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All Journal Jurnal Agribisnis Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan JMM (Jurnal Masyarakat Mandiri) International Journal of Pedagogy and Teacher Education QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Paedagogy Journal of Agri Socio Economics and Business SINTA Journal (Science, Technology, and Agricultural) Jurnal Agribis Jurnal Multidisiplin Dehasen (MUDE) Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis VISA: Journal of Vision and Ideas Journal of Multidisciplinary Research
Nurmalia, Ana
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OPTIMALISASI KOMPETENSI USAHA MELALUI PELATIHAN DIVERSIFIKASI DAN PEMASARAN PRODUK Rasoki, Timbul; Nurmalia, Ana
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34631

Abstract

Abstrak: Desa Panca Mukti, Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah, memiliki potensi besar di sektor pertanian, peternakan, dan pengolahan hasil buah. Salah satu penggerak utama dalam pemberdayaan ekonomi desa adalah kelompok mitra yang terdiri dari 35 peserta. Mereka telah berkontribusi melalui berbagai usaha, seperti penjualan ayam bersih dalam kemasan, pengolahan hasil pertanian, serta produksi olahan berbahan dasar buah. Namun, masih terdapat tantangan dalam hal diversifikasi produk dan strategi pemasaran. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas usaha melalui pelatihan diversifikasi produk, pengemasan, dan pemasaran digital. Metode yang digunakan meliputi sosialisasi, pelatihan, pendampingan, serta evaluasi hasil kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta, di mana nilai rata-rata pretest sebesar 40 meningkat menjadi 85 pada posttest. Produk-produk inovatif seperti sosis ayam dan stik pisang, didukung oleh pemasaran dan pengemasan yang lebih baik, menjadi aset strategis dalam meningkatkan pendapatan dan kesejahteraan kelompok mitra.Abstract: Panca Mukti Village, Pondok Kelapa District, Central Bengkulu Regency, has great potential in the agriculture, livestock, and fruit processing sectors. One of the main drivers of the village’s economic empowerment is the partner group consisting of 35 participants. They have contributed through various enterprises, such as packaged clean chicken sales, agricultural product processing, and fruit-based product production. However, challenges remain in terms of product diversification and marketing strategies. This community service activity aims to strengthen business capacity through training in product diversification, packaging, and digital marketing. The methods used include socialization, training, mentoring, and evaluation of program results. The outcomes of the program showed an increase in participants’ knowledge and skills, as indicated by the rise in the average pretest score of 40 to 85 in the posttest. Innovative products such as chicken sausages and banana sticks, supported by improved marketing and packaging, have become strategic assets in increasing the income and welfare of the partner group.
Analisis Finansial dan Kelayakan Usaha Industri Rumah Tangga Ikan Asin Bapak Aris di Kelurahan Sumber Jaya Kecamatan Kampung Melayu Kota Bengkulu Wijayanti, Vivie; Nurmalia, Ana; Yumiati, Yossie
VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

