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All Journal The World of Public Administration Journal Welvaart : Jurnal Ilmu Kesejahteraan Sosial YASIN: Jurnal Pendidikan dan Sosial Budaya Jurnal Inovasi, Pemberdayaan dan Pengabdian Masyarakat Gemeinschaft : Jurnal Masyarakat Pesisir dan Perdesaan Indonesian Journal of Community Services Kisi Berkelanjutan: Sains Medis dan Kesehatan PESHUM Smart Humanity: Jurnal Pengabdian Masyarakat
Kasim, Syaifudin Suhri
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Journal : PESHUM

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Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Komunikasi Interpersonal Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Hotel Syariah Di Kota Kendari Mahdar, Mahdar; Rika Theresia Agustina; La Ode Baladin; Kasim, Syaifudin Suhri
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.7916

Abstract

This study was conducted to determine the effect of interpersonal communication and service quality on customer loyalty mediated by customer satisfaction. The type of research conducted is quantitative research. The sample of the study was 50 customers of Hotel Zahra Syariah Kendari. The method of data collection using a questionnaire and processed using the Partial Least Square (PLS) analysis tool. The results of the study concluded that interpersonal communication has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, interpersonal communication has a negative and insignificant effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty, customer satisfaction does not mediate the relationship between interpersonal communication and customer loyalty and customer satisfaction mediates a positive and significant relationship on customer loyalty.
Co-Authors Almaliki, Muhamad Faza Asis, Patta Hindi Atmaja, Ratih Feraritra Danu Atoy, Lena Bakri Yusuf, Bakri Dewi Anggraini EKO WAHYU PRASETYO Fasikin, La Ode Faturrahman, Teguh Hado, Hado Hasan jamaluddin hos Juhaepa La Ode Baladin La Ode Wahiyuddin, La Ode Mahdar, Mahdar Muhamad Faza Almaliki Mutalib, Mutalib Peribadi Petrus Putri, Santri Tri Rachman, Ranno Marlany Ratna Supiyah, Ratna Ray, Kasman Rika Theresia Agustina Risma Risma, Risma Risna Risna, Risna rofiqoh rofiqoh Rosnah, Rosnah Satyadharma, Maudhy Silondae, Tina Trisarana Andriani Sjachrawy, La Ode Muhammad Ichwan Syukur Bau, Abdul Tanzil Taziruddin, Taziruddin Teguh Fathurrahman, Teguh Tuwu, Darmin