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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Sains Manajemen dan Bisnis Indonesia International Journal of Social and Management Studies (IJOSMAS) Jurnal Sosial dan Teknologi MANAJEMEN Jurnal Abdimas Dosma Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Inkubis: Jurnal Ekonomi dan Bisnis West Science Journal Economic and Entrepreneurship AMMA : Jurnal Pengabdian Masyarakat Pengabdian Kepada Masyarakat Bidang Teknologi dan Sistem Informasi SWAGATI: Journal of Community Service Jurnal Abdimas Dosma
Muhammad Taali
Politeknik Negeri Madiun
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Transportation Other

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Design and Mentoring of Business Units in Supporting the Empowerment of MSMEs at the Koperasi Desa Merah Putih Fredy Susanto; Muhammad Taali; Sundaru Guntur Wibowo; Lala Hucadinota Ainul Amri amri; Noor Azly Mohammed Ali
SWAGATI : Journal of Community Service Vol. 4 No. 1 (2026): March
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2026v4i1.2667

Abstract

This community service activity is designed to deliver targeted mentoring for business units, fostering the empowerment of Micro, Small, and Medium Enterprises (MSMEs) within the Merah Putih Village Cooperative in Hargosari Village, Sine District, Ngawi Regency. Key challenges for partners include constraints in business management, insufficient business model innovation, and underutilization of marketing strategies and cooperative business unit development.The activity implementation method uses a participatory approach, with stages including needs identification, business unit design, training, mentoring, and evaluation. The mentoring activities focused on strengthening the capacity of cooperative managers and MSMEs to design sustainable business models, manage business operations, and develop adaptive marketing strategies. The results of the activity demonstrated that partners understood the concept of business unit design and began implementing a more structured business model. Furthermore, there was an increase in capacity in business management, business decision-making, and collaboration between cooperative members and MSMEs. The mentoring also encouraged the formation of more productive and market-oriented business units. This activity significantly empowers cooperative-based MSMEs and strengthens business units as catalysts for the local economy. Program sustainability depends on ongoing mentoring and synergy among universities, village governments, and business actors.
Co-Authors Abdul Aziz Abdul Aziz Achmad Aminudin Alfi Tranggono Agus Salim Allya Rahmanda Adhatul Jana Amri, Lala Hucadinota Ainul Amri, Whan Augustin Ainul Ardila Prihadyatama Arief Darmawan Ayun Maduwinarti Brissa Ramadhana Dahris Shahab Dara Dinesh Basti Farani Farid Majedi Farid majedi Farid Majedi, Farid Feliks Anggia Binsar Kristian Panjaitan Femilian, Fresdear Fredy Susanto Fredy Susanto Fresdear Femilian Frima Thousani, Hifzhan Imerlipta Sekar Artianingrum INDAH PUSPITASARI Indah Puspitasari Khandia Nabil Khoyyiroh Kholis Nur Faizin Kholis Nur Faizin, Kholis Nur Lala Hucadinota Ainul Amri Lala Hucadinota Ainul Amri amri Lestariningsih, Tri Lestariningsih, Tri Mudofir, Imam Muhamad Fajar Subkhan Muhammad Supriyanto NANANG ROMANDONI Noor Azly Mohammed Ali Prasetyo Yekti Utomo Prihatinta, Triana Puspitasari, Dyah Ayu Kunthi Rachel Yogi Iswari Rafli Maulana Rahayu Mekar Bisono Ramadhania, Dara Ayu Ridho Muarief Rino Wiwoho Rusmadiah Anwar Shahab, Dahris Srimiatun Srimiatun Srimiatun Srimiatun Srimiatun, Srimiatun Subkhan, Muhammad Fajar Sundaru Guntur Wibowo Supriyanto, Muhammad Syarifah, Ina Tri Lestarinigsih Triana Prihatinta Triana Prihatinta Wibowo, Sundaru Guntur