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All Journal Jurnal Bisnis dan Manajemen Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Management and Economics Journal (MEC-J) Journal of Economic, Management, Accounting and Technology (JEMATech) YUME : Journal of Management JURNAL MAKRO MANAJEMEN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Manajerial Jurnal Ilmiah Poli Bisnis Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Business Studies and Management Review Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Laulita, Nasar Buntu
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Penerapan Manajemen Risiko Keselamatan dan Kesehatan Kerja (K3) di Bisnis Perakitan Kaca PT. Winsen Kencana Perkasa Laulita, Nasar Buntu; Andy, Andy; Huang, Stephen; Sari, Wanda Pramitha
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.7009

Abstract

Keselamatan dan kesehatan kerja (K3) sangat penting perannya dalam suatu organisasi karena akan menentukan citra perusahaan yang berdampak pada pesanan pelanggan. Penelitian ini bertujuan untuk menganalisa penerapan manajemen risiko K3 di suatu organisasi dengan mengambil studi kasus di PT. Winsen Kencana Perkasa dan pengaruhnya terhadap kinerja organisasi. Metodologi penelitian yang digunakan adalah observasi di lapangan dengan wawancara dan diskusi kelompok dalam menganalisa penerapan manajemen risiko berdasarkan data-data yang diperoleh. Hasil penelitian menunjukkan bahwa penerapan K3 di PT. Winsen Kencana Perkasa belum maksimal dalam meminimalkan risiko K3. Perusahaan sebenarnya telah memiliki standar K3 yang baik, yang ditandai dengan adanya buku panduan K3, briefing setiap pagi untuk mengingatkan tentang K3, dan alat pelindung diri (APD) yang lengkap, serta semua pekerja dilindungi oleh Badan Penyelenggara Jaminan Sosial (BPJS), tetapi masih terdapat sebagian pekerja yang tidak memakai APD lengkap saat melakukan pekerjaannya. Sebagian pekerja menganggap remeh K3 saat melakukan pekerjaannya, pemantauan terhadap para pekerja tidak terlalu ketat, dan sosialisasi K3 yang dilakukan mungkin masih kurang. Oleh karena itu, manajemen risiko K3 di perusahaan tersebut harus diperbaiki agar menciptakan lingkungan kerja yang lebih baik serta mengurangi hilangnya produktivitas akibat kecelakaan kerja dan penyakit. Kata Kunci: K3; Manajemen Risiko; Perakitan Kaca.
Pengaruh Strategi Inovasi Berbasis Sistem ERP Terhadap Kinerja Operasional UMKM Cafe Abang Laulita, Nasar Buntu; Zai, Immanuel; Vernando, Lovis; Jasmine, Florentina; Jennifer, Jennifer; Kelvin, Kelvin; Kartono, Rico
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1758

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Strategi Inovasi Berbasis Sistem ERP Terhadap Kinerja Operasional UMKM Cafe Abang untuk meningkatkan produktivitas, pendapatan, dan meningkatkan kinerja operasional UMKM Cafe Abang dengan sistem ERP. Penelitian dilakukan dengan metode penelitian kualitatif, proses pengumpulan data dilakukan dengan metode wawancara dan observasi, kegiatan wawancara dengan pemilik usaha dan observasi dilakukan dengan kunjungan ke lokasi usaha untuk mengetahui kondisi usaha saat ini. Dari penelitian ini dapat disimpulkan bahwa untuk meningkatkan kinerja operasional UMKM Cafe Abang akan baik untuk diimplementasikan sistem ERP seperti POS, Inventory, dan Software CRM. Juga terus melakukan inovasi dan pengembangan untuk produk yang telah ada.Kata Kunci: ERP. UMKM, Kinerja Operasional AbstractThis study aims to determine the effect of ERP System-Based Innovation Strategy on Operational Performance of MSME Cafe Abang to increase productivity, income, and improve operational performance of MSME Cafe Abang with an ERP system. The research was conducted using qualitative research methods, the data collection process was carried out by interview and observation methods, interviews with business owners and observations were carried out by visiting business locations to find out the current business conditions. From this study it can be concluded that to improve the operational performance of MSME Cafe Abang it would be good to implement ERP systems such as POS, Inventory, and CRM Software. Also continue to innovate and develop existing products.Keywords: ERP. MSME, Operational Performance
The INFLUENCE OF HEDONIC VALUE AND CUSTOMER EXPERIENCE ON CONSUMER DECISION-MAKING: A STUDY OF FOREIGN BRAN RETAIL IN INDONESIA WITH CUSTOMER SATISFACTION AS MEDIATION Elzagi, Verliana; Laulita, Nasar Buntu
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.35877

