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All Journal Jurnal Manajemen Bisnis Journal of Economics, Business, & Accountancy Ventura JMM17: Jurnal Ilmu Ekonomi dan Manajemen JPM17: Jurnal Pengabdian Masyarakat Jurnal Manajemen Dan Kewirausahaan Ekspektra: Jurnal Bisnis & Manajemen Media Mahardhika Ekonomi dan Bisnis Business and Finance Journal DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Management and Business (JAMB) BISMA (Bisnis dan Manajemen) Economic Reviews Journal Tekmulogi: Jurnal Pengabdian Masyarakat Journal of Economics, Business, Management, Accounting And Social Sciences PROCURATIO: Jurnal Manajemen dan Bisnis Gudang Jurnal Multidisiplin Ilmu Journal of Halal Research, Policy, and Industry Journal of Managerial Sciences and Studies JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Sadar Wisata: Jurnal Pariwisata
Candraningrat, Candraningrat
Universitas Dinamika Surabaya
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Strategi Marketing Melalui Store Atmoesfer Dan Media Sosial Di Rumah Batik Tresna Art Mayang Viodita; Candraningrat Candraningrat; Siti Mujanah
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2 (2022): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v7i2.714

Abstract

Galeri Seni Batik Tresna mengalami kesulitan penjualan., sehingga penjualan menurun dan keuntungan sangat minim. Kondisi ini sepertinya disebabkan karena kurangnya promosi mengingat saat ini Batik lagi di produksi di banyak daerah sehingga persaingan sangat ketat baik secara online maupun offline, sehingga upaya untuk menjual secara online tidak bisa di tinggalkan. Penjualan online bisa dilakukan melalui social media, akan tetapi membuat pelanggan offline juga harus diperhatikan antara lain dengan menata store atmosfer. Untuk itu dalam kegiatan pengabdian masyarakat ini perlu memberikan pendampingan dalam melaksanakan strategi pemasaran di rumah Batik Tresna Art yaitu melalui Social media dengan Instagram dan Website sebagai media promosi Rumah Batik Tresna Art bagi pelanggan online, sedangkan untuk pelangan offline maka dilakukan dengan mengatur atmosfer Rumah Batik Tresna Art sehingga pengunjung yang akan membeli di galeri batik merasa nyaman. Setelah dilakukan pembenahan atmosfer di Rumah batik Trisna Art dan dilakukan promosi secara online di social media dan website yang di miliki ternyata pengunjung dan pembeli Batik Trisna Art dapat meningkat sebanyak 30%, dan selanjutnya diharapkan penjualan akan mencapai peningkatan sebanyak 100%.  Marketing Strategy Through Atmoesfer Store And Social Media At Rumah Batik Tresna Art Tresna Art Batik Gallery is experiencing difficulties in selling, so sales are declining and profits are minimal. This condition seems to be caused by a lack of promotion considering that currently Batik is being produced in many areas so competition is very tight both online and offline so that efforts to sell online cannot be abandoned. Online sales can be done through social media, but making offline customers must also be considered, among others, by setting up a store atmosphere. For this reason, this community service activity is carried out by providing assistance in implementing marketing strategies at the Tresna Art Batik house, namely through Social media with Instagram and the Website as a promotional medium for the Tresna Art Batik House for online customers, while for offline customers it is done by adjusting the atmosphere of the Batik House. Tresna Art so that visitors who will buy at the batik gallery feel comfortable. After revamping the atmosphere at the Trisna Art Batik House and conducting online promotions on social media and websites that are owned, it turns out that visitors and buyers of Batik Trisna Art can increase by 30%, and then it is hoped that sales will increase by 100%.    
The Effect of Shopping Enthusiasm, Shopping Motivation, and Visiting Experience on Tourist Satisfaction in East Java Tourism Village Siti Mujanah; Sumiati Sumiati; Candraningrat Candraningrat; Annisa Kaffi; Chilmaniya Baril Haq
Jurnal Bisnis dan Keuangan Vol 7 No 2 (2022): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v7i2.3492

