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All Journal Buletin Studi Ekonomi Jurnal Ekonomi : Journal of Economic Jurnal Mirai Management Jurnal Sinar Manajemen JURNAL MANAJEMEN Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Ecoment Global: Kajian Bisnis dan Manajemen ACCOUNTHIK : Journal of Accounting and Finance Syntax Idea Buana Ilmu Jurnal Abdi Insani Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Value : Journal of Management and Business Jurnal Ilmiah Wahana Pendidikan Movere Journal Transformasi Manageria: Journal of Islamic Education Management Economicus: Jurnal Ekonomi dan Manajemen AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research
KUSNANTO, DANANG
Universitas Singaperbangsa Karawang
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The Effect Of Promotion And Quality Service On Purchase Decisions At Gramedia World Karawang Tanti Pratiwi; Pascal Sidqi Lubis; Lulu Suwaryu; Danang Kusnanto
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1181

Abstract

The purpose of this study is to determine how much influence the promotion has on consumer purchasing decisions at the Gramedia World Bookstore, Karawang. To find out how the influence of service quality on consumer purchasing decisions at the Gramedia World Bookstore, Karawang. This study uses a quantitative method with a verification approach. The sample used in this study was 85 respondents. With the data analysis technique, the verification test was carried out with Path Analysis (path analysis) with partial hypothesis testing. The result of this research is that there is a strong and significant correlation between promotion and service quality of 0.664. There is a partial effect between Promi on purchasing decisions and service quality on purchasing decisions.
PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA CV. MEKAR LESTARI KARAWANG danang kusnanto
Value : Journal of Management and Business Vol. 2 No. 2 (2018): Value Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is to get empirical evidence and to find both a clearer understanding on a phenomenon and a conclusion about the influence of both variables to customer loyalty to CV. Mekar Lestari. The research applies descriptive and verificative method, that is; to collect, to analyze, to hypothesize and to draw conclusions, as well as to offer suggestions. Based on the result of research, it can be concluded that service quality (X1) and customer satisfaction (X2), have a significant correlation, with coefficient about 0.930 that means they have a very strong degree correlation. Service quality (X1) has a partial significant influence on customer loyalty (Y) scoring about 0.163 or 16.3%, and customer satisfaction (X2) also has a partial significant influence on customer loyalty (Y), scoring about 0.692 or 69,2%. Service quality (X1) and customer satisfaction (X2) have significant simultaneous influence on customer loyalty (Y,) scoring about 85.5%.The result of the research leads to a conclusion that customer loyalty can be influenced by service quality and customer satisfaction. This means customer loyalty can be improved by service quality and customer satisfaction.
Pengaruh Promosi Dan Citra Merek Terhadap Keputusan Pembelian Pada KFC Galuh Mas Karawang: The Effect of Promotion and Brand Image on Purchase Decisions at KFC Galuh Mas Karawang Lugina Ahjan Wijaya; Wahyu Prasetyo; Muhamad Ari Maulana; Danang Kusnanto
Jurnal Sinar Manajemen Vol. 9 No. 1: MARET 2022
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v9i1.2331

Abstract

Tujuan Penelitian ini yaitu untuk mengetahui pengaruh Promosi terhadap Keputusan Pembelian, Untuk mengetahui Pengaruh Citra Merek Terhadap Keputusan Pembelian Pada KCF Galuh Mas Karawang. Untuk mengetahui pengaruh simultan Promosi dan Citra Merek Terhadap Keputusan Pembelian Pada KFC Galuh Mas Karawang. Penelitian ini menggunakan metode deskriptif dan verifikatif serta teknik analisis jalur. Jumlah sampel yang ditetapkan dalam penelitian ini sebanyak 100 responden diambil dari jumlah populasi sebanyak 7.934 dan menggunakan metode simple random sampling dengan menggunakan rumus slovin. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh parsial promosi terhadap keputusan pembelian sebesar 26,8%, pengaruh parsial citra merek terhadap keputusan pembelian sebesar 54,4%, serta terdapat pengaruh simultan antara variabel promosi dan citra merek terhadap keputusan pembelian pada KFC Galuh Mas Karawang sebesar 55,9% sedangkan sisanya 44,1% merupakan kontribusi dari variabel yang tidak diteliti dalam penelitian ini.
Pengaruh Social Media Marketing dan Citra Destinasi Terhadap Keputusan Berkunjung Wisatawan di Pantai Samudera Baru Kabupaten Karawang Mohamad Ardwian Fizkiana; Danang Kusnanto
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.526 KB) | DOI: 10.5281/zenodo.5927020

