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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Agribisnis Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan JMM (Jurnal Masyarakat Mandiri) QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Paedagogy Journal of Agri Socio Economics and Business SINTA Journal (Science, Technology, and Agricultural) Jurnal Agribis Jurnal Multidisiplin Dehasen (MUDE) Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Dehasen Mengabdi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal of Multidisciplinary Research
Nurmalia, Ana
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An Analysis Of Customer Satisfaction At Mie Gacoan Tengah Padang, Bengkulu City Saputra, Irem; Yulihartika , Rika Dwi; Nurmalia, Ana
Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i2.495

Abstract

Mie Gacoan is one of the fast food businesses that is currently growing and gaining widespread attention in Bengkulu City. This study aims to analyze the factors that influence customer satisfaction at Mie Gacoan Tengah Padang in Bengkulu City, with the variables studied including product quality, service, restaurant environment, and price. The study used a quantitative method with data collection techniques through the distribution of questionnaires to 98 respondents and data analysis was performed using multiple linear regression with the help of the SPSS program. The results showed that simultaneously, all four variables had a significant effect on customer satisfaction, while partially, the variables of product quality, service, and price had a positive and significant effect, while the restaurant environment had a negative effect. Overall, the level of customer satisfaction was in the “satisfied” category with a percentage of 15.72%. These results indicate that customers are satisfied with the products and services provided, so Mie Gacoan needs to continue to improve product quality, service, and restaurant comfort to maintain customer satisfaction and loyalty.
PERILAKU DAN SELERA KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLAHAN PERIKANAN ABON IKAN DUNGUN PADA UMKM PUSPA BAHARI BENGKULU: Consumer Behavior and Preferences Toward Purchasing Decisions of Processed Fishery Products Dungun Fish Floss at Puspa Bahari Bengkulu MSME Rio, Rio Arisman Hidayat; Fariadi, Herri; Nurmalia, Ana
Jurnal AGRIBIS Vol. 19 No. 1 (2026): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v19i1.9849

Abstract

Perkembangan pola hidup masyarakat saat ini yang semakin mengutamakan kepraktisan, kebersihan, dan kemudahan konsumsi telah mendorong pertumbuhan industri produk olahan perikanan, salah satunya abon ikan dungun yang diproduksi oleh UMKM Puspa Bahari Bengkulu. Dalam proses pengambilan keputusan pembelian, konsumen dipengaruhi oleh berbagai faktor, di antaranya perilaku konsumen dan selera konsumen. Penelitian ini bertujuan untuk mengkaji tingkat perilaku konsumen, tingkat selera konsumen, serta menganalisis pengaruh kedua variabel tersebut terhadap keputusan pembelian abon ikan dungun pada UMKM Puspa Bahari Bengkulu di Kota Bengkulu. Metode yang digunakan adalah pendekatan deskriptif kuantitatif dengan analisis deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan bahwa tingkat perilaku konsumen berada pada skor 33,33 yang termasuk dalam kategori sangat baik, sedangkan tingkat selera konsumen mencapai skor 33,70 dan tergolong dalam kategori sangat suka. Selain itu, hasil uji parsial memperlihatkan bahwa variabel perilaku konsumen memiliki nilai t-hitung sebesar 6,721 dengan p-value 0,000, dan variabel selera konsumen memiliki nilai t-hitung sebesar 5,347 dengan p-value 0,000, yang seluruhnya lebih besar dari nilai t-tabel 2,00 pada taraf signifikansi 5%, sehingga dapat disimpulkan bahwa kedua variabel tersebut berpengaruh signifikan terhadap keputusan pembelian abon ikan dungun pada UMKM Puspa Bahari Bengkulu.
PENINGKATAN KETERAMPILAN GURU MELALUI PELATIHAN SENI DAN MANAJEMEN PERTUNJUKAN Mikaresti, Pamela; Novrianda, Herry; Nurmalia, Ana
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 4 (2025): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i4.32374