Abstract

The tourism village is a government program that aims to reduce poverty in the community around the tourist village. Sustainable tourism development can be realized by developing tourist destinations from the smallest unit, namely the village level, this is because most of the tourist activities are there. This is the background of research on the influence of tourist village services on tourist satisfaction in tourist villages in East Java. This study uses quantitative methods to determine the potential for tourist satisfaction with the shopping experience in tourist villages in East Java. Researchers analyzed tourist satisfaction through questionnaires or questionnaires distributed to respondents who had experience visiting tourist villages in East Java. The conceptual framework was developed in an effort to explain and understand tourist satisfaction with the tourist village experience in East Java. Bargaining is something that is most likely to be done by tourists to buy an item they want and get a cheap and good price is a special satisfaction for tourists in shopping. But the results of the analysis that have been obtained tourists prefer to visit tourist villages to enjoy a quieter rural atmosphere.
THE ROLE OF PERCEIVED USABILITY, SATISFACTION, AND CUSTOMER TRUST IN DESIGN AND DEVELOPING USER LOYALTY EDUTECH WEBSITE Michael Vinsent Djulianto; Ayouvi Poerna Wardhanie; Candraningrat Candraningrat
Jurnal Bisnis dan Keuangan Vol 7 No 2 (2022): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v7i2.3493

Abstract

Indonesia has experienced developments in the world of education from year to year, and some of these developments directly impact the quality of education in Indonesia. The highest ranking edutech startup belongs to Ruangguru, followed by Neliti, Duniailkom, Eduka System, Wardya College, and other startups. This research aims to find out how perceived usability, Satisfaction, and customer trust play a role in developing user loyalty on the Ruangguru edutech startup website. The data collection method will be used to distribute surveys through questionnaires to 106 respondents consisting of Ruangguru users, namely junior high school students. High school students have thrice used Ruangguru’s services and opened the Ruangguru website. This study uses statistical techniques Partial least square Structural Equation Modeling (PLS-SEM) in the data analysis process that is useful for determining the significance level of the relationship between research variables. Based on the research, it was found that there is a significant effect of perceived usability on customer trust, Satisfaction, and customer loyalty, as well as perceived usability and Satisfaction on customer loyalty. In contrast, customer trust does not significantly impact customer loyalty website edutech.
Community Participation In Developing Cupak Village As A Tourist Destination In Jombang, East Java, Indonesia Siti Mujanah; Candraningrat
Jurnal Bisnis dan Keuangan Vol 8 No 1 (2023): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v8i1.4126

Abstract

This research was conducted to utilize a model of community participation in the development Cupak Village as a Tourist Destination in Jombang, East Java, Indonesia. The approach used in this research is a qualitative approach, which describes the participation of the community in the development of a tourist village. The informants in this study were village officials, pokdarwis administrators, local youth organizations, community representatives and visitors. Information was taken through structured interviews. The study results show that developing a tourism village requires participation from various parties, including the community as the major actor, the local government, and stakeholders in charge of providing guidance. Likewise, the university's role took a significant place by providing Assistance in managing the tourism village while the role of SMEs is to provide special products that can be offered to visitors. The implication oif this study. This research aims to provide an overview of village communities in developing tourism villages by involving the community to participate.
Implementasi pemasaran digital guna optimalisasi pemasaran, studi kasus pada “Ganezza Bakery” Indah Kumala Putri; Candraningrat Candraningrat
TEKMULOGI: Jurnal Pengabdian Masyarakat Vol 3, No 1 (2023): Mei 2023
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.864 KB) | DOI: 10.17509/tmg.v3i2.55390