Abstract

The purpose of this study was to find out and analyze the correlation between social media marketing and destination image in Samudera Baru Beach, Karawang Regency, to find out and analyze how much social media marketing and destination image partial influence on Samudera Baru Beach, Karawang Regency, to find out and analyze how much Simultaneous influence of social media marketing and destination image on Samudera Baru Beach, Karawang Regency. The approach used in this study is a descriptive and verification approach. The results show that 1) There is a correlation between social media marketing variables and destination image, 2) There is a partial influence of social media marketing on visiting decisions and destination image on visiting decisions, 3) There is a simultaneous influence of social media marketing and destination image on decisions. visit. This can show that social media marketing and destination image together have an influence on the decision to visit Samudera Baru Beach.
SOSIALISASI PENINGKATAN MOTIVASI DOSEN PADA PERGURUAN TINGGI SWASTA DI INDONESIA Hawignyo Hawignyo; Rahmat Hidayat; Danang Kusnanto
Jurnal Pengabdian Pada Masyarakat MEMBANGUN NEGERI Vol 5 No 1 (2021): Jurnal Pengabdian Kepada Masyarakat Membangun Negeri
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v5i1.1123

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan informasi yang cukup tentang tugas, fungsi, kewajiban, dan hak yang melekat pada diri dosen agar dosen dapat melaksanakan tugas sebaik-baiknya sehingga termotivasi untuk berkarir sebagai dosen profesional. Metode yang dipakai dalam kegiatan pengabdian kepada masyarakat ini berupa sosialisasi dengan format webinar yang dilaksanakan secara daring melalui aplikasi Zoom dan disiarkan secara live streaming lewat kanal YouTube. Peserta yang hadir dalam kegiatan ini sebanyak 125 dosen dari berbagai kampus Perguruan Tinggi Swasta di Indonesia. Materi disampaikan oleh dua orang narasumber. Materi dari narasumber pertama mengenai peningkatan motivasi untuk mencapai kesejahteraan dosen melalui pelaksanaan kebijakan program merdeka belajar, kampus merdeka dan dosen penggerak. Narasumber kedua menyampaikan materi berupa deseminasi hasil penelitian analisis motivasi menjadi dosen pada Perguruan Tinggi Swasta di Indonesia. Hasil pelaksanan kegiatan sosialisasi ini dapat dilihat dari antusiasme peserta saat diskusi dilangsungkan dan tanggapan peserta terhadap kegiatan yang diselenggarakan, dimana peserta dapat memahami langkah-langkah dan kiat-kiat serta lebih termotivasi dalam upaya meningkatkan karir dan kesejahteraan dosen.
PENGARUH CITRA MEREK DAN LAYANAN PURNAJUAL TERHADAP KEPUTUSAN PEMBELIAN MITSUBISHI XPANDER STUDI PADA XPANDER MITSUBISHI OWNER CLUB Mohammad Frisky Fachry; Danang Kusnanto
Jurnal Mirai Management Vol 6, No 3 (2021)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1881

