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Rudiatin, Endang
Master Of Administrative Sciences, Faculty Of Social And Political Sciences, University Of Muhammadiyah Jakarta
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The Fundraising Strategy in Empowerment Society Program (Case Study "Receiving Alms Program for Used Cooking Oil for Them” At Kutub Social House - South Jakarta) Stafhanie Dumas; Muhammad Sahrul; Sokhivah Sokhivah; Endang Rudiatin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February: In Progress
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7403

Abstract

Fundraising is the main activity of a company or institution, especially a non-profit organization that relies more on its funds for fundraising. Therefore, a good strategy is necessary to carry out this fundraising activity for the institution's survival. This study aims to determine how the fundraising strategy in the Community Empowerment program. This field research uses a qualitative method with a descriptive approach and analyzes the data obtained from interviews, observations, and documentation. Data analysis was done through data presentation, data reduction, and conclusion. The research location is the Kutub Social House Institute, South Jakarta. The results showed that the Kutub Social House institution in the "Receiving Alms Program for Used Cooking Oil for Them" used the Fundraising method, namely Face To face, direct socialization to the community, and Campaign, namely by carrying out promotions to collect used cooking oil through communication media such as the internet, official websites, and the IG of the Kutub Social House. From the fundraising method Kutub Social House, the community is interested in the "Receiving Alms Program for Used Cooking Oil for Them," The community can collect used cooking oil. The used cooking oil collected from the community will be exported, and the export proceeds of used cooking oil, in the form of alms funds for operations in support of community empowerment programs in the Kutub Social House and empowerment programs in each region that participates in the the "Receiving Alms Program for Used Cooking Oil for Them." Types of utilization programs include essential material assistance, cooking oil, compensation for orphans, compensation for the poor, compensation for the elderly, and assistance for nutritional intake for children whose body weight is below the red line.
Co-Authors Abdul Rahman Adrian Muluk Ahmad Suryadi, Ahmad Ahmad Yani Amor Marundha Andiani, Devia Anggraini, Dahlia Tri Anwar Ilmar Ramadhan Arif, Zainal Arifin, Ichwan Aris S Arna Suryani Asep Setiawan Daniel Happy Putra Daud, Zulkifli Dewi Kartika Sari Dewi Kartika Sari, Dewi Dewi, Maya Puspita Dwi Rahmalina, Dwi Eva Herianti Fauzie Sarjono Ibrahim, Siti Noor Khatija Ichwan Arifin Izzatusholekha Izzatusholekha Juita Tanjung Jumail Wastam Khaerul Umam Noer Khaerul Umam Noer Lilik Sumarni Lily Herlinah Lubis, Maysaroh Lukmanul Hakim Marundha, Amor Moh. Amin Tohari Muhammad Sahrul Muluk, Adrian Nadilla Firda Nida Handayani Nora, Liza Ragi Nur Muhammad Rahma, Irhamni Rahmawati, Rosyida Ranisyia dinda alfirani Ratri Ariatmi Nugrahani Rifat Putra Hermawan Salahuddin Al Ayubi Salam, Rahmat Sipin Putra Siswanto, Hanif Abdurahman Slamet Wahyudi Sokhivah Sokhivah Stafhanie Dumas Stafhanie Dumas Sugiatmi, Sugiatmi Sugiatmi, Sugiatmi Suherman Jaksa Sularno Sularno Sulhan Sulhan Tanjung, Juita Tria Patrianti tussolekha, Izza Tuti, Retnowati Wahyuning Dyas Umam Noer, Khaerul Wibowo Hadiwardoyo Winda Dwi Astuti Zebua Wredatami, Putri Zulfitria Zulfitria, Zulfitria