Garuda - Garba Rujukan Digital

Penentuan Strategi Promosi Digital Klinik Kecantikan Berbasis Retensi Konsumen dengan Metode TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) Nuridayanti, Nuridayanti; Josua, Dian Pertiwi; Sarifah, Iva; Ahmad, Nurul Qomariyah; Jubaedah, Lilis; Ridwan, Achmad; Rohima , Azizah Aulia
Jurnal Tata Rias Vol. 14 No. 2 (2024): Jurnal Tata Rias
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtr.14.2.10

This study aims to determine the most effective digital promotion strategy for increasing customer retention at Beauty Clinics. Five main criteria are set as the basis for assessment, namely engagement rate, content relevance, platform reach, customer feedback responsiveness, and conversion rate. This study involved five alternative digital promotion strategies: (1) interactive social media campaign, (2) digital loyalty program, (3) collaboration with influencers, (4) segmented paid advertising, and (5) SEO and website optimization. The assessment was conducted by five experts in the fields of digital marketing and beauty clinic management, utilizing a 4-point Likert scale. TOPSIS analysis was conducted through the stages of decision matrix normalization, weighting, determining positive and negative ideal solutions, and calculating Euclidean distance and preference values (Closeness Coefficient). The results showed that the interactive social media campaign strategy obtained the highest Closeness Coefficient value of 0.812, followed by the digital loyalty program (0.748) and collaboration with influencers (0.691). Meanwhile, the SEO website optimization strategy obtained the lowest value (0.581). These results indicate that a direct social interaction-based promotional approach is more effective in increasing customer loyalty in the service sector.

Penentuan Strategi Promosi Digital Klinik Kecantikan Berbasis Retensi Konsumen dengan Metode TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) Nuridayanti, Nuridayanti; Josua, Dian Pertiwi; Sarifah, Iva; Ahmad, Nurul Qomariyah; Jubaedah, Lilis; Ridwan, Achmad; Rohima , Azizah Aulia
Jurnal Tata Rias Vol. 14 No. 2 (2024): Jurnal Tata Rias
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtr.14.2.10

This study aims to determine the most effective digital promotion strategy for increasing customer retention at Beauty Clinics. Five main criteria are set as the basis for assessment, namely engagement rate, content relevance, platform reach, customer feedback responsiveness, and conversion rate. This study involved five alternative digital promotion strategies: (1) interactive social media campaign, (2) digital loyalty program, (3) collaboration with influencers, (4) segmented paid advertising, and (5) SEO and website optimization. The assessment was conducted by five experts in the fields of digital marketing and beauty clinic management, utilizing a 4-point Likert scale. TOPSIS analysis was conducted through the stages of decision matrix normalization, weighting, determining positive and negative ideal solutions, and calculating Euclidean distance and preference values (Closeness Coefficient). The results showed that the interactive social media campaign strategy obtained the highest Closeness Coefficient value of 0.812, followed by the digital loyalty program (0.748) and collaboration with influencers (0.691). Meanwhile, the SEO website optimization strategy obtained the lowest value (0.581). These results indicate that a direct social interaction-based promotional approach is more effective in increasing customer loyalty in the service sector.

The Role of Teachers in Awareness of Occupational Safety and Health (OSH) Vocational School Students Wahrini, Retyana; Nuridayanti, Nuridayanti; Makmur, Elfira
International Journal of Environment, Engineering and Education Vol. 1 No. 3 (2019)
Publisher : Three E Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55151/ijeedu.v1i3.18

This study aims to determine the effect of the role of the teacher and the occupational safety and health (OSH) climate on occupational safety and health increasing awareness in the electrical installation workshop of the Vocational High School. This research is an Ex-post Facto research. The population of the research is the XII grade students of Vocational High School 1 Sedayu Special Region of Yogyakarta with a total of 366 students and a sample of 188 students. The number of trials respondents 30 students. The sampling technique uses random sampling and data is taken using a questionnaire instrument. The validity of the questionnaire instruments done by item using analysis Product Moment correlation formula and reliability testing using the Cronbach Alpha. The results showed that (1) there is a positive and significant influence between the role of the teacher in occupational safety and health increasing awareness in the electrical installation workshop of vocational high school value 43.30 percent; (2) there is a positive and significant effect between the occupational safety and health climate on increasing occupational safety and health awareness in the electrical installation workshop of vocational high school value 43.40 percent; (3) there is a positive and significant influence between the role of teacher and occupational safety and health climate on occupational safety and health increasing awareness in the electrical installation workshop of vocational high school value 50.60 percent. The application of OSH will have an impact on increasing the productivity of the workforce and the company.

