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PENGARUH RELATIONSHIP MARKETING DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN MOBIL PT. AGUNG AUTOMALL SUTOMO PEKANBARU Salsabila, Nada; Othman, Lie
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2406

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Relationship Marketing dan Perceived Value terhadap Loyalitas Pelanggan pada PT. Agung Automall Cabang Sutomo Pekanbaru. Dalam menghadapi persaingan bisnis industri otomotif yang semakin ketat, perusahaan perlu membangun hubungan jangka panjang dengan pelanggan serta memberikan nilai yang dirasakan tinggi oleh konsumen. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 310 responden yang merupakan pelanggan PT. Agung Automall Cabang Sutomo. Variabel independen dalam penelitian ini adalah Relationship Marketing (dengan indikator trust, commitment, communication, dan conflict handling) dan Perceived Value (emotional value, social value, economic value, dan functional value). Sedangkan variabel dependen adalah Loyalitas Pelanggan (behavioral loyalty, attitudinal loyalty, dan cognitive loyalty). Data dianalisis menggunakan analisis regresi linier berganda dan diuji dengan uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa baik Relationship Marketing maupun Perceived Value berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan, baik secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya menjaga hubungan dan menciptakan nilai pelanggan yang tinggi guna meningkatkan loyalitas di tengah persaingan pasar otomotif yang kompetitif.
The Overview of Caregiver Burden in Families with Hemodialysis Patient Salsabila, Nada; Pratiwi, Sri Hartati; Emaliyawati, Etika
Indonesian Journal of Global Health Research Vol 6 No 3 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i3.3199

Abstract

Chronic renal failure patients undergoing haemodialysis therapy experience various conditions and require long-term care which can cause a burden on the families who care for patients. This family caregiver burden can affect the quality of life of both patients and family caregivers, and also affect the care provided to patients. The purpose of the study was to determine the description of caregiver burden in families with haemodialysis patients. This study is a quantitative descriptive study and the sample was taken using purposive sampling technique (n = 107) with the inclusion criteria of respondents as the main caregiver with family members undergoing haemodialysis therapy at RSUD Sumedang, and physically and mentally healthy. Exclusion criteria in the study were potential respondents who refused to participate and respondents who decided to stop in the middle of the study. The burden of caregivers on the family was measured using the Burden Scale for Family Caregivers Short Scale (BSFC-s) questionnaire with test results, namely r results (0.634) > r table (0.786) as well as Cronbach alpha value of 0.900 which means this questionnaire is valid and reliable. The picture of caregiver burden shows that almost half of family caregivers are in the high category (49.5%) and most experience heavy burden in the physical dimension. The results of this study are expected to be used as a reference for learning and evaluation for nurses, family caregivers, and educational institutions to be able to carry out effective interventions that can be carried out to reduce the burden of care experienced by family caregivers.
Discovering Pre-Service English Teachers' Orientations and Experiences in Designing Communicative Language Teaching Based-Activities by Using Islamic Songs Megawati, Fika; Agustina, Sheila; Wulandari, Fitria; Salsabila, Saffana; Salsabila, Nada; Sinta, Nanda Aprila
Journal of Languages and Language Teaching Vol. 12 No. 4 (2024): October
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v12i4.11526

Abstract

Developing learning tools is a skill that a teacher needs to master. In this case, learning English requires material appropriate to real-life, called Communicative Language Teaching (CLT) so that the language mastered by students is the language that is applied in everyday life, including the use of songs. Although many studies have explored songs for English language learning, the integration of Islamic songs in English classroom activities has not been widely discussed. Therefore, this research aims to investigate the viewsand practice of prospective English teachers on the integration of Islamic songs. The method used is a qualitative approach involving analyzing online interviews and teaching module documents prepared by prospective teachers. The results show that the consideration for selecting songs expressed by the prospective teacher is based on three orientations, namely pedagogical, psychological, and cultural. Regarding the worksheet design, participants prefer giving fill-in-the-blank format as the main assessment in measuring students' level of understanding. This research implies that CLT is good for EFL class, so the pedagogical knowledge possessed by prospective teachers need to be fostered, particularly in selecting the appropriate content of the song and adjusting it to create various communicative and meaningful activities for EFL learners.
Peramalan PDRB PERAMALAN PDRB DI JAWA TIMUR MENGGUNAKAN MODEL ARIMAX DENGAN VARIABElL EKSOGEN EKSPOR-IMPOR Salsabila, Nada; Oktaviarina, Affiati
MATHunesa: Jurnal Ilmiah Matematika Vol. 12 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/mathunesa.v12n1.p208-218

