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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Innovation in Business and Economics Eksis: Jurnal Riset Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Manajemen Agribisnis: Jurnal Agribisnis Jurnal Inovasi Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Otonomi International Journal of Social Service and Research Journal of Education Research Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen e-Jurnal Apresiasi Ekonomi Commodities, Journal of Economic and Business ENDLESS : International Journal of Future Studies Asian Journal of Management, Entrepreneurship and Social Science
Eka Askafi
Universitas Islam Kadiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation

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The Effect of Product Quality and Distribution Channels on Repurchasing Intention Adeosandi, Ferdian; askafi, Eka; Mutiara, Nisa
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.988

Abstract

This research was motivated by the Covid-19 pandemic, which directly changed people's lifestyles. The purposes of this study were: (1) To determine the effect of product quality and distribution channels on repurchase intentions in users of the application's food ordering feature to become an online driver in the City of Kediri (2) To determine consumer satisfaction can mediate the effect of product quality on repurchase intentions in consumers. Application messaging feature users become online drivers in the city of Kediri. The research uses a quantitative approach with a questionnaire instrument. The results obtained from this study are Product quality partially has no effect on repurchase intentions, Distribution channels partially have a significant positive impact on repurchase intentions, partially, consumer satisfaction has a positive on repurchase intentions, Product quality has a positive effect on consumer satisfaction, and distribution channels have a positive impact on consumer satisfaction
Obstacles and Supporting Elements in Shallot Seeds Educational Content Marketing Yuliansyah, Dandy; Mulyaningtyas, Ratna Dewi; Askafi, Eka
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13822

Abstract

The research aims to identify the factors supporting and posing obstacles to educational content marketing on the YouTube channel Gusman Bojonegoro in promoting the sale of Nganjuk shallot seeds. Using a qualitative descriptive method, the study analyzes data from interviews, observations, and documentation involving the channel owner, nursery warehouse manager, employees, and farmers who purchase seeds. Key obstacles include variability in farmers' land, transportation costs, and ongoing educational needs, while effective communication, resource management, and strategic use of YouTube algorithms and SEO are vital for success. The study contributes to the literature by focusing on digital marketing for agricultural products, emphasizing the importance of high-quality content, influencer collaboration, and adaptability to trends for sustained engagement and growth.
Analisis Ekuitas Merek Terhadap Keputusan Pembelian Produk Skincare Dengan Perilaku Konsumen Sebagai Variabel Intervening (Penelitian komparatif produk skincare Wardah dan Emina di Kabupaten Tulungagung) Agustine, Vivian farani; Askafi, Eka; Rahmawati, Zulfia
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6454

Abstract

This study aims to determine the Influence of Brand Equity on Purchase Decisions through Consumer Behavior as an Intervening Variable. The study also aims to compare between Wardah Skincare Brand Equity and Emina Skincare Brand Equity whether there is a significant difference between the two skincare brands. This research is a type of quantitative research, with data collection techniques using questionnaires. And the data will be analyzed using the Path analysis method using the SmartPLS3 Application. The population in this study is Wardah Skincare and Emina Skincare Consumers in Tulungagung regency which is infinitely numerous. The sampling technique in this study is using the Accindental Sampling technique. The results of the study showed that Brand Equity had an effect on Consumer Behavior, Consumer Behavior had an influence on Purchase Decisions, Brand Equity had an effect on Purchase Decisions, so all hypotheses were accepted, and the indirect influence hypothesis showed significant value. The comparison between Wardah skincare Brand Equity is more beautiful than that of Emina skincare Brand Equity which can be proven in the results of the Outer model Convergent validity and Validity Discrimination tests.
Analisis Kinerja Karyawan Ditinjau Dari Gaya Kepemimpinan Dan Budaya Organisasi Dengan Motivasi Sebagai Mediasi Pada PT Bintang Kadiri Kediri Nirmala Tirta, Nyoman Afinda; Askafi, Eka; Baehaki, Imam
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.5791