Gizi Hormonal dan Kesehatan Reproduksi Remaja: Evaluasi Program Makan Gratis Berbasis Pemanfaatan Josua, Dian Pertiwi; Nuridayanti, Nuridayanti; Irianti, Ruslina; Selang, Rustam AR; Sutisna, Anan; Suseno, Muchlas; Wijayanti, Retno
Griya Widya: Journal of Sexual and Reproductive Health Vol. 4 No. 2 (2025): Griya Widya: Journal of Sexual and Reproductive Health
Publisher : Nur Science Institute and Perkumpulan Keluarga Berencana Indonesia (PKBI) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/griyawidya.v4i2.1740

Background: The free meal program (Makan Bergizi Gratis) in senior high schools aims to enhance student well-being by providing adequate nutritional intake. However, its implementation requires comprehensive evaluation, particularly regarding coordination mechanisms and the fulfillment of hormonal nutritional needs critical for adolescent development. This study analyzes the free meal program through the lens of the Utilization-Focused Evaluation (UFE) approach, with a specific focus on students' hormonal nutrition. Method: This research employed a mixed-methods design, combining qualitative descriptive analysis with a case study approach and quantitative anthropometric data. Qualitative data were collected through interviews and observations involving eight informants, including teachers and students. Data analysis involved data reduction, data display, and conclusion drawing, using both methodological and source triangulation to ensure data validity. Results: The findings indicate that: (1) Program coordination is suboptimal, with food delivery not consistently punctual. (2) The meals provided lack sufficient variety, particularly in delivering essential proteins and healthy fats necessary for hormonal balance during adolescence. (3) Student and parental involvement in menu selection and program evaluation remains limited. (4) Feedback to students is provided periodically. Implications: This study recommends strengthening inter-stakeholder coordination, diversifying the nutritional content of menus, and involving both students and parents in program evaluation. Sustainable funding is also identified as a critical factor for ensuring the program's long-term effectiveness. Novelty: This study offers novel insights into the application of Utilization-Focused Evaluation (UFE) in assessing free meal programs and highlights the importance of hormonal nutrition in supporting adolescent development.

Evaluasi proyek pengembangan start-up wedding organizer berbasis kemitraan dan kebijakan ekonomi kreatif model countenance stake Josua, Dian Pertiwi; Siregar, Jenny Sista; Nuridayanti, Nuridayanti; Sutisna, Anan; Suseno, Muchlas; Karlina, Elin
Journal of Economics Research and Policy Studies Vol. 5 No. 2 (2025): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v5i2.1742

The limited systematic evaluation of the effectiveness of partnership-based projects in supporting creative economy policies poses a challenge in developing sustainable entrepreneurship models. This study aims to evaluate the impact and effectiveness of partnership-based Wedding Organizer start-up development projects in supporting national creative economy policies. The evaluation was conducted using Stake's Countenance Model, which includes three main components: antecedents, transactions, and outcomes. The research instrument was developed based on three layers of theory: Grand Theory, Middle Range Theory, and Applied Theory. It was then validated using Aiken's V approach and tested for reliability using Cronbach's Alpha. The study's results indicate that the program has a positive impact on increasing the entrepreneurial capacity of participants, enhancing the effectiveness of partnership-based training, and promoting business sustainability. The program also successfully established a broad business network, directly contributing to local economic growth. These findings provide new insights into the effectiveness of evaluating partnership models within the creative economy ecosystem. This evaluation model can be replicated and adapted for similar programs in other creative sectors to support community-based development policies.

