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All Journal JURNAL ECONOMIA Jurnal Pendidikan Indonesia MIX : Jurnal Ilmiah Manajemen International Journal of Social Science and Business Jurnal Mandiri JURNAL ILMIAH M-PROGRESS SULTANIST: Jurnal Manajemen dan Keuangan JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ekonomi Dan Bisnis Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis DEDIKASI PKM Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Arastirma Annals of Human Resource Management Research Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Research and Publication Innovation Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Indonesian Journal of Entrepreneurship & Startups Multidisciplinary Journal of Education, Economic and Culture Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Ilmiah Pengabdian Kepada Masyarakat (Nyiur-Dimas) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis AMANAH : Jurnal Ilmiah Ilmu Manajemen Amanah Mengabdi Jurnal Accounting Unipa
Solihin, Dede
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : Annals of Human Resource Management Research

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Purchase intention on Bukalapak: Role of risk, convenience, and benefits Ahyani, Ahyani; Solihin, Dede
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.3183

Abstract

Purpose: This study aims to examine how perceived risk, perceived convenience, and perceived benefits influence users’ purchase intention on Bukalapak, one of Indonesia’s leading e-commerce platforms. Methodology: The study was conducted using a quantitative method with a survey distributed to 100 active Bukalapak users across various cities in Indonesia. Data were collected using a structured questionnaire and analyzed using SmartPLS 4.0 software to test the relationships between the constructs based on the extended Technology Acceptance Model (TAM). Results: The results show that perceived convenience and perceived benefits have a significant positive impact on purchase intention, while perceived risk has a significant negative impact. This indicates that users are more likely to make purchases on Bukalapak when they perceive the platform as easy to use and beneficial, and less likely when they feel uncertain or insecure. Conclusions: The study concludes that increasing convenience and delivering tangible benefits can strengthen purchase intention, while managing and reducing user risk perceptions is crucial to improving user confidence. Limitations: The study is limited to Bukalapak users and uses a relatively small sample size (n = 100), which may not fully represent the broader population of e-commerce users in Indonesia. Contribution: This study contributes to the understanding of consumer behavior in Indonesian e-commerce by validating the extended TAM in the context of Bukalapak. It provides insights for e-commerce managers, marketers, and platform developers to design better strategies that enhance user trust and buying interest.
Co-Authors Adam Ramadhan Agung Gumelar Agus Setyo Pranowo Ahyani, Ahyani Al Qadri, Nada Hanifah Anggrainy, Nur Evira Aprilliani, Siti Bastian, Islah Fuadah Darmadi Darmadi DEWI, IRIANA KUSUMA Efendi Efendi Ekawasty Suwatama, Eneas Fiddilah Ahmad, Fahmi Furyanah, Anah Gandung, Muhammad Hasim, Ali Jaswita, Derizka Inva Kurniawan Kurniawan, Alim Dwi Kurniawan, Prasetyo Kusjono, Gatot Lazuardi, Wildan Mandut, Eusebius Manik, Cornelia Dumarya Mansyur, Zulkifli Muharam, Hari Nawawi, Iman Normansya, Riyan Oktavianti, Fauziah Rahmad Setiawan Ryanda, Chiko Saputra, Zifan Hany Septiani, Fauziah Setiyawan, Yudi Silvina, Firda Sofi’i, Imam Subarto Subarto, Subarto Sugeng Widodo Sumaga, Andika Susanto, Noto Sutoro, Moh Sutoro, Moh. Wardani, Ayu Kusuma Widia Astuti Wihartika, Doni Wijanarko, Denta Ardhian Yunisa, Fingky Firda yusnita, nancy