Claim Missing Document
Check
Articles

Pelatihan Untuk Meningkatkan Market Segmentation Kelompok UMKM di Kota Salatiga Edwin Zusrony; Agustinus Budi Santoso; Sindhu Rakasiwi; Myra Andriana; Tantik Sumarlin; Yuli Fitrianto; Suprapti
Community : Jurnal Pengabdian Pada Masyarakat Vol 2 No 3 (2022): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.588 KB)

Abstract

The implementation of community service activities is aimed at the MSME group regarding how to increase market segmentation with various counseling with material on the importance of packaging and labeling, introduction of product sales strategies through e-commerce, introduction of website, digitalization of modern business for MSMEs and the use of Google My Business (GMB). The counseling was carried out by direct interaction between lecturers from the STEKOM University team and participants from the MSME group in the city of Salatiga. Model training and counseling with presentations and hands-on practice using electronic devices, such as laptops, LCDs and smartphones. This outreach program is expected to be sustainable and enable participants to implement strategies to increase market segmentation, especially the MSME group in Salatiga City.
Implementasi Algoritma Depth First Search Dalam Penyelesaian Permasalahan Lintasan dan Sirkuit Euler Matheus Supriyanto Rumetna; Tirsa Ninia Lina; Agustinus Budi Santoso; Reinhard Komansilan; Jeni Karay
Jurnal Komtika (Komputasi dan Informatika) Vol 7 No 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/komtika.v7i1.8672

Abstract

Rumit serta memerlukan waktu yang lama untuk menyelesaikan permasalahan menggambarkan ulang lintasan dan sirkuit Euler tanpa melewati sisi yang telah digambar, merupakan permasalahan yang dibahas dalam penelitian ini. Hal ini dapat terselesaikan dengan mengimplementasikan algoritma Depth First Search (DFS) menjadi sebuah aplikasi. Teknik pencarian DFS berfungsi sebagai pencari solusi agar semua jalur yang terdapat dalam graf dapat dilalui satu kali dan khusus sirkuit Euler akan berakhir ke titik asal keberangkatan. Penelitian ini menghasilkan aplikasi mencari solusi penggambaran graf terhadap sirkuit dan lintasan Euler serta dapat mensimulasikan langkah-langkah penyelesaian yang telah diproses menggunakan algoritma DFS secara cepat dan efektif.
Perilaku Impulsive Buying: Implementasi Pendekatan Technology Acceptance Model Pada Keputusan Pembelian E-commerce Puteri Anindya Maulan; Ivan Permana; Jentoro Wicaksono; Edwin Zusrony; Agustinus Budi Santoso
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.886

Abstract

The behavior of purchasing products via e-commerce is quite often carried out by Gen Z who are attracted by discount promos and are tempted by cheap prices. This research aims to determine the influence of impulsive buying and technology acceptance model (TAM) through the trust variable on product purchasing decisions in e-commerce by Gen Z. This research is a quantitative research with associative methods using primary data with a sample of 100 respondents from all final year students in the city of Semarang. The sampling technique uses a non-probability sampling technique with a purposive sampling method. The data collection technique uses a questionnaire with a Likert scale. The data analysis technique uses SEM-PLS and is processed using SmartPLS 4.0 software. The results of data analysis show that five hypotheses were tested, four hypotheses were accepted and one hypothesis was rejected. The impulsive buying and technology acceptance model variables have a significant effect on the trust variable, while the trust variable also has a significant effect on purchasing decisions. Then the technology acceptance model variable has no influence at all on the trust variable, so the fourth hypothesis is rejected.
Strategi Pengembangan Keterampilan Teknologi Informasi Bagi Siswa SMK Terpadu ALTA Kabupaten Semarang Prakasa Hadi, Andik; Dewi, Maya Utami; Siswanto, Siswanto; Kuncoro, Wreda Agung; Santoso, Agustinus Budi; Priyadi, Priyadi; Imaliya, Tri
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 1 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i1.2792

Abstract

The development of knowledge in information technology significantly influences student learning, especially in entrepreneurship subjects, thus making various digital-based learning methods develop rapidly. Starting from the idea of a team of University of Science and Computer Technology (STEKOM) lecturers providing training to Alta Integrated Vocational High School students in Semarang Regency, which aims to increase competence in the field of information technology. The material is related to branding, google my business and google trends. Lecture methods and direct practice are used in this training activity with the concept of community service. The stages of this training consist of Registration, Activity, Output, and Evaluation. It is hoped that in the future this kind of activity can be held regularly and continuously.
Pelatihan Pemasaran Digital dalam Upaya Peningkatan Kemandirian Ekonomi Usaha Mikro Kecil dan Menengah Zusrony, Edwin; Santoso, Agustinus Budi; Widyaningsih, Dewi; Dianta, Indra Ava; Purhita, Edy Jogatama; Sumarlin, Tantik; Aqham, Ahmad Ashifuddin; Andriana, Myra; Fitrianto, Yuli; Kusumaningtyas, Dhevi Dadi
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i1.4023

