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All Journal Jurnal Manajemen Bisnis Journal of Economics, Business, & Accountancy Ventura JMM17: Jurnal Ilmu Ekonomi dan Manajemen JPM17: Jurnal Pengabdian Masyarakat Jurnal Manajemen Dan Kewirausahaan Ekspektra: Jurnal Bisnis & Manajemen Media Mahardhika Ekonomi dan Bisnis Business and Finance Journal DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Management and Business (JAMB) BISMA (Bisnis dan Manajemen) Economic Reviews Journal Tekmulogi: Jurnal Pengabdian Masyarakat Journal of Economics, Business, Management, Accounting And Social Sciences PROCURATIO: Jurnal Manajemen dan Bisnis Gudang Jurnal Multidisiplin Ilmu Journal of Halal Research, Policy, and Industry Journal of Managerial Sciences and Studies JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Sadar Wisata: Jurnal Pariwisata
Candraningrat, Candraningrat
Universitas Dinamika Surabaya
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Strategi Bisnis Waterpark PTC Jayapura dalam Meningkatkan Keuntungan Usaha Weny Lestari Sinaga; Candraningrat
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.312

Abstract

Business strategy can be measured as good and bad using five business strategy indicators, namely marketing, operations, distribution, organization and strategies related to finance. Likewise with the Waterpark business strategy that is implemented to increase profits. The aim of this Scientific Work is to determine the PTC Jayapura Waterpark business strategy in increasing business profits. The research method used is descriptive qualitative. The research results obtained are that the PTC Jayapura Waterpark business strategy in increasing business profits has been implemented in accordance with five business strategy indicators, namely (1) marketing, (2) operations (3) distribution, (4) organization, and (5) related strategies with finances. The business strategy implemented can be said to be able to increase finances because the management has been carried out semi-professionally. This is stated because, even though the business being run is not yet in the form of a PT/CV, Waterpark PTC has carried out a business strategy in a precise and efficient manner, so as to increase profits from business activities
OPTIMALISASI CONFLICT THEORY YANG MEMPENGARUHI FAKTOR KINERJA BIDANG DARAT DINAS PERHUBUNGAN PROVINSI PAPUA BARAT Ryan Putra Indira Vira Makatita; Candraningrat
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1537

Abstract

Bidang darat  dinas Perhubungan provinsi papua barat merupakan salah satu bidang teknis yang bergerak di bagian transportasi darat provinsi papua barat, yang memiliki satu kelompok kerja sebagai tolak ukur kemajuan suatu kinerja dinas perhubungan provinsi papua barat. Namun ditemukan beberapa masalah konflik teori yang mempengaruhi faktor peningkatan kinerja. Artikel ini bertujuan untuk menjelaskan harapan dan kenyataan dalam penyelenggaraan kelompok kerja yang menjadi suatu konflik teori dalam kemajuan kinerja bidang darat. Metode yang digunakan adalah analisis kualitatif. teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. observasi, wawancara, dan dokumentasi dilakukan pada 6 informan terhadap kelompok kerja dan hasil pekerjaan. Semua data diolah kemudian di analisa secara cermat. Artikel ini menemukan bahwa bidang darat mengharapkan tidak terjadinya lagi suatu kelompok kerja tersendiri, kurangnya komunikasi yang terjalin, dan kerja sama yang mempengaruhi kinerja. Pada akhirnya, artikel di masa mendatang perlu mempertimbangkan kajian tentang konflik teori dalam sebuah kelompok kerja terhadap peningkatan kinerja.    
Examining the Role of Consumer Ethnocentrism in the Relationship between Quality, Price, and Fashion Preferences Rasyid, Reizano Amri; Anshori, Mohamad Yusak; Adinugroho, Mochtar; Candraningrat; Wulansari, Yuli Yanti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.179