Abstract

Penelitian Ini Bertujuan untuk menguji dan menganalisis tentang pengaruh Citra Merek dan Layanan Purnajual terhadap Keputusan Pembelian Mitsubishi Xpander. Penelitian ini menggunakan data primer dengan data diperoleh dari penyebaran kuesioner kepada responden yang berminat atau sudah memiliki unit Mitsubishi Xpander. Data Skunder yang diperoleh di sesuaikan dengan literatur yang berkaitan dengan penelitian. Sampel dalam penelitian ini sebanyak 384 sampel yang diambil menggunakan metode sampling Insidental. Metode analisis yang di gunakan dalam penelitian ini adalah dengan menggunakan analisis Jalur (Path Analysis) dengan di bantu alat analisis SPSS.Berdasarkan Hasil analisis diketahui bahwa pengaruh secara parsial citra merek terhadap Keputusan pembelian Mitsubishi Xpander sebesar 0,087 lebih kecil nilainya dari layanan purnajual yang nilainya sebesar 0,515 sedangkan pengaruh citra merek dan layanan purnajual secara simultan terhadap keputusan pembelian Mitsubishi Xpander sebesar 0,349 atau 34.9% sedangkan untuk sisanya sebesar 65,1% merupakan variabel lainnya diluar model penelitian. Keywords: Citra Merek_1, Layanan Purnajual_2,Keputusan Pembelian_3
PENERAPAN ENTREPRENEURIAL MARKETING DAN SOSIALISASI KEBIJAKAN PEMERINTAH PADA KELOMPOK WANITA TANI DI DESA CINTAWARGI, KABUPATEN KARAWANG Danang Kusnanto; Novian Ekawaty; Solihin Sidik
Jurnal Abdi Insani Vol 9 No 2 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i2.604

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the sectors most affected by the Covid-19 outbreak, including MSMEs that are empowered by women. Declining sales, limited marketing reach and lack of access to information about various economic recovery policy programs that have been rolled out by the central and local governments are the problems found in the Independent Women Farmers Group (KWT) in Cintawargi Village. This community service program aims to facilitate the Independent Women Farmers Group (KWT) in developing its business through marketing, access to capital, and managerial capabilities with indicators in the form of capital growth, sales growth, increased profits, workforce growth, and marketing expansion. There are two methods of community service carried out, firstly conducting socialization discussing how entrepreneurial marketing strategies can be applied and how to access various government assistance programs for MSMEs. Second, provide assistance that focuses on how to improve business performance. The results of the service program in the implementation of the socialization were an increase in the knowledge of fostered partners on entrepreneurial marketing strategy materials by 40%, knowledge about government policies increased by 50%, knowledge about simple financial management in MSMEs increased by 60%, and knowledge about optimizing labor in MSMEs increased. 50%. The results of the assistance implementation are that product innovation becomes more attractive, data on business legality needs and product certification, media for digital marketing, simple financial reports for MSMEs, and more attractive packaging sticker designs. This community service program with the implementation of entrepreneurial marketing strategies and government policies has contributed to improving partner business performance.
PENGARUH KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN RESTORAN HOKBEN PADA MASA PANDEMI DI KABUPATEN KARAWANG Yoga Prasetyo Wibowo; Joko Tri Susilo; Abdul Holik; Danang Kusnanto
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 1 (2022): JPEKBM (Juli,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i1.2339

Abstract

Tujuan penelitian ini untuk mengetahui dan menganakisis seberapa pengaruh parsial dan simultan variabel kesadaran merek dan kualitas produk terhadao keputusan pembelian pada restoran cepat saji Hokben Mall Ciplaz Karawang.Penelitian ini menguunakan metode Deskriptif verifikatif dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini yaitu sebanyak 100 sampel (Responden). Teknik analisa data yang digunakan dalam penelitian ini yaitu analisa regresi berganda dengan pengujian hipotesis uji parsial dan simultan. Hasil penelitian ini yaitu terdapat pengaruh parsial variabel kesadaran merek tehadap keputusan pembelian secara positif dan signifikan yaitu sebesar 20,86%, dan variabel kualitas produk terhadap keputusan pemeblian secara positif dan signifikan sebesar 67,65%. Secara bersama-sama varaibel kesadaran merek dan kualitas produk memiliki pengaruh simultan yang positif dan signifikan terhadap keputusan pembelian yaitu sebesar 63,8% sedangakan sisanya 36,2% merupakan hasil dari variabel lain yang tidak di teliti dalam penelitian ini.
Pengaruh Iklan dan Brand Image terhadap Minat Beli Produk EIGER Pasca Pandemi Covid-19: Mangandar Sitanggang; Danang Kusnanto
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 1 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.302 KB) | DOI: 10.47467/manageria.v3i1.2164

