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All Journal The Indonesian Journal of Business Administration EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal Ilmiah Manajemen Kesatuan JURNAL MANAJEMEN PENDIDIKAN Indonesia Berdaya Journal of Management and Bussines (JOMB) Jurnal Mandala Pengabdian Masyarakat Industrika : Jurnal Ilmiah Teknik Industri Go-Integratif : Jurnal Teknik Sistem dan Industri Jurnal Bisnis, Logistik dan Supply Chain Industrial and Domestic Waste Management Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Management, Economic, and Accounting Riset Sains dan Teknologi Kelautan
Handayani, Melia
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Analisis Strategi Pemasaran Layanan Dalam Menghadapi Persaingan Bisnis Perusahaan Pengiriman (Studi Kasus: PT POS Indonesia KCU Bekasi) Arraihan, Hilmi; Maulani, Syifa Fajar; Handayani, Melia
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 6 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i6.4032

Abstract

PT Pos Indonesia is a state-owned enterprise (SOE) operating in postal and logistics services. In recent years, PT Pos Indonesia KCU Bekasi has experienced revenue fluctuations due to increasingly intense competition in the delivery service industry and the suboptimal implementation of its service marketing strategies. This condition requires the company to evaluate existing strategies and formulate effective service marketing strategies to maintain competitiveness and ensure business sustainability. Previous studies on delivery service marketing strategies tend to focus on partial analyses and have not comprehensively integrated SWOT and QSPM analyses, particularly at the level of main branch offices of PT Pos Indonesia. In addition, limited research combines qualitative and quantitative approaches to formulate service marketing strategies based on both internal and external organizational conditions. This study aims to describe the implementation of current service marketing strategies and to determine the most appropriate service marketing strategies for PT Pos Indonesia KCU Bekasi in facing business competition. This study employed a mixed method exploratory sequential approach with a descriptive research design. The population consisted of management personnel and customers of PT Pos Indonesia KCU Bekasi, with samples selected using purposive sampling techniques. Data were collected through interviews, observations, documentation studies, and questionnaires. Data analysis was conducted using the IFE, EFE, IE, SWOT, and QSPM matrices The results show that the IFE matrix score was 2.942 and the EFE matrix score was 2.968, placing the company in Cell V of the IE matrix, which indicates a hold and maintain strategy. The SWOT analysis positioned the company in Quadrant I, suggesting an SO strategy. Based on the QSPM analysis, the highest priority strategy was maintaining and strengthening relationships with customers, with a total attractiveness score of 6.748. The findings imply that strengthening customer relationships and optimizing internal strengths are key strategies to enhance the competitiveness of PT Pos Indonesia KCU Bekasi.
ANALISIS PENYEBAB KETIDAKSESUAIAN PEMENUHAN BARANG DARI DISTRIBUTOR DI GUDANG DISTRIBUTION CENTER PT XYZ Mochammad Azmi Musyaffa Adam; Tsani, Rubby Rahman; Handayani, Melia
Jurnal Bisnis, Logistik dan Supply Chain (BLOGCHAIN) Vol. 5 No. 2 (2025): Jurnal Bisnis, Logistik dan Supply Chain
Publisher : Program Studi Administrasi Bisnis, Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/blogchain.v5i2.1868

Abstract

Penelitian ini bertujuan menganalisis penyebab ketidaksesuaian pemenuhan barang dari distributor di Gudang Distribution Center PT. XYZ Branch Cianjur, sebuah entitas ritel yang melayani distribusi ke ±580 gerai. Menggunakan pendekatan kualitatif studi kasus, sampel penelitian melibatkan informan kunci yang dipilih melalui purposive sampling, terdiri dari tiga personil internal gudang dan lima perwakilan distributor eksternal. Data dikumpulkan melalui wawancara mendalam, observasi, serta dokumentasi yang divalidasi dengan triangulasi. Metode analisis data mengintegrasikan kerangka Supply Chain Risk untuk klasifikasi risiko strategis dan Fishbone Diagram untuk menelusuri akar masalah operasional. Hasil kajian menunjukkan bahwa penyebab dominan adalah Supply Risk pada kategori Material, spesifiknya kondisi Out of Stock (OOS) di distributor yang dipicu oleh kendala produksi di tingkat pabrik seperti keterlambatan bahan baku dan gangguan mesin. Implikasi manajerial penelitian ini merekomendasikan strategi mitigasi risiko melalui peningkatan kolaborasi data terintegrasi, pengadaan buffer stock untuk item rawan OOS, serta optimalisasi mekanisme Transfer Out-Transfer In (TOTI) guna meningkatkan ketahanan rantai pasok dan service level gudang.
Designing a Finished Goods Warehouse Management System to Reduce Paper Waste Using the Framework for the Application of System Thinking: A Case Study at PT XYZ Wahyuni, Delia Tri Puspa; Handayani, Melia; Ma’ruf, Ma’ruf
Industrial and Domestic Waste Management Volume 5 - Issue 2 - 2025
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/idwm.v5i2.928

