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The Impact of Digital Marketing and Product Pricing on Purchase Intention and Customer Satisfaction Ulfitriana; Dewi, Novi Yanti Sandra; Agustina, Ahadiah; Mukhlisin
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4120

Abstract

This study aims to analyze the impact of digital marketing and pricing on consumer buying interest and customer satisfaction at three bakery shops in Mataram City: Delicious Mooik, Luna Bakery, and Mirasa Bakery. The research method used is descriptive quantitative with a survey approach. A sample of 105 respondents was taken using accidental sampling technique and analyzed using multiple linear regression with the help of SPSS software. The results showed that digital marketing contributed 30.3% to purchase intention, while pricing had a greater influence, at 54%. When combined, the effect increases to 59.8%. Digital marketing also contributed 32% to customer satisfaction, while pricing had a more dominant impact, at 49.8%. Simultaneously, these two variables influence customer satisfaction by 57.2%. Pricing has a more dominant influence than digital marketing on both dependent variables. The implications of this study indicate that bakery businesses in Mataram City need to prioritize competitive pricing strategies, such as ensuring price compatibility with product quality and benefits. On the other hand, optimizing digital marketing by utilizing social media and e-commerce platforms can increase customer interaction and brand trust, thereby supporting increased customer satisfaction and long-term loyalty. This combination of strategies is important to create sustainable competitiveness in the bakery industry.
EXPLORING THE EFFECTIVENESS OF ERROR ANALYSIS IN IMPROVING GRAMMAR PROFICIENCY Mukhlisin
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/8cwtd638

Abstract

This study investigates the effectiveness of error analysis as a pedagogical approach to improving grammar proficiency among Islamic Education students at STAI Miftahul Ula, Nganjuk. Recognizing the persistent challenges students face in mastering grammatical accuracy, this research highlights the need for innovative teaching methods. A mixed-methods design was employed, integrating both quantitative and qualitative approaches. The sample consisted of 60 students selected through purposive sampling, divided into an experimental group using error analysis techniques and a control group employing conventional methods. Data were collected using grammar proficiency tests, reflective journals, and semi-structured interviews. Quantitative data were analyzed using paired t-tests, while qualitative data were thematically analyzed. The results demonstrated a statistically significant improvement in grammar proficiency for the experimental group compared to the control group (p < 0.05). Key qualitative themes included increased metalinguistic awareness, enhanced engagement, and positive attitudes toward learning grammar. The findings suggest that error analysis fosters a deeper understanding of grammatical rules by allowing students to identify and correct their mistakes. This study fills a gap in the literature by focusing on error analysis within the context of Islamic Education, where grammar is crucial for comprehending classical Arabic texts. Practical implications include integrating error analysis into language curricula and providing teacher training to implement this approach effectively. Future research should explore the long-term impact of error analysis on language retention and extend the study to diverse educational settings. This research not only contributes to the theoretical understanding of error analysis but also offers actionable insights for improving grammar instruction in higher education.
A Comparative Study of Kanisius Jomegatan Elementary School and Serangan State Elementary School Mukhlisin; Zela Septikasari
Jurnal PGSD Indonesia Vol. 10 No. 1 (2024): Jurnal PGSD Indonesia
Publisher : Pendidikan Guru Sekolah Dasar Fakultas Keguruan dan Ilmu Pendidikan Universitas PGRI Yogyakarta

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Abstract

Penelitian ini berfokus pada studi komparasi antara SD Kanisius Jomegatan dan SD Negeri Serangan, dengan tujuan mengidentifikasi perbedaan dan keunggulan masing-masing sekolah dalam berbagai aspek. Penelitian ini menggunakan metode kualitatif melalui observasi dan wawancara. Latar belakang penelitian ini adalah kebutuhan untuk memahami perbedaan antara sekolah swasta dan negeri dalam hal kurikulum, sarana dan prasarana, serta metode pembelajaran. SD Kanisius Jomegatan dan SD Negeri Serangan dipilih sebagai objek studi karena keduanya mewakili karakteristik unik dari masing-masing tipe sekolah. Hasil penelitian menunjukkan bahwa kedua sekolah menggunakan Kurikulum 2013 dan Kurikulum Merdeka. SD Kanisius Jomegatan memiliki keunggulan dalam sarana dan prasarana, termasuk media pembelajaran yang lebih lengkap. Jumlah siswa di SD Kanisius Jomegatan lebih banyak (102 siswa) dibandingkan SD Negeri Serangan (56 siswa). Namun, SD Negeri Serangan memiliki aula yang luas dan fasilitas olahraga lompat jauh yang lebih baik. Pembelajaran di kedua sekolah ini bervariasi dan telah diupayakan untuk memberikan yang terbaik bagi siswa.
ANALYSIS OF TEACHER’S STRATEGY IN TEACHING SPEAKING SKILLS TO STUDENTS AT MA MODERN NURUL-AMIN Mukhlisin; Muhammad Yassin; Dewi Ismu Purwaningsih
English Language Teaching Journal Vol. 4 No. 2 (2024)
Publisher : Universitas Al-Qolam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/eltj.v4i2.1350