Abstract

PDRB (Pendapatan Domestik Regional Bruto) merupakan salah satu faktor yang mempengaruhi pertumbuhan ekonomi dimana pertumbuhan ekonomi merupakan tolak ukur kesejahteraan masyarakat. Faktor-faktor yang mempengaruhi PDRB adalah Ekspor-Impor. Ekspor-Impor berpengaruh secara positif dan signifikan terhadap PDRB. Salah satu provinsi di Indonesia yang mengalami peningkatan pada PDRB ialah Jawa Timur. Dengan adanya fenomena peningkatan tersebut penelitian ini akan menerapkan model ARIMAX pada peramalan PDRB di Jawa Timur dengan variabel eksogen Ekspor - Impor.model ARIMAX dapat mengkombinasikan beberapa data dan mengetahi hubungan antar variabel Yt dan variabel Xt. Model ARIMAX adalah sebuah modifikasi dari metode ARIMA dengan penambahan variabel prediktor. Penentuan model ARIMAX dalam penelitian ini, menggunakan oleh metode Maximum Likelihood Estimation dalam proses estimasi parameternya. Nilai AIC digunakan dalam pemilihan model terbaik dan Nilai MAPE untuk mengukur akurasi data ramalan. Model ARIMAX yang dapat digunakan untuk peramala PDRB di Jawa Timur adalah ARIMAX(0,2,1). Dimana model tersebut merupakan model terbaik karena sesuai dengan uji signifikansi dan diagnostik checking dengan nilai AIC adalah 892.62. Akurasi hasil peramalan pada data testing tergolong bagus karena memiliki nilai MAPE sebesar 1.76% atau 0.176. Hasil Peramalan pada periode selanjutnya yaitu pada tahun 2023 Kuartil III sampai 2025 Kuartil IV juga mengalami kenaikan secara perlahan.
Pengabdian Masyrakat “Cap Bumil” Cegah Anemia pada Ibu Hamil untuk Antsipasi Kelahiran Stunting di Posyandu Dahlia, Desa Cicadas, Kecamatan Ciampea Nurhayati, Ety; Salsabila, Nada; Budhisantosa, Nugroho; Qomarania, Witri Zuama; Idris, Vanny
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 9 (2024): Volume 7 No 9 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i9.16389

Abstract

ABSTRAK Anemia defisiensi besi pada ibu hamil masih menjadi masalah kesehatan yang cukup besar di Indonesia karena prevalensinya yang tinggi. Kejadian anemia pada masa kehamilan dapat mempengaruhi kehamilan karena dapat menurunkan daya tahan tubuh ibu hamil yang kemudian berujung pada kematian janin, keguguran, cacat lahir, dan BBLR (berat badan lahir rendah). Tujuan dari kegiatan ini adalah untuk mendeteksi anemia secara dini dengan melakukan skrining Hb dan penyuluhan kesehatan tentang anemia pada ibu hamil. Waktu pelaksanaan kegiatan pengabdian kepada masyarakat ini adalah pada hari kamis, 3 agustus 2023, dimulai dari jam 13.00 sampai dengan selesai. Sasaran kegiatan dan lokasi pelaksanaan pengabdian kepada masyarakat ini adalah pada ibu hamil di wilayah Posyandu Dahlia, Desa Cicadas, Kecamatan Ciampea, Kabupate Bogor, Provinsi Jawa Barat. Bentuk kegiatan ini sendiri terdiri dari pemeriksaan HB dan penyuluhan Kesehatan tentang pencegahan anemia pada ibu hamil untuk antisipasi kelahiran stunting. Hasil pemeriksaan Hb menunjukkan bahwa sebagian ibu hamil tidak mengalami anemia namun ada sebagian juga yang ternyata mengalami anemia selama kehamilan baik anemia ringan maupun sedang dengan 11 orang yang tidak mengalami anemia dengan kadar HB > 11 gr%, 4 orang mengalami anemia ringan dengan kadar HB 9-10 gr%, dan 2 orang mengalami anemia sedang dengan kadar HB 7-8 gr%. Kata Kunci: Ibu Hamil, Anemia, HB  ABSTRACT Iron deficiency anemia in pregnant women is a health problem in Indonesia due to its high prevalence. The incidence of anemia during pregnancy can affect pregnancy because it can reduce the immune system of pregnant women which leads to fetal death, birth defects, and LBW (low birth weight). The purpose of this activity is to detect anemia early with Hb screening and counseling about anemia in pregnant women. The time for implementing this community service is Thursday, August 3, 2023, starting at 13.00 until completion. The target of this activity and location of this activity are pregnant women in the Posyandu Dahlia area, Cicadas Village, Ciampea District, Bogor Regency, West Java Province. The form of this activity consists of HB checks and health counseling on the prevention of anemia in pregnant women to anticipate stunting births. The results of Hb examination showed that some pregnant women did not experience anemia but there were also some who experienced anemia during pregnancy both mild and moderate anemia with 11 people not experiencing anemia with HB levels > 11 gr%, 4 people experienced mild anemia with HB levels of 9-10 gr%, and 2 people experienced moderate anemia with HB levels of 7-8 gr%. Keywords: Pregnant Woman, Anemia, HB
Discovering EFL Learners’ Perspectives in Unscripted Role-Play Salsabila, Nada; Megawati, Fika
Journal of English for Academic and Specific Purposes (JEASP) Vol 7, No 1 (2024)
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jeasp.v7i1.26765

Abstract

This research emphasized the value of interactive activities, especially unscripted role-play, in improving Indonesian EFL learners' spontaneous English speaking skills in their learning. By exploring learners' experiences in script-free role-playing, the study contributes valuable insights into the importance of active language practice in language learning, emphasizing practical communication skills over theoretical knowledge. The purpose of this study is to give an overview of effective language teaching approaches that enhance the fluency and spontaneous English expression of Indonesian as English Foreign Language (EFL) Learners. Through qualitative methods, including observation notes, reflective surveys, and interviews, the research aimed to provide a comprehensive perspective on how EFL learners perceive spontaneity in unscripted role-play activities. The findings are expected to broaden the understanding of EFL learners' experiences in engaging in script-free role-playing. By addressing the challenges learners face in mastering spontaneous English conversations and the importance of active language practice, the study contributes to the discourse on effective language teaching strategies.
Validity of E-Modules for Teaching Fractions Through Realistic Mathematics Education with The Context of Sacrifice Worship (Ibadah Kurban) Ikhsan, M; Salsabila, Nada; Johar, Rahmah; Idami, Zahratul; Khairunnisak, Cut; Ellianti, Ellianti; Rossya, Nadila Rizki; Rohaizati, Ulya
Al-Khawarizmi Vol 8 No 1 (2024): Al Khawarizmi: Jurnal Pendidikan dan Pembelajaran Matematika
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jppm.v8i1.22850

Abstract

Fraction is one of the difficult topic for students. One way to reduce students’ difficulties is to implement Realistic Mathematics Education (RME) by integrating Islamic values such as Sacrifice Worship (Ibadah Kurban). In addition, the use of technology to integrate sacrificial worship in fraction learning is also expected to increase students' interest in learning in the 21st century and can improve students' understanding. Therefore, it is necessary to develop an e-module for learning fractions through RME with the context of Sacrifice worship. The developed e-module contains learning trajectories, live worksheets, videos, and post-tests. This type of research is research and development which follows the stages of Plomp, especially in the prototyping and assessment stages. The instruments in this study were validation sheets. The validators consisted of one mathematics education lecturer and two Banda Aceh City junior high school teachers. Based on the validity test it was concluded that the e-module meets the valid criteria. The implication of this research is the development of e-modules needs to be continued to test practicality and effectiveness.
ARIMAX DENGAN VARIASI KALENDER IDUL ADHA DAN NATAL UNTUK PREDIKSI HARGA KOMODITAS CABAI KERITING DI JAWA TIMUR Salsabila, Nada; Aviolla Terza Damaliana; Wahyu Syaifullah Jauharis Saputra
Jurnal INSTEK (Informatika Sains dan Teknologi) Vol 10 No 2 (2025): OCTOBER
Publisher : Department of Informatics Engineering, Faculty of Science and Technology, Universitas Islam Negeri Alauddin, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/instek.v10i2.59520

Abstract

Tingginya konsumsi cabai di Jawa Timur menjadikan komoditas ini sebagai salah satu kebutuhan yang sangat diperhatikan oleh masyarakat. Dari fenomena tersebut timbul permasalahan adanya data yang menunjukkan kondisi fluktuasi harga dari tanaman itu sendiri, salah satunya cabai keriting. Ketidakstabilan harga tersebut dapat menimbulkan dampak terhadap daya beli masyarakat, serta menyulitkan pemerintah dalam merumuskan strategi distribusi dan pengendalian pasokan komoditas secara tepat waktu. Oleh karena itu, untuk mengurangi pola fluktuasi harga yang semakin tidak stabil di masa mendatang, penting untuk dilakukan prediksi harga komoditas cabai keriting di Jawa Timur. Pendekatan yang digunakan pada penelitian ini adalah metode Autoregressive Integrated Moving Average with Exogenous Variables (ARIMAX) untuk memprediksi harga harian cabai keriting periode 1 Januari 2022 hingga 31 Desember 2024, dengan menambahkan variasi kalender Idul Adha dan Natal sebagai variabel eksogen. Data yang digunakan merupakan data sekunder harian harga cabai keriting di Provinsi Jawa Timur yang diperoleh dari situs resmi SISKAPERBAPO. Hasil pemodelan menunjukkan bahwa model terbaik adalah ARIMAX(3,1,2) dengan nilai AIC sebesar 17794,185 dan MAPE sebesar 12,04%, yang lebih baik dibandingkan model ARIMA tanpa variabel eksogen dengan MAPE sebesar 17,50%. Hasil ini menunjukkan bahwa penambahan faktor variasi kalender keagamaan mampu meningkatkan akurasi prediksi dan memberikan kontribusi penting dalam upaya stabilisasi harga komoditas pangan di Jawa Timur.
Mathlandia Adventure: Game 2D sebagai Media Pembelajaran Berhitung untuk Siswa Sekolah Dasar Salsabila, Nada; Krisdianto, Nanang; Darnis, Febriyanti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4151

Abstract

Kemampuan berhitung dasar, khususnya pada operasi penjumlahan dan pengurangan, masih menjadi tantangan yang signifikan bagi sebagian siswa kelas 1 Sekolah Dasar. Berdasarkan hasil observasi lapangan, ditemukan bahwa banyak siswa mengalami hambatan dalam memahami konsep numerasi karena pembelajaran yang diterapkan cenderung bersifat tekstual, monoton, dan minim pemanfaatan media interaktif. Pendekatan pembelajaran yang tidak sesuai dengan karakteristik perkembangan kognitif anak usia dini tersebut berkontribusi pada rendahnya motivasi belajar serta lambatnya penguasaan siswa terhadap operasi bilangan sederhana. Untuk menjawab permasalahan tersebut, penelitian ini mengembangkan Mathlandia Adventure: Game 2D sebagai Media Pembelajaran Berhitung untuk Siswa Sekolah Dasar. Game edukasi ini dirancang sebagai sarana pembelajaran yang lebih menarik dan interaktif, sekaligus mendukung proses internalisasi konsep numerasi secara visual dan kontekstual. Proses pengembangan menggunakan model ADDIE, yang terdiri atas tahap Analysis untuk mengidentifikasi kebutuhan pembelajaran dan karakteristik pengguna, Design untuk menyusun alur permainan, antarmuka, serta format soal, dan Development untuk mengimplementasikan desain ke dalam aplikasi berbasis Unity. Pada tahap Implementation, game diuji cobakan secara terbatas kepada siswa kelas 1 untuk menilai kemudahan navigasi, pemahaman instruksi, dan keterlibatan pengguna. Selanjutnya, tahap Evaluation dilaksanakan menggunakan metode black-box testing untuk memastikan bahwa seluruh fungsi sistem bekerja sesuai spesifikasi. Game ini memuat lima level materi penjumlahan dan pengurangan hingga bilangan 20 yang sesuai dengan Kurikulum Merdeka, serta dilengkapi mekanisme pengulangan sebagai penguatan konsep. Hasil evaluasi menunjukkan bahwa seluruh fitur utama berfungsi dengan baik, sehingga Mathlandia Adventure berpotensi menjadi media pembelajaran numerasi yang efektif, menarik, dan mudah digunakan bagi siswa kelas 1 Sekolah Dasar.
Design of 2D Animation as an Educational Introduction to Butterfly Species for Children Salsabila, Nada; Widagdo, Pratama Bayu
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.68339

Abstract

Animation is essentially a field of study that combines elements of art and technology. In the world of education in the digital era, animation is widely used as a medium or tool for educating learners (children) because it is considered more engaging in delivering information audiovisually compared to media such as books. On the other hand, while knowledge of technology among children continues to increase, their understanding of biodiversity has significantly declined. One example is their awareness of butterfly diversity, even though butterflies play a vital role in the ecosystem. This research aims to design a 2-dimensional (2D) animation that functions as an educational medium to introduce various types of butterflies to children. The animation is expected to present information in an engaging way, thereby capturing children’s interest in learning about biodiversity, especially butterflies. This study uses an animation design method. The project follows a prototype-based development process consisting of design conceptualization and animation production stages. The result of this research is a 2-dimensional (2D) animation titled “Bulan and the Butterflies”, which tells the story of Bulan, a young girl, and a small fairy on a journey to learn about different types of butterflies, particularly those found in Indonesia and rare protected species. The conclusion derived from this study is that this 2D animation can serve as an educational tool capable of broadening children’s knowledge about butterflies and fostering their enthusiasm for environmental conservation. It can also encourage children’s interest in science, insects, and nature from an early age, while strengthening environmental awareness through visual media that is entertaining, educational, enjoyable, and inspiring.