Abstract

Digital transformation in Indonesia's manufacturing sector has accelerated the adoption of warehouse management systems, with the automated warehouse market projected to grow from USD 25.6 billion in 2025 to USD 54.3 billion in 2031. Traditional paper-based warehouse operations created inefficiencies, environmental degradation, and operational challenges, including poor traceability, coordination gaps, and significant paper waste. This research aimed to design a comprehensive Finished Goods Warehouse Management System integrated with Outgoing Quality Control (OQC) functionality to address operational challenges at PT. XYZ, including limited human resources, inconsistent inspection duration, inadequate location tracking, and excessive paper consumption of approximately 200 sheets per month. The study employed a qualitative case study approach using the Framework for the Application of System Thinking (FAST) methodology, encompassing Scope Definition, Problem Analysis, Requirements Analysis, and Logical Design phases. The PIECES framework was used to evaluate system feasibility across Performance, Information, Economics, Control, Efficiency, and Service dimensions. Data collection involved observation, semi-structured interviews with warehouse administrators, quality control staff, OQC personnel, and production planning and inventory control (PPIC) staff, along with document review. The research produced comprehensive system models, including use case diagrams, activity diagrams, sequence diagrams, Entity Relationship Diagrams, Data Flow Diagrams, and user interface prototypes. The designed system integrated real-time status updates, automatic blocking mechanisms, barcode scanning technology, digital inspection forms with AQL-based auto-calculation, and complete traceability throughout the supply chain.The integrated WMS design provided practical solutions for improving operational efficiency, eliminating paper waste, ensuring product quality through mandatory quality control integration, and supporting sustainable manufacturing practices in the plastic injection molding industry.
Co-Authors Ageng, Brilliant Hanief Agustian, Wendi Ainiah, Siti Kurotul Aisha, Najwa Shanaya Alfalah, Muhammad Amalia Dwi Cahyani Ardani, Maskur Faris Arraihan, Hilmi Aulia, Zahra Chinda, Ken Efendi, E. Fahreza, Rio Fajri, Adhiya Yasmina Fauzi, Muhammad Ariq Firmansyah, Ridho Gadis Sari Ghani, Zaki Abdul Gumilang, Surya Agung Hakim, Wafa Nurul Hendarman, Achmad Fajar Herdiansya, Pahri Hestin, Hestin Indraswati, Haura Nailah Jati, Mukti Widayat KASINEM, KASINEM Kukuh Widiyanto Larasati, Wenny Ananda Larasti, Wenny Ananda Ma'ruf Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf, Ma’ruf Mochammad Azmi Musyaffa Adam muhammad rizky, muhammad Mutaqin, Yosi Narantaka, Narantaka Naufaldi, Raihan Nidyawati, Nidyawati Nirmala, Ira Nursopia, Shinta Zahra Oceania, Siti Annisafa Prasetiowati, Alifia Sri Pratama, Adrian Wahyu Pratiwi, Dini Rachmadhani, Andi Intan Rachman, Luthfy Rahayu, Gadis Sari Rahmadhani, Gina Rahmawati, Anisa Yuli Raihan, Wildan Ali Ramadhani, Salsabila Trivia Rammadhani, Faishal Sauqi Riska Fitriani Rubby Rahman Tsani Saparudin , Saparudin Sholihah, Heksalia Almaratus Sofianty, Dian Maulidia Syifa Fajar Maulani Tuty Alawiyah Ulfani, Dulia Usep, Muhamad Uswatun Hasanah Vincent Vincent, Vincent Vita, Cynthia Wahyuni, Delia Tri Puspa Zahra, Rika Sabrina Zalfaa, Alyani Zepanya, Fernando