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Transformasi Branding Sekolah melalui Digital Marketing: Studi di SMA Negeri 3 Prabumulih Mulyani, Sri; Idi, Abdullah; Pratama, Irja Putra; Yuniar, Yuniar
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.3911

Abstract

In the rapidly evolving digital era, information and communication technology has become an essential part of various aspects of life, including education. Schools are now required to innovate not only in the teaching and learning process but also in building their image and reaching prospective students through digital marketing strategies. By utilizing digital media such as websites and social media, schools can disseminate information quickly, reach a wider audience, and shape a positive perception in the community. This study employs a qualitative method with a descriptive approach. The results show that SMA Negeri 3 Prabumulih implements an integrated digital marketing strategy through content management on social media, website development, digital advertising, and interactive activities to strengthen the school's branding. This process involves collaboration between teachers, students, and alumni, as well as the use of data analytics to develop effective and responsive strategies. As a result, the school has experienced increased awareness and a positive image in the community, a rise in the number of applicants, and strengthened loyalty within the school community, while also promoting learning innovation, promotional efficiency, and communication transparency that support SMA Negeri 3 Prabumulih’s competitiveness in the digital era
Implementation Of Akhlakul Karimah Values In Establishing Educators With Prophetic Character In Madrasah Tsanawiyah Pratama, Irja Putra; Purnomo, Eko; Hidayat, Muslih
Edukasi Islami: Jurnal Pendidikan Islam Vol. 12 No. 04 (2023): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v12i04.5094

Abstract

This study aimed to determine the implementation of Akhlakul Karima's values in forming educators with prophetic character at MTs IV Ahliyah Palembang in producing quality educators. The research methods used are observation, interviews, and documentation. Data analysis techniques include data condensation, data presentation, and conclusions. The research results obtained are that efforts to produce quality educators are implemented by forming educators with prophetic character with the soul of mu'addib (educator), mujahid (fighter), mujaddid (reformer), and mujahid (unifier). Educators with prophetic nature are personalities possessed by prophets and apostles, through prophetic character so that they become educators with a prophetic spirit who are successful in being good role models and increasing actions that are by the values of akhlaqul karimah.