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All Journal Jurnal Office Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENDIDIKAN TAMBUSAI JURIKOM (Jurnal Riset Komputer) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Peradaban Masyarakat (JPM) Jurnal Abdi Masyarakat Humanis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Huma: Jurnal Sosiologi Spectrum: Multidisciplinary Journal Anthronomics: Jurnal Manajemen Sumber Daya Manusia JUMANDIK Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Manajemen & Pendidikan Jurmas: Jurnal Pengabdian Masyarakat CITACONOMIA : Economic and Business Studies
Nurhadi, Ahmad
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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E-Commerce dan Sosial Media Sebagai Sarana Pemasaran Modern Mas’adi, Mahnun; Nurhadi, Ahmad; Budiyanto , Arief
JURMAS : Jurnal Manajemen Sumber Daya Manusia Vol 1 No 2 (2024): Jurmas: Jurnal Pengabdian Masyarakat
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/jpm.v1i2.34

Abstract

Tujuan dari pengabdian kepada masyarakat ini adalah untuk meningkatkan kesadaran akan pentingnya adaptasi dan peluang yang muncul dari perkembangan teknologi informasi untuk pemasaran dan bisnis. Tujuannya adalah untuk belajar tentang penggunaan internet dan alat digital, bagaimana menggunakan media sosial untuk pemasaran, dan membuat situs web untuk menjangkau pelanggan potensial. Kegiatan ini dilakukan melalui ceramah, instruksi, dan diskusi. Siswa dari MA Yabika di Tigaraksa, Kabupaten Tangerang diharapkan memahami dan menggunakan alat digital dan internet dalam pekerjaan mereka nanti. Pemahaman peserta tentang materi melalui pertanyaan dan diskusi selama kegiatan menunjukkan bahwa tujuan materi ini tercapai dengan baik. Namun, kegiatan lanjutan diperlukan untuk menghasilkan hasil ini. Indikator dari kegiatan ini adalah adanya pemahaman dan pengetahuan teknis sehingga peserta bisa menjelaskan mengenai penggunaan sosial media dan juga kaitannya dengan e-commerce pada pemasaran era saat ini.
Strategi Pemasaran Digital Terhadap Keputusan Pembelian Generasi Z Urban Dengan Perilaku Generasi Z Sebagai Moderasi Masadi, Mahnun; Nurhadi, Ahmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4530

Abstract

Changes in consumer behavior in the digital era create a big challenge for business actors in aligning marketing strategies with the preferences of the digital native generation. This study aims to analyze the influence of digital marketing strategies on purchasing decisions and test the role of Generation Z's behavior as moderation variable. Phenomena such as FOMO, paylater features, and online reviews are the main background. This research aims to provide in-depth insight into the strategies faced by business in the digital era and provide recommendations for optimizing digital channels according to business needs. The research method used is a survey with an explanatory research approach to examine the causal relationship between variables. Data was collected through a questionnaire from 100 Generation Z active online shoppers in the last three months, then analyzed using a quantitative method with the SEM-PLS Technique with the help of SmartPLS software to test the measurement model (outer model) and structural model (inner model). The results showed that Digital Marketing Strategy had a positive and significant effect on Purchase Decisions with a path coefficient (ß) of 0.452 and a significance value of p < 0.05. Generation Z Behavior was shown to significantly moderate and strengthen the influence of digital marketing strategies on purchase decisions with an interaction value of 0.218 (p = 0.003). This structural model has strong predictive accuracy with an R-Square$ value of 0.684, which means that independent and moderate variables are able to explain 68.4% of the variation in purchasing decisions. This study recommends business optimize interactive visual content and utilize social proof to effectively reach the unique characteristics of Generation Z.
The Impact Of ESG (Environmental, Social, And Governance) Regulations On Corporate Legal Liability Untari, Dhian Tyas; Zulfikar , Pandri; Maulana, Firman; Syarif, Ahmad; Ardini, Nyayu Maya; Agus, Andi Adri; Putri, Cory Kartika; Nurhadi, Ahmad; Maulana, Wachid; Sudhana, Hari; Susi , Agustine; Mustofa, Muhammad Ali; Ferdiansyah, Dony; Mahfudlon; Ilman, La; M. Umar Kelibia; Zainal, Toyib; Aji, Ibrahim; Afifah, Yasfika Ely Nur; Setiyawan, Agus Eko
CITACONOMIA : Economic and Business Studies Vol. 5 No. 02 (2026): April - Juni
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i02.3194

