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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management JURNAL MANAJEMEN BISNIS Jurnal Doktor Manajemen (JDM) Jurnal Akademi Akuntansi (JAA) Jurnal Ilmiah Manajemen Kesatuan JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Business and Entrepreneurial Review Neo Journal of economy and social humanities JRAP (Jurnal Riset Akuntansi dan Perpajakan) Clean and Sustainable Production
Sutawidjaya, Ahmad Hidayat
Universitas Esa Unggul
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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The Effect of Shopping Lifestyle, Fashion Engagement, and Hedonic Shopping on E-Commerce with Impulsive Purchasing as a Mediating Variable Kurunul Fatiani; Ahmad Hidayat Sutawidjaya; Siti Mariam; Abdul Haeba Ramli
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.349

Abstract

In recent years, online shopping activities in the fashion sector have shown a significant increase. This shift has been further accelerated by the COVID-19 pandemic, which encouraged consumers to move from conventional shopping to e-commerce platforms that are considered more practical, safe, and accessible. The transformation of consumption patterns has strengthened the transition toward digital shopping, particularly for fashion products. This study aims to examine the influence of shopping lifestyle, fashion involvement, and hedonic orientation on impulsive buying behavior. Furthermore, it investigates the mediating role of impulsive buying in enhancing the intention to use e-commerce. A quantitative survey method was employed, with data analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The sample consisted of 130 respondents residing in Tangerang Regency who actively purchase fashion items through Shopee. The findings reveal that shopping lifestyle, fashion involvement, and hedonic orientation have a positive and significant effect on impulsive buying behavior. Moreover, impulsive buying is proven to mediate the relationship between these three variables and the intention to use e-commerce. These results highlight the importance of emotional factors and digital lifestyles as the main drivers of young consumers’ purchasing behavior and provide strategic insights for e-commerce platforms and the fashion industry in designing more effective and emotionally driven marketing strategies.
Co-Authors Abdul Haeba Ramli Adler Haymans Manurung Adler Haymans Manurung Agung Edi Rustanto Ahmad Badawi Saluy Alfiana Citra Maharani Ardhy, Hizkia Danu Arman Harahap Arwi Farida Asep Saifudin Memet Daru Asih Deddy Supriady Bratakusumah, Deddy Supriady Dharma Satriadi Dinar Nur Affini Erlina Puspitaloka Mahadewi Fauzi, Rahmad Danial Gunawan Witjaksono Havidz Aima Hendra Achmadi, Hendra Hizkia Danu Ardhy Imelda Oktaviani Kurunul Fatiani Lenny C Nawangsari Lenny Christina Nawangsari Lenny Christina Nawangsari Magfira, Magfira Maria, Maya Masydzulhak Djamil Masyhudzulhak Djamil Masyhudzulhak Djamil Mz Muhammad Yusuf Natalia, Ros Ngadino Surip Ratih Purnamasari Rojuaniah Rojuaniah Roy Sembel Roy Sembel Satriadi, Dharma Siti Mariam SITI MARIAM Sugiyono Sugiyono Sulistyanto, Tri Hadi Uli Wildan Nuryanto Unang Toto Handiman Unang Toto Handiman Winda Widyanty Yolanna, Yolla