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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF APPLIED BUSINESS ADMINISTRATION Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Penelitian Inovatif Jurnal IPTEK Bagi Masyarakat JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Locus Penelitian dan Pengabdian Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Priviet Social Sciences Journal Jurnal Pengabdian Pada Masyarakat METHABDI Journal Of Indonesian Social Society Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Era Digital Journal of Social Work and Science Education PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi, Manajemen, Akuntansi Menulis: Jurnal Penelitian Nusantara Outline Journal of Community Development
Desma Erica Maryati Manik
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Implementasi Green Economy melalui Pelatihan Pengolahan Beras Menir Menjadi Susu Beras di Desa Pematang Johar Pesta Gultom; Desma Erica Maryati Manik; Elisabeth Nainggolan; Irvan Rolyesh Situmorang
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 6 No 1 (2026): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol6No1.pp25-29

Abstract

One of the MSMEs in Pematang Johar village is agriculture. Rice yields are abundant, with the potential to produce approximately 12,250 tons per harvest season. This harvest undergoes a post-harvest process that ultimately produces rice, and the remaining rice milling residue becomes rice grits. The goal of this Community Service Program (PKM) activity is to utilize the rice grits from the rice milling process to create a nutritious and economically valuable rice milk product for the agripreneur community. The PKM activity utilizes the Participatory Action Research (PAR) method, positioning the agripreneur community in Pematang Johar village not only as objects but also as active subjects or partners. The results of this activity have a positive impact, reducing crop waste, making it more useful and improving the well-being of the Pematang Johar community.
Digital Promotion, Service Quality, and Sustainable Performance: An Empirical Study of an Indonesian Pet Shop SME Dea Nabila Putri; Desma Erica Maryati; Lisa Elianti Nasution
Journal of Social Work and Science Education Vol. 7 No. 3 (2026): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v7i3.1536

Abstract

This study aims to analyze the effect of digital promotion and service quality on sustainable performance in Small and Medium Enterprises (SMEs) at Sinar Jaya Petshop in Indonesia. The study uses a quantitative approach with a survey design, as well as purposive sampling technique on 70 respondents who are store customers. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression. The results of the study indicate that digital promotion and service quality, both partially and simultaneously, have a positive and significant effect on sustainable performance. This shows that improving digital promotion strategies and service quality can drive an increase in sustainable business performance. However, the coefficient of determination (R²) value of 0.140 indicates that the model's ability to explain variations in sustainable performance is still limited, so there are other factors outside the model that also influence it. Therefore, business actors are advised not to focus solely on digital promotion and service quality, but also to consider other factors such as innovation, price, and customer loyalty to optimally improve sustainable performance.
Enhancing Consumer Purchase Decisions: The Role of Servicescape, Content Marketing, and Experiential Marketing in Urban Street Food Businesses Alda Claudia Sagala; Afrizal Afrizal; Lisa Elianti Nasution; Desma Erica Maryati Manik
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 2 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i2.11109

Abstract

The café business in Medan is rapidly growing, but increasing competition demands greater innovation in attracting consumers. Warkop & Fresh Milk Kakilima has experienced a decline in sales from 2021 to 2025, indicating a decrease in consumer purchase decisions. This is suspected to be influenced by suboptimal servicescape, content marketing, and experiential marketing, as supported by pre-survey results showing consumer dissatisfaction. Therefore, this study aims to analyze the influence of these three variables on consumer purchase decisions. The population in this study includes all consumers visiting Warkop & Fresh Milk Kakilima, whose exact number cannot be determined. Considering the uncertainty of the population size and the fluctuation of visiting consumers, the sample size was determined based on Hair’s recommendation. Therefore, the researcher decided to use 170 respondents as the research sample. The sampling technique applied is accidental sampling, which involves selecting respondents who are encountered by chance and are willing to participate. Based on the research results, it can be concluded that partially, servicescape, content marketing, and experiential marketing each have a positive and significant influence on purchase decisions at Warkop & Fresh Milk Kakilima Medan, as indicated by the t-value being greater than the t-table value. In addition, simultaneously, these three variables also have a significant effect on purchase decisions, as evidenced by the F-value being greater than the F-table value.
Sosialisasi Tata Cara Revitalisasi Infrastruktur Hijau: Solusi Inovatif Untuk Peningkatan Ketahanan Lingkungan Di Pematang Johar Desma Erica Maryati Manik; Hommy Dorthy Ellyany Sinaga; Yulvitriyani Br Sebayang; Susan Grace V Nainggolan
Journal Of Indonesian Social Society (JISS) Vol. 4 No. 2 (2026): JISS - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jiss.v4i2.737

