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All Journal BASASTRA Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengembangan Wiraswasta JURNAL MANAJEMEN BISNIS Journal Of Management Science (JMAS) Jurnal Pendidikan dan Konseling Jurnal Manajemen Kewirausahaan Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Historia Madania: Jurnal Ilmu Sejarah Jurnal Kajian Ilmiah EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Arsitektur TERRACOTTA Jurnal Manajemen Bisnis dan Keuangan Journal La Edusci Jurnal Akuntansi Bisnis Pelita Bangsa Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Pajak dan Bisnis (Journal of Tax and Business) MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Innovation Research and Knowledge Journal of Mathematics Instruction, Social Research and Opinion Journal of Social And Economics Research Journal of Islamic Economics and Business Paradigma: Jurnal Kajian Budaya JPNM : Jurnal Pustaka Nusantara Multidisiplin MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi GLOBAL: Jurnal Lentera BITEP Dinamika: Jurnal Pengabdian Masyarakat COSMOS Agency Journal of Management and Business journal of social and economic research Growth: Journal Management and Business SEMANIS GoodWill Journal of Economics, Management, and Accounting
Heru Mulyanto
Universitas IPWIJA
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Visit Intention Model: Integrating Religiosity, Halal Friendly Attributes, Perceived Risk, Perceived Value, Destination Image in West Java Mulyanto, Heru; Wulandari, Anna; Samsuri, Samsuri
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.51203

Abstract

This study aims to examine the influence of religiosity on visit intention in halal tourism, with halal-friendly attributes, perceived risk, perceived value, and destination image as mediating variables. This study contributes to the existing literature by integrating perceived risk, perceived value, and destination image as mediating variables. This study offering a comprehensive understanding of the factors influencing visit intentions in halal tourism.The research employs a quantitative approach using Structural Equation Modeling (SEM) to analyze data collected from 203 tourists in the West Java. The study reveals that religiosity significantly enhances halal-friendly attributes, perceived risk, and perceived value, while halal-friendly attributes positively influence perceived value. Perceived value and destination image are critical determinants of visit intention, whereas perceived risk does not mediate the influence of religiosity and halal-friendly attributes on destination image and visit intention. Tourism stakeholders should focus on strengthening halal-friendly services, enhancing tourists’ perceived value, and building a positive destination image rather than overemphasizing risk mitigation strategies to effectively increase visit intention.
PENGARUH ELECTRONIC WORD OF MOUTH, ONLINE CUSTOMER REVIEW, KUALITAS PRODUK, DAN COUNTRY OF ORIGIN TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA PRODUK SKINCARE NATURE REPUBLIC DI E-COMMERCE SHOPEE Annisa Devia Islami; Anna Wulandari; Heru Mulyanto
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 3 No. 1 (2025): Februari 2025
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Electronic Word of Mouth merupakan bentuk komunikasi positif atau negatif terkait dengan produk dan layanan yang dibagikan oleh konsumen setelah menggunakan produk atau jasa yang dibeli oleh konsumen lain melalui platform E-Commerce. Seperti Pembelian pada umumnya, konsumen akan memperhatikan ulasan-ulasan dari pembeli sebelumnya dengan tujuan agar mereka mengetahui apa keunggulan serta kelemahan dari produk yang di beli. Penelitian ini bertujuan untuk menguji dan menganalisis apakah Electronic Word of Mouth (e-WOM), Online Customer Review, Kualitas Produk, dan Country of Origin terhadap keputusan pembelian generasi Z berpengaruh pada produk Skincare Nature Republic di platform E-Commerce Shopee. Analisis regresi linier ganda dilakukan menggunakan bantuan software SPSS. Penelitian ini menyimpulkan bahwa Country of Origin dan Online Customer Review tidak berpengaruh terhadap keputusan pembelian Generasi Z terhadap keputusan pembelian Produk Skincare Nature Republic, sedangkan E-WOM dan Kualitas Produk berpengaruh secara positif terhadap keputusan pembelian Generasi Z pada Produk Skincare NatureRepublic.
The Influence of Service Quality and Marketing Innovation Strategies of Gunung Limo Beverage Agents on Customer Satisfaction and Loyalty in Retail Stores Digdo Haryanto; Heru Mulyanto
Agency Journal of Management and Business Vol. 5 No. 2 (2025): July 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/agency.5.2.2025.463