Abstract

Tujuan kegiatan pengabdian kepada masyarakat adalah memberikan pelatihan pemasaran digital kepada pelaku Unit Mikro Kecil dan Menengah (UMKM) di Desa Nyamat, Tengaran, Kabupaten Semarang. Pelatihan pemasaran digital menggunakan aplikasi Canva untuk membuat desain media promosi produk UMKM. Pelatihan ini melibatkan 15 orang peserta pada tanggal 16 Oktober 2022 di Balai Desa Nyamat. Setiap kelompok diminta untuk membuat desain media promosi produk UMKM yang dimiliki kemudian memilih design templte pada Canva. Metode yang digunakan dalam pelatihan ini adalah metode ceramah, diskusi, dan praktik secara langsung. Hasil dari kegiatan pengabdian ini adalah terdapat peningkatan keterampilan dan pengetahuan peserta hal mendesain promosi produk menggunakan Canva. Hasil evaluasi dan monitoring memperlihatkan hasil peningkatan pengetahuan dan keterampilan peserta yang mencapai 70%. Implikasi dari kegiatan pengabdian kepada masyarakat dapat meningkatkan pengetahuan baru bagi pelaku UMKM dalam membuat desain media promosi menggunakan aplikasi Canva.
UTILIZING WHATSAPP API FOR SCHOOL PAYMENT SYSTEM IMPLEMENTATION WITH CODEIGNITER Indra Ava Dianta; Agustinus Budi Santoso; Muh Sabiq
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol 15 No 1 (2024): Maret
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i1.844

Abstract

SDIT NIDAUL HIKMAH SALATIGA is a private school with more than 600 students. Despite the large number of students, administrative services are still manually performed, including writing and compiling payment receipts in Microsoft Excel, manual data retrieval, and printing invoices from Excel. This method is not only impractical and inefficient but also often leads to calculation discrepancies. This study aims to develop an information system using the CodeIgniter framework. CodeIgniter, with its Model, View, Controller (MVC) concept, provides ease in designing information systems. The implementation of the WhatsApp API aims to create an up-to-date system by introducing WhatsApp notification features containing detailed billing and transaction information to parents/guardians of students. The research also aims to design a practical and effective information system in school administration services, making it easier and faster to perform administrative tasks. Through validation conducted by experts and users, it can be concluded that this system has received excellent ratings and can be applied as a tool for school administrative payment services, with revisions made if any issues are found. User Acceptance Testing (UAT) was conducted on sample respondents by asking users to try accessing the system and provide feedback by completing the provided questionnaire. From the test results, respondents gave a total score of 90% for ease of use, 86% for appearance, and 91% for functionality, indicating that users strongly agree that this school payment information system is easy to operate, has comprehensive features, and facilitates administrative services.
Pemanfaatan Wix Builder dalam Promosi Usaha Mikro, Kecil, dan Menengah (UMKM) Keripik Kartika Kota Sorong Rumetna, Matheus Supriyanto; Lina, Tirsa Nina; Hetharia, Charliany; Budi Santoso, Agustinus; Komansilan, Reinhard
Digital Transformation Technology Vol. 4 No. 1 (2024): Periode Maret 2024
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/digitech.v4i1.3663

Abstract

Pengembangan Teknologi Informasi dan Komunikasi (TIK) terus bergerak maju seiring dengan evolusi teknologi digital, dengan pengembangan website menjadi salah satu aspek utamanya. Dengan adopsi yang semakin meluas dari berbagai industri dan organisasi, pengembangan website menjadi kunci untuk memperluas jangkauan dan meningkatkan keterlibatan pengguna. Lebih dari sekadar alat penyajian informasi, website saat ini telah menjadi platform komprehensif untuk berbagai kegiatan seperti e-commerce, pendidikan online, layanan kesehatan, dan banyak lagi. Pengembangan TIK tidak hanya terbatas pada website saja, tetapi juga melibatkan pengembangan aplikasi, sistem manajemen basis data, serta integrasi teknologi untuk memfasilitasi proses bisnis yang lebih efisien. Wix Builder, sebagai platform pembuatan website yang intuitif dan berbasis cloud, menonjol sebagai solusi lengkap dan mudah digunakan bagi individu dan bisnis kecil yang ingin menciptakan situs web profesional. Dengan fitur-fitur seperti template responsif, integrasi e-commerce, dan alat SEO, Wix Builder memberikan solusi yang sederhana namun efektif bagi UMKM untuk bersaing dalam pasar digital dengan daya saing yang lebih besar. Keripik Kartika, sebuah UMKM di sektor penjualan makanan ringan, menghadapi tantangan dalam promosi produk akibat keterbatasan sumber daya dan pengetahuan tentang strategi pemasaran yang efektif. Memanfaatkan platform seperti Wix Builder dalam membangun website menjadi solusi yang efektif bagi UMKM untuk mengatasi masalah ini dan meningkatkan penjualan online mereka. Pengumpulan kebutuhan, membangun sistem, menguji sistem, evaluasi sistem, hingga penggunaan sistem merupakan metode penelitian yang diguanakan sehingga menghasilkan sistem dengan beberapa menu yaitu  UTAMA, BELANJA, TENTANG, dan KONTAK.
Strategi Peningkatan Jangkauan Pasar Nadhifa Shop melalui Website Berbasis Wix Rumetna, Matheus Supriyanto; Lina, Tirsa Ninia; Santoso, Agustinus Budi; Komansilan, Reinhard; Karay, Jeni
Digital Transformation Technology Vol. 4 No. 2 (2024): Periode September 2024
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/digitech.v4i2.4534