Abstract

The purpose of this research is to examine the effect of leadership style and work culture on employee performance at PT Bintang Kadiri Kediri through motivation as an intervening variable. This research is quantitative, involving exogenous or independent variables, most likely leadership style and work culture. The subjects of this research are employees who work at PT Bintang Kadiri. A total of 48 respondents will be sent the questionnaire by Google Form and hard copy. This research uses data collection methods. Path analysis is the data analysis employed. The result of this study indicate that: (1) The leadership style has no significant influence on the motivation of the employee. (4) The organizational culture has a significant impact on the performance of employees. (5) The employee's motivation is significantly influenced by the job's performance. (6) Leadership style on employee performance through motivation as an intervening variable has an insignificant influence. (7) The organization's culture on employees' performance in the PT Bintang Kadiri through motivations as a variable intervening has a non-significant impact. The advice that can be given based on the results of this research, in order for the performance of employees to remain good, then the company must always maintain and even improve aspects of a good leadership style, the organizational culture aimed at achieving the goals of the organization, as well as a high work motivation for every employee of PT Bintang Kadiri.
Ekstensifikasi Peran Lembaga Jasa Keuangan Dalam Pencapaian SDGs Di Kawasan Bandara Dhoho Kediri Affandi, Yorinal; Askafi, Eka; Daroini, Ahsin
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6456

Abstract

This research aims to analyze the role of the financial services institution FIFGROUP in the Dhoho Kediri Airport area and its potential in supporting the achievement of Sustainable Development Goals (SDGs). The approach chosen in this research is a qualitative approach. The results indicate that FIFGROUP's role in supporting the local economy, particularly for small and medium enterprises (SMEs), is still not optimal and requires stronger branding and outreach. While the impact on poverty reduction and inequality has not been significant, FIFGROUP's programs hold great potential if loans are used for entrepreneurial activities. Moreover, there are positive indications in supporting gender equality, as women are able to actively participate in the family economy through business loans. Recommendations are made for FIFGROUP to expand its reach, provide assistance to customers, and strengthen partnerships with the government and local institutions to maximize its contribution to achieving the SDGs
The Influence of Price, Promotion and Service on Purchasing Decisions (Loans) at Cooperatives Savings and Loan Cooperativetriaji Mandiri City Kediri Yuni Eka Safitri; Eka Askafi; Deby Santyo Rusandy
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4973