Abstract

This study aims to fill the gap in the literature by exploring how hedonic value and customer experience influence consumen decision-making in foreign bran retail in Indonesia, with particular focus on the mediating role of customer satisfaction. This study consists of two independent variables, namely hedonic value and brand experience and one dependent variable, namely consumer decision-making and customer satisfaction as a mediating variable. The method used is quantitative where research data collection using questionnaires filled out by community respondents throughout Indonesia. The research results obtained are: a) There is a significant influence between hedonic value on brand satisfaction, b) there is a significant influence between hedonic value on consumer decision-making, c) there is a significant influence between brand experience on customer satisfaction, d) there is a significant influence between brand experience on consumer decision-making, e) there is no significant influence between customer satisfaction on consumer decision-making, f) customer satisfaction cannot mediate the effect of hedonic value on consumer decision-making, g) customer satisfaction cannot mediate the effect of brand experience on consumer decision-making.
PENGARUH MEDIA SOSIAL MARKETING DAN CELEBRITY ENDORSER TERHADAP MINAT BELANJA PRODUK SKINCARE LOKAL PADA PASAR GLOBAL DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Wiliyan, Hendy; Laulita, Nasar Buntu
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2297

Abstract

ABSTRAKSosial media tidak hanya menjadi media bagi masyarakat untuk berselancar dalam internet dan mencari informasi tetapi juga sudah berkembang menjadi media untuk marketing. Dalam media sosial juga ada orang yang memiliki pengaruh cukup besar sehingga dapat disebut sebagai influencer atau selebriti, dimana mereka menciptakan sebuah tren ketika mereka membuat sebuah konten pada media sosial yang mereka gunakan, bahkan konten yang mereka buat dapat mempengaruhi masyarakat atau suatu produk. Tujuan dari penelitian yang dilakukan guna mendapatkan hasil dari pengaruh media sosial marketing dan celebrity endorser terhadap minat belanja produk skincare lokal di pangsa pasar global beserta dengan brand image untuk variable interviewingnya. Untuk menjawab tujuan dari penelitian ini, maka metode yang digunakan adalah metode kuantitatif yang digunakan dalam pengumpulan data dan perhitungannya untuk mendapatkan hasil dari responden kuisioner. Hasil penelitian menunjukkan bahwa pengaruh dari strategi sosial media marketing dan pengaruh dari endorser influencer dapat meningkatkan tingkat minat belanja konsumen secara signifikan. ABSTRACTSocial media is not only a medium for people to surf the internet and find information but has also developed into a medium for marketing. In social media there are also people who have considerable influence so that they can be referred to as influencers or celebrities, where they create a trend when they create content on the social media they use, even the content they create can influence the public or a product. The purpose of the research conducted to obtain the results of the influence of social media marketing and celebrity endorsers on shopping interest for local skincare products in the global market share along with brand image for interviewing variables. To answer the objectives of this study, the method used is a quantitative method used in data collection and calculation to obtain results from questionnaire respondents. The results showed that the influence of social media marketing strategies and the influence of influencer endorsers can significantly increase the level of consumer shopping interest.
PENGARUH CITRA MEREK, KEPERCAYAAN, HARGA, NILAI YANG DIRASAKAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MEREK OTOMOTIF INTERNASIONAL YANG DI MEDIASI OLEH PERSEPSI KUALITAS Suprapto, Yandi; Laulita, Nasar Buntu; Yosuky, Delvian
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2303

