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All Journal Jurnal Pengembangan Wiraswasta Jurnal Administrasi dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Kajian Ilmiah EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Journal La Edusci Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Oikonomia: Jurnal Manajemen Jurnal Ekonomi Syariah Pelita Bangsa Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan Jurnal Ilmiah SIGMA: Informatics Engineering Journal of UPB LEBAH Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa International Journal of Community Service (IJCS) Journal of Islamic Economics and Business IIJSE Jurnal Pengabdian Masyarakat
Wulandari, Anna
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The Influence of Compensation and Career Development on Employee Retention with Job Satisfaction as Mediation at CV Znepa Karya Mandiri Bekasi Nursifa, Dea; Rezeki, Fitri; Wulandari, Anna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5260

Abstract

Retaining competent employees is crucial for a company's success, defined as efforts to prevent the departure of talented and potential employees. Employee retention serves as a vital indicator of organizational effectiveness, alongside key factors such as compensation, career development, and job satisfaction. This quantitative study involved a saturated sample of 48 respondents from the total population at CV. Znepa Karya Mandiri. A quantitative approach was used in this research by collecting data through surveys and statistical analysis by, Partial Least Squares analysis was employed using SmartPLS software version 3.2.9. and the results There is a significant positive influence of compensation on employee retention. There is a significant positive influence of career development on employee retention, there is a significant positive influence of job satisfaction on employee retention, there is a significant positive influence of compensation on job satisfaction, there is a significant positive influence of career development on job satisfaction, there is a significant indirect positive influence of compensation on employee retention mediated by job satisfaction, there is a significant indirect positive influence of career development on employee retention mediated by job satisfaction.
The Effect of Promotions and Online Customer Reviews on Purchase Decisions Mediated by Brand Image on Erigo Products on Shopee E-Commerce Novelayanti, Melati Desi; Wulandari, Anna; Yahya, Adibah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5289

Abstract

This study aims to analyze the effect of promotions and online customer reviews on purchase decisions mediated by the brand image of Erigo products in Shopee e-commerce. Data were collected through questionnaires distributed to Erigo consumers who shop through Shopee. The data analysis method used is Partial Least Squares (PLS) with the help of SmartPLS application. This study concludes that promotions and online customer reviews directly influence purchase decisions; however, brand image is not a significant mediator in this relationship. These findings imply that effective promotion strategies and online customer review management can enhance purchase decisions, even though the brand image does not directly mediate this relationship for Erigo products on Shopee.
Motivasi Berprestasi yang Memediasi Lingkungan Kerja Terhadap Kinerja dengan Kompetensi Sebagai Faktor Pendukung Sari, Indah Permata; Wulandari, Anna
Jurnal Pengembangan Wiraswasta Vol 25, No 3 (2023): JPW Edisi Desember 2023
Publisher : Universitas IPWIJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jpw.v25i3.1195

