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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Matra Pembaruan: Jurnal Inovasi Kebijakan Syntax Literate: Jurnal Ilmiah Indonesia JRMSI - Jurnal Riset Manajemen Sains Indonesia Al-Muzara'ah PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer Awang Long Law Review Pena Justisia: Media Komunikasi dan Kajian Hukum MANAJEMEN DEWANTARA JE-Unisla Jurnal Ilmiah Manajemen Kesatuan JURNAL DE JURE MUHAMMADIYAH CIREBON Al-Mudarris : Jurnal Ilmiah Pendidikan Islam Ilomata International Journal of Management COURT REVIEW: Jurnal Penelitian Hukum IC Tech: Majalah Ilmiah JUDGE: Jurnal Hukum Lex Journal : Kajian Hukum dan Keadilan Jurnal An-Najat: Jurnal Ilmu Farmasi dan Kesehatan Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Islamic Studies Journal of International Multidisciplinary Research Journal of Transportation and Society Empowerment Journal of Community Engagement in Health PEDAGOGIA : JURNAL KEGURUAN DAN PENDIDIKAN IC Tech: Majalah Ilmiah
Hartoyo
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PROPOSED CONCEPTUAL FRAMEWORK FOR STUDYING NON-USERS RICE FARMERS' INTENTION TO USE COMMERCIAL BIOPESTICIDES PRODUCTS Istriningsih; Sumarwan, Ujang; Hartoyo; Suharjo, Budi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 14 No. 02 (2023): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.014.2.07

Abstract

Commercial biopesticide products have been developed for a long time in Indonesia, but until now the level of application is still relatively low. This paper aims to determine the factors that are expected to influence the intention of non-users rice farmers to use commercial biopesticide products. Furthermore, a conceptual framework of intention to use commercial biopesticide products is proposed. Based on the literature review of previous empirical studies in various contexts, this paper has explored the factors that influence the intention of using biopesticides. Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is employed as the main theoretical basis in this study which can be extended with relevant constructs to the research context (extended UTAUT2). The proposed conceptual framework recommends that non-users rice farmers' intention to use commercial biopesticide products is expected to be influenced by variables namely performance expectancy, effort expectancy, social influence, facilitating condition, price value, perceived need, information publicity, and product marketing. This integrative conceptual framework is expected to have a theoretical contribution to understand the factors of non-users rice farmers’ intention to use commercial biopesticide products. In addition, it is beneficial for policymakers and managers to formulate and implement strategies to increase rice farmers' intention to use commercial biopesticide products.
Analysis of the Effectiveness of Using Instagram as a Promotional Media for Hagu Coffee & Space Hartoyo; Syafitri, Utami Syah; Fitrawan, Fakhry Muhammad
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1780

Abstract

Instagram is the most widely used social media in indonesia, however, its existence is still doubted in terms of the effectiveness of a company's product marketing. The purpose of this study is to analyze the characteristics of Hagu Coffee & Space followers; analyze the level of effectiveness of using Instagram social media as a promotional media; and analyze the relationship between the characteristics of Hagu Coffee & Space followers and the level of effectiveness of using Instagram social media as a promotional media. This study uses primary data obtained through interviews and questionnaires, while secondary data is obtained from literature studies. Data analysis consists of descriptive analysis, validity test, reliability, correlation and chi square with SPSS 25 analysis tool. The promotion carried out by Hagu Coffee & Space is quite effective especially on attention and interest, but respondents do not search and immediately take action by coming directly to Hagu Coffee & Space until finally sharing information. The Bundling Ramadhan & Iftar promotion is more popular than the Fit You! promo, with visual design and promo relevance being crucial factors in attraction.
Empowerment of Midwives in Increasing Knowledge as a Result of Malpractic Incidents Reviewed from the Legal Aspects in the Working Area of the Puskesmas Kerek Kabupaten Tuban Kholifatul Ummah; Noenik Soekorini; Arkha Rosyaria Badrus; Hartoyo
Journal of Community Engagement in Health Vol. 7 No. 1 (2024): March
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/jceh.v7i1.548