Abstract

Pematang Johar, sebuah desa yang berkembang pesat di Kecamatan Labuhan Deli, Kabupaten Deli Serdang, Sumatera Utara, menghadapi tekanan lingkungan yang meningkat akibat alih fungsi lahan, berkurangnya ruang terbuka hijau, dan genangan air yang berulang pada musim hujan. Kegiatan pengabdian ini bertujuan memperkenalkan revitalisasi infrastruktur hijau sebagai solusi inovatif untuk memperkuat ketahanan lingkungan di tingkat lingkungan permukiman. Metode yang digunakan meliputi tahap persiapan, koordinasi dengan aparat desa, sosialisasi partisipatif, demonstrasi praktis pembuatan lubang resapan biopori, sumur resapan, dan taman hujan, serta evaluasi melalui instrumen pretest-posttest. Kegiatan diikuti oleh 42 peserta yang terdiri dari perangkat desa, anggota karang taruna, dan ibu rumah tangga. Hasil kegiatan menunjukkan peningkatan skor pemahaman rata-rata peserta secara signifikan, dari 40% sebelum kegiatan menjadi 84% setelah kegiatan, serta peserta menunjukkan minat yang tinggi untuk menerapkan teknik tersebut secara mandiri. Kegiatan ini menyimpulkan bahwa intervensi infrastruktur hijau yang murah dan partisipatif dapat ditransfer secara efektif kepada masyarakat serta berkontribusi menurunkan risiko banjir sekaligus memulihkan fungsi ekologis di skala lingkungan permukiman. Pematang Johar, a rapidly developing village in Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra, faces increasing environmental pressure from land-use conversion, reduced green open space, and recurrent waterlogging during the rainy season. This community service activity aimed to introduce green infrastructure revitalization as an innovative approach to strengthen local environmental resilience. The method consisted of preparation, coordination with village authorities, participatory outreach (sosialisasi), practical demonstration of biopore infiltration holes, recharge wells, and rain gardens, and evaluation through pretest-posttest instruments. The activity involved 42 participants consisting of village officials, youth organization members, and housewives. Results showed a substantial increase in participants' average understanding score, from 40% before the activity to 84% afterward, and participants expressed strong interest in applying the techniques independently. The activity concludes that low-cost, participatory green infrastructure interventions can be effectively transferred to communities and contribute to reducing flood risk while restoring ecological function at the neighborhood scale.
The Effect of Digital Marketing and Service Quality on Sales Volume of Wiego Houseware Medan Marelan in Facing Technology Challenges Desma Erica Maryati Manik; Eric Angkasa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7101

Abstract

The purpose of this study was to determine the effect of digital marketing and service quality on sales volume at Wiego Houseware Marelan. This research was conducted from July 2024 to November 2024. This type of research uses quantitative research, the data source in this study is primary. The population in this study were customers who made purchases of more than Rp. 100,000,000, - at Wiego Houseware in 2023 as many as 184 customers. The sample of this study were retail stores that made purchases in 2023 totaling 126 stores obtained using the slovin formula with a 5% error percentage. Data collection techniques through questionnaires using Likert scale measurements. The results showed that the Digital Marketing variable (X1) had a partially significant effect on sales volume. Service Quality (X2) has a partially significant effect on sales volume. Digital Marketing (X1) Service Quality (X2) has a significant effect simultaneously on sales volume and a regression coefficient value of 75.4%.
DARI DAUN KE PASAR GLOBAL: MBKM WUJUDKAN DUSUN ECOPRINT UNGGULAN EKSPOR MELALUI PEMBERDAYAAN PEREMPUAN DI DESA PEMATANG JOHAR Hommy Dorthy Ellyany Sinaga; Desma Erica Maryati Manik; Novica Irawati; Sipnarong Kanchawongpaisan; Muhammad Hafiz Abd.Rashid; Phan Bao Giang; Ayu Afiani
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 5 No. 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5576

