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Rochmaniah, Ainur

Universitas Muhammadiyah Sidoarjo

Author-ID : 1379890

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Published : 122 Documents Claim Missing Document

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Articles

Title

Reception Of Umsida Students To “Umsida1912 Instagram” As A Media Of Information On Umsida Students 'Activities Rama Bagus Satria; Ainur Rochmaniah
Academia Open Vol 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Instagram can be used as a mass communication medium that can reach a wide audience in the digital world, and Instagram users can be categorized as active audiences to play a role in giving meaning to various accounts, especially official accounts at an organization / company / university. No exception the official account from UMSIDA (Muhammadiyah University of Sidoarjo). This account is expected to be a medium of communication between UMSIDA and UMSIDA students. The purpose of this study was to see Umsida Student Reception on "1912 Umsida Instagram" as an Information Media for Umsida Student Activities.This type of research is descriptive qualitative and focuses on the meaning of UMSIDA students (Universitas Muhammadiyah Sidoarjo). The object of this research is Instagram Umsida 1912 and the subjects of this research are students who are followers / followers of the 1912 Umsida Instagram account. The informants are students who are members of UKM (Student Activity Unit) members of HIMA (Student Association) and students who are active in Other organizations outside, the technique of determining informants using purposive sampling, with data obtained from in-depth interviews. The method used in this research is the encoding-decoding reception analysis method by Stuart Hall, where the reception includes perception, thought, preference, and interpretation.The results obtained from this study indicate that the different receptions / meanings by the informants based on the experience and background of each informant are influenced by internal and external factors of the informants that Umsida Instagram is considered to be still lacking in providing information on student activities medically however, Instagram Umsida has advantages in providing information about PMB (New Student Admissions).

Mini Audit Communication of Muhammadiyah Student Association Muhammad Faishal Azami; Ainur Rochmaniah
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to describe how the implementation of a communication mini audit of members of the Muhammadiyah Student Association (Case Study on IMM Korkom Umsida). This research uses quantitative descriptive research. Researchers use this type of research to determine the organizational communication process in IMM Korkom UMSIDA. The results of this study indicate that the Muhammadiyah Student Association (IMM) has good communication with fellow members and with leaders. This includes aspects of management, organization, and communication to IMM members with good procedures for managing members or organizations and their communications. While in the aspect of feedback with a value of 61% and although the lowest, this aspect is still in the good category. To support and enrich the development of knowledge, especially regarding the mini-audit of communication of members of the Muhammadiyah Student Association.

Service Quality and Word Of Mouth (WOM) Communication on Data Package Purchase Decisions Moch Yusuf Rizaldi Almuhtadibillah; Ainur Rochmaniah
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

The purpose of this study was to determine the effect of Service Quality and Word of Mouth Communication (WOM) on purchasing decisions of data packages at Phe Honk Cell Ngampel Sari Candi Sidoarjo on Phe Honk Cell Ngampel Sari Candi Sidoarjo customers. This research method is descriptive quantitative. The population is Phe Honk Cell customers with the number of samples taken is 130 respondents. The sampling technique used was accidental sampling or accidental sampling. The analytical method used is multiple linear regression with reliability, validity, normality test, autocorrelation test, multicollinearity test, heteroscedasticity test, hypothesis testing, t test and F test, coefficient of determination with the help of SPSS version 20.0 program. The results showed that service quality and word of mouth (WOM) communication simultaneously had a positive and significant effect on purchasing decisions for data packages at Phe Honk Cell. But the service quality partially has no effect on purchasing decisions. Meanwhile, word of mouth (WOM) communication has a partial influence on purchasing decisions for data packages at Phe Honk Cell. Suggestions from the results of this study are that Phe Honk Cell can further improve, offer, and maintain Service Quality, so that customer trust in Phe Honk Cell is maintained and even increases. Highlights: The study examines the impact of service quality and word of mouth communication on purchasing decisions for data packages at Phe Honk Cell. Service quality and word of mouth communication together have a positive and significant influence on purchasing decisions. While service quality alone does not have a direct impact, word of mouth communication plays a partial role in influencing purchasing decisions. Keywords: Service quality, Word of mouth communication, Purchasing decisions, Data packages, Phe Honk Cell

Brand Image and Price: Influencing Smartfren Data Quota Purchasing Decisions Ainur Rofiq; Ainur Rochmaniah
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative study examines the influence of brand image and price on purchasing decisions for Smartfren data quotas at the Renny Cell Waru counter. The research employed a total sampling technique, with 103 respondents completing questionnaires. Multiple linear regression analysis using IBM SPSS version 24 was conducted to analyze the data. The findings reveal that both brand image and price significantly affect purchasing decisions, with brand image exerting the strongest influence. This study contributes to the understanding of consumer behavior and provides valuable implications for marketers in the telecommunications industry. Highlights: Brand Image significantly impacts purchasing decisions for Smartfren data quotas. Price plays a significant role in shaping consumer decisions regarding Smartfren data quotas. Brand Image emerges as the most influential factor influencing purchasing decisions. Keywords: Brand Image, Price, Purchasing Decisions, Smartfren Data Quotas, Consumer Behavior

Youth Response to Tasya Farasya as Wardah Cosmetic Promotion Media Ramadhanni, Devi Selvia; Rochmaniah, Ainur
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4816

