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All Journal Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) INTEKNA MIX : Jurnal Ilmiah Manajemen OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) YUME : Journal of Management Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics Development Research (IJEDR) Jurnal Riset Bisnis dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Coopetition : Jurnal Ilmiah Manajemen Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ekonomi Efektif Jurnal Syntax Fusion : Jurnal Nasional Indonesia eProceedings of Management
Akhmad Yunani
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN KONTEN INSTAGRAM DALAM MEMEDIASI PENGARUH CITRA MEREK TERHADAP MINAT BELI PADA BRAND GEOFF MAX Shafira Ferdianti; Akhmad Yunani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.47621

Abstract

Content is a crucial factor in marketing communications through social media. Content can shape brand image and ultimately consumer buying interest. This study aims to determine the role of Instagram content in mediating the effect of brand image on purchase intention at the Geoff Max brand. By involving a sample of four hundred Geoff Max Instagram followers, this research examines the role of brand image in mediating the effect of Instagram content on Geoff Max's consumer buying interest. Tests carried out with path analysis show that Instagram content has a significant effect on brand image. Besides that, brand image has a significant effect on Geoff Max's consumer buying interest. The Sobel test shows that brand image significantly mediates the effect of Instagram content on Geoff Max's consumer buying interest.
Peran Citra Merek dalam Memediasi Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Produk Superstay Matte Ink Liquid Matte Lipstick Maybelline (Studi Kasus pada Generasi Z) Vanesa Nurul Khairun Nisa; Akhmad Yunani
Jurnal Ekonomi Efektif Vol 5, No 4 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v5i4.31455

Abstract

Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh kualitas produk terhadap keputusan pembelian produk superstay matte ink liquid matte lipstick maybelline (studi kasus pada generasi z). Dimana dalam penelitian ini bertujuan untuk mengetahui pengaruh dari masing-masing variabel kualitas produk dan keputusan pembelian dalam penelitian ini. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif, tujuan penelitian ini adalah jenis penelitian deskriptif dengan tipe kausalitas, dalam penelitian ini menggunakan teknik sampling non probability dengan teknik purposive sampling dan menggunakan rumus Bernoulli sehingga didapatkan hasil responden sebesar 100 responden. Dalam penelitian ini mengumpulkan data menggunakan kuesioner secara online yang disebar di sosial media seperti Instagram, Line Group, dan Whatsapp Group. Pengumpulan data melalui kuesioner dilakukan dengan cara memberikan berbagai pertanyaan kepada responden untuk dijawab. Berdasarkan analisis data hasil penelitian yang telah dilakukan dan dikembangkan, maka dapat ditarik kesimpulan sebagai berikut, Kualitas produk berpengaruh secara signifikan terhadap keputusan pembelian produk SuperStay Matte Ink Liquid Matte Lipstick Maybelline, kualitas produk berpengaruh secara signifikan terhadap citra merek Maybelline, citra merek Maybelline berpengaruh terhadap keputusam pembelian produk SuperStay Matte Ink Liquid Matte Lipstick, kualitas produk berpengaruh secara signifikan terhadap keputusan pembelian melalui citra merek sebagai variabel intervening sehingga Maybelline perlu untuk memerhatikan citra mereknya agar turut meningkatkan keputusan pembelian.
the PENGARUH BRAND AMBASSADOR X DI INSTAGRAM TERHADAP MINAT BELI MELALUI CITRA MEREK PADA KOPI KENANGAN Hanif Rafi Aufa; Akhmad Yunani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.47926

Abstract

Brand ambassador X was chosen by Kopi Kenangan as a figure that is expected to improve brand image and ultimately consumer buying interest in its products. Instagram is a social media platform that is widely known and is often used by brand owners as a promotional tool with endorsements by brand ambassadors. This study aims to examine the influence of brand ambassador X on purchase intention through the Kopi Kenangan brand image. By involving 100 samples, the influence between variables was tested by regression, while the mediating role of the brand image was tested by Sobel. The results of the regression test show that brand ambassador X has a significant effect on brand image, and conversely, brand image has no significant effect on purchase intention. The results of the Sobel test show that brand image does not mediate the influence of brand ambassador X on purchase intention.
Selection of The Best Location for Opening A Branch Office: A Case Study on Bank X Sugiyanto Sugiyanto; Akhmad Yunani; Lely Savitri Dewi; M. Arsyad Arradya S.P.
Operations Excellence: Journal of Applied Industrial Engineering Vol. 15, No. 1, (2023): OE March 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2023.v15.i1.076

