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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Matra Pembaruan: Jurnal Inovasi Kebijakan Syntax Literate: Jurnal Ilmiah Indonesia JRMSI - Jurnal Riset Manajemen Sains Indonesia Al-Muzara'ah PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer Awang Long Law Review MANAJEMEN DEWANTARA JE-Unisla Ilomata International Journal of Management JURNAL DE JURE MUHAMMADIYAH CIREBON Ilomata International Journal of Management COURT REVIEW: Jurnal Penelitian Hukum IC Tech: Majalah Ilmiah Lex Journal : Kajian Hukum dan Keadilan Jurnal An-Najat: Jurnal Ilmu Farmasi dan Kesehatan Journal of Islamic Studies Journal of Transportation and Society Empowerment Journal of Community Engagement in Health PEDAGOGIA : JURNAL KEGURUAN DAN PENDIDIKAN
Hartoyo
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The The Effect of E-Service Quality Through Customer Satisfaction and Customer Trust on Customer Loyalty of Klikindomaret Users Agritika, Dayinta Fitriani; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.203

Abstract

A change in consumer behavior that increasingly uses digital systems in shopping encourages companies to implement an omnichannel sales system, as well as Indomaret. Meanwhile, the increasing number of retailers adopting the online system will lead to the emergence of competition between sellers, so customer loyalty has an important role. In running a business online, service quality is known to influence customer satisfaction and customer shopping behavior. This study aims to analyze the effect of e-service quality on customer loyalty in using Klik Indomaret. This research was conducted on 350 respondents who had used Klik Indomaret for the last six months and were domiciled in Jabodetabek. Data was collected using a snowball sampling technique with a questionnaire distributed online. The method used in this research is structural equation modeling (SEM). The results of the study show that e-service quality has a significant direct effect on customer satisfaction and trust. Furthermore, customer satisfaction also has a significant direct effect on customer trust. Increasing customer satisfaction and trust will also increase customer loyalty in shopping through Klik Indomaret. Managerial implications that can be applied by companies to increase customer loyalty include improving KlikIndomaret's e-service quality so that customer satisfaction and trust in e-commerce increase. In addition, the majority of KlikIndomaret's customers are Generation Z and millennials, so information and promotions will be delivered more effectively through message services and social media by using digital marketing. Keywords: customer loyalty, customer satisfaction, customer trust, e-service quality, SEM
Service Model Loyalty for School Yearbook Production at PT XYZ Luni Aulia Safwani; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.518

Abstract

Background: Customer loyalty is a crucial aspect in the world of business and marketing, influencing sales, brand reputation, and company profits. The focus on customer loyalty is increasingly becoming a priority for many companies, including PT XYZ, a creative design company specializing in the production of School Yearbooks. Purpose: This research aims to identify the level of satisfaction and loyalty among PT XYZ customers, analyze the influence of marketing mix and service quality on customer satisfaction and loyalty, and formulate managerial implications for enhancing satisfaction and loyalty. Design/methodology/approach: The study involves 200 respondents purposively selected from 373 users of PT XYZ's services. Data collection was done through self-completion by respondents using an online questionnaire via Google Forms. Data analysis was conducted using modeling techniques that explain the relationship between loyalty, customer satisfaction, and the performance of the marketing mix and service quality. The estimation of model coefficients used the SEM-PLS rule. Descriptive analysis results indicate high satisfaction with the final product outcomes, while high loyalty is reflected in repeat purchases and recommendations to others. Findings/Result: The research findings show that all attributes of the marketing mix have a direct impact on customer satisfaction and loyalty. On the other hand, service quality has a direct impact on customer satisfaction but an indirect impact on loyalty, with customer satisfaction acting as a mediator. Conclusion: Managerial implications that can be formulated include improving marketing in Java Island, implementing marketing strategies through social media, maintaining consistency in product quality, enhancing service quality, implementing co-creating processes, and establishing a customer service division. These efforts are expected to address declining revenue and maintain customer loyalty for PT XYZ.Originality/value (state of the art): This study uniquely explores customer satisfaction and loyalty in the niche market of school yearbook production. It integrates the marketing mix and service quality, using SEM-PLS to analyze their impacts. The research fills a gap by providing actionable insights specifically for creative design businesses, offering practical strategies to enhance customer loyalty and business performance. Keywords: consumer loyalty, customer satisfaction, marketing mix, service quality, School Yearbooks
LEGAL PROTECTION OF CUSTODY RIGHTS FOR DUAL CITIZENSHIP CHILDREN AFTER THE DISSOLUTION OF MARRIAGE Wicaksana, Agus Arief; Astutik, Sri; Prawesthi, Wahyu; Hartoyo
Awang Long Law Review Vol. 6 No. 2 (2024): Awang Long Law Review
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awl.v6i2.1165

