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Nafiah, Nafiah
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Journal : E-Amal: Jurnal Pengabdian Kepada Masyarakat

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THE EFFECTIVE, EFFICIENT USE OF SOCIAL MEDIA TO PROMOTE BUSINESS IN MARKETPLACE (CASE: UMKM OF KELURAHAN PONDOK PETIR, KECAMATAN BOJONGSARI, DEPOK CITY) Taryo, Taswanda; Susanto, Agung Budi; Mardiyanto, Mardiyanto; Syarifudin, Syarifudin; Nafiah, Nafiah; Agustian, Rizki; Hilman, Amirul
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2: Mei- Agustus 2023
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v3i2.2582

Abstract

Micro, Small and Medium Enterprises (MSMEs, UMKM) have an important role in improving the family's economy in Pondok Petir Village, called “Cireng Village”, Bojongsari District, Depok City. In this Community Service (PKM) activity, a very relevant title of Utilization of Social Media to Promote a Business in Marketplace was raised. A lot of very suitable products are ready for Internet publication, such as, various kinds of chips, drinks, herbs, honey, groceries and cireng. Here, business actors are still doing it conventionally and have not made much use of technology, especially the internet. The products owned by MSME business actors are then not widely known by customers. PKM of Magister for Informatics Engineering UNPAM was finally carried out and hence Pondok Petir Village MSMEs can increase their product sales. Indeed, many MSMEs are finally expected to become reliable business actors not only locally, but also nationally and internationally.
Co-Authors Afib Rulyansah Agung Budi Susanto Agustian, Rizki Agustin, Indah Tri Ainanda, Dimas Agung Akhwani Akhwani, Akhwani Al Maqfiroh, Musafah Al-Mufidah, Asyita Alfiyah, Zuraida Nisaul ALFIYANI, NUR VINA Alistiana, Lisa Amin, Siti Magfirotun Amin, Siti Maghrirotun Aris Budianto, Aris Ayu, Diyan Putri Badriyah, Isna Ruhamaul Bahiroh, Fadiyatul Balqis, Annisa Nur Budiarti, Rizqi Putri Nourma Coring, Fatma Babag Delia Indrawati Diocolano, Norhana Guialani Djazilan, Muhammad Sukron Djazilan, Muhammad Syukron Ekowati, Ekowati Emilia, Firda Erwin Andrianto Fadli, Muhammad Nur Faidah, Silahul Fikriawan, Suad Fiorentina, Ella Viola Fitriyah, Fifi Gifari, Muhammad Yusrin Al Hidayat, M Thamrin Hidayat, Thamrin Hilman, Amirul Inayah, Siti Nur Ischaq, Diah Fitriani Maula Itmi, Desi Kasiyun, Suharmono Khoiroh, Khafita Wahdatul Khoirul Fathoni Khusnah, Ana Syafinatul Kusumaning Ayu, Rr. Fadila kusumawardani, fitri Lailah, Zianatul Luh Putu Ratna Sundari M. THAMRIN HIDAYAT Mardhotillah, Rachma Rizqina Mardiyanto Mardiyanto Mariati, Pance Markub, Markub Maulidiyyah, Aisyah Mohammad Taufiq Muhammad Thamrin Hidayat MUHAMMAD THAMRIN HIDAYAT Muhdhor, Muhammad Muliawati, Indah Shaum MUSLIMIN IBRAHIM Mutaalimah, Devi Muthohharoh, Islahatul Nadhirah Qintharah, Yuha Nailil Muna Najih, Arjun Najjah, Ashfiyatun Nashirin, Rohmatun Naziyah, Sifaun Nur Hamidah, Laily Nurazizah, Indah NurFaiza, Yusril Izza Nurvaida, Devi Oktaviani, Yulisha Eva Prasetyo, Wahyu Ari Putri, Anindya Mirza Kurnia Rafika Rahmawati Rahayu, Dewi Widiana Ramadhan, Muhammad Rafli Ramadhani, Muhammad Syakhil Afkar Ramadhani, Yunita Rohmi, Fauriza Rudi Susanto Rulyansa, Afib Rurojifah, Dafiyatur SARI, NULIA Saroh, Emi Mai Siti Asiah Siti Maghfirotun Amin SJ, Ahmad Syafi'i Soleha, Fikriyatus Soviana, Ana Sri Hartatik Sri Hartatik Sri Utami Sunanto Sunanto Susanto, Rudi Umar Suyudi, M. Syamsul Ghufron Syarifudin Syarifudin Taswanda Taryo Tengku Riza Zarzani N Tiyas Saputri Toha, Adi Irawan Tri Mulyani Tunnihla , Atifah Ula, Nurul Ulil Amri Umam, Ma'mun Islahul Wahyudi Wahyudi Wuri Wuryandani Zahra, Alfiah Zainiyah, Hamimatus