Abstract

Kerek District is a densely populated area where the majority of the people work as traders and fishermen, urban education is still low, the people of Kerek District have middle and high school education, the average population is 67,163 people, consisting of 33,196 famale residents. and 33,967 people are famale. In the Kerek area there is 1 health center, 17 villages and 17 posts, where each village has 1 village midwife in each village sub-district who is tasked with monitoring the health of mothers and children so that the number of  midwives follows number of midwives. Kerek Subdistrict Village includes 17 midwives and 1 Kerek Community Health Center coordinating midwife whose duties include providing private health services that serve maternal and child health in their work area, but are required to carry out supervision. The problem is that how many incidents of malpractice in Kerek sub-district carried out by midwives on women giving birth which causes harm to the patient, namely the baby dies, so the health sciences faculty collaborates with the Indonesian Midwives Assosiation Kerek sub-district branch and the Kerek Community Health Center to provide guidance and counseling to all village midwives in Kerek sub-district to improve service quality for patients with the aim to reducing maternal and infant morbidity and mortality.
Strategies for Increasing Traditional Retail Stall Loyalty To Suppliers in The Era of Digital Transformation Mujianto; Hartoyo; Nurmalina, Rita; Yusuf, Eva Z
Indonesian Journal of Business and Entrepreneurship Vol. 8 No. 3 (2022): IJBE, Vol. 8 No. 3, September 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.3.452

Abstract

The concept of marketing aims to build, maintain, and enhance mutually beneficial relationships between suppliers and partners. Therefore, this research recommends priority strategies for increasing traditional retail stall loyalty to suppliers in the new digital transformation era. This research was conducted in Indonesia's fast-moving consumer goods (FMCG) retail industry with data collected through a Forum Group Discussion (FGD) and in-depth interviews with several experts. These include top management of retail industry supply companies, principal of FMCG, General Chairperson of the Indonesian Retail Entrepreneurs Association, Secretary-General of the Indonesian Retail Entrepreneurs Association, Chair of the Chamber of Commerce and Industry, and academics who are also practitioners in the retail industry. The data collected were analyzed using the Analytical Hierarchy Process (AHP) approach. The results showed that merchandising and employees are the most dominant factors in forming retail stall loyalty to suppliers in the new digital transformation era. The company's main goal to increase retail stall loyalty to suppliers is by raising sales growth with the continuous rise in profits for supplier companies. Furthermore, the most important alternative strategy to increase retail stall loyalty to suppliers is product assortment and stock availability as the main alternative strategy. In conclusion, this research is useful for supply companies to establish relationships with traditional retail stalls in Indonesia. Keywords: analytical hierarchy process, merchandising, retail industry supplier strategy, retail service quality, website quality
Business Strategy Developmentwith 360° Business Model Innovation Perspective in PT NEC Indonesia Rachayu, Widhi; Hartoyo; Hannan, Sufrin
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.274

Abstract

As a company engaged in information technology and telecommunications, PT NEC Indonesia is aware of the opportunities and challenges in the next few years where rapid change, growing complexity and uncertainty are the basis for how the company designs solutions to help customers and society. This study aims to determine the business model applied by PT. NEC Indonesia and to find out the preparation of a business development strategy plan at PT. NEC Indonesia is based on a 360º innovation business model framework with 5 main components, namely value creation, value proposition, value delivery, value capture and value communication. The data obtained are the results of questionnaires and interviews with seven respondents who are company management and several customers. The results showed that the total score of the IFE matrix was 1,93 and the EFE matrix score was 1.68. These results place PT NEC Indonesia in quadrant I, namely high market growth and a strong competitive position. From the analysis of PT NEC Indonesia's business model, it is necessary to make improvements to several components of the 360º BMI framework. The value creation component, the importance of value-added focus on every solution offered by improving services to be more dynamic not only as a customer but more towards being a partner through a co-creation business strategy. While improvements to the value proposition and value capture component with a focus on added value, the initiation of determining the pricing model with value-based-pricing and recurring revenue model can be applied as a diversification in profitability and efficiency. Keywords: co-creation, 360º business model innovation inovasi, reccuring revenue model, swot, value-based-pricing
Erigo Customer Loyalty at Shopee E-Commerce Prido Risnaldi; Hartoyo; Prasetya, Prita
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.141

