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PENGUATAN KAPASITAS BADAN USAHA MILIK DESA (BUMDES) UNTUK MENGOPTIMALKAN POTENSI DESA DALAM RANGKA PEMBERDAYAAN MASYARAKAT DAN POTENSI DESA DI KABUPATEN TASIKMALAYA Silvianita, Anita; Ahmad, Mokhtarrudin; Rubiyanti, Nurafni; Alfanur, Farah; Hendayani, Ratih; Rachmawati, Indira; Pradana, Mahir; Fakhri, Mahendra; Yunani, Akhmad; Dewi Kumalasari, Amalina; Zahid, Azham; bin Abu Sujak, Aznul Fazrin; Raja Razali, Raja Razana; Mangsor, Miza
Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Vol 4, No 2 (2023): Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sawala.v4i2.50394

Abstract

  Peran Badan Usaha Milik Desa (BUMDES) menjadi kunci dalam penguatan ekonomi desa dan pembangunan kerakyatan di Indonesia. BUMDES memfasilitasi pengelolaan potensi sumber daya alam dan manusia di desa untuk menciptakan nilai tambah, lapangan kerja, dan meningkatkan pendapatan asli desa. Melalui PP No. 11 Tahun 2021, desa diberikan otonomi yang lebih besar untuk mengelola sumber daya secara mandiri, memungkinkan BUMDES menjadi pusat akses layanan ekonomi desa yang lebih baik. Meski memiliki potensi besar, BUMDES menghadapi tantangan, termasuk peningkatan kompetensi manajerial dan inovasi bisnis untuk tetap relevan di era digitalisasi dan globalisasi. Dalam konteks ini, RKPD Kabupaten Tasikmalaya Tahun 2017 menggarisbawahi pentingnya integrasi perencanaan pembangunan yang responsif terhadap kebutuhan lokal. Artikel ini mengkaji kolaborasi pengabdian masyarakat antara Universitas Telkom dan Multimedia University, Malaysia, yang mengimplementasikan serangkaian workshop dan forum diskusi grup (FGD) untuk menguatkan kapasitas BUMDES di Kabupaten Tasikmalaya. Kegiatan ini, yang terdiri dari seminar, presentasi, dan sesi diskusi, mengidentifikasi kebutuhan BUMDES dalam pengelolaan bisnis, pengembangan sumber daya manusia, dan pemanfaatan teknologi. Hasilnya menunjukkan peningkatan kesadaran, pemahaman potensi desa, kebutuhan peningkatan kapasitas, dan pembentukan jaringan komunikasi sebagai langkah progresif menuju penguatan BUMDES.                                                                                  The role of the Village-Owned Enterprises (BUMDES) is pivotal in strengthening village economies and community-based development in Indonesia. BUMDES facilitates the management of the village's natural and human resources to create added value, jobs, and to increase the village's original income. Through Government Regulation No. 11 of 2021, villages were granted greater autonomy to manage resources independently, allowing BUMDES to become a better access center for village economic services. Despite its great potential, BUMDES faces challenges, including the need to enhance managerial competencies and business innovations to remain relevant in the era of digitalization and globalization. In this context, the Regional Medium-Term Development Plan (RKPD) of Tasikmalaya Regency in 2017 emphasized the importance of integrating development planning that is responsive to local needs. This article examines the community service collaboration between Telkom University and Multimedia University, Malaysia, which implemented a series of workshops and focus group discussions (FGD) to strengthen the capacities of BUMDES in Tasikmalaya Regency. These activities, which included seminars, presentations, and discussion sessions, identified BUMDES' needs in business management, human resource development, and technology utilization. The results indicate an increase in awareness, understanding of village potential, capacity building needs, and the formation of a communication network as progressive steps towards strengthening BUMDES.  
BRAND IMAGE SEBAGAI VARIABEL MEDIATOR PENGARUH GREEN MARKETING TERHADAP LOYALITAS KONSUMEN; KAJIAN EMPIRIS SEBUAH COFFEESHOP GLOBAL DI KOTA BANDUNG Firdaus, Rani Fadilah; Akhmad Yunani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55348