The Influence Of Supervisor Academic Supervision And Teaching Experience On Educators' Pedagogic Competence Sappaile, Baso Intang; Abeng, Andi Tenri; Nuridayanti, Nuridayanti
International Journal of Social Sciences and Humanities Vol. 2 No. 1 (2024): International Journal of Social Sciences and Humanities
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ijssh.v2i1.554

The purpose of this study was to determine the effect of supervisors' academic supervision and teaching experience on the pedagogical competence of educators. The method used is a qualitative research method based on field research. The location of this research was at SMA Abdi Pembangunan Makassar and SMA Amanah Nusantara Makassa, and the participants in this study numbered two people each from these schools. The results of this study concluded that the influence of supervisors' academic supervision and teaching experience had an effect on educators' pedagogy. This is because at SMA Abdi Pembangunan Makassar and SMA Amanah Nusantara Makassar, it is shown that the supervisor's academic supervision and teaching experience have a positive effect on the pedagogical competence of educators. Effective academic supervision assists educators in developing teaching skills and increasing their understanding of effective learning approaches. Whereas broad and varied teaching experience allows educators to develop a better understanding of effective teaching strategies. The combination of good academic supervision and diverse teaching experiences can make a significant contribution to improving the pedagogical competence of educators in schools.

Studi Tentang Kemampuan Berfikir Kritis Mahasiswa Baru: Fokus pada Penyelesaian Masalah Matematis dan Jalur Masuk PTN Sappaile, Baso Intang; Amalia, Avida Fitri; Ta’Ifah, Ta’Ifah; Nuridayanti, Nuridayanti; Safitri, Izza
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13329

Penelitian ini bertujuan untuk menggambarkan kemampuan berpikir kritis mahasiswa baru Jurusan Matematika di Universitas Islam Negeri Mataram saat menghadapi tantangan dalam menyelesaikan masalah matematis, dengan fokus pada jalur masuk ke perguruan tinggi negeri. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan eksploratif, dan pengumpulan data dilakukan melalui tes kemampuan berpikir kritis. Hasil pengumpulan data menunjukkan bahwa mahasiswa yang diterima melalui jalur seleksi nasional masuk PTN dan jalur seleksi mandiri memenuhi indikator berpikir kritis dengan kemampuan merumuskan pokok-pokok permasalahan secara cermat dan mengidentifikasi fakta-fakta dengan jelas dan logis. Di sisi lain, mahasiswa jalur SBMPTN menunjukkan kemampuan berpikir kritis yang lebih tinggi, yaitu mampu merumuskan pokok-pokok permasalahan dengan cermat, mengidentifikasi fakta-fakta secara jelas dan logis, menerapkan metode yang telah dipelajari dengan akurat, serta mengevaluasi argumen yang relevan dalam penyelesaian masalah dengan teliti.

Have Fun with Canva: Menjadi Studentpreneur di Usia Muda Nuridayanti; Nuridayanti, Nuridayanti; Dewi, Anita Candra; Suhaeb, Sutarsi; Djawad, Yasser Abdul; Labusab, Labusab
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 2 Issue No. 1: July 2024
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v2i1.20249

Pengabdian masyarakat ini bertujuan membekali siswa dengan keterampilan desain grafis dan wawasan kewirausahaan di era digital. Kegiatan ini dilaksanakan di SMA Negeri 19 Gowa, melibatkan 20 siswa kelas XI dengan pendekatan interaktif berbasis praktik. Metode pelaksanaan meliputi ceramah pengantar, demonstrasi penggunaan Canva, praktik mandiri, simulasi kewirausahaan, serta gamifikasi untuk meningkatkan motivasi belajar siswa. Hasil kegiatan menunjukkan bahwa siswa memiliki antusiasme tinggi terhadap penggunaan Canva sebagai media kreatif untuk mendukung aktivitas kewirausahaan. Dalam sesi praktik, siswa berhasil menghasilkan desain poster promosi yang relevan dengan ide bisnis mereka. Simulasi kewirausahaan memberikan pengalaman langsung kepada siswa dalam mengembangkan konsep bisnis, menyasar target pasar, dan memanfaatkan desain sebagai elemen branding. Gamifikasi melalui penghargaan peserta terbaik dan teraktif berhasil menciptakan suasana pembelajaran yang menyenangkan sekaligus kompetitif. Kegiatan ini berdampak positif pada peningkatan keterampilan desain grafis siswa, pemahaman tentang konsep studentpreneur, serta motivasi mereka untuk berinovasi. Meskipun terdapat beberapa kendala teknis seperti koneksi internet yang terbatas, kegiatan ini tetap mampu memberikan pengalaman belajar yang bermakna. Sebagai langkah lanjutan, program serupa dapat dikembangkan lebih lanjut dengan menambahkan pendampingan bisnis berkelanjutan untuk membantu siswa merealisasikan ide usaha mereka. Kegiatan ini menunjukkan potensi besar dalam memadukan teknologi digital dan kewirausahaan untuk mendorong generasi muda menjadi kreatif, produktif, dan adaptif di era digital.

