Claim Missing Document
Check
Articles

Pengaruh Social Media Marketing, Kualitas Produk, dan Kepercayaan Pelanggan terhadap Minat Beli pada CV. Kuliner Makmur Sejahtera Kota Padang Dela Safitri; Riri Mayliza
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9352

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing, kualitas produk, dan kepercayaan pelanggan terhadap minat beli konsumen pada CV. Kuliner Makmur Sejahtera Kota Padang dengan brand produk Katuju Indonesia. Penelitian ini dilatarbelakangi oleh meningkatnya persaingan UMKM kuliner di era digital yang menuntut pelaku usaha untuk mampu membangun minat beli konsumen melalui strategi pemasaran yang efektif, kualitas produk yang baik, dan tingkat kepercayaan pelanggan yang tinggi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah masyarakat yang mengetahui produk Katuju Indonesia, baik konsumen maupun calon konsumen. Sampel penelitian berjumlah 120 responden yang ditentukan menggunakan rumus Hair et al. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert secara online dan offline. Analisis data dilakukan menggunakan SPSS melalui uji validitas, reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Social Media Marketing tidak berpengaruh signifikan terhadap minat beli dengan nilai signifikansi sebesar 0,794 > 0,05. Sementara itu, kualitas produk berpengaruh positif dan signifikan terhadap minat beli dengan nilai signifikansi 0,030 < 0,05. Kepercayaan pelanggan juga berpengaruh positif dan signifikan terhadap minat beli dengan nilai signifikansi 0,000 < 0,05 serta menjadi variabel yang paling dominan memengaruhi minat beli konsumen. Nilai koefisien determinasi (R²) sebesar 0,581 menunjukkan bahwa ketiga variabel mampu menjelaskan minat beli sebesar 58,1%, sedangkan sisanya dipengaruhi oleh variabel lain di luar penelitian.
Profitabilitas dan Pertumbuhan Perusahaan terhadap Nilai Perusahaan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia (BEI) Riri Mayliza; Dini Sri Dahyana
ARZUSIN Vol 5 No 4 (2025): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i4.6101

Abstract

This study is motivated by the gap in understanding regarding the influence of profitability and company growth on firm value in Indonesia’s banking sector, particularly during the 2019–2023 period. The objective is to examine the effect of profitability and company growth on firm value among banks listed on the Indonesia Stock Exchange (Bursa Efek Indonesia or BEI). A quantitative approach was employed using multiple linear regression analysis based on panel data, obtained from the annual financial statements of 38 banking companies selected through purposive sampling. Data analysis was conducted using E-Views version 12 software and included model feasibility tests (Chow test, Hausman test, and Lagrange Multiplier test), normality test, and partial hypothesis testing using the t-test at a 5% significance level. The results indicate that profitability, measured by Return on Assets (ROA), has a positive and significant effect on firm value, while company growth does not show a significant effect. These findings confirm that profitability is a primary determinant of firm value as perceived by investors in the BEI banking sector. This research contributes meaningfully to corporate financial management and investment strategy in the banking industry and recommends that future studies expand the variables and sample scope to generate more comprehensive and applicable insights.
Pengaruh Kepemilikan Manajerial dan Pengungkapan Corporate Social Responsibility (CSR) terhadap Nilai Perusahaan pada Perusahaan Property dan Real Estate di Bursa Efek Indonesia 2019–2023 Lidya Martha; Nurul Izati; Aminar Sutra Dewi; Riri Mayliza; Ratnawati Raflis
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9132

