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FROM OFFICIAL SPEECH TO PUBLIC EMOTIONS: A PRAGMATIC DISCOURSE ANALYSIS IN POLITICAL COMMUNICATION Yasir Mubarok; Taat Budiono
LiNGUA: Jurnal Ilmu Bahasa dan Sastra Vol 20, No 2 (2025): LiNGUA
Publisher : Laboratorium Informasi & Publikasi Fakultas Humaniora UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ling.v20i2.36455

Abstract

In today’s political communication, spontaneous statements by public officials spread quickly through digital media and strongly influence public opinion. Because these statements are produced without careful preparation, they often trigger intense emotional reactions and public polarization. However, systematic linguistic research on this phenomenon, especially in the Indonesian context, remains limited. The present research aims to examine the forms of speech acts in spontaneous political utterances, the patterns of public response they generate, and the sociolinguistic contexts that shape their interpretation. This study uses a qualitative approach with pragmatic discourse analysis, integrating Austin’s (1962) and Searle’s (1969, 1979) speech act theory, stance detection for public response analysis (ALDayel & Magdy, 2021), and Hymes’ (1974) Speaking model in a three-stage framework. This combination enables simultaneous examination of linguistic structures and sociolinguistic contexts. Data were drawn from ten unplanned statements by the Regent of Pati, Central Java, Indonesia, during a doorstop interview, recorded and shared via the official YouTube channel. Findings show the speech acts comprised directives (50%), commissives (40%), and representatives (10%). Directives, often challenging or commanding in a provocative tone, were the main triggers for criticism (67.7%) and sarcasm (6.1%) on social media. Commissives, emphasizing an uncompromising stance, strengthened perceptions of resistance to dialogue and mobilized regional opposition (26.2%). Representative acts, framed as claims “for the people,” failed to mitigate criticism and instead raised debates on credibility. Stance detection revealed polarization: 67.7% of responses fell into the Against category, 26.2% indirectly aligned with Favor toward opposition movements, and 6.1% employed sarcasm or humor as symbolic resistance. No neutral or purely informative responses were found. Hymes’ Speaking model identified contextual amplifiers, including the interview’s confrontational setting, direct targeting of individuals, and rapid digital dissemination, which intensified virality and polarization. The absence of diplomatic political language, despite formal freedom of expression, contributed to perceptions of arrogance. Overall, the study demonstrates that the form, tone, and context of spontaneous political speech acts significantly shape public responses. Provocative directives and rigid commissives escalate polarization, while unsupported representative claims fail to restore credibility. The implication is that public officials need to communicate in a more convincing, open, and careful manner, as well as pay attention to the long-term impact of their choice of words, tone, and media used, especially in an era of openness and rapid flow of information on social media.
The Construction of Legitimacy through Illocutionary Speech Acts in the Indonesian President’s Address at the 2026 World Economic Forum Yasir Mubarok; Sugiyo; Zaki Zainal Arifin
Buletin Al-Turas Vol. 32 No. 1 (2026): Buletin Al-Turas
Publisher : Fakultas Adab and Humaniora, Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/bat.v32i1.50383

Abstract

Purpose This study aimed to reveal the types and distribution of illocutionary speech acts and their role in building the legitimacy of Indonesian leadership and economic policies in the speech of the RI President at the World Economic Forum (WEF) Davos 2026 entitled President Prabowo's Concept of Economic Thought Method This research employed a qualitative approach using a descriptive-analytical design. The data were obtained from the official video recording of the speech observed and transcribed verbatim. The analysis combined Searle’s (1979) theory of illocutionary speech acts and van Leeuwen’s (2007) legitimacy framework.     Results/findings The study found 272 illocutionary speech acts to express different purposes, namely representatives used to convey facts and claims of success, commissive used to show promises or commitments, expressive functioned to express appreciation or pride, directives used to invite or encourage the audience. The legitimacy pattern in this speech used strategies according to van Leeuwen (2007), especially rationalization, moral evaluation, and authorization, as well as a little mythopoesis. Conclusion                 The study concluded that the WEF Davos 2026 speech operates as a strategic diplomatic instrument that conveys information, constructs legitimacy, and reinforces Indonesia’s position in global political-economic communication. It recommends further research on international political speeches to deepen understanding of how speech acts and legitimacy strategies shape global diplomatic narratives.
REVITALIZING TRADITIONAL KNOWLEDGE OF RICE MANTRAS AS AN ECOPEDAGOGICAL MEDIUM IN PRIMARY SCHOOL EDUCATION Supriadi Supriadi; Solihin Mattalatta; Andi Firmansyah; Aceng Ruhendi Saifullah; Yasir Mubarok; Amar Sani
JMIE (Journal of Madrasah Ibtidaiyah Education) Vol 9, No 2 (2025): JMIE (JOURNAL OF MADRASAH IBTIDAIYAH EDUCATION)
Publisher : PD PGMI se Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32934/jmie.v9i2.796

