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Journal : Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)

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Langkah Cerdas Membangun Marketplace UMKM Ayam Takapik Di Kota Padang Menggunakan Aplikasi Blogger Divana Yuliant; Ghinaa Safitri; Julia Anggraini; Sularno; Nova Dilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This article discusses strategic steps in building a marketplace for Micro, Small, and Medium Enterprises (MSMEs) Ayam Takapik in Padang by utilizing the Blogger platform. This research aims to provide effective solutions for MSME actors to enhance their product visibility and accessibility in the digital era. The method used is qualitative analysis through observations and interviews with business owners and Blogger platform users. The results indicate that using Blogger as a marketing tool can improve interactions between entrepreneurs and consumers, expand market reach, and facilitate product promotion. The article concludes that with the right approach, Ayam Takapik MSMEs can leverage digital technology for sustainable growth. Recommendations for further implementation and the development of a more integrated marketplace system are also presented.
Perancangan Web Blogger sebagai Media Promosi pada UMKM Prima Catra Mia Nurlita; Natasya Felisha; Novi Ardi Winata; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research discusses the importance of online marketing for micro, small and medium enterprises (MSMEs) in the digital era, with a focus on Prima Catra MSMEs in Padang City. In this research, the interview method was used to collect information from business owners. The results show that Prima Catra has great potential in meeting printing service needs, but has not yet utilized the digital platform optimally. By developing blogs as promotional media, it is hoped that these MSMEs can increase their competitiveness in the market. This project is also part of the Project Based Learning (PBL) activities of Business Administration Study Program students, which aims to provide practical experience in designing websites.
Perancangan Dan Pembuatan Website Bloger Pada UMKM Bengke Paruik Adinda Vania; M.Harif Ramadhan; Novita Ramadhani; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The rapid development of digital technology has had a significant impact on various aspects of life, including how to do business. One trend that is becoming increasingly prominent is the digitalization of small and medium enterprises (MSMEs), especially in the marketing sector. Among various digital tools, blogs are one medium that has great potential in supporting digital marketing strategies. Blogs allow companies to present in-depth information, build brand image, and attract consumer attention through relevant and useful content. Food MSMEs, one of the sectors that continues to grow in Indonesia, require the right marketing strategy to compete in an increasingly competitive market. One of the MSMEs that has great potential is "Bengke Paruik", which operates in the field of traditional regional culinary specialties. This website not only functions as an online storefront, but also as a medium for sharing information about the products presented. Thus, it is hoped that the blog can become a communication bridge between "Bengke Paruik" and consumers, while increasing customer awareness and loyalty
Pengembangan Digital Marketing Pada UMKM Warkop Harapan Jaya Berbasis Website di Kota Padang Ilham Saputra; Wela Purnamasari; Silfia Nabila Ramadani; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research examines the development of digital marketing for UMKM Warkop Harapan Jaya in Padang, West Sumatra. The goal is to design an effective blog to support business marketing and digitalization strategies. Using descriptive qualitative methods, data was collected through observations and interviews in September 2024. The results show that Warkop Harapan Jaya has not optimized digital potential. As a solution, a blog was designed and implemented to expand marketing reach and increase customer interaction. In conclusion, the development of this blog is expected to increase online visibility and business growth, while providing insight into the importance of digital technology adoption for MSMEs.
Perancangan Website UMKM “Boukara Flow” sebagai Media Informasi dan Promosi Menggunakan Aplikasi Blogger Siti Husnul Afifah Thaher; Stevinda Mei Yulandari; Muhammad Rezha Arifin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research aims to design a website for UMKM "Boukara Flow" as a medium for digital product information and promotion. The Boukara Flow business sells feather wire-based flower bouquets that can be customized according to consumer desires. The researcher's recommendation is to use the web for information and online purchases. With this web, it can make it easier for potential customers to get information about products. One of the webs that can be used is using the Blogger application which can be connected using a Google account. Using the blogger application makes it easier to get product information and can be used for product promotion.