Abstract

Penurunan kinerja pegawai yang terjadi merupakan fenomena dalam penelitian ini. Penelitian ini memiliki tujuan untuk menguji peran motivasi berprestasi sebagai mediator dalam hubungan antara lingkungan kerja dan kinerja, juga mempertimbangkan peran kompetensi sebagai faktor pendukung kinerja di BPBJ (Bagian Pengadaan Barang dan Jasa) Setda Kab.Bekasi. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner berupa Google Forms melalui WhatsApp Group dan Jaringan pribadi selama 1 minggu. Responden dalam penelitian ini sebanyak 54 Pegawai. Metode analisis data yang diterapkan adalah SEM (Structural Equation Modelling) dengan memanfaatkan software SmartPLS 4. Hasil penelitian ini adalah lingkungan kerja berpengaruh positif terhadap motivasi berprestasi; Motivasi berprestasi berpengaruh positif terhadap kinerja. Lingkungan kerja terhadap kinerja dimediasi motivasi berprestasi. Informasi lain yang diperoleh adalah Kompetensi berpengaruh positif terhadap kinerja.The decline in employee performance that occurs is a phenomenon in this study. This study aims to examine the role of achievement motivation as a mediator in the relationship between the work environment and performance, also considering the role of competence as a supporting factor for performance in BPBJ (Procurement of Goods and Services Section) Setda Kabubapten Bekasi. Data collection was carried out by distributing questionnaires in the form of Google Forms through WhatsApp Groups and private networks for 1 week. Respondents in this study were 54 employees. The data analysis method applied is SEM (Structural Equation Modelling) by utilizing SmartPLS 4 software. The result of this study is that the work environment has a positive effect on achievement motivation; Achievement motivation has a positive effect on performance. The work environment towards performance is mediated by achievement motivation. Other information obtained is that Competence has a positive effect on performance.
Gaya Kepemimpinan Otokratis, Lingkungan Kerja dan Motivasi Terhadap Kinerja Karyawan Yuriyatun, Fitri; Wulandari, Anna
Jurnal Pengembangan Wiraswasta Vol 25, No 2 (2023): JPW Edisi Agustus 2023
Publisher : Universitas IPWIJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jpw.v25i2.1039

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan otokratis, lingkungan, dan motivasi kerja terhadap kinerja karyawan. Penelitian dilakukan dengan melibatkan 108 pegawai departemen produksi PT. Indonesia Epson Industry Cikarang sebagai reponden. Analisis data yang digunakan adalah regresi linier berganda dengan menggunakan Microsoft Excel 2019 dan program SPSS versi 26. Penelitian memperoleh hasil bahwa gaya kepemimpinan otokratif, lingkungan kerja dan motivasi berpengaruh positif terhadap kinerja karyawan.This study aims to determine the influence of autocratic leadership style, environment, and work motivation on employee performance. The research was carried out by involving 108 employees of the production department of PT. Indonesia Epson Industry Cikarang as a repondent. The data analysis used was multiple linear regression using Microsoft Excel 2019 and the SPSS version 26 program. The study obtained results that autocratic leadership style, work environment and motivation had a positive effect on employee performance.
Academic Productivity of Private University Lecturers: Analysis of the Impact of Workload, Motivation, and Institutional Support Syaifulloh, Muhammad; Triputra, Dedi Romli; Riono, Slamet Bambang; Mulyanto, Heru; Wulandari, Anna; Utami, Suci Nur
Journal La Edusci Vol. 6 No. 5 (2025): Journal La Edusci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallaedusci.v6i5.2719

Abstract

This study examines the relationship between workload, motivation, institutional support, and academic productivity among lecturers in private universities. Despite the growing emphasis on research output and academic productivity in higher education institutions, private university lecturers face unique challenges that may impact their productivity. Using a quantitative approach with a cross-sectional survey design, this study collected data from 217 full-time lecturers from 7 private universities across Brebes Regency, Tegal City, and Tegal Regency. The research employed stratified random sampling and utilized validated questionnaires measuring workload dimensions, academic motivation, perceived institutional support, and academic productivity indicators. Multiple regression analysis revealed that workload has a significant negative effect on academic productivity (β = -0.342, p < 0.01), while motivation (β = 0.418, p < 0.001) and institutional support (β = 0.376, p < 0.001) both demonstrated significant positive effects. Institutional support was found to moderate the relationship between workload and productivity, suggesting that strong institutional support can mitigate the negative effects of high workload. Path analysis indicated that motivation partially mediates the relationship between institutional support and academic productivity. The findings highlight the importance of balanced workload allocation, motivational strategies, and institutional support systems in enhancing academic productivity. This research contributes to the growing literature on academic productivity determinants in private higher education institutions in Indonesia and provides practical implications for institutional policy development aimed at fostering productive academic environments.
Pemanfaatan Media Sosial untuk Mempromosikan Produk-Produk One Village One Product (OVOP) di Kabupaten Bekasi Wulandari, Anna; Putra, Hamzah Muhammad Mardi; Yanessa, Agung; Paramitha, Annisa Indah; Sulistyowati, Rahayu; Anis, Billy Josef
Jurnal Pengabdian Pelitabangsa Vol. 6 No. 02 (2025): Jurnal Pengabdian Pelitabangsa - Oktober 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jabmas.v6i02.7086

