Article Per Year (5 Year)
p-Index From 2021 - 2026
3.77
P-Index
This Author published in this journals
All Journal Jurnal Office JURNAL PENDIDIKAN TAMBUSAI JURIKOM (Jurnal Riset Komputer) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Cendikia : Media Jurnal Ilmiah Pendidikan Jurnal Peradaban Masyarakat (JPM) Jurnal Abdi Masyarakat Humanis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Huma: Jurnal Sosiologi Spectrum: Multidisciplinary Journal Anthronomics: Jurnal Manajemen Sumber Daya Manusia JUMANDIK Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Manajemen & Pendidikan Jurmas: Jurnal Pengabdian Masyarakat IJSS: International Journal of Social
Nurhadi, Ahmad
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Pengaruh Model Problem Based Learning (PBL) terhadap Hasil Belajar Siswa pada Pembelajaran IPA Kelas VII SMP Islam Darul Kirom T.P. 2024/2025 Nurhadi, Ahmad
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatarbelakangi oleh keaktifan siswa dikelas dan hasil belajar siswa yang cukup rendah. Tujuan penelitian adalah untuk mengetahui pengaruh model problem based learning (PBL) terhadap hasil belajar siswa pada materi perubahan zat fisika dan kimia. Jenis penelitian ini adalah quasi experiment dengan desain two group pretest-posttest menggunakan uji independent sample t-test dan uji paired sample t-test. Populasi penelitian adalah semua siswa kelas VII dengan sample kelas eksperimen VII-1 model PBL dan kelas kontrol VII-2 model konvensional. Instrumen yang digunakan tes pilihan berganda sebanyak 20 soal dengan 4 pilihan. Berdasarkan hasil penelitian diperoleh nilai rata-rata pretes kelas eksperimen 56,73 dan kelas kontrol 53,18, sedangkan nilai rata-rata postes kelas eksperimen 76,54 dan kelas kontrol 70,61. Hasil pengujian hipotesis postes menggunakan uji independent sample t-test diperoleh nilai sig. (0,012) < (0,05) disimpulkan terdapat pengaruh penerapan model PBL yang signifikan terhadap hasil belajar siswa.
Pengaruh Promosi Penjualan dan Store Atmosphere terhadap Keputusan Pembelian di Toko Alfamart Serpong Mahnun Mas'adi; Nurhadi, Ahmad
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 2 No 1 (2023): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:1.No:2.2023.24.Hal:182-191

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi penjualan dan store atmosphere secara parsial dan simultan terhadap keputusan pembelian di Toko Alfamart Serpong. Sampel dalam penelitian ini adalah 100 responden. Teknik analisis data dengan uji instrumen yaitu uji validitas, dan uji reliabilitas, uji asumsi klasik yaitu uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas, analisis regresi linear sederhana, analisis regresi linear berganda , uji koefisien determinasi, uji hipotesis yaitu uji t dan uji f. Persamaan regresi sederhana, Y= 9.356 + 1,257 X1, Y = 3.334 + 0,582 X2, hasil persamaan regresi berganda Y = -0,075 + 0,520 X1 + 0,437 X2 . Pengaruh promosi penjualan secara parsial dengan nilai t = 9,424, ada pengaruh store atmosphere secara parsial dengan nilai t = 12.515, ada pengaruh promosi penjualan dan store atmosphere secara simultan dengan nilai F = 93,30. Secara keseluruhan promosi penjualan dan store atmosphere mempengaruhi keputusan pembelian sebesar 65,8 % sedangkan 34,2% dipengaruhi oleh variabel lain. Dapat disimpulkan bahwa promosi penjualan dan store atmosphere berpengaruh terhadap keputusan pembelian pada di Toko Alfamart Serpong
Studi Literatur Faktor Faktor Keputusan UMKM Tangerang dalam Memilih Ecommerce Masádi, Mahnun; Nurhadi, Ahmad
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 1 (2025): Jurnal Manajemen & Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:3.No:2.2025.186.Hal:66-72

Abstract

This study aims to provide an understanding of research related to the theme Literature Review on Factors Influencing MSME Decision-Making in Tangerang in Choosing E-commerce. It seeks to describe and explain the determinant factors associated with and influencing decision-making factors in selecting e-commerce. This research employs a literature review method to examine the locus and discussion of e-commerce selection decision factors and their determinants over the past five years (2020-2024). Data are derived from secondary sources, such as nationally indexed journals. According to Vosviewer, mapping indicates that the keyword "e-commerce adoption" requires further exploration.
Kesenian Masukkiri sebagai Media Integrasi Sosial dan Nilai Keislaman Komunitas Bugis Pagatan Nurhadi, Ahmad; Budhi, Setia
Huma: Jurnal Sosiologi Vol. 4 No. 2 (2025)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/h-js.v4i2.545