Strategi Digitalisasi UMKM Warung Kopi Saisuak Melalui Pengembangan Blog Sebagai Media Promosi Di Kota Padang Desi Ratna Sari; Fauzan Azmi; Nandy Phinto; Rafidola Mareta Riesa; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Web design is the process of designing the user interface and visual experience of a website. It includes various elements such as layout, color, typography, and other graphic elements that affect how users interact with the site. One of the online sites that can be used is a blog. A blog is a type of website or online platform that contains a series of posts or articles that are updated regularly. The digitalization strategy through blogs can expand business reach and increase interaction with users. The method used in designing this blog is data collection through direct observation and interviews with MSME owners. The existence of a website such as a Blog can help small and medium enterprises (SMEs), especially Warung Kopi Saisuak in promoting their food and beverage products online. With this blog site, Warung Kopi Saisuak can be better known and encourage business growth through a dedicated Blogger site.
Perancangan Website UMKM “Majoneko” Sebagai Media PromosiMelalui Aplikasi Blogger Tarishah Indah Ashira; Rahmawati Zamri; Muhammad Faridz Azizi; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study seeks to investigate the viral phenomenon of snack foods like mochi and fruit sando within the context of culinary micro, small, and medium enterprises (MSMEs). By conducting case studies and analyzing social media data, this research aims to pinpoint the specific factors contributing to their viral nature, such as innovative flavors, visually appealing presentations, and effective digital marketing tactics. Furthermore, the study delves into the implications of virality on the growth of MSMEs and the evolving snacking habits of consumers.
Pemanfaatan Website sebagai Alat Digital Marketing untuk UMKM Laundry Putri di Kota Padang Asyih Zatayu; Faisal; Fausiah Yasmin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research examines the use of blogs as a digital marketing strategy for Putri Laundry MSMEs in Padang City. Using a descriptive qualitative approach, this study involves direct observation and in-depth interviews to analyze the implementation of blogs in increasing online visibility, expanding market reach, and increasing interaction with customers. The results show that the owner of Putri Laundry is interested in utilizing blogs as a platform to provide service information, publish promotions, and share clothing care tips. Blog development process, from design to implementation.
Pengembangan Pemasaran Digital Marketing UMKM Odading 99 Berbasis Website Di Kota Padang Lucia Septi Arvi; Habibah; Selpanik maharani; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

kegiatan Project Base Learning ini merupakan kegiatan tim Mahasiswa Politeknik Negeri Padang untuk melakukan project base learning terhadap UMKM 99 Odading. Sehingga tujuan dari kegiatan project kepada UMKM ini adalah memberikan pemahaman dan pelatihan pelaku kepada UMKM dalam menggunakan media sosial sebagai strategi pemasaran digital guna memperkenalkan produk ke konsumen yang lebih luas. Metode yang digunakan dalam kegiatan ini adalah Assets Bassed Community Development (ABCD) yaitu model pendekatan dalam pengembangan masyarakat. Luaran yang dihasilkan dari kegiatan PBL ini adalah pelaku usaha yang mengenali dan terampil melakukan pemasaran melalui media sosial. Kata kunci: Digital Marketing, UMKM
THE Pembuatan Blog Penjualan Pada Studio Rani Eyelash Extension Firdaus, Abdul Hadi; Pradesandri, Gilang; Viani, Cici Okta; Novalidasri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Abstract Web-based applications are the result of developments in science and technology, especially in the field of information technology which utilizes internet media. Currently, many people, especially young people, want to beautify themselves and try new products such as Eyelash, Nail Art, and so on. For this reason, to expedite sales, a web-based application is needed, namely using blogger. One of its uses is in the marketing or buying and selling process of goods. In marketing products and managing transaction data, manufacturers still use manual systems. To achieve an optimal level of product management and marketing, a website/digital information system is needed, namely a web-based sales application that includes the process of ordering goods, sending goods, buying and selling transactions and reporting data collection. Keywords: Web, Beauty Abstrak Aplikasi berbasis web merupakan hasil dari perkembangan ilmu pengetahuan dan teknologi khususnya bidang teknologi informasi yang memanfaatkan media internet. Saat ini banyak dari kalangan khususnya anak muda yang ingin mempercantik dirinya dan mencoba produk-produk baru seperti Eyelash , Nail Art, dan sebagainya. Untuk itu untuk memperlancar penjualannya diperlukan aplikasi berbasis web yaitu menggunakan bloger. Salah satu pemanfaatannya digunakan dalam proses pemasaran atau jual beli barang. Dalam memasarkan produk dan pengelolaan data transaksi, produsen masih menggunakan sistem manual. Untuk mencapai tingkat pengelolaan dan pemasaran produk yang optimal diperlukan sistem informasi yang berbasis website/digital, yaitu aplikasi penjualan berbasis web yang mencakup proses pemesanan barang, pengiriman barang, transaksi jual-beli dan pendataan laporan.