Abstract

English is an imperative skill to understand because it has a dominant part in almost the current field in globalization contexts such as in media, technology, science, business, and education. This study was conducted to know the strategies were used by the teacher in teaching speaking skills to students at MA Modern Nurul-Amin Kubu Padi. The subjects of this research were students and the English teacher at MA Modern Nurul-Amin. In conducting the research, the researcher constructs a descriptive qualitative approach. Then, the data were collected through observation checklist, field note and interviews, as well as by questionnaires. The observation checklist and field note were conducted at MA Modern Nurul-Amin during the learning process. Meanwhile, the interviews were conducted with students and the English teacher. Additionally, the questionnaires were distributed to students and the English teacher as the additional or a proponent data of the research. Then, the data were analyzed qualitatively. The findings showed that there were several strategies used by teacher in teaching English speaking skills, the strategies were debate, speech, English class conversation, role play, and group discussion. Moreover, the mostly strategies used by teacher was debate, speech, English class conversation, and group discussion in different level. Keywords : Teacher’s Strategy, Students’ Speaking Skills, Analysis of Teaching
PENGARUH MODEL PROBLEM BASED LEARNING (PBL) BERBANTUAN LKPD TERHADAP HASIL BELAJAR IPAS DI SDN 92 SINGKAWANG Mukhlisin; Murdani, Eka; Setyowati, Rini
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09, No. 04 Desember 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.17753

Abstract

This research aims to: (1). To find out whether there are differences in science learning outcomes between students using the problem based learning (PBL) model assisted by LKPD and conventional learning. (2). To find out how much influence the problem based learning (PBL) model assisted by LKPD has on science learning outcomes at Sdn 92 Singkawang. The experimental research design in this research uses the form of Nonequivalent Control Group Design. The population in this study was class IVA and class IVB at Sdn 92 Singkawang. Based on the results of the research and discussion in the previous chapter, it can be concluded that: (1). There are differences in science learning outcomes between students using the problem based learning (PBL) model assisted by LKPD and conventional learning. This is proven by data analysis carried out using parametric statistical tests, namely the T test, t hitung > t tabel on the post-test results. (2). The application of the problem based learning (PBL) model assisted by LKPD on science learning outcomes at Sdn 92 Singkawang has a moderate effect. This is proven by the results of calculating student data using the Effect Size formula, resulting in an Effect Size (Es) value of 0.7, which is in the medium criteria. (3). Problem based learning (PBL) learning has experienced a moderate increase towards students' cognitive domain learning outcomes in class IV Energy Resources material at Sdn 92 Sigkawang.
MANAJEMEN SEKOLAH DALAM MENERAPKAN PEMBELAJARAN BERBASIS LITERASI DIGITAL Mukhlisin
Tadris: Jurnal Manajemen Pendidikan Islam Vol. 1 No. 1 (2022): Tadris : Jurnal Manajemen Pendidikan Islam
Publisher : Program Studi Manajemen Pendidikan Islam

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Abstract

Penguatan literasi digital dilakukan melalui model pengembangan manajemen sekolahh yang berbasis media digital dalam merancang tujuan, materi, strategi maupun evaluasi pembelajarannya. Komponen literasi digital yang menjadi fokus penelitian meliputi keterampilan dalam information literacy and media literacy; keterampilan digital scholarship, media literacy, learning skills, ICT literacy melalui penugasan terbimbing menggunakan media digital; serta keterampilan communication and collaboration melalui partisipasi aktif peserta didik dengan menggunakan media digitalnya untuk berkolaborasi dan berkomunikasi dalam pembelajaran. Pelaksanaan belajar berbasis literasi digital akan membuat anak lebih mandiri. Sesuai dengan karakateristik psikologi anak sekolah, bahwa belajar mandiri yang dimaksudkan bukan sepenuhnya dilaksankan secara mandiri tanpa suatu pengawasa ataupun bantuan orang lain. Akan tetapi dalam hal ini pendidik dan orang tua masih menjalankan tugas scaffolding, atau mediated learning, pemberi dukungan tahap demi tahap oleh pendidk dan orang tua selama proses pembelajaran, sebagai pengontrol, dan evaluator yang berperan memberikan penguatan atau feedback bahwa pembelajaran yang dilaksanakan sudah terlaksana dengan baik.
Memilih Pasangan yang Sekufu dalam Ormas Keagamaan Perspektif Istihsᾱn Mukhlisin; Abdul Qodir Zaelani; Relit Nur Edi
As-Syar i: Jurnal Bimbingan & Konseling Keluarga  Vol. 6 No. 4 (2024): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/as.v6i4.2327

Abstract

The concept of kafā’ah (compatibility) in selecting a life partner is one of the fundamental principles in Islamic law, encompassing parity in aspects of religion, social status, economy, and others. In the context of religious organizations, kafā’ah has a more specific dimension, namely equality in terms of beliefs, commitment, and involvement in a particular religious organization. Religious organizations often serve as a medium for shaping an individual's religious identity, making it important to choose a partner from the same organizational background as a factor for maintaining harmony and alignment in family life.In modern times, numerous religious organizations are followed by Muslims. The diversity of these religious organizations affects practices of worship, views on local traditions, and even involvement in social and political issues. Thus, the research problem formulated by the author is: How does choosing a partner with the same religious organization affiliation impact family harmony, and what is the perspective of istihsān regarding marriage between individuals of the same religious organization? The author employs a qualitative research method through a case study approach to produce descriptive and analytical data. The research also uses a normative and sociological approach with a descriptive method. Data collection techniques include interviews, observations, and documentation.Based on field findings, the conclusion of this research is that choosing a partner from the same religious organization does impact family harmony. The harmony within a marriage between partners from the same religious organization can be observed through several indicators: First, there is a balance of rights between husband and wife. Second, there is cooperation in raising and educating children. Third, there is positive interaction with the extended family and society. Fourth, there is mutual support in enhancing spirituality. From the perspective of istihsān, choosing a partner from the same religious organization is preferable for practical application. Istihsān, as a method of istinbāth (derivation of legal rulings), is capable of aligning Islamic law with contemporary issues by selecting the most beneficial option among the good ones. In general principles, the religious criterion in the concept of kafā’ah focuses on a person’s piety and character. However, due to differences in views on piety and character between religious organizations, from the perspective of istihsān, selecting a partner from the same religious organization is prioritized as it is considered more beneficial.