Abstract

Branch offices for a bank have a strategic role to build closeness with customers and improve service quality. Determining a branch’s location is an important decision that must consider various criteria. A branch office of Bank X faces problems related to the condition of the branch office, in addition to the traffic jam is also the narrowness of the available parking lots. This study aims to conduct an alternative location ranking study to obtain the best location for the relocation of the branch office. The analysis was carried out qualitatively and quantitatively, by implementing the Analytic Hierarchy Process (AHP) for alternative locations by considering various aspects. Focus Group Discussion (FGD) and observation were undertaken to collect data. There are three alternative locations that can be selected for the relocation of the branch office. Applying the AHP shows that Jl. Raya P3 is the best location for the relocation of Bank X Branch Office. To relocate the branch office, a comprehensive study is needed in the form of a feasibility study for the selected and due diligence location with the manager during the land acquisition process so that it is clear and clean.
Pengaruh Brand Ambassador Sehun Exo terhadap Minat Beli Konsumen Melalui Brand Image (Studi Kasus Brand Whitelab) Retno Adiningsih; Akhmad Yunani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1294

Abstract

The local beauty industry is at the peak of its popularity, which is marked by the increasing presence of skincare and makeup brands. Whitelab is a company in the skincare sector implementing a marketing strategy by making Sehun EXO a brand ambassador to be able to influence someone. This is one way for the Whitelab brand to attract consumers. The purpose of this study is to find out how brand ambassadors, purchase intentions, and brand image on Whitelab products, determine the influence of brand ambassadors on brand image, brand ambassadors on purchase intentions, and the influence of brand ambassadors on purchase intentions through brand image. This study uses descriptive analysis and casual relationships, technically using path analysis models and Sobel tests with a total sample of 100 respondents. The population in this study is every individual who knows the Whitelab brand and knows Sehun EXO as the Whitelab brand ambassador. The results of the study show that the Brand ambassador variable has a significant effect on Brand image, the Brand ambassador variable has a significant effect on Purchase intention, and the Brand ambassador variable has a significant effect on Purchase intention through Brand image.
Analysis of the Effectiveness of Grimloc Store Bandung's Physical Releases Marketing Strategy Revi Muhamad Fazri; Akhmad Yunani
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.4042

Abstract

This study aims to assess the effectiveness of Grimloc Store Bandung's marketing strategy through quantitative descriptive research. The analysis reveals that the implementation of a new strategy in 2022 had no positive impact on incremental sales and cost efficiency at Grimloc Store. Both pre- and post-sale strategies exhibited no significant difference in Return on Marketing Investment (ROMI), indicating an overall lack of ROMI impact. The study observes no substantial increase in incremental sales after the 2022 strategy implementation compared to the previous year. ROMI, a key metric, gauges the efficiency of marketing spend in generating incremental revenue. Calculated by dividing the difference between incremental sales and incremental cost by the incremental cost itself, then multiplying by 100, similar ROMI values suggest that every Rupiah invested in marketing did not significantly contribute to revenue growth. The t-test results, with a recorded t-count value of 0.055 below the t-table value of 2.074 (t-count < t-table), reject the null hypothesis, indicating that the 2022 marketing strategy did not notably enhance sales performance and cost efficiency. Therefore, Grimloc Store's physical release strategy is deemed ineffective.
The Effect of Service Quality on Customer Loyalty Mediated by Brand Image at Shopee Food in Bandung Fiola Valentina Fasa; Akhmad Yunani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4843

Abstract

The purpose of this study was to evaluate and analyze the effect of service quality on Shopee Food customer loyalty in Bandung, to determine and analyze the effect of service quality on Shopee Food brand image in Bandung, to determine and analyze the effect of service quality on Shopee Food brand image in Bandung, to determine and analyze the role of brand image in mediating the effect of service quality on Shopee Food customer loyalty in Bandung. The research method used in this research is descriptive quantitative. The results showed that service quality did not have a significant impact on customer loyalty, this shows that improving service quality is not a top priority in an effort to strengthen customer loyalty. Service quality has a positive and significant effect on brand image. This shows that improving service quality will have a direct impact on the company's brand image. Brand image has a positive and significant effect on customer loyalty. This shows that the perception or image that customers have of the brand has a strong impact on how loyal they are to the brand. Service quality has a positive and significant effect on customer loyalty mediated by brand image. This means that brand image plays an important role in connecting service quality with customer loyalty.
OPTIMIZATION AND EMPOWERMENT OF VILLAGE POTENTIALS IN NAGROG TOURISM VILLAGE Yunani, Akhmad; Astuti, Yuhana; Nurhazizah, Eva; Rubiyanti, Nurafni; Ahmad, Mokhtarrudin; Fazrin bin Abu Sujak, Aznul; Zahid, Azham; Raja Razali, Raja Razana; Mangsor, Miza; Pradana, Mahir; Tantra, Tarandhika; Silvianita, Anita
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.50107