Abstract

This study examines the Makassarese rice mantras (doangang padi) as a culturally embedded learning resource for primary education within an ecopedagogical framework. The research was conducted in Lantang Village, Polongbangkeng Utara District, Takalar Regency, South Sulawesi, focusing on the integration of traditional ecological knowledge into school learning. Using a qualitative descriptive approach, data were collected through direct field observation, in-depth interviews with two customary leaders and seven community members aged 48 - 72 years who are proficient in jammang riolo (traditional Makassar language), and documentation of local manuscripts. This process aimed to interpret the mantras accurately from Makassarese into Indonesian and validate their meaning. School observations were also carried out to assess the readiness of teachers and the needs of students in implementing local knowledge-based materials. Data were analyzed using an ecopedagogical perspective, identifying ecological, spiritual, and social values that could be conserved as educational content. The findings reveal that the rice mantras contain explicit messages on planting cycles, water conservation, biodiversity, gratitude, cooperation, and responsibility. These values were applied in the classroom through mini rice-planting projects, visual storytelling, and local vocabulary booklets. Such integration enhanced students’ moral knowing dimensions perspective-taking, moral reasoning, decision-making, and self-knowledge while reinforcing cultural identity, ecological awareness, and collaborative spirit. The study concludes that tradition-based teaching offers a strategic, contextually relevant model for character-oriented and environmentally conscious primary education.
Presidential economic narratives in Indonesia: A multimodal critical discourse analysis Ratna Juwitasari Emha; Yasir Mubarok
Journal of Research on English and Language Learning (J-REaLL) Vol. 7 No. 1 (2026): Journal of Research on English and Language Learning (J-REaLL)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/j-reall.v7i1.24298

Abstract

Political discussions often present economic performance as a success story, even when broader social and economic conditions suggest otherwise. In presidential budget speeches, statistics are frequently used to demonstrate success and build public trust. However, the ideological and persuasive functions of numbers, especially when combined with visual elements, remain underexplored. Most existing studies focus primarily on spoken or written language, offering limited insight into how numerical data and visuals work together to legitimize economic policies. This study examines the 2026 state budget address delivered by the President of the Republic of Indonesia using multimodal critical discourse analysis (MCDA). It investigates how verbal and visual resources interact to construct a persuasive narrative portraying the government as competent, welfare-oriented, and committed to national development. The findings reveal that economic statistics and visual symbols are not neutral representations of reality but are strategically employed to justify political authority. Through verbal strategies such as implication, repetition, and selective omission, alongside visual elements including iconography, setting, and salience, the speech constructs a narrative of economic success while marginalizing deeper social and economic issues. Among the visual strategies identified, salience emerges as the most dominant, with images consistently positioning the President as the central authority figure. Generally, the study demonstrates how numbers, repetition, and selective presentation operate together with nationalist and power-related imagery to shape public perception. These findings highlight how data presentation can influence public trust, reduce transparency, and ultimately affect democratic accountability in political and economic communication.
Hate Speech in The Comment Section of The X Account of The Minister of The Republic of Indonesia Cahyani, Bunga Oktafia; Putri, Rachmadila Adelia; Mubarok, Yasir
GERAM Vol. 14 No. 2 (2026): GERAM (Gerakan Aktif Menulis)
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2026.28125