Abstract

Amid the challenges of modernization and declining interest among younger generations in local traditions, the traditional art of masukkiri, a combination of Maulid Al-Barzanji recitation and the unique rebana percussion of the Bugis Pagatan community in Pakatellu Village, continues to be preserved as an important Islamic and cultural heritage. This study analyzes the social functions of masukkiri in promoting social integration, reinforcing religious values, and sustaining the community’s collective identity. Employing a descriptive qualitative method, the research is framed by Structural Functionalism and Talcott Parsons’ AGIL scheme. Data were gathered through non-participant observation, semi-structured interviews with traditional leaders, performers, and community members, as well as documentation. Analysis was conducted using Miles and Huberman’s interactive model. The findings indicate that Masukkiri serves as an integrative platform that bridges generations and social groups through shared spiritual and social experiences. It functions as a medium for transmitting religious and moral values and for cultural socialization across generations. Through the performance of Maulid Al-Barzanji accompanied by rebana in religious and traditional events, Masukkiri strengthens social cohesion and helps preserve local cultural identity. This study contributes to the sociological discourse on how traditional arts function as adaptive and dynamic systems that maintain community structure amidst changing social contexts. The preservation of masukkiri is recommended through community-based cultural education, collaboration among stakeholders, supportive policy, and digital media engagement to attract younger audiences.
Pengaruh Kualitas Produk dan Promosi terhadap Kepuasan Konsumen Chatime di Bintaro Jaya Xchange Mall Oktaviani, Anggun Putri Rahmayanti; Nurhadi, Ahmad
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 2 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i2.97

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk dan promosi terhadap kepuasan konsumen Chatime di Bintaro Jaya Xchange Mall, baik secara parsial maupun simultan. Metode penelitian ini menggunakan metode kuantitatif. Dengan jumlah populasi dalam penelitian ini berjumlah 35.520 konsumen, pengambilan sampel menggunakan rumus slovin dengan tingkat kesalahan 10%, sehingga sampel dalam penelitian ini berjumlah 100 responden. Hasil uji parsial (uji t) variabel kualitas produk (X1) terhadap kepuasan konsumen (Y) menunjukan t hitung > t tabel (5,608 > 1,984). Regresi liniear sederhana variabel kualitas produk (X1) diperoleh persamaan regresinya adalah Y = 18,060 + 0,348 X1. Dan hasil korelasi parsial variabel kualitas produk sebesar 0,693. Sementara itu hasil koefisien determinasi (R) sebesar 0,643 atau 64,3%. Hasil uji parsial (uji t) variabel Promosi (X2) terhadap kepuasan konsumen (Y) menunjukan t hitung > t tabel (4,006 > 1,984). Regresi liniear sederhana variabel Promosi (X2) adalah Y = 23.508 + 0.509 X2. Dan hasil korelasi parsial variabel promosi sebesar 0,675. Hasil koefisien determinasi (R) variabel promosi sebesar 0,441 atau 44,1 %. Hasil olah data (Uji F) diperoleh hasil nilai F hitung (18.236 > 2.70 ) dengan nilai signifikansi (0,000 < 0,05) dan regresi liniear berganda menghasilkan persamaan Y =13,427 + 0.287 X1 + 0.264 X2 yang menunjukan hasil variabel independent bernilai 0 (nol) maka kepuasan konsumen akan tetap dan bernilai 13,427. Dan hasil korelasi secara simultan sebesar 0,723. Sementara itu hasil koefisien determinasi (R) secara simultan sebesar 0,573 atau 57,3% sedangkan sisanya sebesar (100-57,3) = 42,7% dipengaruhi oleh faktor lain yang tidak dilakukan dalam penelitian ini. Hasil penelitian dapat disimpulkan kualitas produk dan promosi memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen chatime di Bintaro Jaya Xchange Mall.
E-Commerce dan Sosial Media Sebagai Sarana Pemasaran Modern Mas’adi, Mahnun; Nurhadi, Ahmad; Budiyanto , Arief
JURMAS : Jurnal Manajemen Sumber Daya Manusia Vol 1 No 2 (2024): Jurmas: Jurnal Pengabdian Masyarakat
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/jpm.v1i2.34