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Abstract

Salted fish is a food product made from fish meat preserved by adding salt. Through this preservation method, fish meat, which would normally spoil within a short time, can be stored at room temperature for several months, although it usually needs to be tightly sealed. The purpose of this study is to determine the financial analysis and business feasibility of Mr. Aris’s household-scale salted fish industry located in Sumber Jaya Village, Kampung Melayu District, Bengkulu City. The research method used is a descriptive qualitative and quantitative approach by applying financial and business feasibility analysis. The results show that Mr. Aris’s household salted fish industry is feasible to be continued. The financial analysis of the salted fish processing business in Sumber Jaya Village, Kampung Melayu District, Bengkulu City indicates that the business generated total revenues in 2021, 2022, and 2023 of Rp 187,300,000; Rp 250,900,000; and Rp 409,750,000, respectively, while the total costs in 2021, 2022, and 2023 amounted to Rp 145,728,000; Rp 192,156,000; and Rp 302,510,710, respectively. The feasibility levels differ each year, with a Benefit–Cost Ratio (B/C) of 1.28 in 2021, 1.30 in 2022, and 1.35 in 2023. Since the Benefit–Cost Ratio is greater than one (B/C > 1), the project is considered feasible to implement in each of these years. The business feasibility analysis of the salted fish industry in Sumber Jaya Village, Kampung Melayu District, Bengkulu City also shows positive Net Present Value (NPV) results each year, namely Rp 45,728,742.71 in 2021, Rp 71,084,220.716 in 2022, and Rp 142,738,306.934 in 2023. Since the NPV values are greater than zero (NPV > 0), the project is considered feasible to be implemented. The Internal Rate of Return (IRR) value is 62.71%, indicating that the annual rate of return on the total invested capital in the project is 62.71%. This value is higher than the established discount rate of 10%; therefore, based on the IRR criterion, the project is declared feasible to be implemented.
Diversivikasi Produk Olahan Abon Lele-Jamur Untuk Penguatan Ekonomi Yulihartika, Rika Dwi; Afriani, Ririn; Azhari, Diah; Nurmalia, Ana
Jurnal Dehasen Untuk Negeri Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v5i2.10468

Abstract

Purpose to increase the community's capacity to process local raw materials into hygienic, high-quality shredded meat products with extended shelf life, while simultaneously enhancing product appeal through better and more informative packaging. The training was conducted in a participatory manner, involving material delivery and hands-on practice, covering shredded meat processing techniques, selecting food-grade packaging materials, designing product labels, and maintaining simple business records. Ongoing mentoring was provided to ensure that the acquired knowledge and skills could be independently applied by partners in their daily production activities. The results of the activity demonstrated an increase in community knowledge and skills in processing and packaging catfish and palm mushroom shredded meat products, as well as a heightened awareness of the importance of product quality and the added value of local commodities. The resulting shredded meat products have the potential to be developed as an alternative source of income for rural communities. Overall, this Community Service Program (PKM) activity not only has an economic impact through increased product sales value but also a social impact by encouraging community independence and empowerment, and strengthening the role of universities in supporting sustainable economic development based on local potential.
TALAS SEBAGAI SOLUSI EKONOMI KREATIF: STRATEGI PENGABDIAN MASYARAKAT PADA KOMUNITAS MAJELIS Asnamawati, Lina; Yuliawati, Yuliawati; Gusti, Yang; Herawati, Is Eka; Nurmalia, Ana
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 2 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i2.38077

Abstract

Abstrak: Permasalahan yang terjadi adalah belum optimalnya pemanfaatan potensi talas sebagai komoditas ekonomi kreatif karena keterbatasan pengetahuan, keterampilan pengolahan, pemasaran, dan manajemen usaha pada komunitas majelis sehingga peningkatan kesejahteraan ekonomi belum maksimal. Program ini bertujuan untuk memberdayakan perempuan untuk mencapai kemandirian ekonomi dengan memanfaatkan tanaman talas lokal yang melimpah namun belum dimanfaatkan secara optimal. Mitra kegiatan pengabdian ini adalah Ibu-Ibu Majelis Ta’lim Komunitas AMBU yang berada di Desa Gunung Bunder II, Kecamatan Pamijahan, Kabupaten Bogor, dengan jumlah peserta sebanyak 26 orang. Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan menggunakan pendekatan partisipatif dan pemberdayaan masyarakat (community empowerment approach). Program ini mendapat partisipasi yang antusias dan secara signifikan meningkatkan keterampilan peserta. Produk talas yang diolah diterima dengan baik dan menunjukkan potensi sebagai sumber penghasilan alternatif. Hasil pengabdian menunjukkan adanya peningkatan signifikan kapasitas peserta (26 orang) dengan rata-rata nilai naik dari 41,95 menjadi 79,70 (meningkat 37,75 poin) berdasarkan hasil post dan pra test, serta usaha olahan talas terbukti layak secara ekonomi dengan biaya produksi Rp150.000, pendapatan Rp270.000, keuntungan Rp120.000, dan rasio R/C 1,8 yang menandakan usaha menguntungkan dan berpotensi berkelanjutan.Abstract: The problem identified is the suboptimal utilization of taro potential as a creative economy commodity due to limited knowledge, processing skills, marketing capabilities, and business management within the Majelis community, resulting in less-than-optimal improvement in economic welfare. This program aims to empower women to achieve economic independence by utilizing abundant local taro plants that have not been optimally developed. The partner of this community service activity is the women of Majelis Ta’lim Komunitas AMBU located in Gunung Bunder II Village, Pamijahan District, Bogor Regency, with a total of 26 participants. The community service program was implemented using a participatory and community empowerment approach. The program received enthusiastic participation and significantly improved the participants’ skills. The processed taro products were well accepted and demonstrated strong potential as alternative sources of income. The results showed a significant increase in participants’ capacity (26 individuals), with the average score rising from 41.95 to 79.70 (an increase of 37.75 points) based on pre-test and post-test results. Furthermore, the taro processing business proved to be economically feasible, with a production cost of Rp150,000, revenue of Rp270,000, profit of Rp120,000, and an R/C ratio of 1.8, indicating that the business is profitable and has sustainable potential.
Social Media as Art Education Distance Learning Systems Platform in Indonesia Sopandi, Agus Tatang; Mikaresti, Pamela; Nurmalia, Ana; Erlina, Nia
International Journal of Pedagogy and Teacher Education Vol 9, No 2 (2025): International Journal of Pedagogy and Teacher Education - October
Publisher : The Faculty of Teacher Training and Education (FKIP), Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijpte.v9i2.104579