Abstract

The X account of the Minister of Energy and Mineral Resources (ESDM) of the Republic of Indonesia is intended to function as a medium of public information and transparency; however, its comment section frequently becomes a space for the dissemination of hate speech. This study aims to identify and describe the forms of hate speech in the comment section of the minister’s X account using Searle’s theory of illocutionary speech acts. This study employed a qualitative descriptive method. The data consisted of 42 hate-speech comments (N = 42) collected from comments posted on the Minister of Energy and Mineral Resources’ X account in response to a post published on September 17, 2025. Data were collected using non-participant observation (SBLC), documentation, and purposive sampling, and were analyzed using linguistic and contextual analysis. The findings reveal four types of illocutionary speech acts: expressive (27 data; 60%), directive (9 data; 20%), assertive (8 data; 18%), and commissive (1 data; 2%), while no declarative speech acts were identified. The dominance of expressive speech acts indicates that hate speech is primarily used by netizens to express anger, disappointment, hostility, and contempt toward public officials rather than to provide rational criticism. From a forensic linguistic perspective, these linguistic patterns demonstrate a tendency toward emotionally driven cyber behavior that may constitute defamation, insults, intimidation, or threats, thereby potentially violating Law Number 1 of 2024 concerning the Second Amendment to Law Number 11 of 2008 on Electronic Information and Transactions. The study highlights how hate speech on social media functions not only as a form of digital expression but also as a linguistic practice with significant legal implications in public communication.
Advertising Language as a Constructive Force in Shaping Consumer Perceptions and Actions: A Pragmatic Approach Zamzam Nurhuda; Yasir Mubarok
LETS: Journal of Linguistics and English Teaching Studies Vol. 7 No. 2 (2026): LETS: Journal of Linguistics and English Teaching Studies
Publisher : STAIN Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/lets.v7i2.2061

Abstract

The widespread use of online loan services in Indonesia has intensified competition in promotional strategies, particularly through digital advertising. In this context, advertising language functions not only as a medium for conveying information but also as a persuasive intrument that frames the reality of financial services and influences audience attitudes and potential actions. This study aims to identify the types of speech acts employed in online loan advertisements and to analyze the illocutionary functions and potential perlocutionary effects of promotional utterances based on Searle’s speech act classification. A descriptive qualitative design with a pragmatic approach was employed. The data consist of utterances drawn from six advertisements of AdaKami online loan service, collected through observation and note-taking techniques. The results reveal that four types of illocutionary speech acts are present, namely representative, directive, expressive, and commissive. Representative and directive speech acts are the most dominant , functioning to frame service claims while encouraging the audience to take certain actions. Expressive and commissive speech acts complement the overal persuasive strategy by reinforcing emotional dimensions and conveyingimplicit commitments. These findings demonstrate that speech act theory is both relevant and applicable in analysis of digital online loan advertising discourse. Linguistically, the results illuminate how advertising language is strategically deployed to cultivate trust and a sense of urgency. Socially, the findings provide a critical understanding of the role of advertising language in shaping consumer perceptions and financial decision-making in Indonesia’s digital lending landscape.
STRATEGI TAKMIR MASJID AL-FAQIH DALAM MEMAKMURKAN MASJID Yasir Mubarok
Jurnal Manajemen Dakwah Vol. 10 No. 1 (2022)
Publisher : Program Studi Manajemen Dakwah - Fakultas Dakwah dan Ilmu Komunikasi - UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jmd.v10i1.27405

Abstract

Penelitian ini berusaha mencari tahu bagaimana strategi pendekatan takmir masjid terhadap pergerakan aktivitas keagamaan. Pendekatan penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif, dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil kajian secara garis besar strategi takmir masjid Al-Faqih dalam memobilisasi dakwah yaitu menyusun rencana kegiatan pembangunan fisik masjid dan perluasan infrastruktur masjid. Selain itu, strategi lainnya meliputi pelaksanaan program santunan anak yatim & piatu, santunan janda dan duafa, infaq, shodaq, dan zakat, program tahsin, program pendidikan Islam (TPA), dan program kegiatan berkaitan dengan syiar Islam. Partisipasi ikatan remaja masjid Al-Faqih berdampak signifikan terhadap rencana takmir masjid untuk mendorong jadwal acara keagamaan karena mereka berperan aktif mengikuti program kegiatan dakwah di masjid Al-Faqih, antara lain kurban, iduladha, idulfitri, isra mikraj, nuzulul quran, dan peringatan tahun baru hijriyah.