Abstract

Tujuan dari pengabdian kepada masyarakat ini adalah untuk meningkatkan kesadaran akan pentingnya adaptasi dan peluang yang muncul dari perkembangan teknologi informasi untuk pemasaran dan bisnis. Tujuannya adalah untuk belajar tentang penggunaan internet dan alat digital, bagaimana menggunakan media sosial untuk pemasaran, dan membuat situs web untuk menjangkau pelanggan potensial. Kegiatan ini dilakukan melalui ceramah, instruksi, dan diskusi. Siswa dari MA Yabika di Tigaraksa, Kabupaten Tangerang diharapkan memahami dan menggunakan alat digital dan internet dalam pekerjaan mereka nanti. Pemahaman peserta tentang materi melalui pertanyaan dan diskusi selama kegiatan menunjukkan bahwa tujuan materi ini tercapai dengan baik. Namun, kegiatan lanjutan diperlukan untuk menghasilkan hasil ini. Indikator dari kegiatan ini adalah adanya pemahaman dan pengetahuan teknis sehingga peserta bisa menjelaskan mengenai penggunaan sosial media dan juga kaitannya dengan e-commerce pada pemasaran era saat ini.
Educational foundations in the implementation of the merdeka curriculum: A philosophical, sociological, and psychological review Nurhadi, Ahmad; Salim, Asep Agus; Ferawati, Desi; Sadiyah, Elim Halimah; Nurasiah, Noni; Maifi, Rista; Sariwardani, RR. Andriani
Cendikia : Media Jurnal Ilmiah Pendidikan Vol 16 No 3 (2026): January: Education Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/cendikia.v16i3.7014

Abstract

Background: The implementation of the Merdeka Curriculum requires a strong conceptual understanding to ensure that curriculum reform goes beyond administrative changes and reflects meaningful educational goals. Educational foundations play a crucial role in guiding curriculum policy formulation and implementation. Purpose: This article aims to analyze the role of philosophical, sociological, and psychological educational foundations in the implementation of the Merdeka Curriculum. Method: This study employed a qualitative approach using a literature review method. Data were collected from books, reputable national and international journal articles, and relevant educational policy documents. The data were analyzed thematically to identify the interconnections among educational foundations. Results: The findings indicate that philosophical foundations provide value orientation and educational goals through an emphasis on student-centered learning and character development. Sociological foundations ensure curriculum relevance to social, cultural, and community needs through flexibility and contextual learning. Psychological foundations support learning practices that consider students’ development, interests, and individual differences through differentiated instruction and formative assessment. Conclusion: The integration of philosophical, sociological, and psychological foundations is a critical prerequisite for ensuring that the Merdeka Curriculum is implemented consistently, contextually, and meaningfully, thereby supporting student-centered learning.
Pengembangan Sistem Digital Pemasaran Produk Lokal Di Lingkungan Pendidikan Ma Syekh Mubarok Cisoka Kabupaten Tangerang Mas’adi, Mahnun; Budiyanto, Arief; Nurhadi, Ahmad
Jurnal Peradaban Masyarakat Vol. 6 No. 1 (2026): Jurnal peradaban masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v6i1.740

Abstract

Perkembangan teknologi informasi yang pesat telah mengubah lanskap ekonomi dan bisnis secara signifikan, menggeser transaksi dari toko fisik ke platform e-commerce dan pemasaran media sosial. Meskipun teknologi ini menawarkan peluang luas, banyak siswa Madrasah Aliyah (MA) yang belum memahami strategi pemanfaatan platform digital secara optimal. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memberikan edukasi mengenai konsep dasar e-commerce dan penggunaan media sosial yang efektif sebagai sarana pemasaran bagi siswa MA Syekh Mubarok Cisoka, Kabupaten Tangerang. Selain itu, program ini berupaya menumbuhkan semangat kewirausahaan digital dan mendorong kreativitas siswa dalam memanfaatkan peluang bisnis di masa depan dengan modal yang relatif kecil. Metode pelaksanaan dilakukan melalui penyuluhan tatap muka yang diawali dengan kegiatan motivasi seperti ice breaking dan brain gym, dilanjutkan dengan pemaparan materi penguatan kompetensi sumber daya manusia serta kuis interaktif. Hasil kegiatan menekankan pada strategi penguatan kompetensi yang terukur, termasuk penggunaan taktik digital berbasis kinerja seperti PPC (Pay-Per-Click) dan penentuan nilai tambah produk yang unik. Fokus utama juga diarahkan pada pentingnya analisis data target audiens serta evaluasi rutin terhadap strategi pemasaran untuk mengatasi permasalahan operasional dalam pengembangan produk lokal. Kesimpulannya, program ini memberikan modal pengetahuan berharga bagi siswa untuk bertransformasi menjadi pelaku wirausaha yang inovatif atau konsumen yang cerdas dalam ekosistem digital global
Strategi Pemasaran Digital Terhadap Keputusan Pembelian Generasi Z Urban Dengan Perilaku Generasi Z Sebagai Moderasi Masadi, Mahnun; Nurhadi, Ahmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4530