Abstract

Pengembangan desa Nagrog sebaga destinasi desa wisata dilakukan dengan mengidentifikasi destinasi atau objek wisata yang ada, melakukan pemetaan untuk membuat model bisnis yang sesuai dan memberikan ekomendasi prototype desa, serta melakukan rancangan desa wisata yang akan dibangun serta iklan untuk promosinya.Hasil pengabdian masyarakat ini diharapkan dapat memberikan pemetaan potensi wisata yang dimiliki oleh desa Nagrog, model bisnis yang dapat dilaksanakan guna mendukung pogram desa wisata mandiri, juga lebih memahami pentingnya iklan melalui video profile desa guna mempromosikan lokasi wisata. Selain itu, hasil pengabdian masyarakat ini diharapkan dapat menjadi rekomendasi kebijakan bagi pemerintah daerah atau pihak-pihak terkait. Diskusi kelompok terfokus (FFGD) dengan pemangku kepentingan desa adalah beberapa pendekatan multi-tahun (bertahun-tahun) yang digunakan dalam kegiatan ini, seperti halnya mempromosikan desa wisata menggunakan strategi seperti pemasaran media sosial. Dekan FAC Multimedia University, Dr. Mokhtarrudin Ahmad, yang juga memberikan kuliah kepada pengelola desa, mewakili Universitas Multimedia Malaysia dan mengawasi proyek tersebut. Kunjungan pertama ke Desa Nagrog menandai dimulainya inisiatif pengabdian masyarakat Telkom University dan Universitas Multimedia di wilayah ini karena telah dilakukan selama beberapa tahun.  The development of Nagrog village as a tourist village destination is carried out by identifying existing destinations or tourist attractions, carrying out mapping to create an appropriate business model and providing village prototype recommendations, as well as planning the tourist village to be built and advertising for its promotion. It is hoped that the results of this community service will provide an overview of the tourism potential of Nagrog village, business models that can be implemented to support the independent tourism village program, and also better understand the importance of advertising through village profile videos to promote tourist locations. Apart from that, it is hoped that the results of this community service can become recommendations for local governments or related parties. Focus group discussions (FGD) with village stakeholders are some of the multiyear (many years) approaches employed in this activity, as is promoting tourist villages using strategies like social media marketing. The Dean of the Faculty of Applied Communication, Dr. Mokhtarrudin Ahmad, who also gave a lecture to the village management, represented Multimedia University Malaysia and oversaw the project. The first trip to Nagrog Village marked the start of Telkom University and Multimedia University's community service initiatives in this region since they would be carried out over several years. 
PENGUATAN KAPASITAS BADAN USAHA MILIK DESA (BUMDES) UNTUK MENGOPTIMALKAN POTENSI DESA DALAM RANGKA PEMBERDAYAAN MASYARAKAT DAN POTENSI DESA DI KABUPATEN TASIKMALAYA Silvianita, Anita; Ahmad, Mokhtarrudin; Rubiyanti, Nurafni; Alfanur, Farah; Hendayani, Ratih; Rachmawati, Indira; Pradana, Mahir; Fakhri, Mahendra; Yunani, Akhmad; Dewi Kumalasari, Amalina; Zahid, Azham; bin Abu Sujak, Aznul Fazrin; Raja Razali, Raja Razana; Mangsor, Miza
Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Vol 4, No 2 (2023): Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sawala.v4i2.50394

