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Kadek Devi Kalfika Anggria Wardani
Universitas Pendidikan Nasional
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Journal : Journal of Innovation Research and Knowledge

 1 
ANALISIS MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK KESADARAN POLITIK MAHASISWA GEN Z DI KOTA DENPASAR I Gusti Ayu Bintang Dwijayanthi; I Nyoman Subanda; Nuning Indah Pratiwi; Kadek Devi Kalfika Anggria Wardani
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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This study aims to analyze how political content on Instagram shapes the political awareness of Generation Z students during the 2024 Bali Regional Election (Pilkada), using the Agenda Setting theory as the main analytical framework. Employing a descriptive qualitative approach, this research examines three levels aof agenda setting: media agenda, public agenda, and policy agenda, alongside the cognitive, affective, and evaluative dimensions of political awareness. The findings reveal that Instagram plays a significant role in directing the political issues considered important by Gen Z, particularly through the viral circulation and high frequency of political content during the election period. These digital discussions not only influence public dialogue among students buat also stimulate responses from candidates, contributing to the formation of policy agendas. Furthermore, Instagram enhances students (cognitive) awareness by increasing their political knowledge, triggers emotional responses toward candidates and political issues (affective), and strengthens their critical evaluation of information (evaluative), ultimately encouraging more informed and conscious voting behavior. Overall, this stufy highlights Instagram as an effective digital political arena that fosters political awareness and engagement among Generation Z during the 2024 Bali Regional Election.
KOMUNIKASI PERSUASIF BALAI TAMAN NASIONAL KOMODO KABUPATEN MANGGARAI BARAT DALAM MENCEGAH PERBURUAN SATWA LIAR Maria Karina Winny Naro; Kadek Devi Kalfika Anggria Wardani; Putri Ekaresty Haes; Putu Dyah Permatha Korry
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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This study aims to describe the persuasive communication strategies implemented by the Komodo National Park Authority in preventing wildlife poaching in West Manggarai Regency. Wildlife poaching poses a serious threat to the sustainability of Komodo dragons and their primary prey, such as the Timor deer, thereby disrupting ecosystem balance and increasing the risk of human wildlife conflict. Although law enforcement efforts have been carried out, behavioral change within local communities cannot be achieved solely through legal measures without the support of effective and human-centered communication strategies. This research employs a qualitative descriptive approach using in-depth interviews, non-participant observation, and document analysis. The Yale Model of Persuasive Communication serves as the analytical framework to evaluate the effectiveness of the communicator, message construction, communication channels, and the stages of message learning, including attention, comprehension, learnability, acceptance, and retention. The findings indicate that the credibility of communicators such as Forest Rangers and respected community leaders plays a significant role in increasing message acceptance. Messages combining rational appeals with emotional narratives are proven to be more effective in fostering ecological awareness and empathy. Additionally, direct outreach and community-based counseling within conservation areas emerge as the most influential communication channels due to their personal and contextually relevant nature. In conclusion, persuasive communication serves as a strategic tool in building awareness, shaping attitudes, and encouraging behavioral change to reduce wildlife poaching. This study highlights the importance of integrating persuasive communication with conservation management as a long-term preventive strategy
ANALISIS MAKNA SIMBOLIK GERAK DAN WARNA PADA TARI REJANG ASTA DALA UBUD MELALUI PERSPEKTIF TEORI BRODBECK Kadek Ayu Putri Mahadewi; Anak Agung Istri Agung Maheswari; Nuning Indah Pratiwi; Kadek Devi Kalfika Anggria Wardani
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Penelitian ini menganalisis makna simbolik gerak dan warna dalam Tari Rejang Asta Dala di Ubud dengan menggunakan teori makna Brodbeck sebagai pendekatan. Penelitian dilakukan di Banjar Ubud Kelod melalui pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi serta validasi data menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa setiap gerak dan warna dalam Tari Rejang Asta Dala memuat nilai spiritual, sosial, dan kosmologis yang mendalam. Makna referensial tercermin pada simbol-simbol yang merujuk pada Dewata Nawa Sanga, makna significance tampak melalui peran tari dalam memperkuat kohesi sosial, pendidikan budaya, dan harmoni estetika, sementara makna intensional menegaskan tujuan tarian sebagai persembahan suci serta media pewarisan nilai moral dan budaya kepada generasi muda. Dengan demikian, Tari Rejang Asta Dala tidak hanya berfungsi sebagai ritual sakral, tetapi juga sebagai identitas kolektif, sarana pelestarian budaya, dan wujud harmoni kosmis dalam kehidupan masyarakat Ubud. Penelitian ini menegaskan pentingnya menjaga keberlanjutan tarian sebagai warisan budaya yang membentuk kehidupan sosial dan spiritual masyarakat.
