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All Journal Jurnal Ekonomi Pedagogi: Jurnal Ilmu Pendidikan An-Nida' Jurnal Al-Tadzkiyyah JDE (Journal of Developing Economies) EL-BANAT: Jurnal Pemikiran dan Pendidikan Islam Pendas : Jurnah Ilmiah Pendidikan Dasar Ganaya: Jurnal Ilmu Sosial dan Humaniora Edukasi Islami: Jurnal Pendidikan Islam Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Jurnal Samudra Ekonomi dan Bisnis Islamika: Jurnal Keislaman dan Ilmu Pendidikan Almufida: Jurnal Ilmu-Ilmu Keislaman Proceedings of Annual Conference for Muslim Scholars Al-Ikhtibar : Jurnal Ilmu Pendidikan Elastisitas Jurnal Ekonomi Pembangunan Kreatif: Jurnal Pemikiran Pendidikan Agama Islam CENDEKIA : Jurnal Ilmu Pengetahuan Ma'alim: Jurnal Pendidikan Islam Etihad: Journal of Islamic Banking and Finance Jurnal Pusat Studi Pendidikan Rakyat (PUSDIKRA) As-Sidanah : Jurnal Pengabdian Masyarakat Tarbiyah Islamiyah: Jurnal Ilmiah Pendidikan Agama Islam Procedia of Social Sciences and Humanities Moderasi : Journal of Islamic Studies Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Tarbiyah: Jurnal Ilmu Pendidikan dan Pengajaran Academy of Social Science and Global Citizenship Journal Jurnal Pembumian Pancasila : Mewujudkan TRISAKTI sebagai Pedoman Amanat Penderitaan Rakyat Tamaddun: Jurnal Ilmu Sosial, Seni, dan Humaniora El-Waroqoh : Jurnal Ushuluddin Dan Filsafat AZKIYA Falahiya Lex Scientia Law Review META - JOURNAL Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Indonesian Journal of Research in Islamic Studies Manthiq : Jurnal Filsafat Agama dan Pemikiran Islam IHSAN: Jurnal Penelitian dan Pendidikan Islam
Faizin, Moh.
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : META - JOURNAL

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Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On MSMEs Who Are Motorcycle Seat Craftsmen In Mojokerto Faizin, Moh.; Sudarmiatin; Pratikto, Heri
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.433

Abstract

This research aims to analyze the internationalization strategy applied by MSMEs of seat materials "CV. Mitra Jaya Sadel" in Mojokerto in an effort to penetrate the global market. The research approach uses qualitative methods with case study designs to explore in depth the processes, challenges, and success factors in international expansion. Data was obtained through in-depth interviews, observations, and documentation of business owners and operational activities related to global marketing. The results of the study show that the strategy of internationalization of MSMEs "CV. Mitra Jaya Sadel" is supported by the use of digital platforms, improving the quality of products based on export standards, and strengthening business networks through international partnerships and marketplaces. In addition, competitive advantages such as competitive prices, production flexibility, and design innovation are key factors in increasing global competitiveness. However, there are several obstacles faced, such as limited access to international market information, obstacles to export regulations, and limited human resources in mastering foreign technology and languages. This research provides implications that strengthening digital literacy, government policy support, and human resource capacity development are important elements in encouraging the successful internationalization of MSMEs in the upholstery industry at the global level.
Co-Authors Abd. Muqit Abdulloh Hamid Afiq, M. Fachrul Afnia, Nadian Nur Alawy, Naufal Ali, Hasani Moh. Alif Robbiatul Sariroh Amaliyah, Intan Nur Fauziyah Anggraini, Yulia Arhmawati, Ruth Alvadira Aryanti, Linda Dwi Attaroqiya, Nailal Himmah Aziz , Fachril Achmad Brillianti, Sabrina Fatimah Budi, Bagus Setiyo Dwi Nur Kholifah, Dwi Nur Dzulqarnain, Abdullah Alif Fatthurahman, M. Aditya Fauzia, Miftakhul Fitriyah, Farihatil Heri Pratikto Ibrahimy, Ach. Azaim Ilmi Usrotin Choiriyah Irham, Ananda Salsabila Khairunnisak, Desty Surya Khildan, Salsabil Nur Shilfiya Khoirunisa, Amelia Lailul Mursyidah Larasati, Dinda Kenanga Ma’rifah, Akyuninah Machfud Bachtiyar Mahmudah, Fina Amaliatul Ma’rifah, Akyuninah Mochammad Tanzil Multazam Mohammad Ridwan Mubarak, M. Zaidan MUHAMMAD FAHMI Muhammad Zainul Arifin Mustofa, Hafidz Zainul Muthmainnah, Diah Adila Muthmainnah, Nabilatul Najah, Hikmatul Lailatin Nazilah, Fiantika Rohmatun Noor Fatimah Mediawati Nur Fadhillah, Annisa Nur Hidayati Octavia, Rona Irdina Phahlevi , Rifqi Ridlo Prasetia, Senata Adi Purwaningsih , Sri Budi Putra, Ahmad Dzulfiqar Hibatullah Putri, Evana Eka R., Sabrina Azzahroh J. Rachmah, Harnum Anzili Rahayu Hartini Rahayu, Indah Rahma, Alia Nafisah Rahmayanti, Vitha Azalia Ramadhani, Chintya Ramadhani, Farah Mulya Ramadhani, Lailya Nur Retno Farika Rosadi, Dhiya Prima Khairyna Salmany, Moh Rieza SALSABILA, AISYAH RAYA Saputra, Sandi Yudha Sikana, Arina Mana Siswapranata , Fadiana Zahra Sri Budi Purwaningsih, Sri Budi Sudarmiatin Syafi'i, Imam Syafi'ullah, Ahmad Alaika Syafitri, Falya Rahmatika Syuroyyah, Chalimatus Tamimi, Abdillah Rosyid Ubaidillah, Muh. Hafidh Ula, Ni’matul Uroidli, Ali Utami, Rahayu Budi Yahya Aziz Yudi, Usman Zaini Tamin AR, Zaini Tamin