Abstract

  Peran Badan Usaha Milik Desa (BUMDES) menjadi kunci dalam penguatan ekonomi desa dan pembangunan kerakyatan di Indonesia. BUMDES memfasilitasi pengelolaan potensi sumber daya alam dan manusia di desa untuk menciptakan nilai tambah, lapangan kerja, dan meningkatkan pendapatan asli desa. Melalui PP No. 11 Tahun 2021, desa diberikan otonomi yang lebih besar untuk mengelola sumber daya secara mandiri, memungkinkan BUMDES menjadi pusat akses layanan ekonomi desa yang lebih baik. Meski memiliki potensi besar, BUMDES menghadapi tantangan, termasuk peningkatan kompetensi manajerial dan inovasi bisnis untuk tetap relevan di era digitalisasi dan globalisasi. Dalam konteks ini, RKPD Kabupaten Tasikmalaya Tahun 2017 menggarisbawahi pentingnya integrasi perencanaan pembangunan yang responsif terhadap kebutuhan lokal. Artikel ini mengkaji kolaborasi pengabdian masyarakat antara Universitas Telkom dan Multimedia University, Malaysia, yang mengimplementasikan serangkaian workshop dan forum diskusi grup (FGD) untuk menguatkan kapasitas BUMDES di Kabupaten Tasikmalaya. Kegiatan ini, yang terdiri dari seminar, presentasi, dan sesi diskusi, mengidentifikasi kebutuhan BUMDES dalam pengelolaan bisnis, pengembangan sumber daya manusia, dan pemanfaatan teknologi. Hasilnya menunjukkan peningkatan kesadaran, pemahaman potensi desa, kebutuhan peningkatan kapasitas, dan pembentukan jaringan komunikasi sebagai langkah progresif menuju penguatan BUMDES.                                                                                  The role of the Village-Owned Enterprises (BUMDES) is pivotal in strengthening village economies and community-based development in Indonesia. BUMDES facilitates the management of the village's natural and human resources to create added value, jobs, and to increase the village's original income. Through Government Regulation No. 11 of 2021, villages were granted greater autonomy to manage resources independently, allowing BUMDES to become a better access center for village economic services. Despite its great potential, BUMDES faces challenges, including the need to enhance managerial competencies and business innovations to remain relevant in the era of digitalization and globalization. In this context, the Regional Medium-Term Development Plan (RKPD) of Tasikmalaya Regency in 2017 emphasized the importance of integrating development planning that is responsive to local needs. This article examines the community service collaboration between Telkom University and Multimedia University, Malaysia, which implemented a series of workshops and focus group discussions (FGD) to strengthen the capacities of BUMDES in Tasikmalaya Regency. These activities, which included seminars, presentations, and discussion sessions, identified BUMDES' needs in business management, human resource development, and technology utilization. The results indicate an increase in awareness, understanding of village potential, capacity building needs, and the formation of a communication network as progressive steps towards strengthening BUMDES.  
BRAND IMAGE SEBAGAI VARIABEL MEDIATOR PENGARUH GREEN MARKETING TERHADAP LOYALITAS KONSUMEN; KAJIAN EMPIRIS SEBUAH COFFEESHOP GLOBAL DI KOTA BANDUNG Firdaus, Rani Fadilah; Akhmad Yunani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55348

Abstract

This study aims to investigate the relationship between green marketing, brand image, and consumer loyalty. Using 255 respondents in Bandung, the results show that green marketing has a positive and significant effect on consumer loyalty, while brand image acts as a mediator variable in this relationship. The results show that green marketing strategies that focus on environmental aspects and brand image can increase consumer loyalty to a brand. This study provides insights for businesses to develop effective green marketing strategies that can increase consumer loyalty and improve their brand image.
Co-Authors Ahmad, Mokhtarrudin Andi Achmadi Anita Silvianita Anugrah, Boggo Putra Arianto, Mahdar Arry Widodo Aulianisa, Ridha bin Abu Sujak, Aznul Fazrin Budi Harsanto Budi Harsanto budi harsanto Chatami, Estoe Adil Deddy Supriyadi Deddy Supriyadi Dyah Ayu Puspitasari Ery Supriyadi R. Eva Nurhazizah Farah Alfanur Fazrin bin Abu Sujak, Aznul Fiola Valentina Fasa Firdaus, Rani Fadilah Firmialy, Sita Fuadah, Bunga Nahdlatul Gedhy Alvinna Riesya Hanif Rafi Aufa Iman Chaerudin Iman Chaerudin Ina Primiana Indira Rachmawati Joval Ifghaniyafi Farras Kamilla, Zahra Nadira Lely Savitri Dewi M. Arsyad Arradya S.P. Mahendra Fakhri Mahir Pradana Mangsor, Miza Musthopa Musthopa Noorrahman, Firdaus Oom Oman Abdurrahman Pratiwi, Rintan Juniarti R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rahman, Akmal Taufiqur Raihan, Fikry Raihan, Naufal Mochamad Raja Razali, Raja Razana Ratih Hendayani Reinhard, Welly Retno Adiningsih Revi Muhamad Fazri Rizali, Rizali Shafira Ferdianti Shalsabila Tafisa Sistaningsih, Putri Sugiyanto Sugiyanto Supriyadi, Ery Tarandhika Tantra Trida Gunadi Uruqul Nadhif Dzakiy Vanesa Nurul Khairun Nisa Vita Sarasi Yudi Azis Yuhana Astuti Yulius, Gustav Zahid, Azham