Article Per Year (5 Year)
p-Index From 2020 - 2025
1.953
P-Index
This Author published in this journals
All Journal Tadrib: Jurnal Pendidikan Agama Islam Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal PAI Raden Fatah Ulumuddin : Jurnal Ilmu-ilmu Keislaman Journal of Research and Thought on Islamic Education (JRTIE) JURNAL ILMIAH GLOBAL EDUCATION Guruku: Jurnal Pendidikan Profesi Guru Raudhah Proud To Be Professionals: Jurnal Tarbiyah Islamiyah
Pratama, Irja Putra
Unknown Affiliation
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Transformasi Branding Sekolah melalui Digital Marketing: Studi di SMA Negeri 3 Prabumulih Mulyani, Sri; Idi, Abdullah; Pratama, Irja Putra; Yuniar, Yuniar
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.3911

Abstract

In the rapidly evolving digital era, information and communication technology has become an essential part of various aspects of life, including education. Schools are now required to innovate not only in the teaching and learning process but also in building their image and reaching prospective students through digital marketing strategies. By utilizing digital media such as websites and social media, schools can disseminate information quickly, reach a wider audience, and shape a positive perception in the community. This study employs a qualitative method with a descriptive approach. The results show that SMA Negeri 3 Prabumulih implements an integrated digital marketing strategy through content management on social media, website development, digital advertising, and interactive activities to strengthen the school's branding. This process involves collaboration between teachers, students, and alumni, as well as the use of data analytics to develop effective and responsive strategies. As a result, the school has experienced increased awareness and a positive image in the community, a rise in the number of applicants, and strengthened loyalty within the school community, while also promoting learning innovation, promotional efficiency, and communication transparency that support SMA Negeri 3 Prabumulih’s competitiveness in the digital era
Co-Authors Abdullah Idi Akbar, Raabiul Ali, Mukti Amilda Aryana, Dalika Asri Karolina, Asri Azzahra, Radhita Eko Purnomo Ermis Suryana Fadil, Achmad Fadli, Rahmat Ferdino, Muhammad Farhan Firdaus, Aristophan Haryati, Mita Ibrahim Ibrahim Isro, Arsan Kasinyo Harto Lorens, Xena Maryamah Mortalisa, Tara Putri Mubharokh, Angge Sapto Muhamad Uyun Muslih Hidayat Nurusshomad, Nurusshomad Prihatin, Nyimas Yunierti Putri, Nabila Irfany Rahmania, Elvina Rindiani, Natasya Sahrim, Sahrim sari, Mutia Sembiring, Rinawati Sri Mulyani Syarnubi Syarnubi, Syarnubi Trisnawati, Nadia Yana, Virda Yuniar Yuniar Zulhijra Zulhijra, Zulhijra