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Strategi Bisnis Waterpark PTC Jayapura dalam Meningkatkan Keuntungan Usaha Weny Lestari Sinaga; Candraningrat
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.312

Abstract

Business strategy can be measured as good and bad using five business strategy indicators, namely marketing, operations, distribution, organization and strategies related to finance. Likewise with the Waterpark business strategy that is implemented to increase profits. The aim of this Scientific Work is to determine the PTC Jayapura Waterpark business strategy in increasing business profits. The research method used is descriptive qualitative. The research results obtained are that the PTC Jayapura Waterpark business strategy in increasing business profits has been implemented in accordance with five business strategy indicators, namely (1) marketing, (2) operations (3) distribution, (4) organization, and (5) related strategies with finances. The business strategy implemented can be said to be able to increase finances because the management has been carried out semi-professionally. This is stated because, even though the business being run is not yet in the form of a PT/CV, Waterpark PTC has carried out a business strategy in a precise and efficient manner, so as to increase profits from business activities
OPTIMALISASI CONFLICT THEORY YANG MEMPENGARUHI FAKTOR KINERJA BIDANG DARAT DINAS PERHUBUNGAN PROVINSI PAPUA BARAT Ryan Putra Indira Vira Makatita; Candraningrat
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1537

Abstract

Bidang darat  dinas Perhubungan provinsi papua barat merupakan salah satu bidang teknis yang bergerak di bagian transportasi darat provinsi papua barat, yang memiliki satu kelompok kerja sebagai tolak ukur kemajuan suatu kinerja dinas perhubungan provinsi papua barat. Namun ditemukan beberapa masalah konflik teori yang mempengaruhi faktor peningkatan kinerja. Artikel ini bertujuan untuk menjelaskan harapan dan kenyataan dalam penyelenggaraan kelompok kerja yang menjadi suatu konflik teori dalam kemajuan kinerja bidang darat. Metode yang digunakan adalah analisis kualitatif. teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. observasi, wawancara, dan dokumentasi dilakukan pada 6 informan terhadap kelompok kerja dan hasil pekerjaan. Semua data diolah kemudian di analisa secara cermat. Artikel ini menemukan bahwa bidang darat mengharapkan tidak terjadinya lagi suatu kelompok kerja tersendiri, kurangnya komunikasi yang terjalin, dan kerja sama yang mempengaruhi kinerja. Pada akhirnya, artikel di masa mendatang perlu mempertimbangkan kajian tentang konflik teori dalam sebuah kelompok kerja terhadap peningkatan kinerja.    
Examining the Role of Consumer Ethnocentrism in the Relationship between Quality, Price, and Fashion Preferences Rasyid, Reizano Amri; Anshori, Mohamad Yusak; Adinugroho, Mochtar; Candraningrat; Wulansari, Yuli Yanti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.179

Abstract

Purpose – This study aims to investigate the influence of consumer ethnocentrism (CETH), perceived quality, and perceived price on the purchase intention of Generation Z university students in Indonesia. Grounded in Consumer Value Theory (CVT), this research specifically examines preferences between domestic and imported fashion products, intending to understand the key factors shaping Gen Z's purchasing decisions on e-commerce platforms. Design/method/approach – This research employed a quantitative approach. Data were collected via an online survey (Google Forms) over two months, yielding 380 valid responses from Generation Z students who frequently purchase local fashion products on e-commerce (Shopee and Tokopedia). The data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables, ensuring construct reliability and validity. Findings – The results show that perceived quality and perceived price significantly influence consumer ethnocentrism. Furthermore, this study confirms that perceived quality, perceived price, and consumer ethnocentrism each exert significant positive effects on purchase intention. Implications – These findings offer crucial practical insights for domestic fashion brands. To compete effectively and attract Generation Z consumers, local brands are strongly advised to prioritize product quality, maintain competitive pricing, and leverage cultural alignment to build ethnocentric sentiment. Novelty/Originality – The originality of this research lies in its specific focus on the Generation Z demographic in Indonesia within the context of domestic vs. imported product competition in the digital era. This study fills a literature gap by analyzing the determinants of purchase intention on leading e-commerce platforms, providing fresh insights into this key consumer segment.