Abstract

Abstract: This Community Service Program aims to broaden the knowledge and awareness of women from PKK groups and the local community of Pematang Johar Village regarding ecoprint as an environmentally friendly creative product based on local resources with economic potential. Pematang Johar Village is an agrarian area with 18 existing flagship products from various hamlets, yet ecoprint has never been introduced or developed. The activity was conducted through several stages, including preparation, socialization, and educational sessions using video presentations to demonstrate the ecoprint production process and digital marketplace platforms for product marketing. This program was implemented as an international community service activity involving collaboration between STIE Eka Prasetya and partner universities from Thailand, Malaysia, and Vietnam. Approximately 30 participants consisting of PKK members and village residents attended the activity. The results indicate that participants gained new cognitive skills, developed a new perspective on utilizing local leaves as creative resources, and showed strong interest in further developing ecoprint as a village-based economic activity. The evaluation results show a participant satisfaction rate of 98 percent. This program represents an initial step toward women empowerment and the development of ecoprint as a potential new flagship product oriented toward the global market.                Keywords: ecoprint; community service; global marketing; village creative economy; women empowerment Abstrak: Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk membuka wawasan dan meningkatkan pengetahuan ibu ibu PKK serta masyarakat Desa Pematang Johar mengenai ecoprint sebagai produk kreatif berbasis potensi lokal yang ramah lingkungan dan bernilai ekonomi. Desa Pematang Johar merupakan desa agraris dengan 18 produk unggulan dari berbagai dusun, namun ecoprint belum pernah diperkenalkan maupun dikembangkan sebelumnya. Metode kegiatan dilaksanakan secara bertahap, dimulai dari persiapan, sosialisasi, dan edukasi melalui pemutaran video proses pembuatan ecoprint serta pengenalan pemasaran produk melalui marketplace digital. Kegiatan ini merupakan PKM internasional yang melibatkan kolaborasi antara STIE Eka Prasetya dengan mitra perguruan tinggi luar negeri dari Thailand, Malaysia, dan Vietnam. Kegiatan diikuti oleh sekitar 30 peserta yang terdiri dari ibu ibu PKK dan masyarakat desa. Hasil kegiatan menunjukkan bahwa peserta memperoleh keterampilan baru secara kognitif, perubahan cara pandang terhadap pemanfaatan dedaunan lokal, serta meningkatnya minat untuk mengembangkan ecoprint sebagai potensi ekonomi desa. Hasil evaluasi menunjukkan tingkat kepuasan peserta sebesar 98 persen. Kegiatan ini menjadi tahap awal dalam upaya pemberdayaan perempuan dan pengembangan ecoprint sebagai produk unggulan baru yang berorientasi pada pasar global. Kata kunci: ecoprint; ekonomi kreatif desa; pemasaran global; pemberdayaan perempuan; pengabdian kepada masyarakat
The Effect of Rating and Lifestyle on the Purchase Decision of Skincare Products of Somethinc Brand on Gen Z in Medan City (Case Study on Shopee Marketplace) Desma Erica Maryati Manik; Sri Rezeki; Tiffany Tiffany
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5064

