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All Journal Jurnal Ilmu Pendidikan Teknologi dan Kejuruan: Jurnal teknologi, Kejuruan dan Pengajarannya Home Economics Journal PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) GUYUB: Journal of Community Engagement Jurnal Interprof Al-Mu'awanah Smart Society: Community Service and Empowerment Journal Online Learning in Educational Research BAJU: Journal of Fashion and Textile Design Unesa Bangun Desa : Jurnal Pengabdian Masyarakat Tourism, Hospitality and Culture Insights Journal Meraki: Journal of Creative Industries
Zahro, Siti
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Application of Technological Automation and Digitalization of Promotional Efforts in the Home Industry of Wickerwork in Jombang Regency: PAR Method Zahro, Siti; Sagirani, Tri; Hadi, Faizal Susilo; Mustikasari, Hany; Cintya, Hedi Amelia Bella; Nugraha, Nugraha; Nurhadi, Didik; Natanael, Matthew Lucky; Adriani, Gabriella Haldis; Putri, Medhita Gunawan; Tjandra, Dewi Anggraini; Nugroho, Felix Dian; Wardana, Oka; Muhammad, Rizky Alifio
Smart Society Vol. 6 No. 1 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i1.907

Abstract

The wickerwork home industry in Jombang Regency, which utilizes screw pine and bamboo, plays an important role in local employment. However, its development remains constrained by manual production processes and limited marketing strategies. This study aims to examine the implementation of technological automation and the digitalization of promotional efforts in wickerwork home industries using a Participatory Action Research (PAR) approach, consisting of identification, planning, action, observation, and evaluation stages. The program involved two home industries, including owners and employees, in adopting simple automation technologies and digital marketing practices. The results indicate that the application of automation technology improved production efficiency and enabled businesses to better meet customer demand. In addition, digital promotion training covering product photography, content creation, and the use of AI tools enhanced marketing reach through social media, contributing to increased national-level demand. This study highlights that integrating automation and digital marketing can strengthen the competitiveness of small-scale industries. However, sustained mentoring and multi-stakeholder support are essential to ensure long-term impact, expand employment opportunities, and promote business sustainability.
Co-Authors Adawiya, Robiatul Adriani, Gabriella Haldis Ahmad Anis Abdullah Amelia Santoso Ching, Su Jo Cintya, Hedi Amelia Bella Damanik, Astri Perisay Didik Nurhadi Dina Natalia Prayogo Dyahsih Alin Sholihah Gunawan, Indra Jaya Hadi, Faizal Susilo Hartanto, Kenny Herdiana, Wyna Husnul Khatimah Iliani, Ana Isro Juniati, Ninik Khorimah, Fadila Vivi Kusumawardani, Nurul Lestari, Masbani Ajeng Lestari, Monica Melinda Ayu Lestary, Meylin Amelia Luqman, Citra Aisyah Lyau, Nyan Myau Lyau, Nyan-Myau Markus Hartono Maulida, Milati Nurul Mubarok, Muhammad Najib Muh. Mustakim, Muh. Muhammad Fakhrurrozi Muhammad Khadry Muhammad, Rizky Alifio Mulyadi Mulyadi Munarsih, Dena Mustikasari, Hany Nadyne Feliciona Towoliu, Steffie Natanael, Matthew Lucky Nawawi, Bismi Ratu Fortuna Nugraha Nugraha Nugroho, Felix Dian Parung, Christabel Annora Paramita Pratama, Aditya Mandala Pratama, Haka R Prayogo W Waluyo Prianka, Dian Putri, Medhita Gunawan Putri, Risyah Andira Rahcman, Alfan Alfian ratih ratih Rino Richardo Rizal Fauzi Rusiyono, Ruwet Sembiring, Hudan Breby Br Silvianita, Novi Sinderela, Moriska Sriwidayati, Ninik Sutanto, Dharma Adhi Syafi, Muhammad Abiyu Tjandra, Dewi Anggraini Tri Sagirani Ula, Tin Nur Zahrotul Vitara, Debby Wardana, Oka Wardani, Astin Eka Widiyanti Widiyanti, Widiyanti Yanhari, Apriza Dwi