Abstract

Firm value has become a central concern in the finance literature because it reflects the market’s perception of a company’s long-term prospects and performance; however, studies that specifically examine the effects of managerial ownership and Corporate Social Responsibility (CSR) disclosure in the property and real estate sector in Indonesia remain relatively limited. This study aims to analyze the effect of managerial ownership and CSR disclosure on firm value in Indonesian property and real estate sector companies. A quantitative approach with a causal research design was employed, involving 23 companies selected using purposive sampling for the 2019–2023 period. Data were obtained from annual reports and analyzed using panel data regression with the aid of EViews 12 software. The results show that managerial ownership does not have a significant effect on firm value, whereas CSR disclosure has a positive and significant effect on firm value. These findings support legitimacy theory and enrich the corporate governance literature in the context of the property and real estate sector in Indonesia. The study concludes that CSR disclosure is an important strategy for enhancing firm value, with theoretical implications for the development of finance and governance literature and practical implications for management in formulating sustainability policies oriented toward increasing firm value.
Pengaruh Kompetensi dan Kualitas Kerja Pegawai terhadap Kepuasan Mitra PT Jamkrida Sumbar (Perseroda) Middra Silvia; Riri Mayliza
YASIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i3.10124

Abstract

This study was motivated by the importance of employee competence and work quality in creating partner satisfaction in business-to-business (B2B) relationships. In the cooperation between PT Jamkrida Sumbar (Perseroda) and its partners, employee performance plays a strategic role in maintaining service quality, trust, and the sustainability of business relationships. However, the increasing volume of guarantee services and claim settlement processes creates challenges in maintaining consistent service quality. This study aims to analyze the influence of employee competence and work quality on partner satisfaction at PT Jamkrida Sumbar (Perseroda). This study used a quantitative approach with an associative method. The research population consisted of partners of PT Jamkrida Sumbar (Perseroda), with a sample of 30 respondents selected using purposive sampling. Data were collected through questionnaire distribution and analyzed using multiple linear regression with the assistance of SPSS version 20. The results showed that employee competence and work quality had a positive and significant effect on partner satisfaction. The conclusion of this study affirms that improving employee competence and work quality is an important factor in strengthening satisfaction, trust, and the sustainability of business cooperation between the company and its partners. These findings provide practical implications for PT Jamkrida Sumbar (Perseroda) to continuously improve employee competence and maintain work quality as a strategy for enhancing the quality of guarantee services.
Efektivitas Belanja Perjalanan Dinas dan Dukungan Organisasi dalam Menunjang Kinerja Pegawai Badan Pengawas Pemilihan Umum Provinsi Sumatera Barat Efli Letsunanda Bikuraini; Riri Mayliza
YASIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i3.10271

Abstract

Although public-sector employee performance is an important factor in supporting the effectiveness of institutional task implementation, studies that specifically examine the influence of the effectiveness of official travel expenditure and perceived organizational support on employee performance at the General Election Supervisory Agency (BAWASLU) of West Sumatra Province still need to be strengthened. This study aims to analyze the influence of the effectiveness of official travel expenditure and perceived organizational support on the performance of employees of BAWASLU of West Sumatra Province. This study used a quantitative approach with a causal associative design. The study population included all 67 employees of BAWASLU of West Sumatra Province, using a saturated sampling or census technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS. The results showed that the effectiveness of official travel expenditure had a positive and significant effect on employee performance, with a calculated t-value of 3.153 and a significance value of 0.003. Perceived organizational support also had a positive and significant effect on employee performance, with a calculated t-value of 4.257 and a significance value of 0.000. The Adjusted R Square value of 0.494 indicates that the effectiveness of official travel expenditure and perceived organizational support contributed 49.4% to employee performance. The conclusion of this study affirms that effective management of official travel budgets and the strengthening of organizational support are important factors in improving public-sector employee performance. These findings provide an empirical contribution to the development of public-sector management studies as well as practical implications for election supervisory institutions in strengthening the effectiveness of budget management and organizational support.
The Effect of Board of Directors and Independent Board of Commissioners on Financial Performance of Banking Company Selvi Wahyuni; Riri Mayliza
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i1.475