Abstract

The development of the Cooperative economy in Indonesia was increasingly advanced in various institutions, namely bank and non-bank institutions. Borrowing is a financial institution that offers services where savings and loan cooperatives must carry out promotional strategies on the products they offer. Tri Aji Mandiri Savings and Loan Cooperative was one of the individual/private savings and loan cooperatives whose activities offer services. Triaji Mandiri Cooperative, which was founded on 23 March 2010. This study aims to determine the effect of price, the effect of promotion, and the effect of service services on purchasing decisions at KSP Triaji Mandiri Kediri City. The research approach used was quantitative. Based on the results of the analysis and research that has been done, promotion has a partial effect on purchasing decisions (loans), which means that promotion has a significant effect on purchasing decisions (loans) for KSP Tri Aji Mandiri savings and loan cooperatives. Promotional activities in cooperatives are the most critical part because promotion is a process that can build relationships with cooperative members and foster value for members.
PENGARUH MOTIVASI, GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI ASN DI DINAS PERINDUSTRIAN DAN PERDAGANGAN KABUPATEN BLITAR Asfihani, Anang; Askafi, Eka; Baehaki, Imam
Commodities, Journal of Economic and Business Vol. 1 No. 4 (2021): April 2021
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to obtain empirical evidence regarding the influence of motivation, leadership style and work environment on the performance of the employees of the State Department of Industry and Trade, Blitar Regency. The research results are expected to provide input and suggestions that can be used in improving the performance of ASN Disperindag Blitar Regency employees, then to apply the knowledge gained in lectures and as input for further research on human resource problems in the future. This research was conducted on the employees of ASN Disperindag Blitar Regency with 58 respondents. The research method used was a survey method with a quantitative research approach, while the research used the SPSS test technique. The results showed that the Leadership Style and Work Environment significantly influenced the Employee Performance of ASN Disperindag Blitar Regency.
ANALISIS TINGKAT KESEHATAN BANK DENGAN METODE RISK PROFILE, GOOD CORPORATE GOVERNANCE, EARNINGS, CAPITAL (STUDI PADA PT. BANK MEGA, TBK) Rahmawati, Feriana Binti; Arisyahidin, Arisyahidin; Askafi, Eka
Commodities, Journal of Economic and Business Vol. 1 No. 4 (2021): April 2021
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the level of bank’s health at PT. Bank Mega, Tbk seen from the risk profile, good corporate governance, earnings, and capital factors during the period of 2014 to 2018. The data analysis method in this study is a descriptive analysis with a quantitative approach. The results of data analysis can be explained that the bank’s health level at PT. Bank Mega, Tbk based of the risk profile factor shows that the majority of NPLs are predicated as healthy and LDR banks are considered to be very healthy. The good corporate governance factor shows the bank titled as good. The earning factor shows that the majority of bank ROA has a very healthy predicate and bank NIM has fluctuated from a healthy predicate to a very healthy predicate for three years and returned to healthy predicate in 2018. Capital factor shows a bank CAR is more than 12% which has a very healthy predicate. So the assessment of the level of bank’s health at PT. Bank Mega, Tbk seen from the risk profile, good corporate governance, earnings, and capital factors during the period of 2014-2018 included into the Very Healthy category.
Analysis of the Sales Process of Red Onion Seeds of Nganjuk Variety through Educational YouTube Content Marketing Yuliansyah, Dandy; Askafi, Eka; Mulyaningtyas, Ratna
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.3120

Abstract

This research is motivated by the rapid development of information technology, especially digital media such as YouTube, which brings significant transformation to companies' marketing paradigms, particularly in the agricultural sector. This study aims to describe the educational-based content marketing process implemented on the Gusman Bojonegoro YouTube channel and its impact on the sales of Nganjuk shallot seeds. This research uses a qualitative method with a descriptive approach. Data were collected through interviews, direct observation, and documentation from various informants, including the channel owner, nursery warehouse manager, employees, and farmers who buy seeds from the channel. Data analysis was conducted through a purely qualitative process of coding, grouping, and interpreting the data. The results show that the educational content presented by Gusman Bojonegoro is not only beneficial for experienced farmers but also a valuable guide for beginners. The videos produced provide a comprehensive overview of the challenges and solutions in shallot cultivation. Additionally, two-way interaction through video comments enables knowledge exchange that boosts productivity among the onion farming community. A comprehensive educational approach and the use of digital media as a marketing tool proved effective in increasing sales of Nganjuk variety shallot seeds, as well as expanding farmers' networks and knowledge in the digital era
Motivasi Peningkatan Pendidikan FormaI Pegawai Dan Kebijakan Organisasi Terhadap Pengembangan Sumber Daya Manusia Pada Bea Cukai Kediri Achmad, Okziyar Hadafi; Talkah, Abu; Jatmiko, Anang Rohmad; Askafi, Eka
Otonomi Vol 25 No 1 (2025): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v25i1.7142