Co-Authors A.A. Ngr. Eddy Suriyadinata Gorda Adhiya Garini Putri, Dewa Ayu Adie Wahyudi Oktavia Gama Aditya, Putra Sadra Alfi Rismayanthi Anak Agung Istri Agung Maheswari Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Andhika, I Putu Gede Ferry Antara, I Made Yuda Yudi Ardika, Putu Novia Artnat, Diwan Sanjaya Ayu Sukaningsih Bellya Lulu'il Husna Billah, Nyimas Austina Amelia Salsa Christy, Nyoman Evayanti Decky Cipta Indrashwara Desy Darmayanti Devianti, Amelia Dewa Ayu Putu Adhiya Garini Putri Dewi, Gusti Ayu Made Indrayani Dewi, Ni Putu Ita Purnama Diah Yonita Bella Diantari, Putu Yuliska DwiCahyani Made Erin, Ni Putu Ezekiel Griffin, Dave G. Artawan Gautama, Anak Agung Ngurah Restu Gorda, Anak Agung Ngurah Eddi Supriyadinata Gusi Putu Lestara Permana Hariatna, I Gusti Ngurah Raditya I Dewa Made Arista Apriadi I Gusti Ayu Bintang Dwijayanthi I Gusti Ayu Novita Pradnyasari I GUSTI AYU WIRATI ADRIATI I Gusti Ngurah Widya Hadi Saputra I Ketut Nadiasa I Made Wirya Darma I Nyoman Subanda I Putu Agoes Hendriki Mulyawan I Putu Dharmawan Pradhana I Putu Gede Ferry Andhika I Wayan Sutama Ida Bagus Arya Lawa Manuaba Ida Bagus Teddy Prianthara Insani Nurul Hayati Jamil, Nor Suhaira Jaya, Krisna Adi Jayanti, Kadek Irma Desiyana Jayati, Kadek Elda Kadek Ayu Putri Mahadewi Kadek Widiawati Kessa, De Guda Komang Laksmi Kurniati Komang Pramana Tri Parartha Lani Theana M. Gosong Maria Karina Winny Naro Mumtaz, Nabila Yasmin Muna, Nilna Nabila Shintya Dewi Dewi Nazlah, Alifatul Ni Gusti Agung Ayu Mas Triwulandari Ni Ketut Ayu Astiti Ni Ketut Priantini Ni Luh Gede Cahyani Putri Ni Made Ayu Trisnayanti Kusuma Ni Made Ita Sintya Dewi Ni Made Rini Darmayanti Ni Made Satyawati Nuning Indah Pratiwi Oktaviani, Ni Putu Santa Paramartha, I Gusti Agung Yoga Parasari, Nyoman Sri Manik Pertama, Gusti Putu Lestara Pradnya Paramitha Taqiyyaa Putri Ayu Permata Dewi Putri Ekaresty Haes Putu Adhiya Putri, Dewa Ayu Putu Dyah Permatha Korry putu suparna, putu R. Bagus Barend'z Amboro Ratih Dharmayanti Rustanti, Ni Made Diah Karisma Sanju Kumar Singh Sastra Dewanti, Wayan Ari Sri Fitriani, Sri Subrata, I Wayan Wisnu Sukaningsih, Ayu Supriyadinata Gor, Anak Agung Ngurah Eddy Supriyadinata Gorda, A.A. Ngr. Eddy Surya Dharma Kumara, Anak Agung Bagus Utami, Kadek Anggi Dian Vidya Shania Devi Vinny Sonia Arimbi Wafid Azizah Wanggai, Ezra Widiawati, Kadek Wijaya, I Gede Rizky Adi Yustina Elisabeth Ndari Resi