Abstract

The purpose of this research is first to determine the legal consequences of the breakup of mixed marriage on the custody of dual citizenship children and second, to understand the judge's considerations in handing down a decision as legal protection of child custody after the breakup of mixed marriage normative legal research methods. In the era of growing globalization, population mobility between countries has become increasingly common. This often causes mixed marriages between Indonesian citizens and foreigners to occur. Obstacles for people carrying out marriages of different nationalities, both within and outside the country, are regarding legal protection for children if in a marriage in Indonesia, for example, there is a divorce which has an impact on the division of assets, child custody, and so on. The most prominent impact of this kind of marriage is the birth of children with dual citizenship or dual citizenship. These children are citizens of more than one country at birth, and this presents unique challenges regarding their custody when parents divorce. An issue that is vulnerable and often arises in mixed marriages is the issue of the child's citizenship. Even though there are several legal regulations governing child custody, disputes over child custody often become disputes in court that require fair handling by judges. In this research, the judge decided that custody of a dual-citizen child would be given to the biological mother by applying the principle of the best interests of the child.
Pengaruh Live Streaming dan E-Service Quality Terhadap Keputusan Pembelian Produk Fast Fashion Generasi Z di E-Commerce Shopee Faisal, Muhammad Ircham; Hartoyo; Yuliati , Lilik Noor
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.57945

Abstract

Generasi Z, yang lahir di era digital dan tumbuh dengan akses teknologi yang tinggi, memiliki kebiasaan berbelanja yang berbeda dari generasi sebelumnya. Mereka lebih sering menggunakan perangkat mobile dan lebih responsif terhadap konten yang disajikan secara interaktif. Di sisi lain, kualitas layanan elektronik juga menjadi faktor penting yang dapat membangun atau menghancurkan loyalitas konsumen. Dalam lingkungan e-commerce yang sangat kompetitif, aspek seperti keandalan, responsivitas, kecepatan pengiriman, dan keamanan transaksi menjadi kunci dalam mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming dan e-service quality terhadap keputusan pembelian produk fast fashion di e-commerce Shopee, khususnya di kalangan generasi Z. Penelitian ini menggunakan metode deskriptif kuantitatif dengan pendekatan cross-sectional, di mana data dikumpulkan melalui survei terhadap 240 responden yang merupakan pengguna aktif Shopee dan telah berbelanja melalui fitur live streaming. Responden yang dipilih adalah generasi Z yang tinggal di wilayah Jabodetabek, yang telah menggunakan Shopee minimal satu kali dalam satu bulan terakhir dan telah menyaksikan atau berpartisipasi dalam live streaming penjualan produk fashion di Shopee. Hasil dari analisis data menunjukkan bahwa live streaming memiliki pengaruh yang signifikan terhadap keputusan pembelian. Fitur ini memungkinkan konsumen untuk melihat produk secara langsung, mendapatkan informasi secara real-time, serta berinteraksi langsung dengan penjual. Interaksi ini menciptakan kepercayaan yang lebih besar karena konsumen dapat melihat detail produk secara langsung dan menanyakan hal-hal yang mereka butuhkan sebelum memutuskan untuk membeli.
Model Penerimaan Aplikasi BRISPOT BRI Unit Dengan Pendekatan Technology Acceptance Model (TAM) Bona Tua, Marco; Hartoyo; Yuliati, Lilik Noor
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.273

Abstract

BRISPOT is BRI's innovative step in Financial Technology (Fintech) services to accelerate the micro credit process, be more efficient, paperless and digital-based. This study analyzes the acceptance of the use of the BRISPOT application in BRI Kanca Karawang. One of the models used in analyzing technology acceptance is the Technology Acceptance Model (TAM). This research was conducted from December 2019 to February 2020. The population in this study amounted to 124 respondents with the criteria for respondents in this study were marketers who had used BRISPOT. Methods and data analysis using PLS-SEM. The results showed that perceived resources and self efficacy had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived usefulness had a significant effect on attitude toward using, and attitude toward using had a significant effect on actual use of BRISPOT. The managerial implication in this research is that management can improve the upload feature of business photos and debtors' collateral and add the BRISPOT employee care feature to the application so that respondents can immediately ask questions and get solutions to problems with features that are experiencing interference. Keywords: BRISPOT, IPMA, PLS, TAM, sales marketing
Faktor-faktor yang Memengaruhi Niat Beli Ulang Sayuran Melalui Platform E-Commerce di Jabodetabek Pitaloka, Atika Dian; Hartoyo; Ali, Mochammad Mukti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.314

Abstract

This study analyzes the factors that influence the buying intention of vegetables through e-commerce platforms in Jabodetabek through the variables of perceived ease of use, perceived usefulness, trust, attitude and satisfaction, formulates managerial implications and marketing strategies to increase consumer repurchase intention. This study involved 153 respondents who were selected by convenience sampling technique. Data were collected through questionnaires distributed online. The analysis used Structural Equation Modeling (SEM) with LISREL. The results showed that perceived ease of use had a significant effect on perceived usefulness, perceived usefulness and trust had a significant effect on attitude, attitude has a significant effect on satisfaction and satisfaction has a significant effect on repurchase intention. Managerial implications that can be carried out by vegetable entrepreneurs in e-commerce to increase repurchase intention are continuing to carry out strategies that can increase consumer trust and satisfaction. Keywords: repurchase intention, satisfaction, technology acceptance model, theory of reasoned action, vegetable e-commerce
Analisis Finansial Penambangan Runtuhan Level Ekstraksi Tambang Bawah Tanah PT XYZ Wayangkau, Edoardo Stevie; Zulbainarni, Nimmi; Hartoyo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.236

Abstract

This study aims to conduct a financial analysis on extraction level mining at PT XYZ's DOZ underground mine. The cave of the extraction level in question is the pillars of panels 22 to panel 27. The age of this project is about 2.4 years which has started in July 2019 and is expected to end in December 2021. Actual production in 2020 if added with projections in 2021 will be able to obtain production of 323,044 tons with an average content of 1.58% Cu and 0.80ppm Au where the average price of Cu is USD 3.3/lb and Au is USD 1,786/oz, the predicted total revenue will be USD 36,125.622. After deducting capital costs, operational costs, taxes and royalties, the net income of this mining business is around USD 19,771,933. Obtaining this advantage when using a discount rate of 8%, it can be seen that NPV is at USD 16,925,310 (>1), BCR is at 1.10 (>1) and IRR is 218% (>1). Information will describe that this project will bring profit. The sensitivity test carried out on four parameters commodity prices, capital costs, operational costs and interest that commodity prices are very sensitive to any increase or decrease in price per unit. Keywords: analysis financial, underground mine, cash flow, discounted cash flow, sensitivity analysis.
The Influence of Personal Selling and Digital Marketing on The Formation of Brand Equity XYZ Insurance Jakarta Branch Valentina, Virgin; Purnaningsih, Ninuk; Hartoyo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.355

Abstract

XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers. The purpose of this research were identify the perception of personal selling and digital marketing on the formation of brand equity, Analyzing the effect of personal selling and digital marketing on the formation of brand equity and Formulate managerial implications that will be applied by XYZ Insurance to increase brand equity. The data processing and analysis techniques used in this study are descriptive analysis and brand equity analysis with structural equation modelling (SEM) with a variance approach (VB-SEM) with partial least squares (PLS-SEM) technique. The results showed that the results showed that both personal selling and digital marketing had a significant effect on brand awareness, brand association, perceived quality, and brand loyalty. While the indirect effect explains that personal selling through brand awareness, brand association, and loyalty variables has a good mediating role on brand equity. Meanwhile, digital marketing through brand awareness, perceived quality, and loyalty variables has a role as a mediating variable, but it is still doubtful because it has an insignificant effect on brand equity. Therefore, it is expected to improve brand equity are in developing the company's brand awareness, both in terms of personal selling agents and developing the use of digital media. Keywords: XYZ Insurance, SEM-PLS, brand awareness, brand loyalty, brand equity
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences Khoirul Marzuki; Irawan, Tony; Hartoyo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.690

Abstract

Background: One of the most important needs of today's population is housing. The increase in population has led to an increase in the supply of property, but the demand for property in Bogor Regency has actually decreased. This affects housing sales at Greenland Forest Hill and Greenland Kemang. The variables that influence purchasing decisions are marketing mix and service quality. Purpose: The research objectives are to identify consumer characteristics, analyze the effect of marketing mix and visit service quality, and formulate managerial implications for the company. Design/methodology/approach: The method of data processing and analysis in this study uses descriptive analysis and Structural Equatin Modeling - Partial Least Square (SEM-PLS) analysis by utilizing SmartPLS tools. Findings/Result: The results of the study were 200 respondents in this study with a percentage of Greenland Kemang of 51% and Greenland Forest Hill of 49%.Conclusion: The conclusion of this study is that consumer decisions in Greenland housing are positively and significantly influenced by the variables of purchase intention and behavioral control. This shows that family plays a very big role in deciding to buy a house in Greenland Forest Hill and Kemang. In addition, location indicators and special services for consumers have a more significant influence on purchasing decisions than other variables.Originality/value (State of the art): This research enhances the literature on factors that influence home purchases. This research also shows that marketing mix and service quality can influence purchasing decisions through the theory of planned behavior model. Keywords: property, marketing mix, purchase decision, service quality, SEM-PLS
Model of Forming Purchase Intention For Skincare Products Through Tiktok Social Media With Theory of Planned Behavior Analysis Siregar, Nurul Fathin; Hartoyo; Ali, Mochammad Mukti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.479

Abstract

Background: Currently TikTok has become the most widely used social media application for online shopping, with beauty products securing the second position as the most frequently purchased category by consumers through social media platforms.Purpose: The aim of this research are to analyze the influence of content marketing, perceived value, and perceived risk on the Theory of Planned Behavior, and the model for forming the intention to purchase skincare products through the TikTok social media platform using the Theory of Planned Behavior.Design/methodology/approach: The data processing techniques used in this research are descriptive analysis and Structural Equation Model(SEM) analysis.Findings/Result: The research results indicate that the highest percentage in the content marketing variable is found in on brand, perceived value in hedonic value, perceived risk in product risk, attitude in safety, subjective norms in content creator/affiliator, and perceived behavioral control in convenience.Conclusion: Attitudes, subjective norms, and perceived behavioral control have a significant effect on the intention to purchase skincare products throughTikTok. Content marketing, perceived value, and perceived risk significantly affect attitudes. Content marketing significantly influences subjective norms, and perceived behavioral control is only influenced by perceived value.Originality/value (State of the art): In this study, purchase intention is viewed through content marketing (credible, shareable, useful or fun, interesting, relevant, different, and on-brand), perceived value (utilitarian value, hedonic value, and social value), perceived risk (transaction risk, delivery risk, and product risk), and based on the theory of planned behavior (attitude, subjective norms, and perceived behavioral control). This combination of theories is tested using SEM PLS to understand how consumers develop the intention to buy skincare products through TikTok Shop. Keywords: content marketing, perceived risk, perceived value, purchase intention, theory of planned behavior
Co-Authors Adimulya, Riko Agritika, Dayinta Fitriani Agus W Soehadi Al Murtaqi, Moch. Ridwan Ali Imron Aminulloh, Ali Annuridya Rosyidta Pratiwi Octasylva Arkha Rosyaria Badrus Arya Sony azizah khoiriyati Bagus Sartono Basri, Moh. Hasan Bona Tua, Marco Budi Suharjo ENDRI ENDRI Faisal, Muhammad Ircham Fardadinata, Wahyu Fitrawan, Fakhry Muhammad Harianto Harliman Hartanto, Abdillah Yoga Setya Imam Teguh Saptono Iskandar, Rhegy Pratidina Istriningsih Jagad, Rony Piwulang Khoirul Marzuki Kholifatul Ummah Kudang Boro Seminar Lilik Noor Yulianti Lilik Noor Yuliati Luni Aulia Safwani M. RIZA Mahasin, M. Zaenal Maslani Mohamad Agus Setiawan Muhammad Dhafi Iskandar Muhammad Rofiq Nurhidayat Mujianto Mukti Ali, Mochammad Nimmi Zulbainarni Ninuk Purnaningsih Noenik Soekorini Nurwansyah, Alvin Pitaloka, Atika Dian Prido Risnaldi Prita Prasetya Pujawati, Dyah Ayu Putri, Rizky Hafizhah Rachayu, Widhi Rachma Fitriati Rangga, Akhdiyat Rita Nurmalina Rizal Syarief Rizka Ariyanti Rokhani Hasbullah Sa'adillah Rosyadi Satria, Figorisma Septian Rahman Hakim Siregar, Nurul Fathin SRI ASTUTIK Sri Hartono, Sri Subekti Sufrin Hannan Suherman Sunarya, Fitri Rachmiati Syafitri, Utami Syah Tony Irawan Ujang Sumarwan Usman Nursusanto Valentina, Virgin Wahyu Prawesthi, Wahyu Wayangkau, Edoardo Stevie Weni Novandari Wicaksana, Agus Arief Widyawati, Sri Utami Yusuf, Eva Z