Abstract

Digital marketing is using digital technology to develop channels to reach consumers more effectively. The millennial era is concerned with the consumer experience when buying, but the problems and opportunities they face are building a good consumer experience in a digital context. The aims of this study were (1) to analyze the effect of experience on Erigo's customer satisfaction, (2) to analyze the effect of satisfaction, trust and commitment on Erigo's customer loyalty, and (3) to formulate managerial implications that can increase satisfaction, trust, commitment and Erigo consumer loyalty. The participants in this study were Erigo's customers who met certain criteria using a purposive sampling technique. Five to ten samples are required for each variable parameter estimation. This study used a total sample of 347 people using SEM-PLS. Based on the research results, (1) the consumer experience variables that influence customer satisfaction are competence, helpfulness, personalization, value for time. Meanwhile, the variables of consumer experience that have little effect on customer satisfaction are accessibility, customer recognition, problem solving, and promise fulfillment, (2) Trust and commitment have an effect on consumer loyalty, but consumer satisfaction has less effect on consumer loyalty, (3) The results of the study show that the level of customer satisfaction, trust, commitment and loyalty has not been achieved optimally with the customer experience approach. Managerial implications of using the STP technique (Segmentation, Targeting, Positioning) are useful for increasing Erigo consumer satisfaction, trust, commitment and loyalty to Shopee e-commerce. Keywords: digital marketing, consumer experience, consumer satisfaction, consumer loyalty, SEM-PLS
The Influence of Green Consumers On Green Decisions: The Role of Green Attitude As Mediating Variable (Case Study on Fore Coffee Consumers) Widyawati, Sri Utami; Hartoyo; Weni Novandari
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.457

Abstract

The leading factor of Fore Coffee products is to make the product have premium prices compared to products in other coffee shops.This study aimed to determine the effect of green consumers on green decisions for Fore Coffee's environmentally friendly products through green attitudes and formulate managerial implications for increasing green decisions.Statistical analysis used is the Structural Equation Model (SEM)-PLS. PLS SEM model was used to see the effect of the relationship between the variables studied. Used sampling technique is purposive sampling with 275 respondents involved. Results of the analysis suggest that green consumer variables such as green knowledge and green concern are affecting green attitudes and green decisions. Other results point out that a green attitude mediates the relationship between green consumers and green decisions. Managerial implication of this study is Fore Coffee created marketing content that educates consumers in increasing consumer education to increase green attitude. It is expected to attract green attitudes and encourage an increasing trend of green consumers for green attitudes and green decisions. Keywords: coffeeshop, green consumers, green attitude, green decision, SEM PLS
Entrepreneur Orientation and Social Capital As A Key To Developing Dynamic Capability: A Conceptual Framework Annuridya Rosyidta Pratiwi Octasylva; Yuliati, Lilik Noor; Hartoyo; Soehadi, Agus W
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.186

Abstract

Various economic problems can be solved with good entrepreneurship. SMEs are part of entrepreneurship that plays an essential role in the economy, including reducing unemployment and improving a country's economy. Environmental conditions that are VUCA (Volatility, Uncertainty, Complexity, Ambiguity) make SMEs have obstacles such as lack of competence, capacity, knowledge and skills of SME actors to adapt in running a business. The ability of SMEs to be able to continue to run their business makes SMEs must have dynamic capabilities that come from internal and external SMEs. Therefore, the purpose of this paper is to review the relevant literature in determining the theories that can shape the dynamic capabilities of SMEs. Based on a literature review, this research generated the result that entrepreneurial orientation (internal) and social capital (external) is critical in developing SMEs' dynamic capability. Keywords: dynamic capability, entrepreneur orientation, literature review, small medium entrepreneur, social capital
The The Effect of E-Service Quality Through Customer Satisfaction and Customer Trust on Customer Loyalty of Klikindomaret Users Agritika, Dayinta Fitriani; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.203

Abstract

A change in consumer behavior that increasingly uses digital systems in shopping encourages companies to implement an omnichannel sales system, as well as Indomaret. Meanwhile, the increasing number of retailers adopting the online system will lead to the emergence of competition between sellers, so customer loyalty has an important role. In running a business online, service quality is known to influence customer satisfaction and customer shopping behavior. This study aims to analyze the effect of e-service quality on customer loyalty in using Klik Indomaret. This research was conducted on 350 respondents who had used Klik Indomaret for the last six months and were domiciled in Jabodetabek. Data was collected using a snowball sampling technique with a questionnaire distributed online. The method used in this research is structural equation modeling (SEM). The results of the study show that e-service quality has a significant direct effect on customer satisfaction and trust. Furthermore, customer satisfaction also has a significant direct effect on customer trust. Increasing customer satisfaction and trust will also increase customer loyalty in shopping through Klik Indomaret. Managerial implications that can be applied by companies to increase customer loyalty include improving KlikIndomaret's e-service quality so that customer satisfaction and trust in e-commerce increase. In addition, the majority of KlikIndomaret's customers are Generation Z and millennials, so information and promotions will be delivered more effectively through message services and social media by using digital marketing. Keywords: customer loyalty, customer satisfaction, customer trust, e-service quality, SEM
Service Model Loyalty for School Yearbook Production at PT XYZ Luni Aulia Safwani; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.518

Abstract

Background: Customer loyalty is a crucial aspect in the world of business and marketing, influencing sales, brand reputation, and company profits. The focus on customer loyalty is increasingly becoming a priority for many companies, including PT XYZ, a creative design company specializing in the production of School Yearbooks. Purpose: This research aims to identify the level of satisfaction and loyalty among PT XYZ customers, analyze the influence of marketing mix and service quality on customer satisfaction and loyalty, and formulate managerial implications for enhancing satisfaction and loyalty. Design/methodology/approach: The study involves 200 respondents purposively selected from 373 users of PT XYZ's services. Data collection was done through self-completion by respondents using an online questionnaire via Google Forms. Data analysis was conducted using modeling techniques that explain the relationship between loyalty, customer satisfaction, and the performance of the marketing mix and service quality. The estimation of model coefficients used the SEM-PLS rule. Descriptive analysis results indicate high satisfaction with the final product outcomes, while high loyalty is reflected in repeat purchases and recommendations to others. Findings/Result: The research findings show that all attributes of the marketing mix have a direct impact on customer satisfaction and loyalty. On the other hand, service quality has a direct impact on customer satisfaction but an indirect impact on loyalty, with customer satisfaction acting as a mediator. Conclusion: Managerial implications that can be formulated include improving marketing in Java Island, implementing marketing strategies through social media, maintaining consistency in product quality, enhancing service quality, implementing co-creating processes, and establishing a customer service division. These efforts are expected to address declining revenue and maintain customer loyalty for PT XYZ.Originality/value (state of the art): This study uniquely explores customer satisfaction and loyalty in the niche market of school yearbook production. It integrates the marketing mix and service quality, using SEM-PLS to analyze their impacts. The research fills a gap by providing actionable insights specifically for creative design businesses, offering practical strategies to enhance customer loyalty and business performance. Keywords: consumer loyalty, customer satisfaction, marketing mix, service quality, School Yearbooks
Co-Authors A S, Faisal Adimulya, Riko Agritika, Dayinta Fitriani Agus W Soehadi Al Murtaqi, Moch. Ridwan Ali Imron Aminulloh, Ali Annuridya Rosyidta Pratiwi Octasylva Ariyanti, Rizka Arkha Rosyaria Badrus Arya Sony azizah khoiriyati Bachrul Amiq Bagus Sartono Basri, Moh. Hasan Bona Tua, Marco Brilliana, Jasmine Chiquita Budi Suharjo Christianti, Gloria Ake Dany Ardiansah Putra Dedi Wardani Nasution ENDRI ENDRI Faisal, Muhammad Ircham Fardadinata, Wahyu Fitrawan, Fakhry Muhammad Harianto Harliman Hartanto, Abdillah Yoga Setya Imam Teguh Saptono Iskandar, Rhegy Pratidina Istriningsih Jagad, Rony Piwulang Khoirul Marzuki Kholifatul Ummah Kudang Boro Seminar Kusmanto, Adi Lilik Noor Yulianti Lilik Noor Yuliati Luni Aulia Safwani M. Maulana Husni AL Mubarok M. RIZA Maftuh Mahasin, M. Zaenal Maslani Mohamad Agus Setiawan Muhammad Dhafi Iskandar Muhammad Rofiq Nurhidayat Mujianto Mukti Ali, Mochammad Nasrulloh Nimmi Zulbainarni Ninuk Purnaningsih Noenik Soekorini Nur Hasanah Nurmalita, Rita Nurwansyah, Alvin Pitaloka, Atika Dian Prido Risnaldi Prita Prasetya Pujawati, Dyah Ayu Rachayu, Widhi Rachma Fitriati Rangga, Akhdiyat Renda Aranggraeni Rita Nurmalina Rizal Syarief Rizka Ariyanti Rokhani Hasbullah Sa'adillah Rosyadi Satria, Figorisma Septian Rahman Hakim Setiawaty, Elika Siregar, Nurul Fathin Siti Marwiyah Soekorini, Noenik SRI ASTUTIK Subekti Sufrin Hannan Suherman Sukmana Dumayanti Sunarya, Fitri Rachmiati Syafitri, Utami Syah Tony Irawan Ujang Sumarwan Usman Nursusanto Valentina, Virgin Wahyu Prawesthi Wahyu Prawesthi, Wahyu Wayangkau, Edoardo Stevie Weni Novandari Wicaksana, Agus Arief Widyawati, Sri Utami Wira Bawa , I Ketut Yusuf, Eva Z