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Pendampingan Usaha Pemula untuk Peningkatan Kualitas Produk dan Promosi Digital di Desa Ladang Panjang: Penelitian Hamdiah; Aegisia Sukmawati; Theressa Taken Pasaribu; Aninda Puji Adila; Naufal Kurniawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2826

Abstract

This article discusses mentoring activities for start-up businesses to improve product quality and digital promotion in Ladang Panjang Village. The program involved 15 start-up independent workers who received training on strategies for improving product quality and digital promotion through social media and marketplaces. The implementation method included workshops, intensive mentoring, and evaluation through pre- and post-tests. The results of the program showed a significant increase in participants' understanding of product quality and digital promotion strategies, including the ability to create promotional content, improve product packaging, and utilize digital media effectively. This mentoring is in line with findings (Hamdiah et al., 2025) that demonstrated the effectiveness of mentoring for start-up businesses in improving business planning, but this activity emphasized direct implementation on product quality and digital marketing. The results of this community service program indicate that practice-based mentoring and digital marketing can improve the performance of start-up businesses and support the economic independence of rural communities.
THE ROLE OF THE BANGKA JAYA BEACH TOURISM OBJECT IN INCREASING THE ECONOMIC GROWTH OF THE KRUENG GEUKUH COMMUNITY DEWANTARA DISTRICT NORTH ACEH REGENCY Sutriani; Likdanawati; Jumadiah; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 8 (2023): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i8.179

Abstract

This study aims to see how the Bangka Jaya Beach tourism object can have an impact on the economic growth of the community. In tourism the interaction between tourists and local communities can increase economic activities such as income, business opportunities, employment opportunities and reduce unemployment or poverty. Tourism is a driving force for the creation of community creativity in an effort to improve living standards. Efforts made to explore tourism potential can be in the form of developing human resources, implementation steps, as well as improving facilities and infrastructure, and human behavior towards the environment. This can boost the high interest of tourists to visit tourist destinations so that not only the community's economy grows.
PROCEDURES FOR IMPLEMENTING INTERNAL AUDIT IN THE MANAGEMENT SYSTEM DEPARTMENT OF PT PUPUK ISKANDAR MUDA ACEH UTARA Hamdiah; Likdanawati; Sutriani; Windawati Br Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.199

Abstract

This practical work report contains internal audit implementation procedures at the Management System Department of PT. Pupuk Iskandar Muda. Meanwhile, the procedure for carrying out internal audits conducted by PT Pupuk Iskandar Muda consists of several starting from 1) Coordinating with the VP of the relevant work unit, 2) Making official audit team memos, 3) Appointing the head of the internal auditor team, 4) Making audit plans and schedules , 5) Opening of the audit, 6) Execution of the audit, 7) Closing of the audit, 8) Repair of discrepancies, 9) Monitoring of repairs, 10) Closing of the LKS, 11) Input of management review. There are several obstacles in the procedure for carrying out internal audits such as, Lack of Response from Internal Audit Management, just a waste of time, internal auditors are responsible for their main work, audit implementation is not effective.
PROFITABILITY RATIO ANALYSIS AT PT. ACE HARDWARE INDONESIA TBK YEAR 2016-2020 Hamdiah; Nurul Azizah; Herlina; Indah Antasari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 12 (2023): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i12.281

Abstract

This study aims to determine and analyze the financial performance of PT. Ace Hardware Indonesia Tbk by using profitability ratio. The analysis method used in this study is descriptive analysis. The source of this research data is documentation in the form of annual financial statements of PT. Ace Hardware Indonesia Tbk during 2016 to 2020. This research uses a descriptive research approach, Based on the results of analysis and discussion, financial performance at PT. Ace Hardware Indonesia Tbk is measured using profitability ratios in Return on Assets on average of 16.5% in poor conditions and below industry standards of 30% and Average Return On Equity of 20.8% in poor conditions and below industry standards of 40%.
WORK READINESS IN FINAL STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY Yanita; M Raihan Al Mubarak; Nurmala; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 12 (2023): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i12.327

