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Journal : Warta LPM

Pengembangan Media Sosial dalam Upaya Meningkatkan Penjualan Brand Batik Lokal “Qabudayan” Ubaidirrohman, Wildan; Febriana, Poppy; Rochmaniah, Ainur
Warta LPM WARTA LPM, Vol. 27, No. 1, Maret 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v27i1.2320

Abstract

"Qabudayan" is a micro, small, and medium-sized enterprise (MSME) located in Malang City, East Java. The primary focus of this business is online marketing and sales of ready-to-wear clothing with an emphasis on traditional batik fabric motifs. Currently, "Qabudayan" faces challenges such as a lack of attractive product photos, limited to a logo design, and digital mockups. Other constraints include unpreparedness in the sales system, marketing activities, and human resource management, hindering online sales efforts. The goal of this community service activity is to provide assistance to "Qabudayan" in developing social media through the provision of attractive product photos and the creation of quality marketing content on the Instagram platform. This is expected to enhance the effectiveness of online marketing and sales activities. The community service process is carried out in three stages. The first stage involves a situational analysis by conducting interviews with the "Qabudayan" brand to identify the challenges faced. The second stage includes program planning involving activities such as product photo shoots, assistance in creating Instagram social media content, and promotions. The third stage is the implementation of the planned program. The expected output of this community service activity is to assist "Qabudayan" in developing their Instagram social media, enabling them to create professional photo and video content. By showcasing traditional batik fabric motifs and engaging Instagram social media content, it is hoped that not only will "Qabudayan" attract potential consumers, but it will also support efforts to preserve batik culture in society.
Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agung Wisnu Prayoga Agus Suprianto Agustin Eka Rahmawati Agustin, Selly Ahmad Gilang Permata Ahmad Riyadh Umar Balahmar, Ahmad Riyadh Umar Ainun Jariyah Ainur Rofiq Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Alvandaru, M. Hafid Amalia, Fara Putri Amar, Muhammad Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardina, Navira Vriska Ardiyata, Mochammad Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asrianto, Ikhsan Danar Asy`ari, Nur Aini Shofiya At-Thaariq, Muhammad Nauval Ayu Diah Oktaviana Bagas Satria, Dimas Ekha Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Faizin, Moch. Nur Fajarudin, Muhammad Guntur Satrio Fallah Al Fattah, Hayyu Fibriana, Adinda Herna Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitri Retno Wulansari Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama Habibah Khoirun Nisa Halimi, Halimi Hefry Wika Kusuma Wardhana Hendra Sukmana Herista, Nasya Avrilia Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Irmania Yunita Iskandar, Rayhan Rizq Isna Fitria Agustina Isyak, Rafly Maulana Jali, Aulia Anggung Juli, Asmaul Khusna Tri Wulan Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Laila, Vividya Lailatul Munawaroh Lazim, Moch. Faex Melati, Imania Moch Yusuf Rizaldi Almuhtadibillah Mochammad Fani Muhammad Faishal Azami Muhammad Fajar Dicky Prastyo Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Airlangga Cipta Juliananta Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rahmaniyah, Siti Nur Annisa Rama Bagus Satria Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rhefale, Muhammad Izahan Maulana Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Shella Margareta Shofiya Asy’ari, Nur Aini Susanti, Ari Fradita Dewi Syafira, Aulia Syafiur Rohman, M. Alim Tawakkal, Mohammad Azzam Totok Wahyu Abadi Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wajaya, Rama Adi Wijaya, fernandas Seca Kurnia Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi