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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Matra Pembaruan: Jurnal Inovasi Kebijakan Syntax Literate: Jurnal Ilmiah Indonesia Al-Muzara'ah PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer Awang Long Law Review MANAJEMEN DEWANTARA JE-Unisla JURNAL DE JURE MUHAMMADIYAH CIREBON COURT REVIEW: Jurnal Penelitian Hukum IC Tech: Majalah Ilmiah Lex Journal : Kajian Hukum dan Keadilan Jurnal An-Najat: Jurnal Ilmu Farmasi dan Kesehatan Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Islamic Studies Journal of Transportation and Society Empowerment Journal of Community Engagement in Health IC Tech: Majalah Ilmiah
Hartoyo
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Strategies for Increasing Traditional Retail Stall Loyalty To Suppliers in The Era of Digital Transformation Mujianto; Hartoyo; Nurmalina, Rita; Yusuf, Eva Z
Indonesian Journal of Business and Entrepreneurship Vol. 8 No. 3 (2022): IJBE, Vol. 8 No. 3, September 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.3.452

Abstract

The concept of marketing aims to build, maintain, and enhance mutually beneficial relationships between suppliers and partners. Therefore, this research recommends priority strategies for increasing traditional retail stall loyalty to suppliers in the new digital transformation era. This research was conducted in Indonesia's fast-moving consumer goods (FMCG) retail industry with data collected through a Forum Group Discussion (FGD) and in-depth interviews with several experts. These include top management of retail industry supply companies, principal of FMCG, General Chairperson of the Indonesian Retail Entrepreneurs Association, Secretary-General of the Indonesian Retail Entrepreneurs Association, Chair of the Chamber of Commerce and Industry, and academics who are also practitioners in the retail industry. The data collected were analyzed using the Analytical Hierarchy Process (AHP) approach. The results showed that merchandising and employees are the most dominant factors in forming retail stall loyalty to suppliers in the new digital transformation era. The company's main goal to increase retail stall loyalty to suppliers is by raising sales growth with the continuous rise in profits for supplier companies. Furthermore, the most important alternative strategy to increase retail stall loyalty to suppliers is product assortment and stock availability as the main alternative strategy. In conclusion, this research is useful for supply companies to establish relationships with traditional retail stalls in Indonesia. Keywords: analytical hierarchy process, merchandising, retail industry supplier strategy, retail service quality, website quality
Business Strategy Developmentwith 360° Business Model Innovation Perspective in PT NEC Indonesia Rachayu, Widhi; Hartoyo; Hannan, Sufrin
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.274

Abstract

As a company engaged in information technology and telecommunications, PT NEC Indonesia is aware of the opportunities and challenges in the next few years where rapid change, growing complexity and uncertainty are the basis for how the company designs solutions to help customers and society. This study aims to determine the business model applied by PT. NEC Indonesia and to find out the preparation of a business development strategy plan at PT. NEC Indonesia is based on a 360º innovation business model framework with 5 main components, namely value creation, value proposition, value delivery, value capture and value communication. The data obtained are the results of questionnaires and interviews with seven respondents who are company management and several customers. The results showed that the total score of the IFE matrix was 1,93 and the EFE matrix score was 1.68. These results place PT NEC Indonesia in quadrant I, namely high market growth and a strong competitive position. From the analysis of PT NEC Indonesia's business model, it is necessary to make improvements to several components of the 360º BMI framework. The value creation component, the importance of value-added focus on every solution offered by improving services to be more dynamic not only as a customer but more towards being a partner through a co-creation business strategy. While improvements to the value proposition and value capture component with a focus on added value, the initiation of determining the pricing model with value-based-pricing and recurring revenue model can be applied as a diversification in profitability and efficiency. Keywords: co-creation, 360º business model innovation inovasi, reccuring revenue model, swot, value-based-pricing
Erigo Customer Loyalty at Shopee E-Commerce Prido Risnaldi; Hartoyo; Prasetya, Prita
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.141

