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All Journal Sosiohumaniora Jurnal Konseling dan Pendidikan JOURNAL OF INDONESIAN ISLAM KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Teknosains Al-Jami'ah: Journal of Islamic Studies Jurnal Populasi Jurnal Penelitian Humaniora Jurnal Pemuda Jurnal Studi Pemuda Politik Indonesia: Indonesian Political Science Review Simulacra COMMICAST International Journal of Social Science Indonesian Journal of Social Science Research International Journal of Science and Society (IJSOC) ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin Eduvest - Journal of Universal Studies Proceeding of International Conference on Information Science and Technology Innovation (ICoSTEC) Asian Journal of Social and Humanities
Hakimul Ikhwan
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Gadjah Mada
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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DEVELOPING INDONESIAN MSMEs EXPORT READINESS IN THE DIGITAL ERA Nurwidyatmoko, Nurwidyatmoko; Hakimul Ikhwan; Evita Hanie Pangaribowo
International Journal of Social Science Vol. 5 No. 4 (2025): December 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i4.12223

Abstract

Indonesian MSMEs play a significant role in the economy, but the contribution of MSMEs to national non-oil and gas exports is still very low. Currently, the opportunity for MSMEs to connect to global markets is increasingly open along with the increasingly massive use of digital technology and the increasing number of free trade agreements. On the other hand, this opportunity leaves homework for each stakeholder in preparing the right strategy for developing MSME competitiveness. This research aims to explore the MSME export readiness framework that is relevant in the digital era. This study uses a qualitative method. Primary data collection was carried out through interviews with several export mentors and export practitioners and observation on export training program. Secondary data was obtained from recorded webinars related to exports and related literature. The results of this study enrich the concept of export readiness proposed by Tan et al. (2007). The development of MSME export readiness in Indonesia can begin with a presentation on stimulation that influences the internal and external readiness of MSMEs which includes awareness of export potential, being able to prepare appropriate products, understanding export fundamentals, understanding the suitable foreign markets, understanding competition, understanding export risks, and able to take advantage of government support. Exposure to this stimulation is expected to be able to form attitude commitment and encourage the readiness of MSME resources. Currently, optimizing the digitization of MSMEs plays an important role in assisting a more efficient allocation of resources in the pre-internationalization stage
Co-Authors - Setiadi - Suharko Agus Heruanto Hadna Agus Joko Pitoyo Ahmad Sihabul Millah Ahmad Zubaidi Ahmad Zubaidi Ali Agus Amin, Harris Usman Anton Susanto Aulawi, Ikhlasul Akmal Azmi, Asraar Kamal Cipto, Bambang Evita Hanie Pangaribowo Evita Hanie Pangaribowo Faisal, Willy Ferinandus Leonardo Snanfi Grendi Hendrastomo * Halifa Haqqi Handayani, Isyalia Dwi Irnasya Shafira Hadi Jangkung Handoyo Mulyo Kirana Jaya, Wihana Mohammad Zaki Arrobi Muhadjir Darwin Muhadjir Darwin Muhammad Najib Azca Muhammad Supraja Muryanto Nurwidyatmoko, Nurwidyatmoko Nyarwi Ahmad Pande Made Kutanegara Pande Made Kutanegara Perdie Midel Yoseph Prianggara, Yoga RATMINTO, RATMINTO Riza Noer Arfani Setiadi Setiadi Sidik, Dede Syahril Siti Syamsiyatun Snanfi, Ferinandus Leonardo Snanfi, Ferinandus Leonardo Syauqi Soeratno, Ahmad Umi Listyaningsih Willy Faisal Yudho Setiarsono Zuly Qodir