Abstract

Ganezza Bakery is a commercial Micro, Small and Medium Enterprises (MSME) established in 2017 and located on Jl. Tambak Asri No. 4. Ganezza Bakery sells and accepts orders for various breads and cakes. Based on the results of observations and interviews, Ganezza Bakery MSME have not implemented digital marketing in their marketing, so their marketing is still carried out traditionally. MSME are known to the public through customers who have bought their products and the surrounding community. As a result, small-scale marketing is less than optimal. Where in reality, currently business people, especially MSME, must be able to stay updated by keeping abreast of developments in information technology by implementing online sales or through social media or online shopping. Through online marketing can help increase public knowledge about Ganezza Bakery MSME. Prospective consumers can find information more easily without having to travel long distances to reach the MSME Ganezza Bakery store. Marketing activities on the Internet are also more efficient and effective than direct marketing, such as opening stores or participating in trade shows at home and abroad. In addition, online marketing steps do not require a lot of time, energy, and material so it is easier to implement.
Pengembangan strategi bisnis Melalui BMC (Business Model Canvas) dan strategi pemasaran bagi UMKM Sari Delight Surabaya Candraningrat Candraningrat; Dhika Yuan Yurisma; Siti Mujanah
TEKMULOGI: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2021): Mei 2021
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.75 KB) | DOI: 10.17509/tmg.v1i1.34295

Abstract

The purpose of this activity is to assist SMEs Sari Delight Surabaya to solf the problems they face in running their business effectively and schive the target. Some of the problems faced include capitalization, decreased sales, distribution, decreased production, difficulty in raw materials, and difficulty in selling. So that in this activity it provides the right solution, namely by compiling a Business Model Canvas (BMC) to analyze each block on BMC so that we can find out the problems and shortcomings that must be met. Developing a marketing strategy is also done using social media as a medium of sales, such as Instagram, WhatsApp and Go-Food for promotions and sales medium, because it makes it easier for MSMEs to sell their product, besides that, we also design attractive packaging and make videos for product promotion. In addition, this activity also provides e-commerce training in order to optimize the marketing channel media, so that sales increase. The results of this study are that the use of social media makes it easier for companies to carry out their promotional activities.
PENGARUH CITRA (IMAGES), KEPUASAN KONSUMEN (CUSTOMER SATISFACTION), KEPERCAYAAN KONSUMEN (CUSTOMER TRUST) DAN LOYALITAS KONSUMEN (CUSTOMER LOYALTY) PADA PERUSAHAAN AGEN ASURANSI DI SURABAYA Ninnasi Muttaqiin; Reizano Amri Rasyid; Candraningrat Candraningrat
Media Mahardhika Vol. 20 No. 1 (2021): September 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i1.332

Abstract

Competition between organizations continues to increase and there is a rapid shift in the delivery of business processes. Service companies strive to improve their business processes by dealing with customers to survive and compete successfully. The literature clearly emphasizes the importance of trust and loyalty for survival in the insurance service sector. This study aims to explore the role of customer knowledge management (CKM) and satisfaction as antecedents of customer trust in the insurance agent sector. The existing causal relationships between CKM, satisfaction, trust, and loyalty were explored. The mediating role of customer trust in the knowledge-loyalty and satisfaction-loyalty relationships is also explored. Data collection was carried out through a survey with a questionnaire. The research instrument uses Structural Equation Modeling (SEM) which has been used to test the causal relationship and the suitability of the proposed model.
ANALISIS DETERMINAN KEPUTUSAN PEMBELIAN DENGAN MINAT PEMBELIAN SEBAGAI VARIABEL MEDIASI Much. Rahmad Hidayat; Haryanto Tanuwijaya; Candraningrat; Sri Suhandiah; Achmad Yanu Alif Fianto
Media Mahardhika Vol. 21 No. 1 (2022): September 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i1.495