Abstract

The impact of advertisements and the brand image on interest in the purchase of the EIGER after covid-19 study in the millennial generation society of Kabupaten Karawang. Thesis Faculty of Economic, Singaperbangsa Karawang University. This new research is aimed at knowing the impact and impact of Advertising and the Brand Image on the interest of the purchase of a millennial society in the municipality of the stock market on the eiger products after the covid-19 pandemic. The sample in this study numbered 100 from the millennial society of Kabupaten Karawang. The study used validity, reliability and normality tests and t and test f tests to help with the study, and tests were done with SPSS AIDS, and Microsoft excel. Studies have concluded that the ikla and the brand image are positive and simultaneous effects on the purchase of EIGER after the covid-19 pandemic in millennial society of Kabupaten Karawang. Keyword: Advertising, Brand Image, Purchase.
PENGARUH KOMITMEN DAN DISIPLIN TERHADAP KINERJA KARYAWAN PT. BINTOMO PROPERTI INDONESIA Lengga Pramu Lestari; Eman Sulaeman; Danang Kusnanto
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.917

Abstract

This study aims to determine the effect of commitment and work discipline on employee performance at PT. Bintomo Properti Indonesia. The research method used is descriptive verification with a quantitative approach, with the data sources used in this study are primary data and secondary data, namely questionnaires and bibliography. The research sample was 105 employees, using non-probability sampling technique. The analysis used is path analysis and hypothesis testing using t test and F test. The results of this study indicate that the commitment variable based on the results of the questionnaire is obtained with a mean of 344.1, this shows that the average respondent's answer is in the criteria of moderately agree, the work discipline variable based on the results of the questionnaire is obtained with a mean of 341.5, this shows that is in the criteria of moderately agree, the employee performance variable based on the results of the questionnaire is obtained with a mean of 340.4, this means that the average employee's answers are in the criteria of moderately agree. The results of hypothesis testing there is a correlation between commitment and work discipline of 0.748, which means that there is a strong correlation. The results of the partial hypothesis test that commitment has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance. The results of the simultaneous hypothesis that commitment and work discipline simultaneously have a significant effect on employee performance. The r2 test for commitment and work discipline on employee performance obtained R Suare of 0.902, meaning that 90.2% of employee performance was influenced by these two variables, while 9.8% of employee performance was influenced by other variables not examined in this study.
Co-Authors Abdul Holik Abidzar Achmadtyar Fazrul Haq Aditya Ryan Pradipta Alam, Muhammad Nur Alfina Agustin Ananda Nabilaturrahmah Asep Maulana, Asep Athaullah, Salsabilla Danu Ruenda Darryl Pratama Arman Hamzah Dimas Maulana Sufi Ekawaty, Novian Eman Sulaeman Eman Sulaeman Fahmi, Ilyan Sandrian Fazrul Haq, Abidzar Achmadtyar Hawignyo Hawignyo Heni Pujiastuti Herawati Herawati Herawati Herawati huda, Syamsul Huda I Gusti Agung Komang Diafari Djuni Hartawan Ilyan Sandrian Fahmi Ina Ratnasari Joko Tri Susilo Kirom, Muhammad Fuaidil Leilani, Elvina Rosa Lengga Pramu Lestari Lugina Ahjan Wijaya Lulu Suwaryu Mangandar Sitanggang Mega Naliyah Syahfitri Mega Naliyah Syahfitri Mohamad Ardwian Fizkiana Mohammad Frisky Fachry Muhamad Ari Maulana Muhammad Nur Alam Ninda Meidiani Nugraha Nugraha Nurhalimah Nurhalimah Nurul Azizah Pamungkas Satya Putra Paramitha, Febyana Pascal Sidqi Lubis Pradipta, Aditya Ryan Putra, Erlangga Dwi Rahayu, Yustiani Rahman, Zaidan Al Ramsena, Ramsena Rani Apriani RIDA RAHMA RISKA AYU OKTAVIANY Rizke Wiliyanti Rizke Wiliyanti Salsa Nur Supiyanti Salsabila Triadi Salsyabila, Shafira Ramadhanti Saputra, Cepi Hanafi Shafira Ramadhanti Salsyabila Shinta Luthfiyyah Sisi Sarah Siska Dwi Rahayu Soni Okabrian Soni Okabrian Tanti Pratiwi Tjitrayudha, Marcel Triadi, Salsabila Wahyu Prasetyo Yoga Prasetyo Wibowo Yustiani Rahayu Zaidan Al Rahman