Abstract

Digital marketing is using digital technology to develop channels to reach consumers more effectively. The millennial era is concerned with the consumer experience when buying, but the problems and opportunities they face are building a good consumer experience in a digital context. The aims of this study were (1) to analyze the effect of experience on Erigo's customer satisfaction, (2) to analyze the effect of satisfaction, trust and commitment on Erigo's customer loyalty, and (3) to formulate managerial implications that can increase satisfaction, trust, commitment and Erigo consumer loyalty. The participants in this study were Erigo's customers who met certain criteria using a purposive sampling technique. Five to ten samples are required for each variable parameter estimation. This study used a total sample of 347 people using SEM-PLS. Based on the research results, (1) the consumer experience variables that influence customer satisfaction are competence, helpfulness, personalization, value for time. Meanwhile, the variables of consumer experience that have little effect on customer satisfaction are accessibility, customer recognition, problem solving, and promise fulfillment, (2) Trust and commitment have an effect on consumer loyalty, but consumer satisfaction has less effect on consumer loyalty, (3) The results of the study show that the level of customer satisfaction, trust, commitment and loyalty has not been achieved optimally with the customer experience approach. Managerial implications of using the STP technique (Segmentation, Targeting, Positioning) are useful for increasing Erigo consumer satisfaction, trust, commitment and loyalty to Shopee e-commerce. Keywords: digital marketing, consumer experience, consumer satisfaction, consumer loyalty, SEM-PLS
The Influence of Green Consumers On Green Decisions: The Role of Green Attitude As Mediating Variable (Case Study on Fore Coffee Consumers) Widyawati, Sri Utami; Hartoyo; Weni Novandari
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.457

Abstract

The leading factor of Fore Coffee products is to make the product have premium prices compared to products in other coffee shops.This study aimed to determine the effect of green consumers on green decisions for Fore Coffee's environmentally friendly products through green attitudes and formulate managerial implications for increasing green decisions.Statistical analysis used is the Structural Equation Model (SEM)-PLS. PLS SEM model was used to see the effect of the relationship between the variables studied. Used sampling technique is purposive sampling with 275 respondents involved. Results of the analysis suggest that green consumer variables such as green knowledge and green concern are affecting green attitudes and green decisions. Other results point out that a green attitude mediates the relationship between green consumers and green decisions. Managerial implication of this study is Fore Coffee created marketing content that educates consumers in increasing consumer education to increase green attitude. It is expected to attract green attitudes and encourage an increasing trend of green consumers for green attitudes and green decisions. Keywords: coffeeshop, green consumers, green attitude, green decision, SEM PLS
Entrepreneur Orientation and Social Capital As A Key To Developing Dynamic Capability: A Conceptual Framework Annuridya Rosyidta Pratiwi Octasylva; Yuliati, Lilik Noor; Hartoyo; Soehadi, Agus W
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.186

Abstract

Various economic problems can be solved with good entrepreneurship. SMEs are part of entrepreneurship that plays an essential role in the economy, including reducing unemployment and improving a country's economy. Environmental conditions that are VUCA (Volatility, Uncertainty, Complexity, Ambiguity) make SMEs have obstacles such as lack of competence, capacity, knowledge and skills of SME actors to adapt in running a business. The ability of SMEs to be able to continue to run their business makes SMEs must have dynamic capabilities that come from internal and external SMEs. Therefore, the purpose of this paper is to review the relevant literature in determining the theories that can shape the dynamic capabilities of SMEs. Based on a literature review, this research generated the result that entrepreneurial orientation (internal) and social capital (external) is critical in developing SMEs' dynamic capability. Keywords: dynamic capability, entrepreneur orientation, literature review, small medium entrepreneur, social capital
The The Effect of E-Service Quality Through Customer Satisfaction and Customer Trust on Customer Loyalty of Klikindomaret Users Agritika, Dayinta Fitriani; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.203

Abstract

A change in consumer behavior that increasingly uses digital systems in shopping encourages companies to implement an omnichannel sales system, as well as Indomaret. Meanwhile, the increasing number of retailers adopting the online system will lead to the emergence of competition between sellers, so customer loyalty has an important role. In running a business online, service quality is known to influence customer satisfaction and customer shopping behavior. This study aims to analyze the effect of e-service quality on customer loyalty in using Klik Indomaret. This research was conducted on 350 respondents who had used Klik Indomaret for the last six months and were domiciled in Jabodetabek. Data was collected using a snowball sampling technique with a questionnaire distributed online. The method used in this research is structural equation modeling (SEM). The results of the study show that e-service quality has a significant direct effect on customer satisfaction and trust. Furthermore, customer satisfaction also has a significant direct effect on customer trust. Increasing customer satisfaction and trust will also increase customer loyalty in shopping through Klik Indomaret. Managerial implications that can be applied by companies to increase customer loyalty include improving KlikIndomaret's e-service quality so that customer satisfaction and trust in e-commerce increase. In addition, the majority of KlikIndomaret's customers are Generation Z and millennials, so information and promotions will be delivered more effectively through message services and social media by using digital marketing. Keywords: customer loyalty, customer satisfaction, customer trust, e-service quality, SEM
Service Model Loyalty for School Yearbook Production at PT XYZ Luni Aulia Safwani; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.518