Abstract

This study aims to analyze the influence of ratings and lifestyle on purchasing decisions for Somethinc brand skincare products on generation Z in Medan City through the Shopee marketplace. The research method uses a quantitative approach with data collection through questionnaires distributed to 400 Gen Z respondents. The results of the analysis show that ratings have a significant influence on purchasing decisions, indicating that consumer assessments and reviews play an important role in building trust in products. In addition, the respondents' lifestyles are also proven to have a significant influence, where consumer lifestyles and preferences influence the choice of skincare products. Simultaneously, ratings and lifestyle together have a significant influence on purchasing decisions for Somethinc products. This study provides important insights for skincare business actors to improve product quality and marketing strategies that are in accordance with the characteristics and lifestyle of Gen Z, especially on the marketplace platform.
Innovative Homestays and Eco-Friendly Accommodation as Tourist Attractions Desma Erica Maryati Manik; Hommy Dorthy Ellyany Sinaga; Yulvitriyani Br Sebayang; Muhammad Hafiz Abd.Rashid; Marwan Marwan; Sipnarong Kanchawongpaisan
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.504

Abstract

Rural areas with natural potential and agrarian atmosphere such as Pematang Johar Village present opportunities to be developed into sustainable tourism destinations. However, limitations in lodging facilities and lack of environmentally friendly practices become obstacles in optimizing that potential. Therefore, this community-service activity aims to design and assist the implementation of eco-friendly homestays and lodgings as a new tourist attraction in the village. The implementation methods consist of initial observation and problem identification, training and assistance for lodging managers/owners and community members, and post-implementation evaluation. The results show increased environmental awareness among homestay managers and the community, evidenced by improved building design using local/natural materials, implementation of waste management systems and greening the environment, and establishment of environmentally friendly homestay service standards. These findings indicate that eco-friendly homestay development can serve as an alternative lodging option that strengthens the village’s tourism appeal while supporting environmental preservation and community empowerment. Thus, environmentally conscious lodging innovation is worthy to be adopted as a sustainable tourism model in Pematang Johar Village, with a recommendation that management continues participatively and receives support from the village authority for sustainability.
The Effect of Digital Marketing and Brand Image on Customer Trust and Its Implication for Customer Loyalty in the E-Commerce Industry Sri Rezeki; Petrus Loo; Desma Erica Maryati Manik; Elisabeth Nainggolan; Herni Suryani
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6300

Abstract

The rapid growth of e-commerce has intensified competition among digital businesses, making customer trust and loyalty critical determinants of long-term sustainability. In this context, digital marketing activities and brand image play an increasingly important role in shaping customers’ perceptions and behavioral intentions. This study aims to examine the effect of digital marketing and brand image on customer trust and its implications for customer loyalty in the e-commerce industry. This research employs a quantitative approach using a survey method. Data were collected from e-commerce customers who have prior experience in online transactions. The data were analyzed using Structural Equation Modeling (SEM) to test the proposed relationships and the mediating role of customer trust. Digital marketing is measured through indicators such as online content quality, interactivity, and personalization, while brand image reflects customers’ overall perceptions and associations with the brand. The results indicate that digital marketing has a positive and significant effect on customer trust. Brand image is also found to significantly influence customer trust. Furthermore, customer trust has a positive and significant effect on customer loyalty. The findings further reveal that customer trust mediates the relationship between digital marketing and customer loyalty, as well as between brand image and customer loyalty. These results suggest that customer trust serves as a key mechanism through which digital marketing efforts and brand image translate into loyal customer behavior. This study contributes to the marketing literature by providing empirical evidence on the role of customer trust in the e-commerce context. From a managerial perspective, the findings imply that e-commerce firms should focus on developing effective digital marketing strategies and maintaining a strong brand image to foster customer trust and enhance customer loyalty in a highly competitive digital marketplace.
WORKSHOP PEMBUATAN SUSU BERAS FORTIFIKASI DALAM UPAYA PERINTISAN USAHA DI DESA PEMATANG JOHAR Elisabeth Nainggolan; Desma Erica Maryati; Pesta Gultom; Joni Joni
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 4 No. 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2497

