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PENGARUH KUALITAS PRODUK, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA PRODUK AIR MINERAL DALAM KEMASAN MEREK VUROTA DI SITUBONDO Aziza, Wahyu Nur; Ediyanto, Ediyanto; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6500

Abstract

In an increasingly competitive business world, companies are required to not only offer quality products but also be able to create a positive customer experience. Consumer satisfaction is one of the main factors that determine the sustainability of a business, especially in an industry that has many competitors, such as bottled mineral water. The purpose of this study is to analyze and test the influence of Product Quality, Word of Mouth, and Brand Image. This research is an explanatory study. The population in this study was residents of Griya Panji Mulya Situbondo. The sampling technique was determined by probability sampling. The data analysis and hypothesis testing in this study used IBM SPSS Statistics 22 - Structural Equation Model - Partical Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.2 application, show that Product Quality has a significant positive effect on Purchasing Decisions, the Word of Mouth has a significant negative effect on Purchasing Decisions, the Brand Image has a significant positive effect on Purchasing Decisions, the Product Quality has a negative but not significant positive effect on Consumer Satisfaction, the Word of Mouth has a significant positive effect on Consumer Satisfaction, the Brand Image has a positive but not significant effect on Consumer Satisfaction, the Purchasing Decision has a significant positive effect on Consumer Satisfaction. The results of the indirect influence hypothesis test show that Product Quality has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, the Word of Mouth has a negative but insignificant effect on Consumer Satisfaction through Purchasing Decisions, Brand image has a negative but insignificant effect on Consumer Satisfaction through Purchasing Decisions.
PENGARUH LINGKUNGAN KERJA DAN KOMPETENSI KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PG PRADJEKAN BONDOWOSO DENGAN PRESTASI KERJA SEBAGAI VARIABEL INTERVENING Efendi, Riskon; Hamdun, Edy Kusnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3640

Abstract

The results of direct influence hypothesis testing using the Smart PLS 3.0 application, work environment has a significant positive effect on job performance (H1 accepted), work competence has a positive but insignificant effect on job performance (H2 rejected), work environment has a positive but insignificant effect on job satisfaction (H3 rejected), work competence has a positive but insignificant effect on job satisfaction (H4 rejected), work achievement has a significant positive effect on job satisfaction (H5 accepted), work environment has a positive but insignificant effect on job satisfaction through work achievement (H6 rejected) and work competence has a positive but insignificant effect on job satisfaction through work achievement (H7 rejected).
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PADA KARYAWAN TETAP PERUMDA AIR MINUM TIRTA BALURAN KABUPATEN SITUBONDO DENGAN ETOS KERJA SEBAGAI VARIABEL MODERATING Husain, Putri Nur Alika; Pramesthi, Riska Ayu; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4792

Abstract

Regional Public Company (Perumda) of Air Minum Tirta Baluran Situbondo Regency is a regional drinking water company committed to providing clean, healthy and affordable drinking water for the people of Situbondo Regency, East Java. This study aimed to analyze and test the effect of work discipline and work environment on performance in permanent employees of Regional Public Company (Perumda) of Air Minum Tirta Baluran Situbondo Regency with work ethic as a moderating variable. The population in this study were permanent employees of the Regional Public Company (Perumda) of Air Minum Tirta Baluran Situbondo Regency. Sampling technique using a saturated sampling technique. This study's data analysis and hypothesis testing used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application show that work discipline has a significant positive effect on performance, work environment has a considerable positive impact on performance, work ethic has a negative but insignificant effect on moderating the relationship between work discipline variables on performance, work ethic has a positive but insignificant effect on moderating the relationship between work environment variables on performance.
ANALISA DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PG ASEMBAGOES DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Syarifa, Lailatus; Karnadi, Karnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3730

Abstract

The results of the hypothesis testing using the Smart PLS 3.0 application indicate that directly, work discipline has a significantly positive influence on job satisfaction, the work environment has a significantly positive influence on job satisfaction, work discipline has a positive but not significant influence on performance, the work environment has a positive but not significant influence on performance, and job satisfaction has a positive but not significant influence on performance. The results of the hypothesis testing for indirect effects show that the work discipline variable has a positive but not significant influence on performance through job satisfaction, and the work environment variable has a positive but not significant influence on performance through job satisfaction.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN NON MEDIS PADA RSUD. ASEMBAGUS SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Akbar, Ilham; Tulhusnah, Lusiana; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3648