Abstract

The beverage industry is characterized by intense competition, driven by increasing consumer expectations for superior service quality and continuous marketing innovation. Gunung Limo, a beverage distribution agent, faces the strategic challenge of maintaining competitiveness and relevance in a dynamic retail environment. This study investigates the effect of Service Quality (X1) and Marketing Innovation Strategy (X2) on Customer Loyalty (Y), with Customer Satisfaction (Z) as a mediating variable. A quantitative research approach was employed, utilizing path analysis to assess direct and indirect relationships among the variables. Data were obtained from a structured questionnaire distributed to 100 respondents, comprising retail consumers and business partners affiliated with the Gunung Limo beverage agent. The findings reveal that both Service Quality and Marketing Innovation Strategy have a positive and significant impact on Customer Satisfaction. Furthermore, Customer Satisfaction is found to significantly mediate the relationship between the independent variables and Customer Loyalty. These results suggest that enhancing service standards and adopting innovative marketing approaches are critical for building customer satisfaction, which in turn fosters greater customer loyalty in the retail beverage segment. The study contributes to the understanding of strategic customer relationship management in the beverage distribution sector and offers practical insights for business actors seeki.
From Environmental Beliefs to Ecotourism Intention: The Mediating Role of Ecodestination Image in Sustainable Tourism Behavior Anna Wulandari; Heru Mulyanto; Hamzah Muhammad Mardi Putra; Arief Teguh Nugraha
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.1292

Abstract

Ecotourism has become a key approach to promoting sustainable tourism and environmental conservation, yet the psychological mechanisms driving tourists’ participation remain insufficiently understood. This study addresses this gap by examining how environmental beliefs influence ecotourism intention through the mediating roles of ecodestination image and perceived value among tourists in West Java. A quantitative research design was employed using survey data collected from 280 tourists who had previously visited natural destinations in the region. Data were gathered from an online questionnaire using a bipolar 1–10 scale and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS 3.0. The findings reveal that environmental beliefs significantly influence ecotourism intention both directly and indirectly through ecodestination image. Ecodestination image emerges as a key mediating mechanism, linking internal environmental values to behavioral intention and significantly enhancing perceived value. In contrast, perceived value does not significantly predict ecotourism intention, indicating that environmentally driven psychological factors and destination-related perceptions are more influential than utilitarian evaluations in shaping sustainable travel behavior. These results highlight the critical role of destination-specific perceptions, integrating environmental belief perspectives with tourism marketing constructs. In practice, the study suggests that destination managers should prioritize strengthening the environmental image through sustainability communication and environmental education initiatives. Such strategies can enhance tourists’ pro-environmental attitudes, encourage responsible travel behavior, and support the long-term development of sustainable tourism.
Linking product differentiation and hybrid innovation to enterprise performance: The mediating role of competitive advantage in the automotive components industry Dudi, Dudi; Mulyanto, Heru
Junal Ilmu Manajemen Vol 9 No 2 (2026): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to analyze the influence of product differentiation and hybrid innovation on the performance of companies with competitive advantages as a mediating variable in the automotive component industry. The phenomenon of declining market share of PT XYZ, Bogor is the background for the urgency of this research. Using a quantitative approach, data was collected through a questionnaire from 100 respondents using a snowball sampling technique. Data analysis was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software. The results of the study show that product differentiation has a significant positive effect on the company's performance directly. In contrast, hybrid innovation does not have a direct effect on performance, but has a significant influence through the mediation of competitive advantage. These findings confirm that competitive advantage serves as a perfect mediator for hybrid innovation in boosting business performance. Practically, the company is advised to strengthen its competitive position through the integration of technology and product added value to achieve sustainable superior performance in the dynamic automotive market.
The Influence of Transparency and Accountability on Parental Trust and Its Impact on Parental Loyalty of Students of Shidqia Islamic School Jatisari Middle School, Jatiasih, Bekasi City Muhammad Taufik; Heru Mulyanto
Journal GoodWill Vol. 5 No. 2 (2025): October 2025
Publisher : Yayasan Amerta Insan Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/hz8hd340