Abstract

Abstrak: Di Sekolah Dasar Alam Mahira Bengkulu, pertunjukan seni diadakan setiap bulan sebagai bagian dari praktik pembelajaran bagi siswa. Namun sering terjadi kendala yakni, mininimnya keterampilan makeup dan bahan bahan yang aman untuk anak dan guru serta manajemen seni pertunjukan. Tujuan Pengabdian ini untuk meningkatkan keterampilan softskill dan hardskill mereka dalam seni dan manajemen pertunjukan. Pelaksanaan kegiatan ini dilakukan melalui beberapa metode, di antaranya ceramah, simulasi praktik dan diskusi kelompok terarah (FGD). Program ini meliputi pelatihan keterampilan tata rias pertunjukan, penggunaan dan pembuatan masker organik yang aman untuk kulit, serta manajemen pertunjukan. PKM telah dilaksanakan dan mitra yang aktik mengikuti pelatihan ini berjumlah 50 orang guru. Hasil menunjukkan bahwa pelatihan tata rias dan manajemen pertunjukan seni memberikan dampak positif yang signifikan terhadap peningkatan keterampilan guru-guru di Sekolah Alam Mahira Bengkulu. Evaluasi menggunakan angket pretest dan post-test. Hasil pre-test dan post-test menunjukkan peningkatan yang jelas dalam pemahaman guru terhadap teknik tata rias, manajemen pertunjukan seni, serta pembuatan dan penggunaan masker organik. Peningkatan skor dari 55% pada pre-test menjadi 85% pada post-test mengindikasikan bahwa pelatihan ini berhasil meningkatkan keterampilan dasar guru dalam hal tersebut.Abstract: Mahira Nature Elementary School in Bengkulu, art performances are held every month as part of students’ learning activities. However, there are frequent challenges, such as the teachers’ limited makeup skills, the lack of safe materials for students and teachers, and the need for better performance management. This community service program aims to improve the teachers’ soft skills and hard skills in the fields of art and performance management. The program was carried out through various methods, including lectures, practical simulations, and focused group discussions (FGDs). The activities included training in stage makeup techniques, the safe use and production of organic face masks, and performance management skills. The community service program has been implemented with 50 teachers actively participating in the training sessions. The results show that the training in makeup and performance management had a significant positive impact on enhancing the skills of teachers at Mahira Nature Elementary School. The evaluation was conducted using questionnaires. The pre-test and post-test results showed a clear improvement in the teachers’ understanding of stage makeup techniques, performance management, as well as the production and use of organic masks. The increase in scores from 55% in the pre-test to 85% in the post-test indicates that this training successfully improved the teachers’ basic skills in these areas.
PENINGKATAN KETERAMPILAN SENI DAN MANAJERIAL GURU PAUD/TK UNTUK PENGEMBANGAN KREATIVITAS DAN IMAJINASI ANAK USIA DINI Mikaresti, Pamela; Novrianda, Herry; Nurmalia, Ana
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 4 (2024): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i4.25265

Abstract

Abstrak: Fokus utama pendidikan anak usia dini, terutama di TK dan PAUD, adalah pengembangan kreativitas dan imajinasi. Guru memainkan peran kunci dalam merangsang perkembangan kognitif, afektif, dan psikomotorik. Tim Universitas Terbuka bersama HIMPAUDI merespons kebutuhan guru dengan menyelenggarakan edukasi mengenai stimulasi perkembangan motorik anak melalui karya tari sederhana. Pelatihan ini bertujuan meningkatkan keterampilan guru dan manajemen pertunjukan, diharapkan memberikan kontribusi positif terhadap kualitas pendidikan . Metode penyampaian materi pembelajaran dengan menggunakan pendekatan pembelajaran partisipatif dengan pemberian materi dan pelaksanaan praktik. Pelaksanaan kegiatan pengabdian kepada masyarakat ini dilaksanakan di TK Patria Dharma Bengkulu, diikuti oleh 60 Guru yang tergabung dalam HIMPAUDI. Dalam pelaksanaannya, kegiatan pengabdian masyarakat ini memberikan ilmu tentang tata rias pertunjukan, manajemen pembelajaran, dan penggunaan permainan edukatif. Dari 50 peserta guru TK, 40 orang atau 80% berhasil melakukan tata rias seni pertunjukan dengan baik, yang berarti mereka telah berhasil meningkatkan keterampilan mereka secara signifikan. Dalam aspek manajerial, terdapat peningkatan kemampuan sebesar 83% berdasarkan hasil pretest dan posttest. Selain itu, semua guru (100%) tertarik untuk mengajarkan permainan ular tangga yang dimodifikasi dengan produk pertanian kepada siswa, mengindikasikan minat yang tinggi terhadap metode pembelajaran interaktif ini.Abstract: The main focus of early childhood education, especially in kindergartens and early childhood education centers (PAUD), is the development of creativity and imagination. Teachers play a key role in stimulating cognitive, affective, and psychomotor development. The Open University team, together with HIMPAUDI, responds to the needs of teachers by organizing education on stimulating children's motor development through simple dance movements. This training aims to enhance teachers' skills and performance management, with the expectation of making a positive contribution to the quality of education. The delivery method involves a participatory learning approach with both theoretical instruction and practical implementation. This community engagement activity took place at TK Patria Dharma Bengkulu and involved 60 teachers affiliated with HIMPAUDI. Throughout the program, participants learned about stage makeup, lesson management, and the use of educational games. Positive feedback from teachers indicates that the training successfully improved their skills in managing art performances within schools. Consequently, this program is expected to significantly contribute to enhancing the quality of early childhood education by developing children's creativity, imagination, and motor skills.
OPTIMALISASI KOMPETENSI USAHA MELALUI PELATIHAN DIVERSIFIKASI DAN PEMASARAN PRODUK Rasoki, Timbul; Nurmalia, Ana
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34631

