Loyalitas Pelanggan Logistik Internasional Di Indonesia: Peran Timeliness Dan Information Quality Yeronica, Fernanda; Laulita, Nasar Buntu
Jurnal Manajerial Vol 11 No 03 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i03.7883

Abstract

Background – Globalization and technology advancements have driven the growth of electronic commerce (e-commerce) globally. E-commerce allows business to reach consumers worldwide. In this case, e-commerce relies on quality logistics services, particularly in terms of timeliness and quality of information. Aim – This study aims to assess the influence of timeliness and information quality on customer satisfaction and loyalty, while also examining the mediating role of customer satisfaction on customer loyalty among international logistics service providers in Indonesia. Design/ Methodology/ Approach – This research adopts a quantitative method by collecting primary data through online distribution of questionnaires. The sample consisted of 277 respondents selected through convenience sampling. Data analysis was conducted using the PLS-SEM approach with the SmartPLS3 software. Findings – This research shows that timeliness has a positive and significant impact on customer satisfaction and loyalty. Meanwhile, information quality also has a positive and significant effect on customer satisfaction, although it doesn’t significantly influence customer loyalty. However, customer satisfaction is effective in mediating the relationship between timeliness and information quality with customer loyalty. Conclusion – Timeliness and optimal quality of information in international logistics services in Indonesia can increase customer satisfaction. Moreover, information quality has the potential to build customer loyalty towards the selected logistics service provider. It should be emphasized that customer satisfaction with the timeliness and quality of information provided by logistics service providers is the key to increasing customer loyalty. Research Implication – International logistics service providers in Indonesia must focus on improving timeliness and information quality. By focusing on these areas, international logistics service providers in Indonesia can better serve their customers, increase satisfaction, and ultimately build a loyal customer base. Limitations – This research only focuses on two dimensions of logistics service quality, namely timeliness and information quality.
Macro and Microeconomic Variables on Stock Return in The Property Sector In 2018-2022 Yuwono, Wisnu; Andrianus, Lian; Laulita, Nasar Buntu
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.5938

Abstract

The purpose of the study, is getting information about investment to the investor based on micro and macro economic indicator. The variabel of micro and macro economic have a fluctuation indicated to Stock Return variabel. In this study, Stock Return is a dependent variable, Return On Asset (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), Inflation, and Interest Rate is independent variable. The sample is using 23 of property company in 2018-2022 years. Variable data of macro economic is collect from website on www.bi.go.id, www.bps.co.id and data variable of micro economic is collect from company financial statement. The methods of this study is using analisis liner berganda. The result of this study is using the common effect model, because is the best model in this study. The result of Uji F is show ROA, DER, CR, Inflation and Interest Rate is not simultaneous significant to the Stock Return. The Result of Uji T is show the effect of ROA, DER and CR is not significant to the Stock Return, otherwise the Inflation and Interest Rate is significant to the Stock Return.
K-Beauty Craze in Indonesia: A Study of Consumer Purchase Intentions Laulita, Nasar Buntu; Clorina, Jesslyn
Jurnal Ilmiah Poli Bisnis Vol 15 No 2 (2023): Volume 15 Nomor 2
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v15i2.1146

Abstract

This study investigates how brand ambassadors, digital marketing and brand image influences consumer purchase intention for beauty products in South Korea with brand trust as a mediating variable. This research involved 230 people from Indonesia who had bought beauty products from South Korea in which purposive sampling method is applied in the collection of relevant data. Partial Least Square (PLS) data analysis method is applied which is then processed in the SmartPLS software. It is found that brand ambassadors and digital marketing does have a positive and significant effect on brand trust. On the other hand, brand ambassador, brand image and brand trust have a significant positive effect on purchase intention as well. The mediation results show that brand trust as a mediator can mediate significantly and positively between brand ambassadors on purchase intention, which means that through well-known brand ambassadors with a good reputation, they can help company brands in maintaining consumer trust in brands and encourage interest in buying products indirectly.
What Matters in Cross-Border E-Commerce? A Study of Customer Satisfaction Drivers Risvi, Hellena; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.12001