Abstract

Promosi di media sosial dilakukan untuk meningkatkan kekuatan merek dari produk One Village One Product (OVOP) di Kabupaten Bekasi, Jawa Barat, Indonesia. Kegiatan promosi digital di media sosial ini menggabungkan keterlibatan masyarakat, analisis audiens, desain promosi yang strategis, serta evaluasi menyeluruh pada efektivitas promosi digital. Promosi digital dilakukan menggunakan storytelling, kemitraan dengan influencer, konten interaktif, siaran langsung, dan penyuluhan edukatif untuk meningkatkan visibilitas produk dan keterlibatan konsumen. Hasil kegiatan ini menunjukkan bahwa terdapat peningkatan signifikan dalam jangkauan media sosial, perubahan positif dalam persepsi merek, serta peningkatan kepercayaan diri kewirausahaan di kalangan anggota komunitas OVOP. Promosi digital ini juga memperkuat kedekatan sosial dan mendorong kegiatan produksi yang berkelanjutan. Kegiatan ini menekankan bahwa pemasaran digital sangat berperan dalam ekonomi berbasis komunitas di era digital. Promosi melalui platform digital perlu diintegrasikan dengan kegiatan promosi tradisional untuk mendorong pembangunan dan peningkatan kesejahteraan masyarakat yang inklusif dan berkelanjutan
Visit Intention Model: Integrating Religiosity, Halal Friendly Attributes, Perceived Risk, Perceived Value, Destination Image in West Java Mulyanto, Heru; Wulandari, Anna; Samsuri, Samsuri
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.51203

Abstract

This study aims to examine the influence of religiosity on visit intention in halal tourism, with halal-friendly attributes, perceived risk, perceived value, and destination image as mediating variables. This study contributes to the existing literature by integrating perceived risk, perceived value, and destination image as mediating variables. This study offering a comprehensive understanding of the factors influencing visit intentions in halal tourism.The research employs a quantitative approach using Structural Equation Modeling (SEM) to analyze data collected from 203 tourists in the West Java. The study reveals that religiosity significantly enhances halal-friendly attributes, perceived risk, and perceived value, while halal-friendly attributes positively influence perceived value. Perceived value and destination image are critical determinants of visit intention, whereas perceived risk does not mediate the influence of religiosity and halal-friendly attributes on destination image and visit intention. Tourism stakeholders should focus on strengthening halal-friendly services, enhancing tourists’ perceived value, and building a positive destination image rather than overemphasizing risk mitigation strategies to effectively increase visit intention.
Community Empowerment in the Digital Era : Developing Social Media Campaigns for OTOP Branding Wulandari, Anna; Wahdiniwaty, Rahma; Catur Pamuji, Geraldi; Keawkanya, Chutima; Shiha, Osama; Aprilianti, Dhiani; Agustian, Aryanti; Farhan Aqsha, Muhammad
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1607

Abstract

Community empowerment through localized economic development is vital for sustainable growth, particularly in rural areas. This study focuses on developing and implementing social media campaigns to enhance the branding of One Tambon One Product (OTOP) in Bang Prong, Samut Prakan, Thailand. Employing a mixed-methods approach, the research combined community engagement, audience analysis, strategic campaign design, and comprehensive evaluation. The campaign leveraged storytelling, influencer partnerships, interactive content, and educational outreach to increase product visibility and consumer engagement. Results showed a substantial increase in social media reach, positive shifts in brand perception, and enhanced entrepreneurial confidence among community members. The campaign also fostered stronger social cohesion and promoted sustainable production practices. This study contributes to the understanding of digital marketing’s role in community-based economic initiatives and offers a replicable model for empowering grassroots enterprises in the digital era. The findings underscore the importance of integrating digital tools with traditional practices to drive inclusive and sustainable local development.
KEPERCAYAAN KONSUMEN SEBAGAI KUNCI KEPUTUSAN PEMBELIAN: STUDI EMPIRIS PADA PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN E-COMMERCE LIVE STREAMING DI SHOPEE Wulandari, Anna; Prabowo, Ibnu Tri; Putra, Hamzah Muhammad Mardi; Anis, Billy Josef; Paramitha, Annisa Indah; Sulistyowati, Rahayu
Jurnal Pelita Ilmu Vol. 19 No. 02 (2025): JURNAL PELITA ILMU - Oktober 2025
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpi.v19i02.7094