Abstract

This study aims to investigate the relationship between green marketing, brand image, and consumer loyalty. Using 255 respondents in Bandung, the results show that green marketing has a positive and significant effect on consumer loyalty, while brand image acts as a mediator variable in this relationship. The results show that green marketing strategies that focus on environmental aspects and brand image can increase consumer loyalty to a brand. This study provides insights for businesses to develop effective green marketing strategies that can increase consumer loyalty and improve their brand image.
Indonesia KERANGKA KONSEPTUAL: PENERAPAN TEORI ANTRIAN (M/M/1 WITH FINITE SOURCE) DALAM MEMINIMALISIR DEMURRAGE (STUDI KASUS PELAYANAN PEMUATAN KLINKER EKSPOR PT. QWE) Arianto, Mahdar; Yunani, Akhmad; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55527

Abstract

Problem of the time used in loading cargo at the port is sometimes not in accordance with the agreement agreed upon by the charterer and the shipowner. The impact that arises on the company is due to the emergence of demurrage. Therefore, in the case of PT QWE's export clinker loading service, it is proposed to apply the M/M/1 queuing theory with finite sources to minimize demurrage through queue arrangements for cargo delivery by trucks where the truck is assumed to contribute a lot to loading delays so far. This conceptual framework is descriptive research with a simulated quantitative approach. This conceptual framework provides a proposal to apply queuing theory with the M/M/1 with finite source model calculated using the Pom Qm application with the aim of minimizing demurrage through the arrangement of cargo delivery trucks, then simulated to get the optimal value by calculating operational costs. The research results of this conceptual framework are expected to have a positive impact on minimizing demurrage and are also expected to cause despatch and profit from efficient operational costs.
Pengaruh Content Marketing Tiktok terhadap Minat Beli @Somethincofficial Melalui Brand Awareness Yunani, Akhmad; Kamilla, Zahra Nadira
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4100

Abstract

This research was conducted to determine the effect of TikTok content marketing on buying interest at @somethincofficial through brand awareness. The purpose of doing this research is to find out and analyze how content marketing, buying interest, and brand awareness at @somethincofficial, the magnitude of the influence of brand awareness mediates TikTok content marketing on buying interest at @somethinkofficial. This research was conducted on Somethinc and TikTok users in Indonesia. The population size is not known using a non-probability sampling technique with purposive sampling. The sample of respondents was determined by the Cochran formula and a sample of 385 respondents was obtained. This study used a quantitative method with a descriptive analysis method and causal relationships using a path analysis model with data analysis using IBM SPSS Statistics 23 software. The results of the descriptive analysis in this study on the content marketing variable got a percentage of 83%, the purchase intention variable was 82%, and the brand awareness variable was 85%. The results of this study indicate that TikTok content marketing has a significant effect on purchase intention @somethincofficial, TikTok content marketing has a significant effect on brand awareness @somethincofficial, brand awareness has a significant effect on purchase intention @somethincofficial, brand awareness mediates TikTok content marketing on interested in buying @somethincofficial. Keywords: Content Marketing; Purchase Intention; Brand Awareness.
Pengaruh Kualitas Pelayanan Serta Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Garden Café & Resto Gedhy Alvinna Riesya; Akhmad Yunani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11647