Abstract

Abstract: Community service is one of the Tri Dharma of Higher Education which is carried out as a form of contribution from academics, namely lecturers and students, to community development, which can be done through providing training in creative economic practices to improve people's skills which can be used as a basis for becoming MSMEs. The contribution of MSMEs to Indonesia's Gross Domestic Product (GDP) is quite large, therefore it is very important to have creativity and skills that can be used as capital in starting a business. Utilizing the local wisdom of an area into creative products with economic value is very necessary to create new businesses. Fortified Rice Milk is a creative product that can be made using rice as raw material. Pematang Johar Village is one of the villages in the city of Medan that produces rice. This workshop on making fortified rice milk aims to provide training that can improve the skills of housewives in Pematang Johar village as capital in starting a business.Keyword: fortified milk; rice; creative economy, MSMEs Abstrak: Pengabdian kepada masyarakat adalah salah satu dari Tri Dharma Perguruan Tinggi yang dilakukan sebagai bentuk kontribusi akademisi yaitu dosen dan mahasiswa untuk pengembangan masyarakat yang bisa dilakukan lewat pemberian pelatihan praktik ekonomi kreatif untuk meningkatkan keterampilan masyarakat yang bisa dijadikan dasar untuk menjadi pelaku UMKM. Kontribusi UMKM terhadap Produk Domestik Bruto (PDB) Indonesia cukup besar karena itu penting sekali untuk memiliki kreatifitas dan keterampilan yang dapat dijadikan sebagai modal dalam merintis usaha. Pemanfaatan kearifan lokal suatu daerah menjadi produk kreatif yang bernilai ekonomis sangat diperlukan untuk mewujudkan usaha baru. Susu Beras Fortifikasi merupakan salah satu produk kreatif yang dapat dibuat menggunakan bahan baku beras. Desa Pematang Johar adalah salah satu desa di kota Medan yang menghasilkan beras. Workshop pembuatan susu beras fortifikasi ini bertujuan untuk memberikan pelatihan yang dapat meningkatkan keterampilan ibu rumah tangga di desa Pematang Johar sebagai modal dalam merintis usaha.Kata kunci: susu fortifikasi; beras; ekonomi kreatif, UMKM
Co-Authors Abd.Rashid, Muhammad Hafiz Afiani, Ayu Afrizal Afrizal Afrizal Albert Nicholas Alda Claudia Sagala Angel Angel Angga, Ivone Angkasa, Eric Arief Yanto Rukmana Aurelia Ayu Afiani Dea Nabila Putri Dharmawan Dian Setyorini Edison Simamora Elbert Lie Elisabeth Nainggolan Eric Angkasa Erveni Eva Yuniarti Utami evan jaelani Fani, Stefanie Felix Frans Sudirjo Gea, Sanderwan Kristian Giang, Phan Bao Herlambang, Albert Herni Suryani Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ihdina Gustina Irawati, Novica Isra Rafika Sihombing Jefri Joni Joni Joni Joni Joni Joni Kanchawongpaisan, Sipnarong Linda Wahyu Marpaung Lisa Elianti Nasution Marwan Abu Bakar Michael Binong Jaya Pakpahan Muammar Rinaldi Muhamad Ammar Muhtadi Muhammad Hafiz Abd.Rashid Muhammad Hafiz Abd.Rashid muji Rahayu Nainggolan, Elisabet Nasution, LIisa Elianti nicky Novica Irawati Pesta Gultom Petrus Loo Phan Bao Giang Rima Sapira Rizki Ramadhan ROOSGANDA ELIZABETH Roosganda Elizabeth Safii Siregar Sagala, Alda Claudia Siagian, Yessica Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Steven Alfando Steven Steven Susan Grace V Nainggolan Susan Nainggolan Syahnaya Syahnaya Tannaldy, Jaccyn Tiffany Tiffany Tiffany, Tiffany Tjuang, VALESIA TJUANG Tran Le Duyen Utami, Eva Yuniarti Vanessa Valantis Venny Waty Vivi Vivi Waty, Venny Widalicin Januarty Yana Priyana Yessica Siagian Yoel Andos Simanullang Yulvitriyani Br Sebayang