Abstract

Work readiness is one of the attributes that new graduates need to have. Work readiness is the condition when new graduates feel ready and ready to be successful in the work environment. In Indonesia, until now studies explaining the measurement of work readiness itself are still limited. This research aims to develop work readiness for undergraduates so that it can be useful both for companies, universities and the graduates themselves. The success of an institution, organization or company is supported by the success of the workforce at work, and the success of the workforce at work is the result of the work readiness that the workforce has. Work Readiness or job readiness is really needed by every individual before entering the world of work. Therefore, students, especially final students, must have good work readiness. Work Readiness must be carefully prepared while students are going through the study process so that when they graduate, students will have complete work readiness to enter the world of work. Work Readiness influences three variables, namely academic achievement, career development, and career self-efficacy. This research aims to determine the work readiness of final students at the Faculty of Economics & Business, Malikussaleh University. This research uses primary data using research instruments in the form of questionnaires with a sample of 100 respondents with a population of 503 students. The results of this research show that research instrument testing, for Validity, rcount > rtable (0.196) and Reliability, Cronchbach Aplha > Constant (0.60). The data analysis method used is multiple linear regression analysis and hypothesis testing in the form of t-test (partial). The results of the research partially show that Academic Performance, Career Development and Career Self-Efficacy have a positive and significant influence on Work Readiness in Final Students of the Faculty of Economics & Business, Malikussaleh University.
THE INFLUENCE OF TRUST, COMMITMENT AND COMMUNICATION ON CUSTOMER RETENTION FOR SUPERMI PRODUCTS IN LHOKSEUMAWE CITY Wirdatul Ahya; Heriyana; Adnan; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.349

Abstract

This problem has become a problem in marketing activities which are currently intensively competing in the food industry. and resulting in increasingly strong business competition. Many companies compete to attract consumer attention from competitors with the aim of maintaining and increasing company sales. Many companies compete with each other to win the first position in the position of Best Brand in the Food Industry. One food product that currently has quite good marketing potential is instant noodles. Indofood is one of the Instant Noodle market segments which has been known since 1968 with its product Supermie. However, the development of instant noodles increased and competition was very sharp, causing Supermi products to experience a decline, especially after the launch of Mie Sedap by the Wings Group. The aim of this research is to analyze and determine the influence of trust, commitment and communication on customer retention in Lhokseumawe City. This type of research is quantitative research with a consumer population in Lhokseumawe City. Respondents totaled 120 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficients of determination as well as correlation tests and analyzed with the help of the SPSS version 26 application program. The results of the research show that in general Simultaneous trust and commitment have a positive and significant effect on customer retention for Supermie products in Lhokseumawe City. Meanwhile, partially the communication variable does not have a significant influence on customer retention. However, the variables of trust and commitment have a significant influence on customer retention for supermie products in Lhokseumawe City.
OCCUPATIONAL HEALTH AND SAFETY PROCEDURES FOR EMPLOYEES IN THE DEPARTMENT OF DESIGN AND CONTRUCTION AT PT PUPUK ISKANDAR MUDA KRUENG GEUKUH NORTH ACEH Likdanawati; Sutriani; Rahmaniar; Hamdiah; Syifa Thahira Yusral
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.355

Abstract

PT Pupuk Iskandar Muda is a company operating in the petrochemical industry, this company is a state-owned company that produces various types of fertilizer including urea prill and urea granule. PT Pupuk Iskandar Muda is a company operating in the urea fertilizer industry. PT PIM is the first urea fertilizer factory in Indonesia which was built by Indonesian sons and daughters through the national contractor PT Rekayasa Industri. PT Pupuk Iskandar Muda has established the best possible K3 system, because the company is aware of the importance of occupational safety and health within the company. Occupational Health, namely: a science whose application is to improve the quality of life of workers through improving health, preventing work-related diseases which is realized through health checks, treatment and nutritious food intake. Occupational safety can be said to be the science and application relating to machines, work tools, materials and processing processes, the basis of the workplace and work environment as well as ways of carrying out work to ensure the safety of workers and company assets to avoid accidents and other losses. Occupational safety and health are conditions in work that are healthy and safe, both for the job, the company and for the community and environment around the factory or workplace. After carrying out Field Work Practice activities in the Design and Build Department at PT Pupuk Iskandar Muda, it can be concluded that the implementation of occupational safety and health (K3) is very necessary because it concerns the company and its employees. The implementation of K3 also has correct procedures that must be followed in accordance with statutory regulations. The procedures used at PT Pupuk Iskandar Muda, especially the Design and Build Department, in implementing Occupational Health and Safety (K3) for employees are based on Government Regulations in article 6 Number 50 of the Year 2012.
LUXURY BRAND SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON CONSUMER RESPONSE (CASE STUDY OF BUTTONSCARVES BIREUEN REGENCY) Alifa Azeda; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.469