Abstract

Bisnis dibidang kuliner menjadi salah satu pilihan popular yang sesertag digemari masyarakat kini. Hal ini menimbulkan persaingan ketat sehinga begitu banyaknya jumlah rumah makan yang terus meningkat setiap tahunnya. Pihak manajemen rumah makan harus siap guna kerap upgrade serta berinovasi melalui upaya meninggikan usahanya. Penelitian ini bermaksud guna memahami pengaruh dari kualitas pelayanan serta kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan. Penelitian ini ialah penelitian kuantitatif melalui penghimpunan data melalui kuesioner yang dibagikan kepada 150 responden. Teknik sampling yang dipakai ketika menentukan responden ialah purposive sampling. Sementara teknik analisis data yang dipakai ialah analisis regresi linear berganda. Hasil temuan penelitian ini menemukan kualitas pelayanan berpengaruh positif signifikan pada loyalitas pelanggan, kepuasan pelanggan juga berpengaruh posiif signifikan terhadap loyalitas pelanggan. Selain itu penelitian ini juga menemukan keduanya, kualitas pelayanan serta kepuasan pelanggan berpengaruh bersama-sama ataupun melalui simultan terhadap loyalitas pelanggan.
Pengaruh Event Marketing dan Kredibilitas Influencer Terhadap Loyalitas Merek Melalui Keputusan Pembelian (Studi Kasus pada Erigo Store) Puspitasari, Dyah Ayu; Yunani, Akhmad
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1578

Abstract

Abstrak Erigo Store merupakan merek lokal asal Indonesia yang bergerak di bidang pakaian. Erigo Store baru saja mengikuti event New York Fashion Week dengan menggandeng sejumlah influencer besar Indonesia. Penelitian ini dilakukan dengan metode kuantitatif dan analisis deskriptif dengan melibatkan 288 responden. Teknik sampling yang digunakan yakni probability sampling dan menggunakan bantuan Smart PLS 3.3.5. Temuan pada penelitian ini untuk menguji pengaruh event marketing dan kredibilitas influencer terhadap keputusan pembelian dan implikasinya terhadap loyalitas merek Erigo Store. Hasil temuan dalam penelitian ini menunjukkan bahwa event marketing (X1) dan kredibilitas influencer (X2) secara bersama berpengaruh signifikan terhadap keputusan pembelian (Y) dengan Fhitung (662,67) > Ftabel(2,63) dan nilai signifikansi <0,05; event marketing (X1) berpengaruh signifikan terhadap keputusan pembelian (Y) dengan thitung(5,545) > ttabel(1,96) dan nilai signifikansi <0,05; kredibilitas influencer (X2) berpengaruh signifikan terhadap keputusan pembelian (Y) thitung(8,053) > ttabel(1,96) dan nilai signifikansi <0,05; event marketing (X1) dan kredibilitas influencer (X2) secara bersama berpengaruh signifikan terhadap loyalitas merek (Z) dengan Fhitung (765,94) > Ftabel(2,63) dan nilai signifikansi <0,05; event marketing (X1) berpengaruh signifikan terhadap loyalitas merek (Z) dan thitung(0,238) < ttabel(1,96) dengan nilai signifikansi >0,05; kredibilitas influencer (X2) berpengaruh signifikan terhadap loyalitas merek (Z) thitung(4,631) > ttabel(1,96) dan nilai signifikansi <0,05; event marketing (X1) berpengaruh signifikan terhadap loyalitas merek (Z)  melalui keputusan pembelian (Y) sebesar 20,5% dan kredibilitas influencer (X2) berpengaruh signifikan terhadap loyalitas merek (Z) melalui keputusan pembelian (Y) sebesar 28,7%. Kata Kunci: Event Marketing, Kredibilitas Influencer, Keputusan Pembelian, Loyalitas Merek. AbstractErigo Store is a local brand from Indonesia which is engaged in clothing. Erigo Store recently participated in the New York Fashion Week event by cooperating with a number of major Indonesian influencers. This research was conducted with quantitative methods and descriptive analysis involving 288 respondents. The sampling technique used is probability sampling and uses the help of Smart PLS 3.3.5. The findings in this study are to examine the effect of event marketing and influencer credibility on purchasing decisions and their implications for brand loyalty at Erigo Store. The findings in this study indicate that event marketing (X1) and influencer credibility (X2) together have a significant effect on purchasing decisions (Y) with Fcount (662,67) > Ftable(2,63) and significance value <0.05; event marketing (X1) has a significant effect on purchasing decisions (Y) with tcount(5.545) > ttable(1.96) and significance value <0.05; influencer credibility (X2) has a significant effect on purchasing decisions (Y) tcount(8.053) > ttable(1.96) and significance value <0.05; event marketing (X1) and influencer credibility (X2) together have a significant effect on brand loyalty (Z) with Fcount (765.94) > Ftable(2.63) and a significance value <0.05; event marketing (X1) has a significant effect on brand loyalty (Z) and tcount (0.238) < ttable (1.96) with a significance value of > 0.05; influencer credibility (X2) has a significant effect on brand loyalty (Z) tcount(4.631) > ttable(1.96) and significance value <0.05; event marketing (X1) has a significant effect on brand loyalty (Z) through purchasing decisions (Y) by 20.5% and influencer credibility (X2) has a significant effect on brand loyalty (Z) through purchasing decisions (Y) by 28.7%. Keywords: Event Marketing, Credibility Influencer, Purchase Decisions, Brand Loyalty.
IMPROVING FINANCIAL PERFORMANCE THROUGH PROBABILISTIC INVENTORY MANAGEMENT AND COST EFFICIENCY ANALYSIS: LEARN FROM A DAIRY MILK COOPERATIVE Yunani, Akhmad; Firmialy, Sita
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.19992