Abstract

Education is an important element in developing quality human resources. In the formal education system, schools not only function as a place of learning but also as an institution that builds collaboration between students, teachers, and parents. The success of an educational institution is not only determined by the academic achievements of students, but also by the harmonious relationship between the institution and its stakeholders, especially parents. Parents' trust and loyalty to educational institutions are important keys in creating productive relationships and supporting the sustainability and development of schools. This study aims to analyze the effect of openness and accountability on parental trust and its impact on parental loyalty. This study was conducted at SMP Shidqia Islamic School, located at Jl. Suryadharma No. 1A, Aerospace Earth Permai Housing, Jatisari , Jatiasih , Bekasi City. The approach used in this study was quantitative, with a data collection method through distributing questionnaires to 87 parents using a simple random sampling technique. The data obtained were analyzed using descriptive statistical techniques to provide an overview of the research variables, as well as the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS) approach. Data analysis was conducted using SmartPLS software with three main stages, namely evaluation of the measurement model (outer model), evaluation of the structural model (inner model), and hypothesis testing to identify direct and indirect influences, including the role of mediating variables. The results of this study indicate that openness and accountability each have a positive and significant effect on the trust and loyalty of parents of students. In addition, parental trust also has a positive and significant effect on the loyalty of parents of students. However, the variable of parental trust does not act as a mediator in the relationship between openness and accountability on the loyalty of parents of students at SMP Shidqia Islamic School. Overall, the independent variables in this study are able to explain the dependent variable by 68.2%.
KEPRIBADIAN TOKOH UTAMA DALAM CERPEN MALAM-MALAM PUTIH KARYA FYODOR MIKHAILOVICH DOSTOYEVSKY: TINJAUAN PSIKOLOGI SASTRA Mulyanto, Heru
Basastra: Jurnal Bahasa, Sastra, dan Pengajarannya Vol 11, No 2 (2023): Basastra: Jurnal Bahasa, Sastra, dan Pengajarannya
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/basastra.v11i2.74406

Abstract

Karakter para tokoh dalam cerpen memungkinkan menjadi penyebab timbulnya konflik. Penelitian ini untuk mendeskripsikan  kepribadian tokoh utama pada cerpen Malam-Malam Putih karya Fyodor Mikhailovich Dostoyevsky. Penelitian ini bertujuan untuk mendeskripsikan kondisi psikis dan kepribadian “aku” berdasarkan teori Carl G. Jung dan tipe kepribadian tokoh "aku" berdasarkan teori Hippocrates. Penelitian ini merupakan studi psikologi sastra dengan metode kualitatif deskriptif. Yang menjadi sumber data adalah kutipan-kutipan dialog antartokoh dari cerpen Malam-Malam Putih karya Fyodor Mikhailovich Dostoyevsky. Pengumpulan data dilakukan dengan metode simak dan metode catat. Pembahasan berfokus pada kondisi psikologis tokoh. Hasil penelitian menunjukkan bahwa utama cerita pendek Malam-Malam Putih memiliki karakter introvert  dan sedang mengalami depresi menurut teori Jung. Adapun menurut teori hippocrates, narator tanpa nama berkepribadian plegmatis
Co-Authors Aditya Nugraha Pratamahanu Aep Nurbani Agnes Ashanti Andrea, Debby Annisa Devia Islami Ariska Dewi Ocktavia Ariska Dwi Ocktavia Asral Baskoro A. Pamungkas Bastanta, Andreas Riski Budiarto, Yessa Oktavia Cahyani, Rosari Minar Dewi, Melani Citra Digdo Haryanto Djumakking, Widyastuti dudi, dudi Elin Herlina Elysabeth, Elysabeth Fauziah, Ela Fauziah, Layla Gautama Utama, Hartanto gea, Fransiskus Hamzah Muhammad Mardi Putra harisandi, Prasetyo Ichsan, Mulyati Ida Ayu Putu Sri Widnyani Indra Wibowo Ipril Trinasanthi Irawanty, Wulan Sergi Irfal Irfal Kamela, Hurian Khoiriyah, Laila Kurniawati, Marenda Lubis, Dewi Afriani Meli Andriyani MUHAMMAD SYAIFULLOH MUHAMMAD TAUFIK Muhsoni, Ridwan Mulyati Mulyati Mursida Kusuma Wardani Natalia, Deli Nugroho, Arief Teguh Nurjanah, Rina Nurmanto, David Nurpatimah, Shinta Permana, Adam Dede Pitria Pitria Prasetyo, Dimas Bayu Pupung Purnamasari Putri, Shalsa Billa Rasipan, Rasipan Riono, Slamet Bambang Rizki Maulana Raharjo Samsuri Samsuri Sari, Diana Komala Sri Lestari Prasilowati Suci Nur Utami Sukmadayanti, Lutfiah Sumarsih, Yayuk Supriatal, Supriatal Suprihatin Lestariningsih Sutarmi Taufik Hidayat Tri Ngudi Wiyatno Triputra, Dedi Romli Turmudzi Vivih Shapira Wicaksono, Affan Rafi Eko Wulandari, Anna Yahya, Adibah