Abstract

ABSTRAKIndustri otomotif Indonesia telah menjadi pemimpin pasar di wilayah ASEAN dalam hal penjualan mobil, menarik produsen otomotif terkemuka dunia untuk berinvestasi di negara ini. Penelitian ini bertujuan untuk mengeksplorasi dampak faktor-faktor seperti citra merek, kepercayaan, harga, nilai yang dirasakan, dan promosi terhadap keputusan pembelian merek otomotif internasional, serta menganalisis peran persepsi kualitas sebagai perantara. Studi ini dilakukan dengan menyebarkan kuesioner kepada 429 responden pengguna kendaraan bermotor di Batam, Indonesia, dan menganalisis data menggunakan metode SmartPLS. Hasil dari uji data menunjukkan bahwa citra merek, persepsi kualitas, nilai yang dirasakan, harga, dan promosi berpengaruh positif terhadap keputusan pembelian. Namun, kepercayaan tidak berpengaruh signifikan terhadap keputusan pembelian secara langsung. Kemudian, nilai yang dirasakan, harga, dan promosi berpengaruh signifikan terhadap persepsi kualitas. Namun, citra merek dan kepercayaan tidak berpengaruh signifikan terhadap persepsi kualitas. Selain itu, nilai yang dirasakan dan harga berpengaruh signifikan terhadap keputusan pembelian melalui persepsi kualitas sebagai mediator. Citra merek, promosi, dan kepercayaan tidak berpengaruh signifikan terhadap keputusan pembelian melalui persepsi kualitas sebagai mediator. ABSTRACTThe Indonesian automotive industry has emerged as the market leader in the ASEAN region in terms of car sales, attracting leading global automotive manufacturers to invest in the country. This study aims to explore the impact of factors such as brand image, trust, price, perceived value, and promotion on purchasing decisions for international automotive brands and analyze the mediating role of perceived quality. The research was conducted by distributing questionnaires to 429 respondents who are vehicle users in Batam, Indonesia, and analyzing the data using the SmartPLS method. The results indicate that brand image, perceived quality, perceived value, price, and promotion positively influence purchasing decisions. However, trust does not significantly impact purchasing decisions directly. Furthermore, perceived value, price, and promotion significantly influence perceived quality, while brand image and trust do not. Additionally, perceived value and price significantly impact purchasing decisions through perceived quality as a mediator. Brand image, promotion, and trust do not significantly influence purchasing decisions through perceived quality as a mediator.
Penerapan Sistem Akuntansi dalam Meningkatkan Akurasi Pencatatan Inventaris di UMKM SIS Collection Laulita, Nasar Buntu; Fiona, Fiona
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Maret 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i2.9100

Abstract

SIS Collection mengalami kendala pada pencatatan, baik itu pada stock card maupun keuangan. Mereka masih melakukan keduanya secara manual pada buku dan Microsoft Excel, sehingga sering terjadi kesalahan pencatatan dan perhitungan. Hal ini memperlambat proses kerja mereka. Metode pelaksanaan yang digunakan adalah dengan wawancara, observasi, dan dokumentasi. Dari hasil metode pelaksanaan, ditemukan bahwa SIS Collection membutuhkan sebuah sistem akuntansi untuk menyelesaikan kedua masalah tersebut sekaligus. Sistem akuntansi tersebut dibuat dengan Microsoft Access dengan fitur-fitur utama yang diperlukan oleh mitra. Setelah pengimplementasian sistem tersebut pada mitra selama 2 minggu, mitra menemukan bahwa permasalahan yang mereka hadapi sebelumnya telah berkurang dengan drastis sehingga telah meningkatkan efisiensi operasionalnya. Pelaksanaan kegiatan berikutnya dapat menambahkan fitur user untuk mitra sehingga lebih banyak staf yang dapat menggunakan sistem itu tanpa harus memperlihatkan semua informasi yang ada pada sistem.
Drivers of Purchase Intention in Cross-Border E-Commerce: The Role of Platform Quality and Trust Melissa; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11288