Abstract

Formal education is structured education provided by official institutions such as schools and universities. In addition to obtaining degrees, formal education also aids in personal development, critical thinking, and shaping individual character. For Civil State Apparatus (ASN/Aparatur Sipil Negara), advancing formal education is essential for self-improvement, career growth, and adapting to the changing times. Motivation and interest are key factors in an ASN's decision to pursue further education. Government policy support through various regulations encourages ASN to enhance their competencies. The objective of this research is to examine the influence of employees' motivation to advance formal education and organizational policies on human resource development at KPPBC TMC Kediri. The method used in this study is a quantitative approach, with data collection conducted through questionnaires and data processing using SPSS.
Co-Authors Abu Talkah Abu Talkah Abu Talkah Abu Talkah Achmad, Okziyar Hadafi Adelia Destya Sari Adeosandi, Ferdian Adie Riyanto Affandi, Yorinal Agustine, Vivian farani Ahmad Isa Ansori ahmad yani Ahsin Daroini Akbar Syahputra Akmaludin Akmaludin Ama Zunaidah Anang Asfihani Andy Bahtiar Nuril Huda Anik Yuanawati Anindya Ikasari Annisa Sulihandini Antonius Atet Wiyono Aquinas, Fahmi Arisyahidin, Arisyahidin Asfihani, Anang Assad Ridlodin Badi' Rizqi Aminulloh Baehaki, Imam Budi Santoso Cahyanto, Agus Budi damayanti, pamela Daroini, Ahsin Daud Royan Diana Setyawati Dita Riyanto Putro Dwi Oktarina Pratiwi Edy Suwasono Edy Wasono Eko Santoso Enike Kuswahyuliana Erma Yusida Eryda Sochifu Feriana Binti Rahmawati Gunadi Gunadi Hafidoh, Siti Nur Heni Sulistiyowati Herlina Wahyuningtyas Heru Eko Pramono Heru Widodo, Mochammad Hesti Hesti Ika Marlianse Ilham Imaduddin Ilham Imaduddin Imam Baehaki Imam Baehaki Imam Baehakki Imroatul Chasanah Imroatul Chasanah Jatmiko, Anang Rohmad Jaya, Dameydra Karina Endhy Puspita Khafifi, Imam Khakam Komarrudin, Sabar Dwi Kukuh Kridantoro Kustiningrum, Brigifa Kusumawati, Bety Dwi Luklukah, Binti Luthfiana, Ainul Mahardiputra*, Qiqien Gunarko Mamik Pristiwindari Mashudiana, Mashudiana Maulan, Dawut Mohammad Naim Musafik Mukhamad Rinda Rifa'i Mulyaningtyas, Ratna Mulyaningtyas, Ratna Dewi Mutiara, Nisa Nanda Jwinita Widi Karana Nauru Rispati Nimas Lupita Regie Andriwardhaya Nirmala Tirta, Nyoman Afinda Nisa Mutiara Novi Meiyrdhayanti Novitasari Novitasari Nufus, Farazia Hayatu Nur Syahrurrahmah Nurcahyaningtias, Pipit Onni Supriyono Purwandari, Yeni Radhin Radhin Rahayuning Versi Setyawati Rahmawati, Feriana Binti Ratih Pawesti Ratna Dewi Mulyaningtiyas Ratna Dewi Mulyaningtiyas Ratna Dewi Mulyaningtiyas Ratna Dewi Mulyaningtyas Rifqi Zuchal Ghozali Rusandy, Deby Santyo Saptaria, Lina Sari, Dita Natalia Septiani, Avita Risky Dwi Setia, Nanda Permata Setyandari, Yuliana Ika Setyawan, Wawan Herry Siti Nur Ana Sochifu, Eryda Srikalimah, Srikalimah Sudarmawan, Herro Sumarji Supriyono Suyatno Suyatno Toni Agus Supono Tri Prihartatik Tri Prihartatik Tri Wahyudi Vica Destriana Wahyu Juli Iswanto Wiwik Handayani Yaqin, Mohammad Nurul Yohana Dian Puspitasari Yohana Nilasari Yulianingsih Yulianingsih Yuliansyah, Dandy Yuni Eka Safitri Yuriasari*, Indari Yusuf Yudi Sasmito Zainul Qoim Zuin Sulaini Zulfia Rahmawati