Abstract

This study examines the influence between entertainment, interaction, trendy, customization, and word of mouth variables on consumer responses. The sample in this study was 110 people who had purchased bottonscraves products in Bireuen Regency. The analysis tool used is multiple linear regression. The results showed that each variable, entertainment, trendy and customization had a positive and significant effect on consumer response and there were two other variables namely interaction and word of mouth which had a significant negative effect on consumer response.
FINANCING COLLATERAL ASSESSMENT PROCEDURE USING MURABAHAH AGREEMENT FOR PNS (CIVIL SERVANTS) AT PT BANK ACEH SYARIAH LHOKSEUMAWE BRANCH Hamdiah; Likdanawati; Sutriani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 7 (2024): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i7.521

Abstract

Collateral is an asset or valuable item entrusted by a customer to the bank as collateral. This collateral can transfer ownership rights to the bank if the borrower does not fulfill his obligation to return the funds according to the agreement. Customers and loans with collateral usually pay lower interest than loans without collateral because the bank has a lower risk of loss. Procedure for assessing financing collateral using a murabahah contract for civil servants (civil servants) at PT. Bank Aceh Syariah Lhokseumawe Branch has several stages, namely collecting information, identifying assets, assessing market value, document verification, murabahah contract, securing and registering collateral. Collateral appraisal is very important because it can have an impact on loan or financing approval, determining the selling price or asset value in the case of buying and selling, as well as in making business and investment decisions. Therefore, the collateral assessment process must be carried out professionally and objectively to produce accurate and accountable conclusions. Obstacles in the procedure for assessing financing collateral using a murabahah contract for civil servants (civil servants) at PT. Bank Aceh Syariah Lhokseumawe Branch, namely limited documents and information, limited assets pledged as collateral, internal policies of the bank or financing institution, market value that is difficult to determine, limited valuation methods. Efforts that can be made in the financing collateral assessment procedure using a murabahah contract for civil servants (civil servants) at PT. Bank Aceh Syariah Lhokseumawe Branch, namely by improving communication and coordination, customer education, collaboration with related agencies, the use of independent appraisers, improving Bank Aceh Syariah's internal policies, and training and development of appraisers.
THE INFLUENCE OF WORK DISCIPLINE, WORK ENVIRONMENT AND WORK CULTURE ON JOB SATISFACTION OF GAMPONG APPARATUS IN THE DISTRICT AREA MUARA ONE LHOKSEUMAWE CITY Sukma Abdillah; Hamdiah; Nur Faliza; Aiyub
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.539

Abstract

Muara Satu is a sub-district located in the city of Lhokseumawe, consisting of 11 villages. This study aims to examine the relationship between work discipline, work environment, and work culture on the job satisfaction of employees. Using a quantitative approach with saturated sampling, 66 respondents were obtained as the research sample. The data analysis methods used in this study are multiple linear regression analysis, instrument testing, classical assumption testing, hypothesis testing, and determination coefficient testing with the help of SPSS 22 software program. The results of the partial tests indicate that work discipline, work environment, and work culture have a significant effect on job satisfaction. This is proven by an F-value greater than the F-table value (13.720 > 2.75) and a significance level of F-value at 0.000 < 0.05. Work discipline has a positive effect on job satisfaction, as evidenced by a t-value greater than the t-table value (2.389 > 1.669) with a significance level of 0.000 < 0.05. The work environment also has a positive effect on job satisfaction, as evidenced by a t-value greater than the t-table value (2.224 > 1.669) with a significance level of 0.000 < 0.05. Work culture positively influences job satisfaction, as evidenced by a t-value greater than the t-table value (2.365 > 1.669) with a significance level of 0.000 < 0.05.