Abstract

Dalam upaya mengivestigasi dampak yang diberikan oleh marketing mix 7p, citra universitas, serta word of mouth (WOM) pada putusan dan minat selaku mediasi riset ini diselenggarakan. Konvergen validiti, diskriminan validiti, reliabilitas komposit dan eksamen R-square digunakan untuk pengukuran. SmartPLS versi 3 adalah perangkat lunak yang dipakai serta 113 sampel beserta kriteria yang telah disepakati. Produk, harga, promosi, orang, WOM serta minat berdampak pesat pada putusan. Bukti fisik, proses serta reputasi perguruan tinggi berdampak tidak pesat pada putusan dan tempat berdampak tidak definit putusan. Berikutnya, bukti fisik dan WOM berdampak pesat pada putusan di mana minat berperan selaku mediasi. Lebih lanjut, produk, harga, tempat, promosi, orang, serta reputasi berdampak tidak pesat pada putusan di mana minat berperan selaku mediasi dan proses berdampak tidak definit pada putusan di mana minat berperan selaku mediasi.
Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
PENGARUH TRUST SEBAGAI VARIABEL MEDIASI DALAM HUBUNGAN PERCEIVED RISK DAN EWOM TERHADAP ONLINE PURCHASE INTENTION Aprillia, Dean; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2024)
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i1.46787

Abstract

Pada platform TikTok, tujuan penelitian ini adalah untuk mengetahui pengaruh Perceived Risk, EWOM, dan Trust terhadap Purchase Intention. Kuesioner disebarkan kepada 239 responden pengguna yang telah menyelesaikan pembelian di platform TikTok di Jawa Timur sebagai bagian dari studi kuantitatif ini. Penelitian ini dievaluasi menggunakan SmartPLS Professional edition dan analisis Partial Least Structural Equation Modeling (PLS-SEM). Temuan analisis menunjukkan bahwa Trust dan Purchase Intention sama-sama dipengaruhi secara signifikan oleh Perceived Risk. Meskipun informasi dari electronic word of mouth mempunyai pengaruh yang besar terhadap Trust, pengaruhnya terhadap Purchase Intention tidak signifikan secara statistik. Peran mediasi Trust dalam hubungan antara Perceived Risk dan Purchase Intention sangat besar dan langsung. Efek mediasi Trust antara informasi electronic word of mouth dan niat membeli adalah besar dan langsung.
Co-Authors Achmad Yanu Aliffianto Adinugroho, Mochtar Afandi, Muhammad Lutfi Alicia, Alicia Amri Rasyid, Reizano Anita Handayani Annisa Kaffi Antok Supriyanto Aprilius, Adrianus Aprillia, Dean Ardian Jaya Prasetya Aries Aries Kurniawan Aulia Ayouvi Poerna Wardhanie Ayouvi Poerna Wardhanie Azmil Chusnaini Binawati, Lilis Chilmaniya Baril Haq Christianto Putri, Gloria Era Dhika Yuan Yurisma Dian Palupi Dinda Natasya Amarty Endah Budi Permana Putri Febria Lina, Lia Galih Pangesti, Nitami Gancar Candra Premananto Gerdy Irfandy Haryanto Tanuwijaya I Putu Adi Surya Indah Kumala Putri Januar Wibowo Karya, Denis Fidita Khamalat Martinus Sony Erstiawan Mayang Viodita Melissa Lukmawati Manurung Michael Vinsent Djulianto Mochammad Irfan Yusuf Mohamad Yusak Anshori Mohammad Faisal Much. Rahmad Hidayat Muchammad Saifuddin Ni Putu Pande Dian Aprilia Dewi Niken Savitri Primasari Nuzulul Oktaviani . Oktaviani, Oktaviani Rachma Rizqina Mardhotillah Rahmat Agus Santoso Risda Risda Riyan Rizky Hidayat, Rizky Rudi Santoso Rudi Santoso, Rudi Ryan Putra Indira Vira Makatita Selviana Siti Mujanah Siti Mujanah Siti Nurul Aini Sri - Suhandiah Sri Suhandiah Suhandiah, Sri - SUHERMIN Sumiati Sumiati Wasik, Zainul Weny Lestari Sinaga Wulansari, Yuli Yanti Yosef Richo Adrianto Yuliana Yuliana Yunanto Tri Laksono, Yunanto Tri Zainul Wasik