Abstract

Purpose: The purpose of this study is to explore the factors influencing cross-border e-commerce consumers, particularly platform quality aspects such as information quality, system quality, and service quality, on purchase intention, with trust as a mediating factor.Method: This research employs quantitative methods. The measurement and structural models were evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS v.3.9 application to test the hypotheses based on data from a total of 280 respondents.Result: The study found that information quality, system quality, and service quality in cross-border e-commerce significantly influence trust and purchase intention. Customer trust mediates the effects of information quality and service quality on purchase intention, but it does not significantly mediate the effect of system quality.Practical Implications for Economic Growth and Development: This research provides strategic insights for cross-border e-commerce companies to enhance platform quality and consumer trust, which can lead to market expansion, promote digital economic growth, and support global e-commerce development.
What Matters in Cross-Border E-Commerce? A Study of Customer Satisfaction Drivers Risvi, Hellena; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.12001

Abstract

Purpose: This study aims to identify the variables influencing customer satisfaction in cross-border e-commerce. The variables considered include service quality, information availability, website performance, reliability, security, product variety, price value, delivery, customer service, and personalization.Method: The study employs a quantitative approach, using primary data obtained through a questionnaire survey. Classical assumption tests and multiple linear regression analyses were conducted using SPSS software to evaluate the hypothesized model. A total of 342 validated responses were analyzed, focusing on respondents with experience in cross-border e-commerce transactions.Result: The findings reveal that service quality, security, product variety, price value, and delivery have a significant and positive effect on customer satisfaction. Conversely, information availability, website performance, reliability, customer service, and personalization were found to have no significant impact.Practical Implications for Economic Growth and Development: This research offers valuable insights for cross-border e-commerce businesses to enhance the key drivers of customer satisfaction. Improving these factors can increase customer retention and loyalty, leading to higher repeat purchases and trust in the platforms, thereby boosting sales and revenue. By attracting a larger international customer base and expanding market share, businesses can achieve a competitive advantage in the global marketplace. This contributes to the promotion of international trade and fosters economic integration.
Analysis of the Influence of Brand Loyalty, Brand Association, Brand Awareness, Perceived Quality, and Country Image on Purchase Intention at Uniqlo Brand in Batam City Ricardo, Teddy; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.1344

Abstract

The fashion industry, with various international brands, is established in Batam City. With so many international brands, there is very tight competition among these brands, so a right strategy is needed to deal with this competition. This study aims to analyze the influence of brand loyalty, brand association, brand awareness, quality perception, and country image on significant purchase intention. The object of this research is one of the international brands in Batam City, namely Uniqlo. Sampling in this study was conducted using the purposive sampling technique, and a total of 411 respondents were included in the analysis. The data in this study were obtained by distributing questionnaires using Google Forms, which were completed by respondents from Batam who had made purchases at Uniqlo. The data is processed through the SmartPLS 3.0 program using PLS. The study's results indicated that brand loyalty, brand awareness, and perceived quality had a significant positive effect on purchase intention, whereas purchase intention was not influenced by brand association or country image.
Co-Authors Agriffina, Joicelyn Agustino, Malvin Alicia, Angelina Ana Andrew Andrew, Andrew Andrianus, Lian Andy Andy Christini, Julia Clorina, Jesslyn Cuandra, Fendy Devin, Devin Dewantara, Hendra Ella, Monica Elzagi, Verliana Emilya Engelina, Jerly Fidia Fiona Fiona, Fiona Frentyo, Frentyo Hendry Setiawan Huang, Stephen Jasmine, Florentina Jennifer Jennifer Karimah, Zulfiniar Nur Kartono, Rico Kelvin Kelvin Lim, Vera Edelia Macnico, Peter Melissa Nuraeni, Yuni Oktalia, Adeline Ricardo, Teddy Risvi, Hellena Rusiana, Nia Sandra, Novi Sari, Wanda Pramitha Suprapto, Yandi Tyana, Tyana Vernando, Lovis Wiliyan, Hendy Winson, Winson Wisnu Yuwono Yeronica, Fernanda Yosuky, Delvian Yulfiswandi Zai, Immanuel