Abstract

Purpose: This study aims to identify the variables influencing customer satisfaction in cross-border e-commerce. The variables considered include service quality, information availability, website performance, reliability, security, product variety, price value, delivery, customer service, and personalization.Method: The study employs a quantitative approach, using primary data obtained through a questionnaire survey. Classical assumption tests and multiple linear regression analyses were conducted using SPSS software to evaluate the hypothesized model. A total of 342 validated responses were analyzed, focusing on respondents with experience in cross-border e-commerce transactions.Result: The findings reveal that service quality, security, product variety, price value, and delivery have a significant and positive effect on customer satisfaction. Conversely, information availability, website performance, reliability, customer service, and personalization were found to have no significant impact.Practical Implications for Economic Growth and Development: This research offers valuable insights for cross-border e-commerce businesses to enhance the key drivers of customer satisfaction. Improving these factors can increase customer retention and loyalty, leading to higher repeat purchases and trust in the platforms, thereby boosting sales and revenue. By attracting a larger international customer base and expanding market share, businesses can achieve a competitive advantage in the global marketplace. This contributes to the promotion of international trade and fosters economic integration.
Implementasi Metode Weighted Sum Model untuk Sistem Registrasi Supplier di PT Cladtek Bi-Metal Manufacturing Yeronica, Fernanda; Laulita, Nasar Buntu
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v3i1.9999

Abstract

PT Cladtek Bi-Metal Manufacturing menghadapi kendala dalam proses registrasi supplier yang belum terorganisasi secara efisien, sehingga menghambat pemilihan supplier yang sesuai dan berdampak pada kelancaran rantai pasok. Penelitian ini bertujuan merancang sistem registrasi supplier berbasis Microsoft Excel menggunakan metode Weighted Sum Model (WSM) untuk meningkatkan efisiensi dan akurasi dalam proses evaluasi supplier. Metode penelitian mencakup observasi proses registrasi, analisis kebutuhan perusahaan, identifikasi kriteria penilaian, pemberian bobot berdasarkan tingkat kepentingan, dan pengembangan sistem Excel dengan formula perhitungan otomatis. Sistem ini dirancang untuk mengelola data supplier, menghitung skor total berdasarkan kriteria yang telah ditentukan, dan secara otomatis mengidentifikasi supplier yang memenuhi persyaratan dengan skor maksimal. Hasil implementasi menunjukkan bahwa sistem ini mempermudah tim dalam mengelola, mengevaluasi, dan memonitor status registrasi supplier secara transparan dan sistematis. Luaran berupa sistem registrasi ini memberikan dampak positif dalam mempercepat proses pengambilan keputusan serta mendukung standar operasional perusahaan.
PEMBUATAN PRODUK MULTIMEDIA DAN STRATEGI PROMOSI MELALUI MEDIA DIGITAL PADA WARUNG MISO MEDAN Alicia, Angelina; Laulita, Nasar Buntu
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.541

Abstract

The rapid development of digital technology and social media has had a huge impact on the business world, including medium-sized businesses. The strategy for trade promotion through digital media and multimedia products is more prospective because it attracts potential customers to obtain information about products being sold and transactions via the internet. So far, the partner namely Warung Miso Medan requires buyers to come directly to the location or order via WhatsApp. The purpose of this activity is to accompany and provide training to Warung Miso Medan on promotional strategies through digital media. The stages of the activity are: (1) Introduction to social media (2) Introduction to marketplace (3) Documentation of multimedia products (4) Receiving orders and sending (5) Designing banners. The results of Community Service activities are partners who have social media, are registered on the marketplace, and have an understanding of promotion strategies through social media and are able to manage them.
The Effect of Customer Experience and Omnichannel Integration on Customer Loyalty through Customer Engagement and Customer Satisfaction as Mediation Dewantara, Hendra; Laulita, Nasar Buntu
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to measure the impact of customer experience and channel integration on customer loyalty, with customer engagement and satisfaction as mediation variabel in omnichannel context on customers who buy fashion products through websites. The research method used is Structural Equation Modeling (SEM) Analysis using SmartPLS. This research is quantitative with purposive sampling method, involving 280 samples. At the end of the research period, 331 responses from users of the omnichannel online shopping system on the website were obtained to be analyzed. The results of the analysis show that customer experience and channel integration significantly positively affect customer engagement, satisfaction, and loyalty, so this hypothesis is accepted. In addition, customer engagement and satisfaction mediate the relationship between customer experience and channel integration with customer loyalty, so this hypothesis is also accepted.
The Influence of Perceived Quality, Perceived Value of Cost, Brand Identification, and Brand Trust on Brand Loyalty Mediated by Customer Satisfaction in Batam City Engelina, Jerly; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1329