Abstract

Nadhifa Shop, yang didirikan pada tahun 2017 oleh Ibu Dita Artanti Willa, awalnya merupakan bisnis kecil yang berfokus pada penjualan produk kecantikan. Seiring berkembangnya tren belanja online, toko ini mulai menjual berbagai produk tambahan seperti pakaian dan perabotan rumah tangga. Namun, Nadhifa Shop menghadapi tantangan dalam promosi produk dan memperluas jangkauan pasar. Untuk mengatasi ini, diusulkan pembangunan website berbasis platform Wix menggunakan metode pengembangan Prototype dengan 6 tahapan yaitu requirements gathering, quick design, build prototype, user evaluation, refining prototype, hingga implementation/final product untuk menyempurnakan prototipe yang dihasilkan. Website ini memiliki beberapa menu yaitu Beranda, Tentang, Kontak, dan Toko serta beberapa fitur lainnya yang dapat memperluas jangkauan pasar, meningkatkan visibilitas, dan pada akhirnya, mendorong pertumbuhan bisnisnya.
Perilaku Impulsive Buying: Implementasi Pendekatan Technology Acceptance Model Pada Keputusan Pembelian E-commerce Maulan, Puteri Anindya; Permana, Ivan; Wicaksono, Jentoro; Zusrony, Edwin; Santoso, Agustinus Budi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.886

Abstract

The behavior of purchasing products via e-commerce is quite often carried out by Gen Z who are attracted by discount promos and are tempted by cheap prices. This research aims to determine the influence of impulsive buying and technology acceptance model (TAM) through the trust variable on product purchasing decisions in e-commerce by Gen Z. This research is a quantitative research with associative methods using primary data with a sample of 100 respondents from all final year students in the city of Semarang. The sampling technique uses a non-probability sampling technique with a purposive sampling method. The data collection technique uses a questionnaire with a Likert scale. The data analysis technique uses SEM-PLS and is processed using SmartPLS 4.0 software. The results of data analysis show that five hypotheses were tested, four hypotheses were accepted and one hypothesis was rejected. The impulsive buying and technology acceptance model variables have a significant effect on the trust variable, while the trust variable also has a significant effect on purchasing decisions. Then the technology acceptance model variable has no influence at all on the trust variable, so the fourth hypothesis is rejected.
SISTEM INFORMASI PEMBELIAN DAN PENGELUARAN KAS PADA CV.ANGKASA BARU Siswanto Siswanto; Maya Utami Dewi; Lutfi Anggraini; Agustinus Budi Santoso
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 13 No. 2 (2020): Jurnal Ilmiah Komputer Akuntansi
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v13i2.276

Abstract

The information system for purchases and cash disbursements is one of the entire information systems. In retail sales companies need control of purchases and cash disbursements that are precise and fast. In an effort to minimize sudden out-of-stock inventory, it is necessary to secure an inventory to cope with a sudden out of stock due to delays in purchasing goods that occur at CV. New Space. This is what encourages the author to conduct research on CV. Angkasa Baru and choose the title "Purchasing Information System and Cash Distribution at CV. New Space. In writing this research systemin formation, the author uses the Microsoft Visual Basic 6.0 application, the research writing method uses the Research and Development (R&D) model, while the stages of this research model go through the stages of observation or interviews with parties related to the data required in writing this thesis, stages of designing the application system, designing specifications, validation test stages, revision of validation until the system passes. The development method used by the author is the prototype method, where the system created will be tailored to the needs of the user, if there is a change in the system it will be repaired until the user is satisfied with the system.