Analisis Pengaruh Pembelajaran Adaptif Berbasis Kecerdasan Buatan terhadap Pencapaian Akademik Siswa Sekolah Menengah Atas di Era Digital Sappaile, Baso Intang; Nuridayanti, Nuridayanti; Judijanto, Loso; Rukimin, Rukimin
Jurnal Pendidikan West Science Vol 2 No 01 (2024): Jurnal Pendidikan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpdws.v2i01.937

Penelitian ini menyelidiki dampak dari pembelajaran adaptif berbasis Kecerdasan Buatan (AI) terhadap prestasi akademik siswa sekolah menengah di era digital. Sampel sebanyak 110 siswa disurvei, mengeksplorasi frekuensi penggunaan perangkat pembelajaran adaptif berbasis AI dan korelasinya dengan prestasi akademik yang dilaporkan sendiri. Statistik deskriptif menunjukkan profil demografis yang beragam, sementara analisis korelasi dan regresi menemukan hubungan positif yang kuat antara frekuensi penggunaan alat pembelajaran dengan prestasi akademik. Analisis subkelompok lebih lanjut menyoroti variasi berdasarkan jenis kelamin, status sosial-ekonomi, dan kemampuan akademik. Temuan ini menunjukkan bahwa peningkatan penggunaan alat bantu secara positif mempengaruhi hasil akademik, dengan implikasi untuk kebijakan dan praktik pendidikan. Penelitian ini memberikan kontribusi wawasan yang berharga untuk lanskap AI yang berkembang dalam pendidikan sekolah menengah.

Pengembangan Bahan Ajar E-Book Interaktif Untuk Mata Kuliah Belajar Dan Pembelajaran Di Jurusan Pendidikan Teknik Elektronika Universitas Negeri Makassar Rahmah, Ummiati; Mustapa, Mahmud; Nuridayanti, Nuridayanti
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2025 : PROSIDING EDISI 8
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstrak. Penelitian ini bertujuan untuk mengetahui: 1) Mengembangkan E-Book interaktif yang sesuai dengan kebutuhan mata kuliah Belajar dan Pembelajaran. 2) Mengukur efektivitas E-Book interaktif dalam meningkatkan pemahaman mahasiswa. 3) Menganalisis respon mahasiswa terhadap E-Book interaktif yang dikembangkan. Jenis penelitian yang digunakan adalah penelitian pengembangan (Research and Development) dengan memodifikasi model Borg and Gall serta 4D menjadi lima tahapan: analisis kebutuhan, perancangan, pengembangan, penyempurnaan produk, dan produk akhir. Subjek penelitian adalah mahasiswa Jurusan Pendidikan Teknik Elektronika yang telah menempuh mata kuliah Belajar dan Pembelajaran. Hasil validasi menunjukkan bahwa aspek desain memperoleh persentase 77,7% (cukup layak), aspek konten memperoleh 80,3% (layak), uji coba terbatas (one to one) memperoleh 83,5% (layak), uji coba kelompok kecil memperoleh 90% (layak), dan uji coba kelompok besar memperoleh 91% (layak). Dengan demikian, E-Book interaktif yang dikembangkan dinyatakan Layak digunakan sebagai bahan ajar pada mata kuliah Belajar dan Pembelajaran serta mampu meningkatkan keterlibatan dan pemahaman mahasiswa.Kata Kunci: E-Book Interaktif, Bahan Ajar, Belajar dan Pembelajaran, Pengembangan

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