Abstract

Background: Customer loyalty is a crucial aspect in the world of business and marketing, influencing sales, brand reputation, and company profits. The focus on customer loyalty is increasingly becoming a priority for many companies, including PT XYZ, a creative design company specializing in the production of School Yearbooks. Purpose: This research aims to identify the level of satisfaction and loyalty among PT XYZ customers, analyze the influence of marketing mix and service quality on customer satisfaction and loyalty, and formulate managerial implications for enhancing satisfaction and loyalty. Design/methodology/approach: The study involves 200 respondents purposively selected from 373 users of PT XYZ's services. Data collection was done through self-completion by respondents using an online questionnaire via Google Forms. Data analysis was conducted using modeling techniques that explain the relationship between loyalty, customer satisfaction, and the performance of the marketing mix and service quality. The estimation of model coefficients used the SEM-PLS rule. Descriptive analysis results indicate high satisfaction with the final product outcomes, while high loyalty is reflected in repeat purchases and recommendations to others. Findings/Result: The research findings show that all attributes of the marketing mix have a direct impact on customer satisfaction and loyalty. On the other hand, service quality has a direct impact on customer satisfaction but an indirect impact on loyalty, with customer satisfaction acting as a mediator. Conclusion: Managerial implications that can be formulated include improving marketing in Java Island, implementing marketing strategies through social media, maintaining consistency in product quality, enhancing service quality, implementing co-creating processes, and establishing a customer service division. These efforts are expected to address declining revenue and maintain customer loyalty for PT XYZ.Originality/value (state of the art): This study uniquely explores customer satisfaction and loyalty in the niche market of school yearbook production. It integrates the marketing mix and service quality, using SEM-PLS to analyze their impacts. The research fills a gap by providing actionable insights specifically for creative design businesses, offering practical strategies to enhance customer loyalty and business performance. Keywords: consumer loyalty, customer satisfaction, marketing mix, service quality, School Yearbooks
Pengaruh Live Streaming dan E-Service Quality Terhadap Keputusan Pembelian Produk Fast Fashion Generasi Z di E-Commerce Shopee Faisal, Muhammad Ircham; Hartoyo; Yuliati , Lilik Noor
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.57945

Abstract

Generasi Z, yang lahir di era digital dan tumbuh dengan akses teknologi yang tinggi, memiliki kebiasaan berbelanja yang berbeda dari generasi sebelumnya. Mereka lebih sering menggunakan perangkat mobile dan lebih responsif terhadap konten yang disajikan secara interaktif. Di sisi lain, kualitas layanan elektronik juga menjadi faktor penting yang dapat membangun atau menghancurkan loyalitas konsumen. Dalam lingkungan e-commerce yang sangat kompetitif, aspek seperti keandalan, responsivitas, kecepatan pengiriman, dan keamanan transaksi menjadi kunci dalam mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming dan e-service quality terhadap keputusan pembelian produk fast fashion di e-commerce Shopee, khususnya di kalangan generasi Z. Penelitian ini menggunakan metode deskriptif kuantitatif dengan pendekatan cross-sectional, di mana data dikumpulkan melalui survei terhadap 240 responden yang merupakan pengguna aktif Shopee dan telah berbelanja melalui fitur live streaming. Responden yang dipilih adalah generasi Z yang tinggal di wilayah Jabodetabek, yang telah menggunakan Shopee minimal satu kali dalam satu bulan terakhir dan telah menyaksikan atau berpartisipasi dalam live streaming penjualan produk fashion di Shopee. Hasil dari analisis data menunjukkan bahwa live streaming memiliki pengaruh yang signifikan terhadap keputusan pembelian. Fitur ini memungkinkan konsumen untuk melihat produk secara langsung, mendapatkan informasi secara real-time, serta berinteraksi langsung dengan penjual. Interaksi ini menciptakan kepercayaan yang lebih besar karena konsumen dapat melihat detail produk secara langsung dan menanyakan hal-hal yang mereka butuhkan sebelum memutuskan untuk membeli.
Model Penerimaan Aplikasi BRISPOT BRI Unit Dengan Pendekatan Technology Acceptance Model (TAM) Bona Tua, Marco; Hartoyo; Yuliati, Lilik Noor
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.273