Abstract

Abstrak: Desa Panca Mukti, Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah, memiliki potensi besar di sektor pertanian, peternakan, dan pengolahan hasil buah. Salah satu penggerak utama dalam pemberdayaan ekonomi desa adalah kelompok mitra yang terdiri dari 35 peserta. Mereka telah berkontribusi melalui berbagai usaha, seperti penjualan ayam bersih dalam kemasan, pengolahan hasil pertanian, serta produksi olahan berbahan dasar buah. Namun, masih terdapat tantangan dalam hal diversifikasi produk dan strategi pemasaran. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas usaha melalui pelatihan diversifikasi produk, pengemasan, dan pemasaran digital. Metode yang digunakan meliputi sosialisasi, pelatihan, pendampingan, serta evaluasi hasil kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta, di mana nilai rata-rata pretest sebesar 40 meningkat menjadi 85 pada posttest. Produk-produk inovatif seperti sosis ayam dan stik pisang, didukung oleh pemasaran dan pengemasan yang lebih baik, menjadi aset strategis dalam meningkatkan pendapatan dan kesejahteraan kelompok mitra.Abstract: Panca Mukti Village, Pondok Kelapa District, Central Bengkulu Regency, has great potential in the agriculture, livestock, and fruit processing sectors. One of the main drivers of the village’s economic empowerment is the partner group consisting of 35 participants. They have contributed through various enterprises, such as packaged clean chicken sales, agricultural product processing, and fruit-based product production. However, challenges remain in terms of product diversification and marketing strategies. This community service activity aims to strengthen business capacity through training in product diversification, packaging, and digital marketing. The methods used include socialization, training, mentoring, and evaluation of program results. The outcomes of the program showed an increase in participants’ knowledge and skills, as indicated by the rise in the average pretest score of 40 to 85 in the posttest. Innovative products such as chicken sausages and banana sticks, supported by improved marketing and packaging, have become strategic assets in increasing the income and welfare of the partner group.
Co-Authors Afriani, Ririn Agusmin, Wengki Abta Andwini Prasetya, Andwini Anjarwati, Meilinda Dwi Eha Saleha Eka Herawati, Is Eko Sumartono, Eko Evi andriani, Evi Faridha, ida Herawati, Is Eka Herri Fariadi, Herri Herry Novrianda Huriyah, Hiwayati Joko Saputra Joko Saputra, Joko Komaruddin, Muhammad Kurnia, Tuti Lina Asnamawati, Lina Linse, Yeni Yulia Manik, Frans Valentino Mikaresti, Pamela Mujiono Mujiono Nur' aini, Hesti Nurram, Gion Gioneri Oktrada, Darty Prasetya, Adwini Purnamasari, Resta Rika Dwi Yulihartika, Rika Dwi Rio, Rio Arisman Hidayat Roki, Muhammad Sagala, Ruficha Saputra, Irem saputra, Median Sihite, Devi monika Sugianto, Dapid Syalom Sihite, Sylvain Timbul Rasoki Wahyu Handono, Wahyu Yossie Yumiati Yuliana, Revi Yuliawati Yulihartika , Rika Dwi Yusdayanti, Nirta Pera Yusrizal Yusrizal Zukhruf, Muhammad Firmansyah Zumrona, Aliyanti