Abstract

Purpose – This study aims to investigate the influence of consumer ethnocentrism (CETH), perceived quality, and perceived price on the purchase intention of Generation Z university students in Indonesia. Grounded in Consumer Value Theory (CVT), this research specifically examines preferences between domestic and imported fashion products, intending to understand the key factors shaping Gen Z's purchasing decisions on e-commerce platforms. Design/method/approach – This research employed a quantitative approach. Data were collected via an online survey (Google Forms) over two months, yielding 380 valid responses from Generation Z students who frequently purchase local fashion products on e-commerce (Shopee and Tokopedia). The data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables, ensuring construct reliability and validity. Findings – The results show that perceived quality and perceived price significantly influence consumer ethnocentrism. Furthermore, this study confirms that perceived quality, perceived price, and consumer ethnocentrism each exert significant positive effects on purchase intention. Implications – These findings offer crucial practical insights for domestic fashion brands. To compete effectively and attract Generation Z consumers, local brands are strongly advised to prioritize product quality, maintain competitive pricing, and leverage cultural alignment to build ethnocentric sentiment. Novelty/Originality – The originality of this research lies in its specific focus on the Generation Z demographic in Indonesia within the context of domestic vs. imported product competition in the digital era. This study fills a literature gap by analyzing the determinants of purchase intention on leading e-commerce platforms, providing fresh insights into this key consumer segment.
Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
The Influence of Honesty, Ethical Communication, and Islamic Social Responsibility on Brand Equity Candraningrat, Candraningrat; Wulansari, Yuli Yanti
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8639

Abstract

This study aims to examine the influence of Islamic values in marketing communication on brand equity, focusing on brand awareness and brand image as outcome variables. Islamic values in marketing communication are conceptualized through three dimensions: honesty and truthfulness, ethical marketing communication, and Islamic-based social responsibility. A quantitative research approach was employed using a survey method, with data collected from 250 Muslim consumers. The data were analyzed using Structural Equation Modeling (SEM) with AMOS to test the proposed relationships. The results reveal that honesty and truthfulness have a positive and significant effect on both brand awareness and brand image. Ethical marketing communication also significantly enhances brand awareness and brand image by fostering consumer trust and positive brand perceptions. Furthermore, Islamic-based social responsibility communication positively influences brand awareness and brand image, indicating that socially responsible messages aligned with Islamic principles strengthen brand equity. Overall, the findings confirm that integrating Islamic values into marketing communication serves as a strategic approach to building strong brand equity in Muslim-oriented markets. This study contributes to the Islamic marketing literature by providing empirical evidence on the role of value-based communication in enhancing brand awareness and brand image.
Co-Authors Achmad Yanu Aliffianto Adinugroho, Mochtar Afandi, Muhammad Lutfi Alicia, Alicia Amri Rasyid, Reizano Anita Handayani Annisa Kaffi Antok Supriyanto Aprilius, Adrianus Aprillia, Dean Ardian Jaya Prasetya Aries Aries Kurniawan Aulia Ayouvi Poerna Wardhanie Ayouvi Poerna Wardhanie Azmil Chusnaini Binawati, Lilis Chilmaniya Baril Haq Christianto Putri, Gloria Era Dhika Yuan Yurisma Dian Palupi Dinda Natasya Amarty Endah Budi Permana Putri Febria Lina, Lia Galih Pangesti, Nitami Gancar Candra Premananto Gerdy Irfandy Haryanto Tanuwijaya I Putu Adi Surya Indah Kumala Putri Januar Wibowo Karya, Denis Fidita Khamalat Martinus Sony Erstiawan Mayang Viodita Melissa Lukmawati Manurung Michael Vinsent Djulianto Mochammad Irfan Yusuf Mohamad Yusak Anshori Mohammad Faisal Much. Rahmad Hidayat Muchammad Saifuddin Ni Putu Pande Dian Aprilia Dewi Niken Savitri Primasari Nuzulul Oktaviani . Oktaviani, Oktaviani Rachma Rizqina Mardhotillah Rahmat Agus Santoso Risda Risda Riyan Rizky Hidayat, Rizky Rudi Santoso Rudi Santoso, Rudi Ryan Putra Indira Vira Makatita Selviana Siti Mujanah Siti Mujanah Siti Nurul Aini Sri - Suhandiah Sri Suhandiah Suhandiah, Sri - Suhermin, Suhermin Sumiati Sumiati Wasik, Zainul Weny Lestari Sinaga Wulansari, Yuli Yanti Yosef Richo Adrianto Yuliana Yuliana Yunanto Tri Laksono, Yunanto Tri Zainul Wasik