Abstract

The study mainly focused on the inventory management of wheat pollard, the most essential material for the production of concentrates required by cooperative members. A probabilistic inventory management model is applied to address the issue of uncertainty in concentrates requirements. The model recommends a potential inventory cost savings. More precisely, the model suggests to order an amount of 60,000 kg of wheat pollard and transport using three trucks with the capacity of 20 tons respectively. As a consequence, the company save IDR32.63 million of inventory cost each year. In addition, the cooperative can meet nearly all requests for wheat pollard with a 98% service level. The study’s findings indicate that adopting the probabilistic inventory management model can enhance the financial performance of the cooperative through inventory cost efficiency. The study highlights the importance of inventory management in bridging cooperative long-term productivity and uncertainty, an area still underexplored in operations research.
The Management of Power System Reliability in the Offshore Oil and Gas Field Reinhard, Welly; Yulius, Gustav; Sarasi, Vita; Harsanto, Budi; Azis, Yudi; Yunani, Akhmad
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441//jurnal_mix.2023.v13i1.014

Abstract

The reliability of electric power systems is needed in offshore oil and gas field operations because disruptions can have a direct impact on oil production, costs, and company profits.Objectives: to determine the evaluation of reliability performance and propose a model for managing the power system reliability of the PHE OSES offshore oil and gas field.Methodology: A case study with data collected through observation, interviews, and analysis of relevant documents.Finding: Reliability in 2015-2016 has not reached the target but from 2017-2021 has reached the target of 97.5%, as well as availability in 2015, 2018, 2019 & 2020 has not reached the target but in 2016, 2017 & 2021 has reached the target of 95%. This resulted in the highest production losses in 2015 at 266,965 and the lowest in 2021 at 21,388 barrels of oil. The model is proposed by combining elements in risk-based asset management method, RCM method, and redesign.Conclusion: In recent years, reliability has been on target but availability is volatile. The model is proposed to maintain reliability & availability on target so that production losses can be minimized.
Pengaruh Persepsi Kemudahan Akses dan Tampilan Fisik terhadap Keputusan Pembelian pada Djamboel Coffee Jakarta Timur Chatami, Estoe Adil; Yunani, Akhmad
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakSecara signifikan, perkembangan era globalisasi saat ini telah berdampak bagi berbagai sektor, terutama dunia bisnisdi Indonesia yang terus berkembang pesat. Salah satu adalah bisnis kuliner yang saat ini sedang naik daun yaitu coffeeshop. Salah satu pelaku usaha Coffeeshop yang berada di di Jakarta Timur, yaitu Djamboel Coffee merupakan kedaikopi yang menyediakan berbagai macam menu dari mulai menu kopi atau non-kopi sampai makanan yangmenghidangkan kopi khas ala Djamboel Coffee. Dalam bagian