Abstract

This study examines the influence of Environmental, Social, and Governance (ESG) regulations on corporate legal liability within the evolving framework of modern business law. As global business practices shift toward sustainability and accountability, ESG has transformed from a voluntary guideline into a mandatory regulatory standard that shapes corporate behavior. This research employs a qualitative and normative approach by analyzing relevant legal frameworks, scholarly literature, and case studies to explore how ESG regulations affect corporate responsibility. The findings indicate that ESG regulations significantly expand the scope of corporate legal liability beyond traditional financial obligations to include environmental protection, social responsibility, and governance transparency. Companies are increasingly held accountable through civil, criminal, and administrative sanctions for non-compliance with ESG-related standards. The study also highlights that effective ESG implementation can serve as a preventive mechanism, reducing legal risks and enhancing corporate governance. However, challenges remain, particularly in terms of regulatory harmonization, enforcement mechanisms, and varying levels of compliance across jurisdictions. This research concludes that ESG regulations play a critical role in strengthening corporate accountability and promoting sustainable business practices. Integrating ESG into corporate legal frameworks is essential for balancing economic objectives with social and environmental responsibilities in the long term.
PENGARUH LITERASI DIGITAL TERHADAP KINERJA GURU SEKOLAH DASAR DENGAN WORK ENGAGEMENT SEBAGAI VARIABEL MEDIASI: Penelitian Kuantitatif Nurhadi, Ahmad; Tito Parta Wibowo; Asep Agus Salim; Elim Halimah Sa’diyah; Noni Nurasiah; Rista Maifi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47785

Abstract

This study aims to examine the effect of digital literacy on elementary school teachers’ performance with work engagement as a mediating variable. The study employed a quantitative approach using a survey design in Mandalawangi District, Pandeglang Regency. The sample consisted of 51 teachers from 7 elementary schools selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through linear regression and mediation testing with IBM SPSS Statistics version 26. The findings indicate that digital literacy has a positive and significant effect on teacher performance (β = 0.853; p < 0.05). Digital literacy also has a significant effect on work engagement (β = 0.680; p < 0.05), and work engagement significantly affects teacher performance (β = 0.392; p < 0.05). The mediation analysis shows that work engagement partially mediates the relationship between digital literacy and teacher performance. These findings contribute to the development of a teacher performance improvement model that emphasizes both digital competence and work engagement in elementary education.
Co-Authors Afifah, Yasfika Ely Nur Agus, Andi Adri Ahmad Syarif AJI, IBRAHIM Aldafa Putra, Igo Ardini, Nyayu Maya Arief Budiyanto Arifianto, Chandra Fitra Asep Agus Salim Asep Yusuf Attamimi, Chairul Budiyanto , Arief Dipayanti, Kris Dyah Herdiany, Hapsai Effendy, Aidil Amin Elim Halimah Sa’diyah Ferdiansyah, Dony Firman Maulana, Firman Gracia, Bunga Astra Hastono Hastono, Hastono Ilman, La Iman Basri, Anindita Kartono , M. Umar Kelibia Mahfudlon Mahnun Mas'adi Masádi , Mahnun Masádi, Mahnun Mas’adi, Mahnun Maulana, Wachid Mulyad, Mulyad Mustofa, Muhammad Ali Noni Nurasiah Nufzatutsaniah, Nufzatutsaniah Oktaviani, Anggun Putri Rahmayanti Priyanto, Aria Aji Putri Oktaviani Putri, Cory Kartika Rista Maifi Salami, Muhammad Musyfiq Setia Budhi Setiyawan, Agus Eko Sosiatri, Rob Sudarso, Aden Prawiro Sudhana, Hari Sunarsi, Denok Susi , Agustine Tiana, Astri Untari, Dhian Tyas Wibowo, Tito Parta Zainal, Toyib Zulfikar , Pandri