Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmiah Edunomika (JIE)

THE INFLUENCE OF LIVE STREAMING ENGAGEMENT ON CONTINUOUS WATCHING INTENTION WITH ELECTRONIC-WORD OF MOUTH AS A MODERATING VARIABLE Irwansyah, Rudy; Nggandung, Yeheskial; Maulina, Evaf; Adi Nugroho, Cahyo; Irdhayanti, Efa
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13157

Abstract

This research is quantitative research with an exploratory approach which uses a number of previous studies as a reflection of the old to form an element of novelty in future research . The data that researchers used was obtained from 300 Muhammadiyah students spread throughout Indonesia who already had smartphones. The data obtained was distributed through an online questionnaire containing 5 choices of statements for questions, namely statements of strongly agree, agree, disagree, strongly disagree, and normal/so-so. The data used was analyzed using the Samrt PLS 4.0 analysis tool. The result in this article show the Live Streaming Engagement variable can have a positive relationship and a significant influence on Continuous Watching Intention. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.006. . This is because Live Streaming's collaboration can make live creativity continue to increase with new innovations and new objects that can make live streaming viewers not bored and decide to watch live continuously. Apart from the results of the first hypothesis above, in the second row of the third table the path coefficients in this study show similar results if the Electronic-Word of WOuth variable can moderate the influence of the Live Streaming Engagement variable on Continuous Watching Intention because the P-Values value is positive and is at below the significance level of 0.05, which is 0.000, is more significant than the direct assessment of 0.006. Thus the first and second hypotheses in this research can be accepted. Keywords: Live Streaming Engagement, Continuous Watching , Electronic-Word Of Mouth
THE EFFECT OF BURNOUT ON EMPLOYEE PERFORMANCE WITH WORKLOAD AS A MODERATING VARIABLE Idrus, Syech; Pulungan, Delyana Rahmawany; Muliany, Febriyan; Irdhayanti, Efa
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14896

Abstract

ABSTRACT This research is a quantitative study with an explanatory approach. The data used in this study use primary data that researchers obtained from 500 MDP Store employees spread throughout Indonesia obtained by means of an online questionnaire and sent via the respondents' WhatsApp accounts. The questionnaire contains 5 statements, namely strongly agree statements, agree statements, normal/so-so statements, disagree statements, and strongly disagree statements on the 10 questionnaires submitted. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that each hypothesis used in this article can be accepted and proven, namely that the Job Saturation variable can affect Employee Performance and the Workload variable can strengthen the influence of the Job Satisfaction variable on Employee Performance. Based on the results of the third table of the Path Coefficient above, it shows that the Burn Out variable can have an influence on Employee Performance, but it is negative because the T-Statistic value is above 1,960 but negative, namely -6,782 and the P-Values are below the significance level of 0.05, namely 0.036. From these results, it can be concluded that the more bored employees are at work, the more employee performance will decrease or erode.. In addition, in the next row, the Workload variable can strengthen the influence of Job Saturation on Employee Performance in a negative direction because the T-Statistic value is above 1.960, which is -10.232 and the P-Values are below the significance level of 0.05, which is 0.000. This means that the more Employee Workload can make employees more bored in working so that Employee Performance can decrease. Thus, the first and second hypotheses in this article can be accepted. Keywords: Burnout, Employee Performance. Workload