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All Journal Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam CARADDE: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Information Science and Library Almufi Journal of Measurement, Assessment, and Evaluation Education (AJMAEE) MES Management Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Kartika: Jurnal Studi Keislaman Research Horizon Khidmatuna: Jurnal Pengabdian Masyarakat Jurnal Media Akademik (JMA) kawanad International Journal of Islamic Economics (IJIE) Journal Serambi Engineering (JSE) IJIMCE : International Journal of Innovation in Mechanical Construction and Energy Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Hanif
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The Influence of Eco-Friendly Products, Product Quality, and Price on Purchase Decisions from an Islamic Business Perspective Chusnul Khotimah; Hanif; Is Susanto
Kartika: Jurnal Studi Keislaman Vol. 6 No. 2 (2026): Kartika: Jurnal Studi Keislaman (May)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i2.861

Abstract

This study aims to analyze the influence of Eco-Friendly Products, Product Quality and Price on Purchase Decisions of Garnier products in the Perspective of Islamic Business in Generation Z society in Bandar Lampung. This study was conducted by conducting a pre-survey of 33 respondents with the results still divided preferences for Garnier compared to other brands (48.5%) and not all respondents know some Garnier products that are environmentally friendly and do not feel comfortable with Garnier products (45.5%). in addition (63.6%) consider the price before buying and only (33.3%) buy granier products regularly. The study uses a quantitative approach with the nature of associative causal research. The research population is the Gen Z community in Bandar Lampung. Involving 100 sample respondents determined through the Slovin formula using criteria. Data collection using a questionnaire. Data is processed using SmartPLS 4. The results of the study found that environmentally friendly products, quality, and price had a positive and significant effect on Garnier's purchasing decisions, both partially and simultaneously, with price as the most dominant factor
Co-Authors Adiana, Fari Rafi Agung Frasetya Agus Kurniawan Agus Kurniawan Aina Edi Putri Aningrum, Risma Hadisti Arif Hidayat Arliansyah Asriani Candra Mayana, Hendri Chusnul Khotimah Deny Sumantri Mangkuwinata Falahuddin Fallonne, Anitia Emalia Febrian Maulana Putra, Febrian Maulana Fitri, Ainul Fitriani, Amalia Fuadi Hasibuan, Ahmad Fauzul Hakim Hendri Yadi HENDRIYADI Heni Verawati Henny Irawati Ichsan Indra Mawardi Is Susanto Iskandar, Shantyalaila Noor Karima, Nurul Khairol Mizan Us Khairul Amri MALIK, ANAS Maureen Marsenne Meita Sekar Sari Moh. Mukri Muhammad Hafizh Muhammad Iqbal Fasa Munardi Nasirwan Nasirwan Okta Supriyaningsih Padli Raisman Akbari Puput Eka Lestari Razali, Ramadhan Reza Juanda rian saputra Rosdiana Satria, Fiqih Shahida, Nabila Nur Sir Anderson Sitti Aminah Baharuddin Suhendar Suhendar, Suhendar Syamsul Hilal Tesa Amanda Tulus Suryanto Utomo, Salsabrina Nanda Saski Yulistia Devi