Abstract

Changes in consumer behavior in the digital era create a big challenge for business actors in aligning marketing strategies with the preferences of the digital native generation. This study aims to analyze the influence of digital marketing strategies on purchasing decisions and test the role of Generation Z's behavior as moderation variable. Phenomena such as FOMO, paylater features, and online reviews are the main background. This research aims to provide in-depth insight into the strategies faced by business in the digital era and provide recommendations for optimizing digital channels according to business needs. The research method used is a survey with an explanatory research approach to examine the causal relationship between variables. Data was collected through a questionnaire from 100 Generation Z active online shoppers in the last three months, then analyzed using a quantitative method with the SEM-PLS Technique with the help of SmartPLS software to test the measurement model (outer model) and structural model (inner model). The results showed that Digital Marketing Strategy had a positive and significant effect on Purchase Decisions with a path coefficient (ß) of 0.452 and a significance value of p < 0.05. Generation Z Behavior was shown to significantly moderate and strengthen the influence of digital marketing strategies on purchase decisions with an interaction value of 0.218 (p = 0.003). This structural model has strong predictive accuracy with an R-Square$ value of 0.684, which means that independent and moderate variables are able to explain 68.4% of the variation in purchasing decisions. This study recommends business optimize interactive visual content and utilize social proof to effectively reach the unique characteristics of Generation Z.
The Effect Of Price, Product Quality, And Brand Image On Purchase Decisions And Its Implications On Consumer Loyalty (Survey Of Lcgc Automotive Consumers In Greater Tangerang) Nurhadi, Ahmad; Narimawati, Umi; Suryana, Popo; Priadana, Sidik; Suteja, Jaja
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.436

Abstract

The Low Cost Green Car(LCGC) automotive industry in Indonesia has experienced significant growth along with the increasing public demand for affordable and environmentally friendly vehicles. Intensifying competition has encouraged manufacturers to better understand the factors influencing consumer behavior, particularly in purchasing decision-making and loyalty formation. This study aims to analyze the effects of price, product quality, and brand image on purchasing decisions and their implications for consumer loyalty in the LCGC automotive market in the Tangerang Raya area. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to LCGC vehicle consumers in Tangerang Raya using purposive sampling techniques. Data analysis was conducted using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the research variables. The results indicate that price, product quality, and brand image have a positive and significant effect on purchasing decisions. Furthermore, purchasing decisions have a positive and significant impact on consumer loyalty. The findings also reveal that purchasing decisions mediate the relationship between price, product quality, and brand image and consumer loyalty. This study provides managerial implications for LCGC automotive manufacturers and marketers to implement competitive pricing strategies, enhance product quality, and strengthen brand image in order to encourage purchasing decisions and foster sustainable consumer loyalty.
Co-Authors Aldafa Putra, Igo Arief Budiyanto Arifianto, Chandra Fitra Asep Yusuf Attamimi, Chairul Bambang Widagdo Budiyanto , Arief Dipayanti, Kris Dyah Herdiany, Hapsai Effendy, Aidil Amin Erna Retna Rahadjeng, Erna Ferawati, Desi Gracia, Bunga Astra Hastono Hastono, Hastono Iman Basri, Anindita Jaja Suteja Kartono , Mahnun Mas'adi Maifi, Rista Masádi , Mahnun Masádi, Mahnun Mas’adi, Mahnun Moh. Sidik Priadana Mulyad, Mulyad Nufzatutsaniah, Nufzatutsaniah Nurasiah, Noni Oktaviani, Anggun Putri Rahmayanti Popo Suryana Priyanto, Aria Aji Putri Oktaviani Sadiyah, Elim Halimah Salami, Muhammad Musyfiq Salim, Asep Agus Sanjayawati, Hilda Sariwardani, RR. Andriani Setia Budhi Sosiatri, Rob Sudarso, Aden Prawiro Sunarsi, Denok Tiana, Astri Umi Narimawati