Abstract

The research objective is to determine the effect of work motivation and work discipline on the performance of non-medical employees at RSUD. Asembagus Situbondo with Job Satisfaction as an Intervening Variable. The sampling technique used in this study is a saturated sample with a total sample of 50 employees. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that work motivation has a positive and significant effect on job satisfaction, work discipline has a positive and significant effect on job satisfaction, work motivation has a positive and significant effect on employee performance, work discipline has a negative but significant effect on Employee performance, job satisfaction has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance through job satisfaction, work discipline has a positive and significant effect on employee performance through job satisfaction.
ANALISIS HARGA DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEAGAI VARIABEL INTERVENING PADA TOKO AMANAH DI SITUBONDO Cahyani, Andita Zahariya; Ediyanto, Ediyanto; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i5.3506

Abstract

Marketing has a significant influence on consumer purchases of the products or services offered, for marketing success, both in terms of product and service marketing. The purpose of this research is to analyze and test the effect of price and product variety in determining consumer satisfaction with purchase decision as a variable. intervene. The population in this study are consumers of trust shops in Situbondo. The sampling method was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that price has a significant positive effect on purchasing decisions, product variety has a significant effect on purchasing decisions, price has no significant effect on consumer satisfaction, product variety has no significant effect on customer satisfaction, purchasing decisions have a significant effect positive on consumer satisfaction. The results of the indirect effect hypothesis show that the price variable on consumer satisfaction through purchasing decisions has a significant positive effect, product variety on consumer satisfaction through purchasing decisions does not have a significant effect.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA ASN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS KOPERASI PERINDUSTRIAN DAN PERDAGANGAN KABUPATEN SITUBONDO Martina, Sri; Karnadi, Karnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.203 KB) | DOI: 10.36841/jme.v1i6.2165

Abstract

The purpose of this study was to analyze the effect of the variable Influence of Leadership Style and Work Environment on ASN Performance With Schagai Work Motivation Intervening Variable at the Cooperative, Industry and Trade Office of Situbondo Regency by using the Structural Equation Model Partial Least Square 3.0 (PLS). The result of the influence hypothesis test using the Smart PLS 3.0 application. Leadership style has a significant positive effect on work motivation, (H1 is accepted), Work environment has a significant positive effect on work motivation (H2 is accepted), Leadership style has a significant positive effect on ASN performance (H3 accepted), Work environment has a significant positive effect on ASN performance (H4 accepted), Work motivation has a positive significant effect on ASN performance, (H5 is accepted), Leadership style has a positif but not significant effect on ASN performance through work motivation (H6 is rejected), and the work environmnet has a positive but not significant effect on the performance of ASN through work motivation (H7 rejected).
PENGARUH CITRA MERK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE AYAH BUNDA SITUBONDO DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING Basori, Noval; Kusnadi, Edy; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.07 KB) | DOI: 10.36841/jme.v1i9.2242

Abstract

ABSTRACT Marketing is generally seen as the activity of creating, introducing, and handing over goods and services to consumers. Marketing is the process by which a company creates value for customers and the construction of strong customers to capture value from customers in return marketing is a function of the organization and a series of processes to create, communicating, and providing value to customers and managing customer relationships in a way that benefits the organization and its interests, especially for customers of the Mother's Father's Cafe in Mimbaan, Panji District, Situbondo Regency. The purpose of this study is to analyze and test the influence of brand image and service quality on consulment satisfaction at the Cafe of the father of Mother Situbondo with consumer buying interest as an intervening variable. The population in this study were consumers at the Mother's Father's Cafe, , the sampling method is determined by probability sampling. Data analysis and hypothesis testing in research using sampling. Data analysis and hypothesis testing in the study using structural equation model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, Indicates that The image of the brand.
PENGARUH KOMPENSASI FINANSIAL TERHADAP KINERJA MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING DI PT AMAAN SITUBONDO Rianti, Sheilla Maulida; Karnadi, Karnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.585 KB) | DOI: 10.36841/jme.v1i10.2259