Abstract

Due to technology steadily developing at a rapid pace, it gave rise to many new businesses one of which is smartphone products. This study aims to analyze the effect of perceived quality, perceived value of cost, brand identification, trust, and lifestyle congruence on brand loyalty mediated by customer satisfaction with using Samsung smartphones in Batam City. The sample size was 378 respondents using purposive sampling. Empirical data was obtained through the distribution of online questionnaires with Google Forms. Testing research data using Structural Equation Modeling, Smart PLS 3 software. The results confirm that variables perceived quality, perceived value of cost, brand identification, and brand trust have a significant positive effect on customer satisfaction. The perceived value of the cost value variable, brand identification, and customer satisfaction have a significant positive impact on the brand loyalty variable. In contrast of the perceived quality variable, brand trust has no significant effect on brand loyalty. The variables perceived quality, perceived cost value, brand identification, and brand trust have a significant positive impact on brand loyalty mediated by customer satisfaction. The purpose of this research is to contribute to literature and marketing strategies to be more efficient as a decision-making tool in companies.
Analisa Perencanaan Penerapan Sistem ERP Terhadap Akuntansi dan Manajemen Rantai Pasok pada Toko Cipta Utama Laulita, Nasar Buntu; Zai, Immanuel; Winson, Winson; Tyana, Tyana; Andrew, Andrew; Frentyo, Frentyo; Devin, Devin
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1767

Abstract

Abstrak Penelitian ini bertujuan melakukan analisa terhadap peran sistem ERP terhadap bagian akuntansi dan rantai pasok sebuah usaha. Toko Cipta Utama selalu menggunakan metode pencatatan manual untuk laporan keuangan atau akuntansi. Pencatatan secara manual akan menimbulkan permasalahan yang berdampak terhadap efektivitas bagi operasional dan perkembangan usaha ke skala lebih besar. Berdasarkan permasalahan yang timbul akibat dari tidak efektifnya bagian akuntansi, usaha akan membutuhkan integrasi melalui sistem ERP. Toko Cipta Utama akan berperan penting dalam penelitian ini dalam memberikan tanggapan dan data dari operasional usaha. Metode penelitian yang diimplementasikan adalah metode kualitatif dan kuantitatif sebagai data pendukung analisis. Secara kualitatif melaksanakan pengumpulan informasi melalui wawancara terhadap pemilik Toko Cipta Utama untuk mendalami mengenai situasi operasional usaha. Metode kuantitatif yakni melakukan survei terhadap 20 responden yang merupakan perwakilan pekerja dari berbagai perusahaan dan data tersebut dapat berperan sebagai referensi atau pendukung bagi analisa terhadap sistem ERP.  Hasil penelitian menunjukkan bahwa, sistem ERP dapat membantu usaha menengah untuk mengintegrasikan data dan prosedur operasional sebuah usaha. Perusahaan perlu melakukan analisa terhadap kebutuhan dan budget untuk melakukan investasi terhadap sistem ERP tersebut. Toko Cipta Utama telah memilih sistem GF Akuntansi untuk melakukan integrasi terhadap keuangan atau bidang akuntansi.Kata Kunci: Sistem ERP; Akuntansi; Rantai Pasok; GF Akuntansi.AbstractThis research aims to analyze the role of ERP systems in the accounting and supply chain of a business. The Main Copyright Store always uses manual recording methods for financial or accounting statements. Manual recording will cause problems that have an impact on effectiveness for operations and business development to a larger scale. Based on problems arising from the ineffectiveness of the accounting department, businesses will need integration through ERP systems. Toko Cipta Utama will play an important role in this research in providing responses and data from business operations. The research methods implemented are qualitative and quantitative methods as data supporting analysis. Qualitatively carry out information collection through interviews with the owner of the Main Copyright Store to explore the operational situation of the business. Quantitative method is to conduct a survey of 20 respondents who are representatives of workers from various companies and the data can act as a reference or support for the analysis of ERP systems. The results showed that ERP systems can help medium-sized businesses to integrate the data and operational procedures of a business. Companies need to analyze the needs and budget to invest in the ERP system. Toko Cipta Utama has chosen the GF Accounting system to integrate financial or accounting fields.Keywords: ERP system; Accounting; Supply Chain; GF-Accounting
Co-Authors Agriffina, Joicelyn Agustino, Malvin Alicia, Angelina Ana Andrew Andrew, Andrew Andrianus, Lian Andy Andy Christini, Julia Clorina, Jesslyn Cuandra, Fendy Devin, Devin Dewantara, Hendra Ella, Monica Elzagi, Verliana Emilya Engelina, Jerly Fidia Fiona Fiona, Fiona Frentyo, Frentyo Hendry Setiawan Huang, Stephen Jasmine, Florentina Jennifer Jennifer Karimah, Zulfiniar Nur Kartono, Rico Kelvin Kelvin Lim, Vera Edelia Macnico, Peter Melissa Nuraeni, Yuni Oktalia, Adeline Ricardo, Teddy Risvi, Hellena Rusiana, Nia Sandra, Novi Sari, Wanda Pramitha Suprapto, Yandi Tyana, Tyana Vernando, Lovis Wiliyan, Hendy Winson, Winson Wisnu Yuwono Yeronica, Fernanda Yosuky, Delvian Yulfiswandi Zai, Immanuel