Abstract

BRISPOT is BRI's innovative step in Financial Technology (Fintech) services to accelerate the micro credit process, be more efficient, paperless and digital-based. This study analyzes the acceptance of the use of the BRISPOT application in BRI Kanca Karawang. One of the models used in analyzing technology acceptance is the Technology Acceptance Model (TAM). This research was conducted from December 2019 to February 2020. The population in this study amounted to 124 respondents with the criteria for respondents in this study were marketers who had used BRISPOT. Methods and data analysis using PLS-SEM. The results showed that perceived resources and self efficacy had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived usefulness had a significant effect on attitude toward using, and attitude toward using had a significant effect on actual use of BRISPOT. The managerial implication in this research is that management can improve the upload feature of business photos and debtors' collateral and add the BRISPOT employee care feature to the application so that respondents can immediately ask questions and get solutions to problems with features that are experiencing interference. Keywords: BRISPOT, IPMA, PLS, TAM, sales marketing
Faktor-faktor yang Memengaruhi Niat Beli Ulang Sayuran Melalui Platform E-Commerce di Jabodetabek Pitaloka, Atika Dian; Hartoyo; Ali, Mochammad Mukti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.314

Abstract

This study analyzes the factors that influence the buying intention of vegetables through e-commerce platforms in Jabodetabek through the variables of perceived ease of use, perceived usefulness, trust, attitude and satisfaction, formulates managerial implications and marketing strategies to increase consumer repurchase intention. This study involved 153 respondents who were selected by convenience sampling technique. Data were collected through questionnaires distributed online. The analysis used Structural Equation Modeling (SEM) with LISREL. The results showed that perceived ease of use had a significant effect on perceived usefulness, perceived usefulness and trust had a significant effect on attitude, attitude has a significant effect on satisfaction and satisfaction has a significant effect on repurchase intention. Managerial implications that can be carried out by vegetable entrepreneurs in e-commerce to increase repurchase intention are continuing to carry out strategies that can increase consumer trust and satisfaction. Keywords: repurchase intention, satisfaction, technology acceptance model, theory of reasoned action, vegetable e-commerce
Co-Authors Adimulya, Riko Agritika, Dayinta Fitriani Agus W Soehadi Ali Imron Aminulloh, Ali Annuridya Rosyidta Pratiwi Octasylva Arkha Rosyaria Badrus Arya Sony azizah khoiriyati Bagus Sartono Basri, Moh. Hasan Bona Tua, Marco Budi Suharjo Dedi Wardani Nasution ENDRI ENDRI Faisal, Muhammad Ircham Fardadinata, Wahyu Fitrawan, Fakhry Muhammad Harianto Harliman Hartanto, Abdillah Yoga Setya Imam Teguh Saptono Iskandar, Rhegy Pratidina Jagad, Rony Piwulang Kholifatul Ummah Kudang Boro Seminar Lilik Noor Yulianti Lilik Noor Yuliati Luni Aulia Safwani M. Maulana Husni AL Mubarok M. RIZA Mahasin, M. Zaenal Maslani Mohamad Agus Setiawan Muhammad Dhafi Iskandar Muhammad Rofiq Nurhidayat Mujianto Mukti Ali, Mochammad Nimmi Zulbainarni Ninuk Purnaningsih Noenik Soekorini Nurwansyah, Alvin Pitaloka, Atika Dian Prido Risnaldi Prita Prasetya Pujawati, Dyah Ayu Rachayu, Widhi Rachma Fitriati Rangga, Akhdiyat Renda Aranggraeni Rita Nurmalina Rizal Syarief Rizka Ariyanti Rokhani Hasbullah Sa'adillah Rosyadi Satria, Figorisma Septian Rahman Hakim SRI ASTUTIK Subekti Sufrin Hannan Suherman Sunarya, Fitri Rachmiati Syafitri, Utami Syah Usman Nursusanto Valentina, Virgin Wahyu Prawesthi Wahyu Prawesthi, Wahyu Wayangkau, Edoardo Stevie Weni Novandari Wicaksana, Agus Arief Widyawati, Sri Utami Wira Bawa , I Ketut Yusuf, Eva Z