Abstract

One of the important factors in the field of human resources is to provide financial compensation and motivation which is the right of employees and the company's obligation to support the contribution of workers in order to achieve the goals that have been determined. The purpose of this study was to analyze and examine the effect of Financial Compensation on Performance through Motivation as an intervening variable at PT. AMAAN Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that financial compensation has a significant positive effect on motivation, financial compensation has a significant positive effect on performance, motivation has a significant positive effect on performance, financial compensation has a significant positive effect on performance through motivation
PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RANI LOUHAN DI PAYANGAN BALI Kusnadi, Edy; Tulhusnah, Lusiana; Minullah, Minullah; Pramesthi, Riska Ayu
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1782

Abstract

Based on the results of multiple linear regression, it shows that the variables of product diversity (X1), price (X2) and location (X3). Y = -6.236E-16 + 0.248X1 + 0.568X2 + 0, 193X3 + e. The tcount for this product diversity variable is 5.092. While the value in the 5% distribution ttable is 1.986, then tcount 5.092 > t-table 1.986 means Ho is rejected or Ha is accepted. The t-count value for this Price variable is 10.290. While the value in the 5% distribution ttable is 1.986, then t-count 10.290 > 1.986 t table means Ho is rejected or Ha is accepted. Meanwhile, the t-count value for this location variable is 3.553. While the value in the 5% distribution t-table is 1.986, then t-count 3,553 > t-table 1,986 means Ho is rejected or Ha is accepted. Comparing the F-count (858.931) > Ftable (2.70) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.966, from these results it means that all independent variables (Diversity of products, prices, and locations) have a contribution of 96.6% to the dependent variable (purchase decisions) with a sufficient level of determination, and the remaining 3,4% influenced by other factors not included in the study
Co-Authors Adhadi, Rifki Adzania, Rifanda Tirta Agnes, Sofia Aisy, Istiqomah Rihadatul Akbar, Ach. Kiswandha Islamy Anggraini, Anisa Dewi Arief, Mohammad Yahya Arief, Muhammad Yahya Arifin, Miftahussurur Ariyantiningsih, Febri Aziza, Aziza Aziza, Wahyu Nur Badriyah, Nuril Basori, Noval Cahyani, Andita Zahariya Chandra, Venia Avery Dwi Ciptasari, Ayu Dita Windra Dini Puspita Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Efendi, Riskon Fajar Wahyu Prianto Fitria, Ulfi Nurul Fitrianingsi, Ayu hamdun, Edy kusnadi Handika, Devan Dwi Sapta Handoni, Tirta Hannan, Ainul Heliyana, Eni Hidayat, Rasiful Hovivah, Windi Hurriyah, Hilyatul Husain, Putri Nur Alika Husnul Hotimah, Husnul Ilham Akbar Istiqomah, Laily Istiqomaria, Eka Yulia Jamilah, Latifatul laili, Fiqrotul Lestari, Layli Dwi Lita Permata Sari Lusiana Tulhusnah Marharani, Dyajeng Martina, Sri Mashudi, Mukhlish Masruroh, Rosa Dwi Nafiola Maulida K, Faradina Pindi Minullah, Minullah Mizan, Mizan Mu’ad, Muhammad Mufida, Nurul Lailatul Muhammad Sukron, Muhammad Mustaqimah, Siti Ningsih, Busri Wahyu Nise’, Ahmad Nofiantari, Efi Nurafifa, Indah Ayu Nurwijayanti Pranata, Agustinus Pratiwi, Sonya Dita Putra, Virai Mandia Rahman S, Firman Fathor Rahmawati, Rahmawati Razak, Hadiesta Mahza Aliana Rianti, Sheilla Maulida Rini Kartika Sari Rokhmah, Rika Ainur Romadani, Novita Dwi Rosanti, Adelia Dwi Safira, Gilda Nindita Sari, Ayu D.W.C Septian, Bayu Aditya Shofiah, Annur Soeliha, Siti Syarifa, Lailatus Triska Dewi Pramitasari Wahyuni, Hafida Aisa Wilda Al Aluf, Wilda Al Windra, Ayu Dita Yudha Praja, Yudha Zarkasih Zarkasih Zarkasih, Ahmad Catur Zulkarnain, Moch Irfan