penjualan di Djamboel Coffee, terdapat masalah terkaitkeputusan pembelian yang tidak mencapai target pada penjualan. Berdasarkan hasi uji temuan responden pada prasurvey di awal, dimana Lokasi dan Physical Evidence ialah salah satu faktor yang bisa berdampak pada keputusanpembelian. Fungsi dari penelitian ini ialah untuk melihat sejauh mana dampak lokasi dan bukti fisik kepada keputusanpembelian di Djamboel Coffee. Studi ini termasuk dalam penelitian kuantitatif dengan pendekatan deskriptif.Penelitian ini berfokus pada orang-orang yang pernah mengunjungi Djamboel Coffee di Jakarta Timur. dan respondenyang telah melakukan pembelian di Djamboel Cofee dengan sampel 100 responden. Pengambilan sampel berlangsungdengan teknik non probability sampling dengan menggunakan purposive sampling. Hasil dari riset ini menyatakanbahwa semua variabel yang diteliti memiliki kategori persentase yang baik. Mengacu pada hasil uji validitas danreliabilitas yang telah dijalankan uji dinyatakan valid dan reliabel. Hasil dari pengujian hipotesis ini Lokasi, BuktiFisik, secara signifikan dan parsial berdampak pada Keputusan Pembelian. Dalam penelitian ini, Lokasi dapatmencerminkan bagaimana persepsi kemudahan akses berdasarkan pengalaman subjektif pelanggan yang bervariasi,serta bukti fisik atau physical evidence yang digunakan dapat mempengaruhi keputusan pembelian. Kata Kunci-Lokasi, Physical Evidence, Keputusan Pembelian
Analisis Dan Pemodelan Proses Bisnis Dengan Metode Business Process Model And Notation (Bpmn) Dalam Rangka Pemenuhan Indi 4.0 Pada Cv Xyz Anugrah, Boggo Putra; Yunani, Akhmad; Dzakiy, Uruqul Nadhif
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakCV XYZ merupakan salah satu industri kecil dan menengah (IKM) yang bergerak di sektor alas kaki berbahan kulit.Saat ini, proses bisnis di CV XYZ masih dilakukan secara manual, seperti pencatatan stok, penggajian, dan pelaporankeuangan, yang menyebabkan inefisiensi, risiko kesalahan, dan kurangnya integrasi antarbagian. Penelitian inibertujuan untuk menganalisis dan memodelkan proses bisnis pada CV XYZ menggunakan Business Process Modeland Notation (BPMN) sebagai langkah menuju kesiapan digitalisasi Industri 4.0. Penelitian menggunakan pendekatankualitatif dengan jenis penelitian deskriptif, di mana data dikumpulkan melalui wawancara, observasi, dan studipustaka. Hasil penelitian menunjukkan bahwa proses bisnis eksisting (as-is model) di CV XYZ masih memiliki banyakkelemahan, seperti ketergantungan pada sistem manual, kurangnya integrasi data antarbagian, dan ketidakefisienanoperasional. Rancangan proses bisnis rekomendasi (to-be model) menggunakan BPMN menghasilkan model baruberbasis database terpusat, yang mendukung digitalisasi pada proses penjualan, produksi, dan pengadaan bahan baku.Implementasi to-be model ini tidak hanya meningkatkan efisiensi operasional dan akurasi data, tetapi juga kesiapandigitalisasi perusahaan berdasarkan framework INDI 4.0. Penelitian ini memberikan kontribusi praktis bagi industrikecil dan menengah (IKM) lainnya dalam menghadapi transformasi digital di era Industri 4.0. Kata Kunci- proses bisnis, BPMN, digitalisasi, Industri 4.0, IKM