Abstract

Perkembangan pesat e-commerce di Indonesia telah mendorong perubahan signifikan dalam perilaku konsumen, khususnya dalam pengambilan keputusan pembelian secara daring. Penelitian ini bertujuan untuk menganalisis pengaruh online customer review, online customer rating, dan e-commerce live streaming terhadap keputusan pembelian dengan kepercayaan konsumen sebagai variabel mediasi pada pengguna Shopee di Cikarang Timur. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 125 responden pengguna Shopee aktif. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4.1. Hasil penelitian menunjukkan bahwa online customer review tidak berpengaruh terhadap kepercayaan konsumen maupun keputusan pembelian. Online customer rating berpengaruh positif terhadap kepercayaan konsumen, namun tidak berpengaruh langsung terhadap keputusan pembelian. E-commerce live streaming terbukti berpengaruh positif dan signifikan terhadap kepercayaan konsumen serta keputusan pembelian. Kepercayaan konsumen berpengaruh positif terhadap keputusan pembelian dan memediasi pengaruh online customer rating serta e-commerce live streaming terhadap keputusan pembelian, tetapi tidak memediasi pengaruh online customer review. Temuan penelitian ini menegaskan bahwa kepercayaan konsumen merupakan faktor kunci dalam transaksi e-commerce dan bahwa optimalisasi fitur e-commerce live streaming serta sistem rating yang andal dapat menjadi strategi efektif dalam meningkatkan kepercayaan dan keputusan pembelian konsumen
Co-Authors Achmad, Yudianto Agustian, Aryanti Anggara, Bangkit Akbar Anis, Billy Josef Aprilianti, Dhiani Arief Nugroho Aswan Supriyadi Sunge Avoressi, Dian Dianti Bastanta, Andreas Riski Catur Pamuji, Geraldi Darmayanti, Hervina Puspita Dewi, Emmi Rostika Farhan Aqsha, Muhammad Hamzah Muhammad Mardi Putra Hannan, Alfa Basmatul Hermiati, Novi Fitria Heru Mulyanto Hidayatulloh, Enjang Galih Ibrahim, Maulana Yusuf Indah Paramita, Anisa Indah Permata Sari Josef Anis, Billy Kamela, Hurian Keawkanya, Chutima Lestari, Dian Alia MUHAMMAD SYAIFULLOH Muhsoni, Ridwan Novelayanti, Melati Desi Nugroho, Arief Teguh Nurjanah, Rina Nurlina Nurlina Nursifa, Dea Paramitha, Annisa Indah Permana, Adam Dede Prabowo, Ibnu Tri Prasetyo, Dimas Bayu Putra, Maha Rahayu Sulistyowati, Rahayu Rahma Wahdiniwaty Ramadhani, Yunita Ratinah, Ratinah Riono, Slamet Bambang Samsuri Samsuri Sapruwan, Muhammad Sari, Putri Anggun Shiha, Osama Suci Nur Utami Sulastri, Yati Suratno Suratno Syafei, M. Yani Taufik Hidayat Triputra, Dedi Romli Umi Narimawati Widya Asmara Wijayanto, Tri Ngudi Yahya, Adibah Yanessa, Agung Yuan Badrianto Yuriyatun, Fitri