This study aims to investigate the adolescent reception of beauty vlogger Tasya Farasya as a promotional medium for Wardah cosmetic brand through her YouTube video titled "Simple Makeup Tutorial for Beginners! Also, Wardah Colorfit Series Review." Employing a qualitative approach with Stuart Hall's decoding-encoding model, data collection involved in-depth interviews and observation using purposive sampling. The analysis revealed that 8 informants positioned themselves in a dominant hegemonic stance, while 2 informants engaged in negotiation. All informants acknowledged Tasya Farasya's provision of clear and educational information about Wardah products, capturing the attention of a substantial audience. This study contributes valuable insights into the dynamics of beauty vlogger influence on youth, emphasizing the informative and engaging aspects of Tasya Farasya's content. Highlights : Influential Content Creator: Tasya Farasya emerges as a significant influencer, impacting the perceptions of youth towards beauty products and brands. Educational and Engaging: The study underscores Tasya Farasya's role in providing clear and educational information about Wardah cosmetics, contributing to an engaging viewer experience. Hegemonic Dominance and Negotiation: Eight informants align with a hegemonic dominant stance, while two engage in negotiation, revealing the varied and complex reception dynamics among the audience. Keywords: Beauty vlogger, Tasya Farasya, Wardah cosmetics, Youth reception, YouTube.

Motivation to Purchase Decisions Through TikTok Shop Susanti, Ari Fradita Dewi; Rochmaniah, Ainur
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4817

This research aims to describe and elucidate the influence of motivation and lifestyle on purchasing decisions through TikTok Shop. Employing a quantitative approach, the study utilized statistical techniques to examine the relationship between two independent variables (X) and the dependent variable (Y). The research focused on production employees in a selected area, with 90 respondents sampled through purposive sampling. Data collection involved the distribution of questionnaires through Google Forms, and the analysis was conducted using multiple linear regression in SPSS 18.0. The results reveal a significant simultaneous influence of motivation and lifestyle on purchasing decisions through TikTok Shop, supported by a partial impact indicated by the t-test. The correlation coefficient of 0.844 signifies a strong positive relationship between the independent and dependent variables. This study contributes to the understanding of consumer behavior in the context of social commerce platforms like TikTok Shop, offering valuable insights for marketers and researchers alike. Highlights : Quantitative Analysis: Utilizing statistical methods to examine the impact of motivation and lifestyle on purchasing decisions through TikTok Shop. Employee Focus: Targeting production employees as the study participants, providing insights into the consumer behavior of this specific demographic. Strong Positive Relationship: Revealing a robust correlation coefficient of 0.844, emphasizing a significant and positive association between motivation, lifestyle, and purchasing decisions on TikTok Shop. Keywords: TikTok Shop, Motivation, Lifestyle, Purchasing Decisions, Social Commerce

Analysis of School Student Reception on the Application Room as Students' Online Learning Media Pratiwi, Eka; Rochmaniah, Ainur
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4831

This study aims to investigate the reception of high school students towards the Ruangguru application as an online learning medium. Utilizing a qualitative approach, data collection involved in-depth interviews, observations, and a review of relevant literature, engaging students as participants. The purposive sampling technique determined informants. The findings reveal a hegemonic-dominant position held by 2 informants, indicating their satisfaction with the application, while 8 informants negotiate their position, recognizing the innovative nature of animated content delivery as a solution to monotony. This study sheds light on the diverse perceptions among students, emphasizing the need for adaptive features in online learning platforms. Highlights : The study investigates high school students' perceptions of the Ruangguru application as an online learning medium. Qualitative methods, including in-depth interviews and observations, provide insights into students' experiences with the application. Findings highlight a diversity of responses, with some students endorsing the application's suitability while others negotiate its innovative features as a remedy for boredom. Keywords: reception, Ruangguru application, online learning, high school students, qualitative research

A Reception Analysis of Users of the Online Dating App Tinder as a Medium of Self Disclosure Nurani, Dara Citra; Rochmaniah, Ainur
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5394

This research aims to shed light on user reception of the online dating application Tinder as a medium for self-disclosure, prompted by the surge in criminal activities and sexual violence incidents experienced by some users who readily engage with strangers in the virtual realm of social media dating. Employing qualitative research methods and Stuart Hall's encoding-decoding model, the study utilized in-depth interviews and purposive sampling for data collection. The qualitative analysis revealed three informants in a dominant position, two in opposition, and all informants engaged in negotiation. Key findings highlight user interest in Tinder's visually appealing features, including logos, colors, and messaging, along with a focus on the provided security measures and privacy policies. Notably, informants expressed reluctance to disclose personal information, deeming Tinder susceptible to criminal activities and sexual harassment. This study contributes valuable insights for enhancing the safety and user experience within online dating platforms. Highlights : User Perception: Explore how users perceive and engage with the Tinder app, focusing on visual elements and messaging features. Privacy Concerns: Uncover the hesitancy of users to disclose personal information due to perceived risks of criminal activities and sexual harassment. Security Measures: Highlight the importance of users' positive reception towards security features and privacy policies implemented by Tinder for ensuring a safer online dating experience. Keywords: Online Dating, Tinder, User Reception, Self-Disclosure, Safety

Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agus Suprianto Agustin Eka Rahmawati Ahmad Gilang Permata Ainun Jariyah Ainur Rofiq Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Amar, Muhammad Amin, M. Waladan Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardiyata, Mochammad Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asrianto, Ikhsan Danar At-Thaariq, Muhammad Nauval Ayu Diah Oktaviana Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Fajarudin, Muhammad Guntur Satrio Fibriana, Adinda Herna Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama Halimi, Halimi Hefry Wika Kusuma Wardhana Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Imania Melati Irmania Yunita Isna Fitria Agustina Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Lailatul Munawaroh Lazim, Moch. Faex Margareta, Shella Moch Yusuf Rizaldi Almuhtadibillah Muhammad Faishal Azami Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rama Bagus Satria Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rhefale, Muhammad Izahan Maulana Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Susanti, Ari Fradita Dewi Tawakkal, Mohammad Azzam Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vividya Laila Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wijaya, fernandas Seca Kurnia Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi

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