Co-Authors Abhinaya Agusto Dayoh Ade Sumiahadi Ade Sumiahadi, Ade Adinda Rihhadatul Aisy Adinda Vania Aghi Caesar Liandro Ahmad Hidayawan, Ahmad Alex Muhamad Kasiba Alif Pagar Alam Andre Prasetyo Annisa Yola Syafitri Asyih Zatayu Aurora, Keisha Azya Maharani Oktaputri Bagas Wahyu Adhi, Bagas Wahyu Cantika Erina Putri Chia Ramona Fitri Chintya, Cindy Geraldine Daffa Gusnadi Debi Yulanda Della DelfiYanti Desi Ratna Sari Dhea Tri Indah Zebua Dhea vega Anandha Dhini Rahmawati Dio aguswantoro Dirgahani Putri Divana Yuliant Elsa R. Sigalingging Endang Ulfa Finarsih Erlina Rahmayuni, Erlina Fachrul Nugraha Faisal Farhan Fachrurrazi Fausiah Yasmin Fauzan Azmi Firdaus, Abdul Hadi Firdinal Juliandre Fitrah Ramadhani Fitri Fadila Gharsa Syahputra Ghinaa Safitri Gustiana Putri Habibah Hannisa Syifa Salsabilla Helfi Gustia Ilham Saputra IRFAN EFENDI Janeza Revel Jenal Mutaqin, Dadang Julia Anggraini Ladiva Diti Ramadhani Lidya Devega Lucia Septi Arvi Luthfi Hanif Al Hadi M. Ilham Afriasnyah M.Harif Ramadhan Maruf, Mohammad Ainul Maulana, Ragil Mia Nurlita Muhammad Danial Muhammad Faridz Azizi Muhammad Rakha Muhammad Rezha Arifin Mulya, Dio Prima mulya, Dwiki Nafisah Altin Naghea Zuella Nailul Mardiah Nandy Phinto Natasya Felisha Nicho Syaputra Nori Sahrun Nova Dilastri Novadilastri Novadilatri Novalidasri Novi Ardi Winata Novita Ramadhani Nurjanah Ode Rintik Segara Paldi Saputra Pandra Maitul Akbar Pradesandri, Gilang Pratiwi Kartika Sari Putri Dwi Julita Rahmawati Zamri Raihana Mardhiyyah Reghina Syakhila Reni Puji Rahayu Resma Yanti, Tira Reza Sugara Amri Riesa, Rafidola Mareta Rizelda Aswirdinata Rosdiana Sarli Amri TP Selpanik maharani Sholehuddin Silfia Nabila Ramadani Silva Melasari Siti Husnul Afifah Thaher Siti Komaryah Sri Imawati Stevinda Mei Yulandari Suci Rahmadayani Suci Rahmawati Surya Adi Nugraha Susan Olivia Tarishah Indah Ashira Tiara Salsabila Olivia Viani, Cici Okta Wela Purnamasari Wifrandi, Arild Sadewo Yeni Nurazizah Yolanda Aprilia S Yolanda Irma Julia Putri Yudha Ananda Yukarie Ayu Wulandari Yukarie Ayu Wulandari, Yukarie Ayu Ziza Fazira