Abstract

The company's financial performance is a financial report that shows the condition of a company, which is used as a consideration for taking further action. as well as for the community to assess the smooth running of a company before taking action. As the manager of the company, the manager knows more about the company's prospects and internal information in the future than the owner or (shareholder). Managers have an obligation to give a signal about the condition of the company to the owner of the company. The purpose of this study was to determine the effect of independent boards of directors and commissioners on the financial performance of banking companies. The variables in this study are the Independent Board of Directors and Board of Commissioners. Sampling using purposive sampling technique with certain criteria. Which resulted in a sample of 28 banking companies listed on the Indonesia Stock Exchange in 2017-2021. The method used in this research is panel data regression analysis using Eviews version 8. The results show that the Board of Directors has no effect on the company's financial performance, while the Board of Independent Commissioners has an influence on the company's financial performance.
The Role of the Board of Commissioners and Audit Committee in Influencing the Financial Performance of Banks Listed on the Indonesian Stock Exchange (IDX) Sarah Febiola; Riri Mayliza; Lola Fitria Sari
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.707

Abstract

This research aims to determine the influence of the board of commissioners (DK) and audit committee (KA) on the financial performance of those listed on the Indonesia Stock Exchange in 2018-2022. The years used in this research are five years, starting from 2018-2022. Samples were taken using the purposive sampling method. A population of 43 companies listed on the Indonesian Stock Exchange obtained 33 companies as samples with an observation period of five years (2018-2022). Data were analyzed using panel data regression. Based on the results of data analysis, it was concluded that the board of commissioners had no positive and insignificant effect on financial performance and Audit Committee has a positive and significant effect on financial performance.
The Influence of Leverage and Firm Size on Firm Value in the Banking Sector Listed on the Indonesia Stock Exchange (IDX) Dhea Ananda; Riri Mayliza
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1320

Abstract

Shareholder welfare is often reflected in a company’s value, encouraging firms to innovate in order to enhance their market valuation. This study aims to examine the impact of leverage and company size on the company value of banking sector firms listed on the Indonesia Stock Exchange from 2019 to 2023. A sample of 38 companies was selected using the proportional sampling method. The analysis was conducted using panel data regression. The findings reveal that leverage has a negative and significant effect on company value, while company size does not have a significant effect on company value in the banking sector firms listed on the Indonesia Stock Exchange.
Firm Value in Indonesian Healthcare Companies: Do Internal Factors and Dividend Policy Matter? Ari Nurwahidah; Riri Mayliza; Ahmad Fayaz Naziry; Tran Thai Ha Nguyen; Muhammad Firmansyah
Research in Accounting Journal (RAJ) Vol. 7 No. 2 (2026): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/axd8k419

Abstract

This study aims to analyse the influence of profitability, firm size, leverage and insider ownership on firm value, with dividend policy as a moderating variable, amongst healthcare sector companies listed on the Indonesia Stock Exchange for the period 2020–2024. The study employs the Signalling Theory and Agency Theory approaches, using a sample of 8 companies selected via purposive sampling, yielding 40 observations from the companies’ annual reports, which were analysed using fixed-effects panel data regression via EViews. The results indicate that profitability has a positive effect on firm value, whilst firm size and leverage have no effect. Managerial ownership was found to have a negative effect on firm value. In terms of moderation, dividend policy did not strengthen the effects of profitability, firm size and leverage, but it did strengthen the effect of insider ownership on firm value. An Adjusted R-Squared value of 87.9% indicates that the variables in the model are highly effective in explaining firm value.  
The Effect of Board of Directors and Independent Board of Commissioners on Financial Performance of Banking Company Selvi Wahyuni; Riri Mayliza
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i1.475

Abstract

The company's financial performance is a financial report that shows the condition of a company, which is used as a consideration for taking further action. as well as for the community to assess the smooth running of a company before taking action. As the manager of the company, the manager knows more about the company's prospects and internal information in the future than the owner or (shareholder). Managers have an obligation to give a signal about the condition of the company to the owner of the company. The purpose of this study was to determine the effect of independent boards of directors and commissioners on the financial performance of banking companies. The variables in this study are the Independent Board of Directors and Board of Commissioners. Sampling using purposive sampling technique with certain criteria. Which resulted in a sample of 28 banking companies listed on the Indonesia Stock Exchange in 2017-2021. The method used in this research is panel data regression analysis using Eviews version 8. The results show that the Board of Directors has no effect on the company's financial performance, while the Board of Independent Commissioners has an influence on the company's financial performance.