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Journal : Malacca: Journal of Management and Business Development

The Influence of Promotion on the Public's Interest in Becoming Customers at KSPPS BMT NU Branch Karang Penang Hidayat, Muhammad Taufiq; Rohman, Abd.; Busro, Busro; Ferdiansyah, Mudi
Malacca: Journal of Management and Business Development Vol. 1 No. 1 (2024): Malacca: Journal of Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v1i1.49

Abstract

Analyzing the influence of promotions on people's interest in becoming customers at KSPPS BMT NU Karang Penang Branch. The research was conducted using a qualitative approach, with a case study type of research. Data collection techniques were carried out using observation, interviews and documentation methods. Meanwhile, checking the validity of the data uses technical triangulation. The research results show that the strategy developed is: First, providing various types of products in a complex manner. Second, build relationships by holding regular meetings in priority areas that have great prospects in carrying out marketing. Third, strengthen relationships and collaborate with certain agencies or institutions on certain activities to maintain relationships with customers. Fourth, provide pick-up and drop-off services to make it easier for customers to carry out transactions. Fifth, attend several educational institution activities to maintain family relationships and maintain emotional ties with customers. The implications are, it is able to attract the interest of potential customers to carry out transactions and increase the loyalty of existing customers towards BMT NU because of the formation of trust and a sense of comfort with the relationships built. So that prospective customers built by BMT NU provide good fed back.
Co-Authors Achmad Maqsudi, Achmad Achyar Zein, Achyar Amelia, Neneng Musyrifatul Andini, Ary Anugrah Nur Warthadi Aulady, M. Ferdaus Noor Azrul Rizki Busro, B. Destriana, Rachmat Eko Hari Rachmawanto Emansa Hasri Putra Ersalina Nidianti Fahmi, Muhammad Fuadhil Fakurazi, Sharida Ferdiansyah, Mudi Fiyadila, Rizka Gilang Nugraha Herman Yuliansyah, Herman Husnel Anwar Matondang, Husnel Anwar Junaidi, Teuku karman karman Katili, Wardiman W Khurin, Nazilatul Kurniawan, Ardhian Tomy Lavenia, Mirana Maharani Pertiwi Koentjoro Mahiruna, Adiyah Maisyaroh, Siti Maki Zamzam Makruf, Mukhamat Rif’an Maula, Ahmad Inzul Miftahul Jannah Mochammad Imron Awalludin Muhammad Afwan Romdloni Muhammad Arifin Muhammad Hilmi Muhammad Ziyad Ulhaq Murdaningtias, Silma Mustofa, Alifudin Navis, Khiliah NGATIMIN, NGATIMIN Nila Sari Novera Herdiani, Novera Nurhasan, Muhammad Nuriana Nurmalasari, Dini Prayekti, Endah Putri Lestari, Ajeng Anindhita Putri, Anisa Qonita Putri, Ngiluhtara Aditiya Qulub, Latifatul Rahayu Fuji Astuti Rastafael, Yoel Retno Susanti Rini, Puspita Rizki Maulana Ishaq Rohman, Abd. Salimi, Syafrina Maulidyatus Sandi, Tri Sari, Yuni Nur Malita Setyo Nugroho Shobihatus Syifak Sugeng Wanto Suheriyanto Suksmanatyo Sumiati Sumiati Sunaryo, Merry Syafiul Muzid Syah, Seggaf Achmad Syahrial Fuadi Syahrul Kurniawan Tri Utami Usman Valian Yoga Pudya Ardhana Vera Septi Sistiasih Wahyudi, Brian Fitri Wardatul Jannah, Wardatul Widya Novita Sari Yulianto Yulianto, Fernando Candra Zain, Salfa Salsabilah Zakaria, Zainal Arifin