Abstract

Innovations in utilizing advances in science, knowledge, and technology need to achieve this goal optimally by utilizing social media as a learning resource. This study investigates social media as a learning resource in Art Education course in Elementary School as mandatory courses for advances in science, knowledge, and technology needed to achieve this goal optimally. This research method uses quantitative descriptive, namely creating audio-visual learning media for synchronous and asynchronous learning for elementary school-aged children uploaded to social media, and then identified the application using SWOT analysis. Respondents in this study were 312 students of the Elementary School Teachers program in arts education courses in Indonesia. SWOT analysis shows the meeting point of the IFAS tangent is obtained. This means the development of the media has good strengths and opportunities rather than weaknesses and threats. The strategy obtained from the matrix is aggressive, namely a strategy by optimizing internal strengths and opportunities. Social media shows a positive response as a medium for learning. The development of digital learning media shows promise, paving the way for innovation in all art education materials. Utilizing social media enhances teaching and learning processes, making material comprehension easier and aiding in achieving learning objectives.  The teaching and learning process experiences novelty by utilizing social media to present material that is easy to understand so that learning objectives can be achieved.
Co-Authors Agusmin, Wengki Abta Andwini Prasetya, Andwini Diah Azhari Eha Saleha Eka Herawati, Is Eko Sumartono, Eko Erlina, Nia Evi andriani, Evi Faridha, ida Gusti, Yang Herawati, Is Eka Herri Fariadi, Herri Herry Novrianda Huriyah, Hiwayati Joko Saputra Joko Saputra, Joko Komaruddin, Muhammad Kurnia, Tuti Lina Asnamawati, Lina Linse, Yeni Yulia Manik, Frans Valentino Mikaresti, Pamela Mujiono Mujiono Nur' aini, Hesti Oktrada, Darty Prasetya, Adwini Purnamasari, Resta Rika Dwi Yulihartika, Rika Dwi Rio, Rio Arisman Hidayat Ririn Afriani Roki, Muhammad Saputra, Irem saputra, Median Sihite, Devi monika Sopandi, Agus Tatang Sugianto, Dapid Syalom Sihite, Sylvain Timbul Rasoki Wahyu Handono, Wahyu Wijayanti, Vivie Yossie Yumiati Yuliana, Revi Yuliawati Yuliawati Yulihartika , Rika Dwi Yusdayanti, Nirta Pera Yusrizal Yusrizal Zukhruf, Muhammad Firmansyah Zumrona, Aliyanti